Latest news with #Zerodha
Hindustan Times
9 hours ago
- Business
- Hindustan Times
‘People aren't opening accounts with us': Nithin Kamath asks founders for advice in candid post
Zerodha co-founder Nithin Kamath took to social media with an unusually candid post this week, opening up about growth at Zerodha and asking fellow founders and marketers for advice. Kamath revealed that while Zerodha's Assets Under Management (AUM) share is increasing, indicating that wealthier users continue to trust the platform, the number of new demat accounts being opened with the company is declining. Nithin Kamath posed a direct question to fellow entrepreneurs and marketers.(@Nithin0dha/X) 'The people with money are sticking with us, but many others aren't opening accounts with us,' he wrote, suggesting that younger investors and those from tier 2 and tier 3 cities may be choosing other platforms instead. However, Kamath added that Zerodha has certain principles in place that it refuses to compromise on. 'We won't advertise. We won't offer account-opening incentives," he added. Kamath posed a direct question to fellow entrepreneurs and marketers: 'Can brands still rely on the same tactics and strategies that worked in the past, or do changing times demand new strategies?' The post was quickly flooded with suggestions. "I've not done massive research into this but most of your content with Zerodha and its initiatives that I see are English. They are premium. Maybe it's time to invest in creators/channels that people want to hear in their language," a user suggested. Others praised Kamath for his candid approach. "Wow. This is the reason why a lot of people admire you. Sticking to the core values while managing the business is very tough in this competitive world," said one of them.
Time of India
13 hours ago
- Business
- Time of India
Zerodha's demat market share shrinking, says founder Nithin Kamath. How is it coping?
Discount broker Zerodha is grappling with a demat market share loss despite growth in the assets under management (AUM). The company is addressing the issue by creating content, even though it remains unsure about its impact so far. On Thursday, Zerodha Founder & CEO Nithin Kamath posed a question for founders and marketing professionals on his X handle if traditional strategies used in the past to acquire customers will be useful now. Kamath also explained how his company was coping up with the problem. Explore courses from Top Institutes in Please select course: Select a Course Category Operations Management CXO Design Thinking MCA Data Science others Data Science Others Management PGDM Healthcare Technology Data Analytics Digital Marketing healthcare Leadership Public Policy Cybersecurity Project Management Finance MBA Product Management Degree Skills you'll gain: Quality Management & Lean Six Sigma Analytical Tools Supply Chain Management & Strategies Service Operations Management Duration: 10 Months IIM Lucknow IIML Executive Programme in Strategic Operations Management & Supply Chain Analytics Starts on Jan 27, 2024 Get Details "Here's the context: Our AUM share is growing (people with more money trust us), but our demat share is shrinking (fewer new accounts). The people with money are sticking with us, but many others aren't opening accounts with us . Most likely, the newer and younger, and people from tier 2 and 3 towns, are probably investing elsewhere," Kamath said. "Question for founders & marketing folks: Can brands still rely on the same tactics and strategies that worked in the past, or do changing times demand new strategies," Kamath probed. "So, how do you grow when you can't play the traditional acquisition game? The obvious answer may be "content," and we have significantly improved on it, but it's hard to measure the impact," Kamath said. "If you were in our shoes, what would you do?" Kamath also highlighted the challenges of Zerodha. "The challenge is that once people pick a platform, they rarely switch. And we have constraints that our competitors don't: We won't advertise. We won't offer account-opening incentives. Broking is cyclical by nature," the tweet said. India's largest retail brokerage Zerodha recently launched a dedicated initiative to assist investors in converting old physical share certificates into digital demat format, even if they are not Zerodha customers. The move came amid rising concerns about stranded legacy investments, especially those inherited through family holdings. Kamath had announced the initiative on social media, stating that the company receives numerous queries from individuals who have stumbled upon physical share certificates belonging to their parents or grandparents. Also Read: Zerodha to help investors dematerialise old share certificates, no account needed: Nithin Kamath
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Business Standard
17 hours ago
- Business
- Business Standard
No App? No problem. Zerodha brings mutual fund investing to WhatsApp
This initiative empowers investors to buy, sell, and track their mutual fund investments with just a few taps, eliminating the need for a separate application. Imagine starting your SIP or checking your mutual fund portfolio with the same ease as texting a friend. That's what Zerodha Fund House is promising with its latest innovation—a seamless, app-like mutual fund investment journey right inside WhatsApp. Zerodha Fund House has launched a visual, tap-based investing experience on WhatsApp, allowing users to invest, track, and manage mutual funds without downloading a separate app. The interface is built to be intuitive, eliminating the need to navigate cumbersome text-based chatbots or switch between apps. At a time when most mutual fund investors are juggling multiple apps, logins, and dashboards, Zerodha's new WhatsApp-based service lets investors: Start Systematic Investment Plans (SIPs) Track existing mutual fund portfolios Complete KYC and onboarding for first-time investors All of this happens inside WhatsApp, making it feel less like managing finances and more like a casual conversation—just with bigger financial benefits. As Vishal Jain, CEO of Zerodha Fund House, puts it, "This isn't just a new feature; it's a new way to think about managing your investments: conversational, intuitive, and always at your fingertips." This move is not just a UI change—it's part of a growing shift toward 'conversational finance.' Much like how UPI made payments as easy as a tap, the WhatsApp interface for mutual funds could make investing second nature. Vaibhav Jalan, CBO of Zerodha Fund House, explains: 'We wanted to provide an interface that is instantly familiar and comfortable. By creating an app-like experience, we've built something that users can navigate visually and intuitively.' The WhatsApp investing platform is only available to KYC-verified users, ensuring security and regulatory compliance. How to Get Started To begin, just WhatsApp 'Hi' to +91-98453 35486, and follow the tap-friendly prompts. First-time users can complete onboarding within minutes. No downloads, no paperwork, no jargon.
Mint
2 days ago
- Business
- Mint
The data is clear: you should stop trading and invest in mutual funds instead
In a recent LinkedIn post, Zerodha CEO Nithin Kamath cited a study by Elm Wealth in which 118 finance students were given the first page of the Wall Street Journal a day in advance for trading. They got the direction right about half the time but faltered on risk management. Half lost money, and 16% went bankrupt. They earned a paltry 3.2% on average, compared to a 130% average return by five experienced traders. Markets regulator Sebi has similar thoughts about small investors. Its latest research on the performance of individual traders in Indian derivatives showed 90% lost money for the fourth straight year. These 9.6 million individuals collectively blew ₹1.05 trillion in 2024-25. The number of trades has grown 2.2 times since 2021-22, and losses have increased 2.6 times, reflecting the higher risk investors have been taking in search of quick gains since the pandemic. Another type of investing has also grown during this period: the mutual fund systematic investment plan (SIP), which requires more discipline but is also far more rewarding in the long term. More than 90% of open-ended equity funds have delivered a compound annual return of over 20% in the past five years. Cash contraction Despite yawning gaps in performance, small investors continue to flock to short-term trading. Many are into derivatives or the cash segment, where they take positions in stocks that they square off the same day. A Sebi research paper released in July 2024, which studied the behaviour of 6.9 million individual investors in the cash segment, showed about 36% were also conducting intra-day trading. The performance of these individual day traders was poor: 70% made losses in such trades, and the figures were similar over three periods. The share of such traders aged below 30 increased from 18% in 2019-20 to 48% in 2023-24. Over this period, investor participation increased three-fold in tier-I cities, five-fold in tier-II towns, and 10-fold and tier-III towns. IPO flipping A similar penchant for short-term returns is seen in initial public offerings (IPOs)—the first time a company sells shares to the general public. Retail investors—those who applied for less than ₹2 lakh worth of shares in a public issue—sold about 43% of shares (in value terms) allotted to them within a week of listing, a Sebi study in September 2024 showed. By comparison, qualified institutional buyers sold only about 20% of their allotment within a week. The Sebi study covered 144 IPOs and 9.27 million unique shareholders (9 million retail investors) between April 2021 and December 2023. Many were new to the market, with about 48% of the underlying demat accounts opened between 2021 and 2023. They also had a tendency to quickly sell IPO shares that made gains while holding on to those that were losing money. Disciplined investing The number of demat accounts in India shot up from about 40 million in December 2019 to about 192 million in March 2025. The number of operational SIPs has tripled from about 31 million in March 2020 to about 92 million in June 2025, while SIP assets grew about 6.4 times. Investors are also holding on to their mutual funds longer. An Amfi-Crisil study showed the share of SIP assets held for more than three years increased from 13% in March 2020 to 52% in March 2025. During this period, 60% of open-ended equity funds beat their benchmark, and nearly 90% delivered compound annual returns above 20%. Given the risk-reward equation, most small investors ought to be long on equities. is a database and search engine for public data
Time of India
2 days ago
- Business
- Time of India
MCX hit by technical glitch, trading halted since market open
Trading on the Multi Commodity Exchange (MCX) faced a temporary suspension on Wednesday morning due to a technical glitch. The exchange anticipated resuming operations by 10:10 am. Zerodha, a stock and commodities broker, alerted clients about the issue, advising them to utilize the NSE Commodity segment (NCO) for order placement during the outage. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Trading on Multi Commodity Exchange ( MCX ) was suspended on Wednesday morning following a technical glitch. The commodity exchange said it is expected to resume business by 10:10 and commodities broker Zerodha informed clients that MCX is currently facing an issue and is not accepting orders across all brokers. 'In the meantime, you can place orders in the NSE Commodity segment (NCO),' the broker said in a note to has not immediately disclosed the reason behind the February last year, India's largest non-agri commodity exchange, MCX, was hit by a glitch that led to a four-hour suspension of operations. The issue was believed to be related to its transition to a new trading bourse has previously faced challenges related to its technology transition from 63 Moons to TCS. MCX offers trading in commodity derivative contracts across various segments, including bullion, industrial metals, energy, and agricultural this month, it introduced Electricity Futures Contracts to meet the growing demand for structured electricity price risk management contract will be available for all 12 calendar months, with trading initially open for the current and next three months.
