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Zupee Ludo strengthens position as category leader with 150 million users and 12.5 billion gameplays
Zupee Ludo strengthens position as category leader with 150 million users and 12.5 billion gameplays

India Gazette

time30-06-2025

  • Entertainment
  • India Gazette

Zupee Ludo strengthens position as category leader with 150 million users and 12.5 billion gameplays

New Delhi [India], June 30 (ANI): In a testament to the tectonic shift in India's online gaming story, Zupee, India's leading online skill-based gaming platform, today announced a significant milestone by surpassing 150 million users and staggering 12.5 billion gameplays, according to a company release. Further to marking 100 million users and 6.6 billion gameplay in November last year, Zupee Ludo's gameplay has nearly increased 2x by volume within 8 months, testifying that millions aren't just downloading Zupee Ludo, they are coming back to play it, repeatedly. According to the company release, this sustained, inclined growth reaffirms Zupee's position as a category leader at the vanguard of India's online gaming ecosystem. From reimagining an iconic board game like Ludo with a skill-based lens to introducing innovative technology that ensures fair play and transparency, Zupee Ludo has become India's go-to skill-based game and continues to build an entertaining experience that is culturally relevant yet engaging for today's digital generation. Govind Mittal, Chief Spokesperson at Zupee, stated, 'This milestone echoes the trust and love that we have received from users across the country. We are not only scaling; we are rewriting how a timeless Indian game is played, protected and celebrated in the digital era. We at Zupee are creating more than just formats of ludo; we are building a transparent, skill-based gaming culture where entertainment branches with fairness and innovation. As we continue to scale, we are committed to delivering a seamless gaming experience for our users with a strong focus on technological innovation and responsible game play.' Growth That Reaches Every Corner of Bharat According to a company release, Zupee didn't just join the skill gaming category - it built it, scaled it and now leads it. The brand introduced the first-ever skill-based Ludo formats in India, including Ludo Supreme, Ludo Turbo and Ludo Supreme League - driving both scale and distinction. The formats offer shorter, faster gameplay (under 10 minutes) to suit mobile-first Indian audiences. Breaking traditional Ludo dependency on luck and reinforcing the skill element, Zupee introduced Dice-less mode and move-based scoring, said the company release. From the Heart of Bharat, for the Future of India At the heart of Zupee Ludo's design philosophy lies meaningful entertainment; a game which entertains, engages and empowers users to take strategic control of the game. The multi-format approach to Ludo blends product innovation with gameplay that is easy to engage with yet demands strategic thinking. According to the release, Zupee integrates features like RNG certification, no-bot policy, blockchain-backed fair play and transparency with a strong emphasis on responsible gaming. Zupee has successfully created a safe, inclusive and transparent ecosystem, ensuring that gaming remains a joyful experience. Founded by IIT Kanpur graduates Dilsher Singh Malhi and Siddhant Saurabh in 2018, Zupee is backed by marquee investors such as WestCap Group, Tomales Bay Capital, Nepean Capital, AJ Capital, Matrix Partners India, and Orios Venture Partners. Recently, Zupee was recognised as a 'Future Ready Organisation'. (ANI)

With ₹146 Cr Profit After Tax, Zupee Reports First-Ever Profit
With ₹146 Cr Profit After Tax, Zupee Reports First-Ever Profit

India.com

time26-05-2025

  • Business
  • India.com

With ₹146 Cr Profit After Tax, Zupee Reports First-Ever Profit

Leading skill-based gaming platform Zupee, India, today revealed its fiscal year ending March 31, 2024, net revenue of ₹1,123 crore. The company also showed a net profit of ₹146 crore, which marks its first annual profitability since launch, supporting robust business foundations and steady expansion. With a 60% rise in its registered user base, FY24 presented Zupee with a period of robust, broad-based development. Having established its leadership in conventional North Indian markets, the business grew in presence all around India, effectively entering new areas and drawing a more varied user base. Renowned for inventing Skill-Based Online Ludo, Zupee has created a whole new category in the internet gaming scene in India. Zupee kept improving its internal capacity to enable long-term development during the fiscal year. By means of targeted hiring across product development, data science, technology, and operations, the company grew its workforce by over 10%. As Zupee grows quickly, this strategic investment fits its dedication to create scalable systems, encouraging innovation, and guaranteeing operational excellence. Highlights: Reported net revenue of ₹1,123 crore, reflecting strong topline growth • Achieved net profit of ₹146 crore — Zupee's first full-year profitability since inception Registered 60% growth in user base, with significant traction across new regions and demographics • Expanded beyond core North Indian markets to establish a pan-India footprint Reinforced leadership in the skill-based casual gaming category, demonstrating both scale and commercial viability Increased workforce by over 10%, with strategic hiring across product, technology, data science, and operations Maintained growth momentum while navigating a dynamic regulatory and tax environment, including the impact of the revised GST framework in H2 FY24 "FY24 was a landmark year as we turned profitable, scaled greatly, and saw our games resonate with audiences far beyond our initial markets," said Zupee Founder and CEO Dilsher Singh Malhi. "We not only evolved but also created a completely new category in the gaming scene of India. Our development shows that games anchored in culture span countries and generations. Our emphasis on innovation, compliance, and responsible gaming has helped Zupee to become a strong participant in the Indian gaming scene." While the 28% GST implementation in the latter half of the year presented structural challenges across the gaming industry, Zupee Ludo maintained momentum through operational agility, early adaptability, and a product-first approach. Even as we advocate for a balanced tax framework that distinguishes skill-based games from games of chance, the full-year impact of the revised GST regime will show up in FY '25. Zupee aims to present a national learning-driven gaming ecosystem. Originally founded by IIT Kanpur graduates Dilsher Singh Malhi and Siddhant Saurabh in 2018, Zupee is supported by marquee investors including WestCap Group, Tomales Bay Capital, Nepean Capital, AJ Capital, Matrix Partners India, & Orios Venture Partners. Zupee was lately also praised as the "Future Ready Organisation." (This article is from the Brand Desk. User discretion is advised.)

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