Latest news with #adSales
Yahoo
7 days ago
- Business
- Yahoo
Advertisers flock to Fox seeking an ‘audience of one' — Donald Trump
Advertisers are flocking to Fox News to reach 'an audience of one', according to the network's head of ad sales, as companies, advocacy Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
07-07-2025
- Business
- Yahoo
Tubi Hires Two Snap Inc. Alums For Key Ad Sales Positions
Tubi has hired Snap Inc. and Viacom alums Sharon Silverstein and Katelyn Kroneman for key ad sales exec posts. Silverstein is joining the Fox Corp. free streaming service as SVP, Head of U.S. Industry Verticals. During her 8-plus years at Snap, she was VP of North America Sales. Prior to that, she spent nearly 10 years at Viacom, rising to an SVP position at Nickelodeon. More from Deadline Tubi Rescues 'Demascus': Sci-Fi Comedy Series To Launch On Free Streamer Two Years After Being Pulled By AMC 'Ginny & Georgia' Dominates Nielsen Charts With Season 3 Premiere; 'The Accountant 2' Intrigues Audiences 'Squid Game' Season 3 Concludes Korean Series' Stunning Run With Another Netflix Viewership Record At Tubi, the L.A.-based executive will oversee all category leads across industry verticals and team with regional leadership. The Chicago-based Kroneman is coming aboard Tubi as VP of the finance and quick-serve restaurant ad categories. During her Snap tenure, which lasted more than nine years, Kroneman reached the position of Head of Verticals. Prior to Snap, she spent more than 11 years at Viacom (which merged with CBS Corp. to form Paramount Global), rising to VP. During her career, Kroneman has attained experience in a categories like consumer packaged goods, restaurants, financial services, telecom, entertainment, travel, automotive, and government/politics. It has already been a banner year for Tubi. In February, its livestream of the Super Bowl helped the game set all-time viewership records. Last month, the service announced it had surpassed 100 million monthly active users. Nielsen's monthly Gauge report has pegged it at about 2.2% of monthly TV viewing, ranking it behind only YouTube and Roku among free streaming outlets. On the ad front, Chief Revenue Officer Jeff Lucas (who himself worked at both Snap and Viacom) has implemented a strategy focused on verticals. The idea is to tailor ad packages to the individual needs and requirements of individual industry sectors. 'We know the one-size-fits-all approach doesn't work,' Lucas said in a statement. 'Sharon and Katelyn bring strategic vision and deep client expertise that will help us collaborate more closely with partners, creating bespoke solutions that drive results.' Best of Deadline 2025-26 Awards Season Calendar: Dates For Tonys, Emmys, Oscars & More 2025 TV Cancellations: Photo Gallery 'Poker Face' Season 2 Guest Stars: From Justin Theroux To Jason Ritter
Yahoo
05-07-2025
- Business
- Yahoo
Scripps Networks' Margins Improve: Can SSP Stock Sustain the Momentum?
The E.W. Scripps Company SSP has been benefiting from its Scripps Networks division, which has emerged as a key driver of margin improvement, supported by disciplined cost control and targeted sports programming. Partnerships with the NWSL and WNBA are expected to further drive both revenues and margin performance in the second and third quarters of 2025. To sustain growth, Scripps is expanding its women's sports line-up with new distribution agreements, such as the SI Women's Games and the Fort Myers Tip-off, which are scheduled for the fourth quarter. For the second quarter, the division's revenues are expected by the company to remain roughly flat, while expenses are projected to decline in the low double digits. SSP reaffirmed its 2025 target of 400-600 basis points of margin expansion but noted that its first-quarter results have already exceeded that range due to early execution of cost-saving measures. Building on the strength of strong ad sales execution and cost savings announced in the fourth quarter of 2024, the company posted its highest network margins in the first quarter of 2025 since the fourth quarter of 2022. In the first quarter, the Scripps Networks division reported $198 million in revenues, down 5.4% year over year, contributing 37.8% of total revenues. Segment profit rose to $64.1 million from $49.7 million in the year-ago quarter, driven by a 16% reduction in expenses. These efforts lifted segment margin to 32%, the highest since late 2022. The E.W. Scripps Company is competing against major players like Nexstar Media Group NXST and Sinclair SBGI in the national network and CTV space. Nexstar Media Group is expanding its national TV sports lineup through branded content, including the new 'Mobil 1 Victory Lane' segment on The CW's NASCAR Xfinity Series broadcasts, strengthening Nexstar Media Group's advertiser appeal in live sports. Sinclair's multicast networks, CHARGE, COMET, ROAR and The Nest, have posted record growth driven by anchor series acquisitions, rebranding efforts and fan-focused multi-platform events like COMET FEST and CHARGECON. With expanded distribution in top national TV markets and growing availability on CTV platforms, Sinclair now operates the fastest-growing network group in the free TV space. SSP shares have rallied 50.2% in the year-to-date (YTD) period, outperforming the Zacks Broadcast Radio and Television industry's growth of 34.1% and the Zacks Consumer Discretionary sector's return of 12.8%. Image Source: Zacks Investment Research From a valuation standpoint, SSP stock is currently trading at a forward 12-months Price/Sales ratio of 0.13X compared with the industry's 4.12X. SSP has a Value Score of A. Image Source: Zacks Investment Research The Zacks Consensus Estimate for second-quarter 2025 loss is pegged at 4 cents per share, which has remained steady over the past 30 days, indicating 73.33% year-over-year growth. E.W. Scripps Company (The) price-consensus-chart | E.W. Scripps Company (The) Quote SSP currently sports a Zacks Rank #1 (Strong Buy). You can see the complete list of today's Zacks #1 Rank stocks here. Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Sinclair, Inc. (SBGI) : Free Stock Analysis Report E.W. Scripps Company (The) (SSP) : Free Stock Analysis Report Nexstar Media Group, Inc. (NXST) : Free Stock Analysis Report This article originally published on Zacks Investment Research ( Zacks Investment Research
Wall Street Journal
13-06-2025
- Business
- Wall Street Journal
Elon Musk's X to Brands: Advertise With Us or We'll Sue - Tech News Briefing
X launched a strong-arm campaign against advertisers to revive its ad-sales business. WSJ advertising editor Suzanne Vranica tells us about the unusual tactic. Plus, the "unsubscribe" button at the bottom of marketing emails may be an easy way to opt out. But writer Heidi Mitchell will tell you why you shouldn't be so quick to click. Sign up for the WSJ's free Technology newsletter.
