Latest news with #Zupee
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Business Standard
2 days ago
- Business
- Business Standard
Zupee hits 150 million users, gameplay count doubles in eight months
Online gaming platform Zupee has clocked 150 million lifetime users on its platform while nearly doubling the total number of gameplays in just over eight months. The gaming firm, which operates online games such as Ludo, Snakes and Ladders, and Trump Cards, crossed the 100 million mark in terms of users in November last year. During the same time, it had recorded 6.6 billion gameplays. At present, the Delhi-based company has logged 12.5 billion gameplays on the platform. The brand introduced skill-based Ludo formats in India, including Ludo Supreme, Ludo Turbo, and Ludo Supreme League. The firm said these formats offer shorter and faster gameplays—under 10 minutes—for Indian users. 'We at Zupee are creating more than just formats of Ludo; we are building a transparent, skill-based gaming culture where entertainment blends with fairness and innovation. As we continue to scale, we are committed to delivering a seamless gaming experience for our users with strong focus on technological innovation and responsible gameplay,' said Govind Mittal, Chief Spokesperson, Zupee. The company claims to integrate features such as RNG (random number generator) certification, a no-bot policy, and blockchain-backed fair play. Zupee was founded by Dilsher Singh Malhi and Siddhant Saurabh in 2018. It is backed by marquee investors including WestCap Group, Tomales Bay Capital, Nepean Capital, AJ Capital, Matrix Partners India, and Orios Venture Partners. The firm has raised $122 million in total equity funding, according to data from market intelligence platform Tracxn.
India Gazette
3 days ago
- Entertainment
- India Gazette
Zupee Ludo strengthens position as category leader with 150 million users and 12.5 billion gameplays
New Delhi [India], June 30 (ANI): In a testament to the tectonic shift in India's online gaming story, Zupee, India's leading online skill-based gaming platform, today announced a significant milestone by surpassing 150 million users and staggering 12.5 billion gameplays, according to a company release. Further to marking 100 million users and 6.6 billion gameplay in November last year, Zupee Ludo's gameplay has nearly increased 2x by volume within 8 months, testifying that millions aren't just downloading Zupee Ludo, they are coming back to play it, repeatedly. According to the company release, this sustained, inclined growth reaffirms Zupee's position as a category leader at the vanguard of India's online gaming ecosystem. From reimagining an iconic board game like Ludo with a skill-based lens to introducing innovative technology that ensures fair play and transparency, Zupee Ludo has become India's go-to skill-based game and continues to build an entertaining experience that is culturally relevant yet engaging for today's digital generation. Govind Mittal, Chief Spokesperson at Zupee, stated, 'This milestone echoes the trust and love that we have received from users across the country. We are not only scaling; we are rewriting how a timeless Indian game is played, protected and celebrated in the digital era. We at Zupee are creating more than just formats of ludo; we are building a transparent, skill-based gaming culture where entertainment branches with fairness and innovation. As we continue to scale, we are committed to delivering a seamless gaming experience for our users with a strong focus on technological innovation and responsible game play.' Growth That Reaches Every Corner of Bharat According to a company release, Zupee didn't just join the skill gaming category - it built it, scaled it and now leads it. The brand introduced the first-ever skill-based Ludo formats in India, including Ludo Supreme, Ludo Turbo and Ludo Supreme League - driving both scale and distinction. The formats offer shorter, faster gameplay (under 10 minutes) to suit mobile-first Indian audiences. Breaking traditional Ludo dependency on luck and reinforcing the skill element, Zupee introduced Dice-less mode and move-based scoring, said the company release. From the Heart of Bharat, for the Future of India At the heart of Zupee Ludo's design philosophy lies meaningful entertainment; a game which entertains, engages and empowers users to take strategic control of the game. The multi-format approach to Ludo blends product innovation with gameplay that is easy to engage with yet demands strategic thinking. According to the release, Zupee integrates features like RNG certification, no-bot policy, blockchain-backed fair play and transparency with a strong emphasis on responsible gaming. Zupee has successfully created a safe, inclusive and transparent ecosystem, ensuring that gaming remains a joyful experience. Founded by IIT Kanpur graduates Dilsher Singh Malhi and Siddhant Saurabh in 2018, Zupee is backed by marquee investors such as WestCap Group, Tomales Bay Capital, Nepean Capital, AJ Capital, Matrix Partners India, and Orios Venture Partners. Recently, Zupee was recognised as a 'Future Ready Organisation'. (ANI)
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India.com
26-05-2025
- Business
- India.com
With ₹146 Cr Profit After Tax, Zupee Reports First-Ever Profit
Leading skill-based gaming platform Zupee, India, today revealed its fiscal year ending March 31, 2024, net revenue of ₹1,123 crore. The company also showed a net profit of ₹146 crore, which marks its first annual profitability since launch, supporting robust business foundations and steady expansion. With a 60% rise in its registered user base, FY24 presented Zupee with a period of robust, broad-based development. Having established its leadership in conventional North Indian markets, the business grew in presence all around India, effectively entering new areas and drawing a more varied user base. Renowned for inventing Skill-Based Online Ludo, Zupee has created a whole new category in the internet gaming scene in India. Zupee kept improving its internal capacity to enable long-term development during the fiscal year. By means of targeted hiring across product development, data science, technology, and operations, the company grew its workforce by over 10%. As Zupee grows quickly, this strategic investment fits its dedication to create scalable systems, encouraging innovation, and guaranteeing operational excellence. Highlights: Reported net revenue of ₹1,123 crore, reflecting strong topline growth • Achieved net profit of ₹146 crore — Zupee's first full-year profitability since inception Registered 60% growth in user base, with significant traction across new regions and demographics • Expanded beyond core North Indian markets to establish a pan-India footprint Reinforced leadership in the skill-based casual gaming category, demonstrating both scale and commercial viability Increased workforce by over 10%, with strategic hiring across product, technology, data science, and operations Maintained growth momentum while navigating a dynamic regulatory and tax environment, including the impact of the revised GST framework in H2 FY24 "FY24 was a landmark year as we turned profitable, scaled greatly, and saw our games resonate with audiences far beyond our initial markets," said Zupee Founder and CEO Dilsher Singh Malhi. "We not only evolved but also created a completely new category in the gaming scene of India. Our development shows that games anchored in culture span countries and generations. Our emphasis on innovation, compliance, and responsible gaming has helped Zupee to become a strong participant in the Indian gaming scene." While the 28% GST implementation in the latter half of the year presented structural challenges across the gaming industry, Zupee Ludo maintained momentum through operational agility, early adaptability, and a product-first approach. Even as we advocate for a balanced tax framework that distinguishes skill-based games from games of chance, the full-year impact of the revised GST regime will show up in FY '25. Zupee aims to present a national learning-driven gaming ecosystem. Originally founded by IIT Kanpur graduates Dilsher Singh Malhi and Siddhant Saurabh in 2018, Zupee is supported by marquee investors including WestCap Group, Tomales Bay Capital, Nepean Capital, AJ Capital, Matrix Partners India, & Orios Venture Partners. Zupee was lately also praised as the "Future Ready Organisation." (This article is from the Brand Desk. User discretion is advised.)
Hans India
21-05-2025
- Entertainment
- Hans India
Chai, Chill & Win: Zupee's Fun Twist to Your Tea Time Routine
International Tea Day, Zupee, Chai Break, Skill-Based Gaming, Ludo Game, Indian CultureAs International Tea Day approaches, it's the perfect time to celebrate India's deep-rooted tea culture. Tea is more than just a beverage in India; it's a cultural institution. Perhaps the only thing that comes close to the reverence enjoyed by tea is Ludo. The classic board game holds a special place in Indian culture, having evolved from the ancient game of Pachisi to become a beloved household pastime. Helping Ludo keep up with the changing times, Zupee, a leading online skill-based platform, has revolutionised this all-time favorite game by creating digital variants with a modern twist. Skill-based gaming on Zupee can elevate your daily chai ritual by leaps and bounds. Here's how: 1. Quick Games for Quick Breaks The average chai break lasts about 10-15 minutes, just enough time to prepare, savor, and engage in brief conversation. Zupee brilliantly complements this timeframe with its short, engaging game formats. With sessions typically lasting just 8-10 minutes, you can easily enjoy a complete gaming experience during your chai break without feeling rushed. Whether you're sipping morning chai to kickstart your day or enjoying an afternoon refreshment, there's always time for a quick round of Ludo on Zupee, making those few minutes of relaxation doubly rewarding. 2. Skill-Based Entertainment Unlike conventional Ludo, Zupee's version challenges users through skill and strategy, eliminating purely chance-based factors. Each move becomes a calculated decision, adding depth to the gaming experience. As you contemplate your next sip of chai, you're also exercising critical thinking and strategic planning. This turns a passive break into an active mind-sharpening session that makes your chai time both relaxing and intellectually stimulating. 3. Blending Two Beloved Traditions By combining two deeply ingrained cultural elements – chai drinking and Ludo on Zupee – you can revel in a uniquely Indian experience. Just as chai has become integral to daily routines across India, ruling breakfasts and capping off evenings, Traditional Ludo has remained a fixture at family gatherings for generations. Through its online skill-based gaming platform, Zupee celebrates this timeless appeal. Recognising how Ludo transcends generations as a symbol of unity and joy in Indian culture, Zupee's blend of tradition and innovation allows you to connect with cultural heritage in a contemporary context. 4. Trust Brewed Right Zupee transforms chai-time gaming into a safe and secure experience through multi-layered safeguards. The platform employs blockchain-powered, tamper-proof Random Number Generator (RNG). In simple terms, this means every action by users during the gaming session is recorded on a permanent ledger, preventing any chance of tampering or manipulation. By actively promoting responsible gaming, Zupee ensures every chai-break game is as balanced and satisfying as the perfect brew. 5. Adding Excitement to Daily Rituals Perhaps most enticingly, Zupee adds an element of excitement to ordinary chai breaks through its reward system. The platform offers both free gameplay options for casual enjoyment and opportunities to compete for real rewards, creating multiple avenues for engagement. This potential for tangible benefits turns routine chai breaks into moments of anticipation and achievement. The flexibility of Zupee's reward tiers means both casual and competitive users can find satisfaction, giving everyone something extra to look forward to during their daily chai ritual. A Perfect Pairing for Modern India As we celebrate International Tea Day, it's worth noting how cultural traditions evolve while maintaining their essence. India's tea industry continues to thrive alongside technological innovations. Similarly, Zupee has honored Ludo's cultural significance while reimagining it for today's digital consumer. The next time you brew your cup of chai, consider teaming it up with a quick Ludo session on the Zupee app. Those few minutes of sipping and playing might just become the most rewarding break in your day – a perfect blend of tradition, connection and modern entertainment that makes your chai time truly special.
Business Upturn
13-05-2025
- Entertainment
- Business Upturn
Ludo Player Types & Their Best Strategies to Win
Ludo is a game that combines both skill and strategy, and every player brings their own unique approach to the board. Whether you're a cautious player who prefers to wait for the perfect moment or an aggressive one who takes risks, understanding your playing style is key to winning. In money earning games, knowing how to use your style to your advantage can be the difference between victory and defeat. Each type of player has strengths and weaknesses, and identifying the best strategies for your playstyle will significantly improve your chances of winning. The Different Types of Ludo Players In every game of Ludo, players approach the board in different ways, each bringing their own style and strategy. Understanding the different money earning games player types can help you identify where you excel and where you need to improve, making your game more enjoyable and successful. The Aggressive Player The aggressive player is always on the move. They love knocking others out and playing like every token on the board is a race with high risk and high action. They aren't sitting back, but chasing goes left, right, and center. You'll usually spot them chasing that perfect six, even when their safe zone is just a roll away. The Defensive Player The player is the opposite of the aggressive kind. These folks keep their tokens wrapped in bubble wrap, metaphorically. They avoid battles, keep tokens grouped, and don't step out until the path is clear. Their entire plan is built around survival and slow, calculated moves. The Strategic Player The strategic player is one of the most balanced types of players. It's aggressive when the board allows it, but super careful when it matters. They keep track of every token and every possible move. They're not just playing the board but reading other players, too; they are chess players of Ludo. Best Strategies for Each Type of Player Strategy for Aggressive Players Prioritise which token to chase with. Don't blindly attack every piece on the board. Keep at least one token near home. That way, even if you get hit, you're still close to finishing. Watch out for revenge plays; if you knock someone out, they'll come for you next. If you're on a platform like Zupee, where Ludo games have a timer and point-based scoring, aggression can be an asset, but only if controlled. Strategy for Defensive Players Stick to safe spots. Use those coloured tiles smartly. Don't rush all tokens out together. Move one safely, and only then bring the next one out. Track opponent tokens constantly, and avoid their range, even if it means delaying your move. Defensive players do better in formats where survival earns points. Too much defense can turn into missed chances. Strategy for Strategic Players Mix it up using aggression when the board's clear and defense when opponents are lurking. Create blockades using two gotis on one tile; it slows down others and gives you breathing room. Always calculate 2–3 moves ahead. What happens if you roll a three or a 6? Plan for every outcome. These players usually do best in money earning games, especially those with time-based rules, as they balance risk and reward smartly. Conclusion In online Ludo , knowing your gameplay pattern is more important than copying someone else's. Aggressive, defensive, or strategic, it's not about which type is better; it's about playing smart according to your nature. On platforms that offer money earning games, that clarity makes all the difference between a casual loss and a winning score. So next time you log in, ask yourself, what kind of player am I? And then make your move. Platforms like Zupee allow you to put your strategy to the test, offering a variety of skill-based Ludo games that suit every player type. Disclaimer: Ludo gaming carries significant financial risks, is potentially addictive, and may violate laws in your area. Please play responsibly within your means, and ensure compliance with all applicable regulations before proceeding. This content is for informational purposes only.
