Latest news with #ZuluTime
Bangkok Post
04-07-2025
- Business
- Bangkok Post
Longines spirit zulu time 1925
What time is it there? Commemorating over a century of expertise in measuring time across multiple time zones, Longines is proud to release the Longines Spirit Zulu Time 1925, marking the 100th anniversary of the Swiss brand's first dual time zone wristwatch from 1925. For the launch, Longines Ambassador of Elegance, Henry Cavill, embodies the spirit of global connection and travelling across time zones in a new campaign that poses the simple yet profound question: 'What time is it there?' Since the late 19th century, Longines has offered precise solutions for travellers navigating multiple time zones. This heritage continued with the famous 'Turkish Watches', pocket watches with dual time zones, ordered by the Ottoman Empire in 1908 which allowed for the simultaneous reading of Turkish and Western time. In 1925, Longines introduced the first ever dual-time zone wristwatch, the 'Zulu Time'. The dial featured the colourful maritime flag representing the letter "Z", which signifies the time at the zero meridian in Greenwich, London, now known as Universal Time (UTC +0). In professional aviation it is simply called "Zulu Time". This 4-digit time format eliminates the confusion of AM and PM indicators. Zulu Time continues to be used by pilots and navigators to ensure clear communication during radio contact. In 2022, Longines reinterpreted this historic timepiece by launching the Longines Spirit Zulu Time collection, boasting state-of-the-art watchmaking technology. The collection quickly established itself as an essential companion for modern globetrotters, with its precise GMT functionality and distinctive aesthetic. From 1925 to 2025 Now in 2025, to celebrate the centennial of this groundbreaking timepiece, the brand proudly unveils the Longines Spirit Zulu Time 1925. This commemorative edition features a 39-mm stainless steel case with a bidirectional rotating bezel adorned with exquisite 18K rose-gold cap, circular-brushed insert — a first for the collection — and 24-hour graduations, enabling the wearer to track a third time zone. The meticulously engraved numbers and indexes add both depth and refinement to the design, while the choice of rose gold, which contains copper, pays homage to the copper strip marking the Prime (or 'zero') Meridian that is embedded in the ground at the Royal Observatory at Greenwich, erected 350 years ago. The matt black dial creates a striking contrast with the rose-gold-coloured hands and indexes, providing exceptional legibility. Both the hands and hour markers are treated with Super-LumiNova® for optimal readability in all lighting conditions. The dial is further distinguished by five stars elegantly positioned above the 6 o'clock marker, where there is also a discreet date window and the years '1925 – 2025' elegantly engraved in a subtle tone-on-tone finish, marking the centennial celebration. In two more firsts for the Longines Spirit Zulu Time collection, a transparent case back reveals a rose-gold-coloured PVD rotor featuring a special engraving of a planisphere with the Prime Meridian running through its centre. Precision across time zones A true (or 'traveller') GMT watch, it is powered by the exclusive Longines calibre L844.4, a self-winding mechanical movement with a silicon balance spring and innovative components that make it up to 10 times more resistant to magnetic fields than the ISO 764 standard requires. This high-precision movement provides a power reserve of up to 72 hours and is chronometer-certified by the Official Swiss Chronometer Testing Institute (COSC). The Longines Spirit Zulu Time 1925 comes with both a stainless steel bracelet featuring a double-folding safety clasp and a black NATO strap with a pin buckle. The watch is presented in a special-edition box that reflects the significance of this anniversary timepiece. The collection evolves In addition to this commemorative model, Longines is also expanding the Spirit Zulu Time collection with new stainless steel designs in 39 mm and 42 mm diameters. Available later this year, these timepieces feature a bidirectional rotating bezel and ceramic insert with a 24-hour scale divided into two shades, matt black and intense polished black, elegantly indicating day and night hours. Like the anniversary edition, these models adopt the same sophisticated black dial and rose gold accents, creating a harmonious aesthetic across the collection while offering additional size and material options for different preferences. Celebrating heritage and innovation The Longines Spirit Zulu Time 1925 honours not only the brand's innovative past but also its continued commitment to precision, elegance and the pioneering spirit that has characterised Longines throughout its history, while connecting a legacy of horological innovation with the contemporary needs of global travellers. This anniversary edition stands as a testament to how the art of fine watchmaking can bridge both time and distance, remaining as relevant in today's interconnected world as it was a century ago. Connecting across time zones with Henry Cavill The new Longines Spirit Zulu Time 1925 campaign explores the timeless question that connects people across distances: 'What time is it there?' Starring Longines Ambassador of Elegance and internationally acclaimed actor, Henry Cavill, the campaign depicts the emotional connection between two people navigating international skyways yet remaining inextricably linked across time. As Cavill moves through global airports and destinations, his Longines timepiece serves as a private language that bridges continents and time zones. The campaign visualises how a Spirit Zulu Time watch becomes more than a precision instrument to form a symbolic connection between loved ones, helping them synchronise their lives despite physical separation. For the modern traveller, time becomes a shared language with the most important person in their life, balancing global careers and personal moments across time zones, with a glance at their wrist bringing them closer together. 'For me, the Spirit Zulu Time represents not only precision time keeping, but also connection. In today's lifestyle, our loved ones and colleagues can often be a world away. However, the Spirit Zulu Time gives me, at a glance, that immediate connection with them, and it does so with the elegance that Longines excels at.' Henry Cavill Longines Spirit Zulu Time: evolving for today's global explorers The Longines Spirit Zulu Time collection, first introduced in 2022, exemplifies the brand's century-old expertise in timepieces designed for world travellers. Drawing its inspiration and name from the first ever dual time zone wristwatch created in 1925, featuring the iconic maritime signal flag for the letter 'Z', which is used in conjunction with number flags to indicate time, the collection began with distinctive 42 mm models that established the line's elegant sport design. In 2023, Longines expanded the collection to include 39 mm versions that offered the same exceptional performance in a more compact case, with options including a model adorned with gold to enhance their allure. The evolution continued in 2024 with the introduction of a titanium design of exceptional lightness and durability, ideal for the most adventurous travellers. Now, in 2025, alongside the centennial celebration models, Longines introduces new versions featuring blue ceramic bezels that create a striking contrast with the anthracite dial. This elegant colour interplay enhances both aesthetics and readability, particularly when tracking a second time zone. All Longines Spirit Zulu Time watches are powered by exclusive Longines GMT calibres featuring silicon balance-springs and COSC chronometer certification, ensuring superior accuracy across different time zones while remaining true to the dual pursuits of innovation and tradition that have always defined the Longines brand. Pioneering time zones: a heritage of innovation across meridians The standardisation of time zones in the late 19th century revolutionised global travel and communication. Before this milestone development, each locality kept its own local time based on the sun's position, creating practical challenges as railway networks expanded and international travel increased. The establishment of Greenwich as the Prime Meridian in 1884 and the subsequent division of the world into 24 time zones created a universal system that allowed people to synchronise activities across vast distances. The term 'Zulu' has its origins in the NATO phonetic alphabet, where it designates the letter 'Z' – that is, zero, or GMT+0 for Greenwich Mean Time. The designation became particularly important in aviation and maritime operations, where precise time coordination across different regions proved essential for safety and navigation. Longines established itself as a preeminent expert in multiple time zone watches by pioneering solutions for this new global reality. The brand created history with its famous Turkish Watches in 1908 – the first dual-time zone pocket watches – and secured this innovation with a patent in 1911. In 1925, Longines advanced horological history again by introducing the world's first dual time zone wristwatch, the Zulu Time, which displayed both local time and Greenwich Mean Time (UTC+0) for the Royal Canadian Navy. The watch featured the signal flag for the letter 'Z' – a symbol used by both sailors and aviators in international time communications. By the early 1930s, Longines had developed one of the first true GMT cockpit clocks, which became indispensable tools for aviation pioneers like Hugh Herndon and Clyde Pangborn during their historic non-stop Pacific crossing in 1931. This unmatched legacy of precision across multiple time zones continues today with the Longines Spirit Zulu Time collection, offering contemporary global travellers the same reliability that has made Longines the definitive authority in international navigation timepieces for over a century.
The Herald Scotland
09-06-2025
- Entertainment
- The Herald Scotland
Make a super statement of true elegance with the Spirit Zulu Time 1925
This exceptional wristwatch marks the centenary of Longines' first dual-time zone watch – a timepiece forged not only from steel and gold but from a heritage of innovation, adventure and connection across meridians. Now available at Longines' Glasgow boutique, the Spirit Zulu Time 1925 is priced at £3,750 and represents a meeting of fine engineering and cultural resonance. Launched with British actor and Longines Ambassador of Elegance, Henry Cavill, the campaign evokes a single poignant question: What time is it there? There is no doubt Cavill has become the ideal modern-day avatar for a watch that connects distant geographies with elegance and technical rigour. 'It gives me, at a glance, that immediate connection with [loved ones],' says the actor, noting how the timepiece offers more than functional precision – but also continuity in a fractured world. The Spirit Zulu Time 1925 is far from a mere homage. It is a distillation of Longines' long-standing dedication to horological accuracy and innovation across borders. Universal reference IN 1925, Longines introduced its first dual-time zone wristwatch, the original "Zulu Time", whose dial was adorned with the maritime signal flag for the letter 'Z' (Zulu) – a reference to Greenwich Mean Time), the universal reference used by aviators and mariners alike. To celebrate the centenary, Longines has crafted a 39-mm stainless steel case fitted with a bidirectional rotating bezel. A first for the Spirit Zulu Time collection, the bezel features an 18K rose gold cap with a circular-brushed insert and engraved 24-hour graduations. It allows for the simultaneous reading of a third time zone—an increasingly valuable function for today's cosmopolitan traveller. The use of rose gold not only adds warmth but subtly nods to the copper strip embedded in the ground at the Royal Observatory in Greenwich—literal and symbolic grounding for the Prime Meridian. The dial is a masterclass in functional elegance. Matt black, it creates visual drama against rose-gold-coloured hands and indexes. Treated with Super-LumiNova®, they glow softly in low light, ensuring legibility in even the most far-flung cockpit or cabin. Five stars rest just above the six o'clock marker, a traditional Longines motif signifying the highest quality movements – accompanied by a discreet date window and a commemorative engraving of the years '1925 – 2025'. Turn the watch over and you'll find another first: a transparent case back revealing a rose-gold-coloured PVD rotor engraved with a planisphere crossed by the Prime Meridian. Inside beats the Longines calibre L844.4, a COSC-certified self-winding mechanical movement with a silicon balance spring that makes it up to ten times more resistant to magnetic fields than ISO standards demand. The watch's true significance, however, transcends technical detail. It stands as a continuation of Longines' commitment to making time visible, navigable and shared. From the brand's early 'Turkish Watches' in 1908, made for the Ottoman Empire, to cockpit clocks used by pioneering aviators like Clyde Pangborn and Hugh Herndon, Longines has placed itself at the axis of geographical timekeeping. In recent years, the Spirit Zulu Time line has evolved to accommodate the needs of a new generation of travellers, explorers and aesthetes. Available now in Glasgow THAT the Spirit Zulu Time 1925 is now available in Glasgow is not merely a retail announcement – it is an invitation. Whether worn under the cuff of a three-piece suit or over the sleeve of a flight jacket, this watch speaks the quiet, articulate language of refinement and purpose. For those who value not only where they are but where they've been – and those they hope to meet across the world's meridians – the Longines Spirit Zulu Time 1925 offers something few watches can: elegant precision wrapped in living history.
The Star
08-06-2025
- The Star
A HERITAGE OF INNOVATION
In commemoration of over a century of expertise in measuring time across multiple time zones, Longines unveils the Longines Spirit Zulu Time 1925. This momentous release marks the 100th anniversary of the Swiss brand's first dual time zone wristwatch from 1925. Precision across time zones In the late 19th century, the standardisation of time zones revolutionised global travel and communication. Prior to this, each locality kept its own local time based on the sun's position, creating practical challenges as railway networks expanded and international travel increased. The establishment of Greenwich as the Prime Meridian in 1884 along with the division of the world into 24 time zones allowed people to synchronise activities across vast distances. 'Zulu', a term which has its origins in the Nato phonetic alphabet, designates the letter 'Z' – that is, zero, or GMT+0 for Greenwich Mean Time. This designation would became particularly important in aviation and maritime operations, where precise time coordination across different regions proved essential for safety and navigation. From creating history with its famous Turkish Watches in 1908, Longines established itself as a preeminent expert in multiple time zone watches. In 1925, Longines advanced horological history again by introducing the world's first dual time zone wristwatch, the Zulu Time, which displayed both local time and Greenwich Mean Time (UTC+0) for the Royal Canadian Navy. By the early 1930s, Longines had developed one of the first true GMT cockpit clocks, which became indispensable tools for aviation pioneers like Hugh Herndon and Clyde Pangborn during their historic non-stop Pacific crossing in 1931. A true traveller's watch To celebrate the Zulu Time's centennial, in 2025 the brand unveils the Longines Spirit Zulu Time 1925. The commemorative edition features a 39mm stainless steel case with a bidirectional rotating bezel adorned with exquisite 18 ct rose-gold cap, circular-brushed insert — a first for the collection — and 24-hour graduations, enabling the wearer to track a third time zone. The choice of rose gold, which contains copper, pays homage to the copper strip marking the Prime Meridian that is embedded in the ground at the Royal Observatory at Greenwich, erected 350 years ago. Its matt black dial creates a striking contrast with the rose-gold-coloured hands and indexes, providing exceptional legibility. As Cavill moves through global airports and destinations, his Longines timepiece serves as a private language that bridges continents and time zones. Both the hands and hour markers are treated with Super-LumiNova for optimal readability in all lighting conditions. The dial is further distinguished by five stars elegantly positioned above the 6 o'clock marker, where there is also a discreet date window and the years '1925 – 2025' elegantly engraved in a subtle tone-on-tone finish. In two more firsts for the Longines Spirit Zulu Time collection, a transparent case back reveals a rose-gold-coloured PVD rotor featuring a special engraving of a planisphere with the Prime (or 'zero') Meridian running through its centre. The watch is powered by the exclusive Longines calibre L844.4, a self-winding mechanical movement with a silicon balance spring and components that make it up to 10 times more resistant to magnetic fields than the ISO 764 standard requires. This high-precision movement provides a power reserve of up to 72 hours and is chronometer-certified by the Official Swiss Chronometer Testing Institute (COSC). The Longines Spirit Zulu Time 1925, presented in a special edition box, comes with both a stainless-steel bracelet featuring a double-folding safety clasp and a black NATO strap with a pin buckle. Global connection In a campaign that explores the timeless question that connects people across distances — 'What time is it there?' — Longines Ambassador of Elegance, actor Henry Cavill depicts the emotional connection between two people navigating international skyways. As Cavill moves through global airports and destinations, his Longines timepiece serves as a private language that bridges continents and time zones. The campaign showcases how a Spirit Zulu Time watch becomes more than a precision instrument to form a symbolic connection between loved ones, helping them synchronise their lives despite physical separation.
Man of Many
04-06-2025
- Business
- Man of Many
Interview: Henry Cavill on the Elegance of Longines and the Complexity of Warhammer 40k
By Rob Edwards - News Published: 4 June 2025 Share Copy Link Readtime: 4 min Every product is carefully selected by our editors and experts. If you buy from a link, we may earn a commission. Learn more. For more information on how we test products, click here. As Longines' new Global Ambassador of Elegance, Henry Cavill has placed his considerable cachet behind the Swiss watchmaker, long known for producing some of the most refined timepieces money can buy. This partnership between the Hollywood leading man and the iconic maison has certainly hit the ground running with the outstanding new Longines Spirit Zulu Time 1925. Marking 100 years since Longines launched its first dual-time wristwatch in the form of 1925's 'Zulu Time', this release is more than just a meticulous embodiment of Longines' ongoing commitment to tracking multiple time zones at a glance. With its stunning rotating bezel adorned with an 18K rose-gold cap—a first for the Spirit Zulu Time collection—this reference is also absolutely guaranteed to turn heads, even for those who don't share Cavill's superhuman physique. In order to celebrate this new timepiece and the recently announced partnership, we had the chance to chat briefly with Cavill—best known for roles like Superman, The Witcher's Geralt of Rivia, and August Walker in Mission: Impossible – Fallout—to discover what makes the Longines Spirit Zulu Time 1925 special and how he views the true meaning of elegance. Henry Cavill wearing his Longines Spirit Zulu Time 1925 | Image: Supplied MoM: Thank you for taking the time to chat with Man of Many. Much like Superman is a symbol of hope, Longines' Global Ambassador of Elegance should similarly represent that concept. So what does elegance mean to you, and how do you feel you embody elegance in a way that's uniquely your own? Henry Cavill: It's very difficult to describe one's own elegance without simultaneously invalidating it! It's something that my parents encouraged in me. Always strive for excellence without being callous or garish about it. MoM: You've been quoted as having an appreciation for Longines' understated approach, saying that 'True quality doesn't need to announce itself.' Is that approach something you feel is rare, and how does it align with your experiences throughout your career? Henry Cavill: In today's world, where people are encouraged to announce their qualities for fear of being drowned out in the noise…. yes, it can be rare. I've sometimes drifted into the background for following what I've said above, but time and patience can be telling. MoM: Turning to Longines' new Spirit Zulu Time 1925 releases, what do you feel makes these timepieces special, and what is the significance of a watch's dual-time functionality in a world of smartphones? Henry Cavill: Aside from the storied history and 100-year anniversary of a beautiful watch that ties in elements of the Prime Meridian itself, it's about connection. At a simple glance, I can understand what time of day my loved ones might be in, and my imagination can go there, allowing me to share a very unique and personal moment. A smartphone, for all its wonders, is also a potential rabbit hole of distraction. MoM: You're now taking on producing duties, including for a highly anticipated Warhammer 40,000 project. Can you describe how that kind of overview can impact your appreciation for the intricacies of crafting something unique and complex? Henry Cavill: I've loved every moment, even the difficult ones. Having my hand at the tiller, rather than at the whims of others, especially for something that I love so dearly, has been a reassuring experience. Warhammer is unique and complex enough all by itself; it's about reflecting that uniqueness on screen and on the page. It's a challenge that I'm enjoying. MoM: What would you describe as your most elegant on-screen moment and why? Henry Cavill: I'm not sure that's for me to say. It also might be in the eye of the beholder. Henry Cavill's Longines Spirit Zulu Time 1925 helps him feel connected to friends and family | Image: Supplied It's a fair point that echoes the way we watch lovers each have our own unique perspective with regard to different timepieces. Having said that, there's little argument that the new Spirit Zulu Time 1925 timepiece is anything but a triumphant and highly elegant celebration of 100 extraordinary years since Longines launched its first dual-time wristwatch. With Cavill now on the Longines team, it's impossible to imagine we won't see the horological powerhouse continue to refine and redefine how we perceive elegance throughout 2025 and beyond. And with upcoming projects like his beloved Warhammer 40K universe, Voltron, Highlander, and more, Cavill will surely have more need than ever to track multiple time zones via his Spirit Zulu Time 1925.
Khaleej Times
03-06-2025
- Business
- Khaleej Times
Longines clocks in 100 years with Spirit Zulu Time 1925
Since its founding in 1832 in the sleepy Swiss village of Saint-Imier, Longines has blazed a trail characterised by accuracy, style, and the spirit of innovation. The watchmaker registered its winged hourglass emblem in 1889 — a symbol that stands as the oldest unchanged registered trademark in the world. And fittingly, it was Longines that also led the way in taming time zones for the wrist, with innovations dating as far back as the early 20th century. These included pocket watches for the Ottoman Empire in 1908 and a patented dual-time model in 1911. But it was in 1925 that the brand ushered in a new chapter, debuting its first dual-time wristwatch emblazoned with the Zulu flag — 'Zulu' being the military code for UTC+0, the universal time that binds air routes, oceans, and minds. The new Longines Spirit Zulu Time 1925, a reinterpretation that equally embodies the spirit of elegance and adventure, honours the brand's 100th anniversary of that milestone. The Spirit Zulu Time 1925 is housed in a 39mm stainless steel case. It has a sleek 13.5mm profile, and its bezel, which is bi-directional and capped in 18k rose gold and rubbed to a gentle sheen that catches light like the copper meridian strip at Greenwich it so poetically depicts, is what really makes this commemorative edition stand out. A light triangle at the top anchors the raw metallic warmth, which is devoid of ceramic sheen and carved with a 24-hour scale. It's a subtle design that you notice only after a second look, rather than one that aims to wow with loudness. Gilded Arabic numerals and sword-shaped hands, lavishly filled with Super-LumiNova, shine brilliantly against the matte black dial, which acts as a magnificent high-contrast stage that elevates every detail into sharp relief. A diamond-shaped hour marker motif adds architectural structure, while a sharp arrow-tipped GMT hand sweeps with confidence across the 24-hour scale. At six o'clock, a date aperture with a colour-matched disc nestles discreetly beneath five polished stars — Longines' own measure of excellence — and a subtle engraving of the years 1925-2025 as a centenary cue that doesn't need to shout to be heard. A LITERAL WINDOW The custom calibre L844.4 beats purposefully and precisely inside. Developed from the ETA A31.L411, this self-winding COSC-certified movement has a silicon balance spring for enhanced magnetism resistance and a strong 72-hour power reserve. Its mechanical heartbeat, which hums at 25,200 vibrations per hour, honours traditional craftsmanship while resonating with contemporary dependability. And for the first time in the Spirit Zulu Time collection, the caseback is sapphire, offering a view of the rose gold-toned rotor engraved with a world map and the Prime Meridian. It's a beautifully literal window into the watch's global soul. Rounding out the experience is a stainless-steel bracelet with quick-release versatility, and an additional black NATO strap for when the mood shifts from boardroom to backcountry. The Longines Spirit Zulu Time 1925 is more than a GMT. It's a century-old story that is masterfully narrated across two time zones.
