2 days ago
This Unexpected Color Is Taking Over the World's Hottest Watches
Pistachio green (or is it sage?) is having a horological moment, taking wrists by storm this year. While pistachio has never been a Pantone color of the year, it seems to be gaining traction: Once reserved for smaller watches, this serene, nature-inspired color is trending on timepieces big and modest. Today's daring watch brands are bringing shades such as mint, moss and seafoam to everything from complicated pieces to time-only models. And the color is appearing on everything from straps to dials and even movement components.
'Color is more important than ever in the watch world; it's how people express personality and style,' says Ben Kuffer, founder and chief executive officer of Norqain. 'This summer, mint and pistachio green are standout trends: fresh, modern and effortlessly wearable. We chose this soft shade for the Skeleton Wild One for its understated elegance and breezy vibe that perfectly captures Norqain's adventurous spirit.'
