Latest news with #affiliateMarketing
Yahoo
12-06-2025
- Business
- Yahoo
Ecomobi and Lazada Affiliate: From ground Zero to a regional force in Southeast Asia's Affiliate landscape
JAKARTA, Indonesia, June 12, 2025 /PRNewswire/ -- At Lazada Affiliate SEA Awards 2025, Ecomobi received "Affiliate of the Year 2024", a recognition given to top performers for their outstanding contributions to the affiliate marketing ecosystem. A collaborative milestone Founded in 2016, Ecomobi seized the moment as online shopping was set to boom across SEA, aiming to transform affiliate marketing into a sustainable revenue stream for both brands and content creators. In 2018, Ecomobi partnered with Lazada, leveraging social media traffic to popularize Lazada Affiliate across the region. Ecomobi has grown into one of SEA's leading affiliate marketing platforms, offering an all-in-one ecosystem for brands, creators, and users. With 1M+ creators and 2.5M monthly orders, Ecomobi operates in Vietnam, Philippines, Thailand, Malaysia, and Indonesia, and continues expanding. On May 23, 2025, at the Lazada Affiliate SEA Awards, Ecomobi proudly received the "Affiliate of the Year 2024" for the Philippines market. The platform was also honored in Vietnam, Malaysia, and Thailand. These mark a significant milestone in Ecomobi's 9-year journey of growth and impact. At the Awards, Ecomobi shared inspiring stories from KOCs that continue to motivate the team. Messages like "I just hit my first $100!" sent at 2 a.m., or a young mother saying, "Thanks to Ecomobi, I can now take care of my family with affiliate income," are more than milestones- they're emotional rewards that fuel the company's commitment to grow, improve, and empower others. The Secret to Success: Act Fast - Fail Fast - Learn Fast Ecomobi's journey hasn't always been easy. Early on, most creators preferred fixed-rate bookings for their guaranteed income, while affiliate deals, which depended on sales, felt too uncertain. To prove the model's potential, Ecomobi tested PPP, CPC, and hybrid strategies, helping creators build remarketing funnels. By embracing a test-and-learn mindset, the company prioritized flexibility, adapting quickly and learning from every success or failure to keep evolving. The test-and-learn approach extended beyond Lazada Affiliate campaigns to all areas of the business, from product development to market entry strategies. Favoring agility over rigid frameworks, Ecomobi chose to listen, adapt, and evolve in real time. Each test, successful or not, brought the platform closer to the optimal solution. Ecomobi's core driver in Lazada's 2025 vision The recognition reaffirms Ecomobi's commitment to innovation in SEA's digital commerce landscape. This is not only a milestone but also a driving force to push boundaries, enhance affiliate solutions, strengthen influencer marketing technology, and deliver impactful value to all stakeholders. As a strategic partner in Lazada's 2025 affiliate roadmap, Ecomobi plays a critical role in shaping the next generation of affiliate marketing, including: Recruiting and nurturing high-retention traffic sources such as Mini KOCs, referral-based member networks, and micro-communities- recognized by HubSpot as a proven foundation for sustainable growth. In today's post-mass media era, consumers are moving away from one-size-fits-all content, seeking personalization, emotional connection, and authenticity. Managing a robust network of over 1 million publishers and KOCs. Delivering real-time, multi-dimensional tracking and reporting systems to optimize performance. Looking ahead, Ecomobi is gradually expanding its footprint beyond traditional e-commerce. The company is actively exploring new verticals such as fintech, travel, transportation, and AI-driven marketplaces—aiming to build a comprehensive infrastructure for the affiliate economy in Southeast Asia. "For Ecomobi, affiliate marketing isn't just a growth tool. It's the infrastructure for the future of digital commerce in SEA," affirmed the CEO. "We're building a world where everyone, from small-scale KOCs to top influencers, has the opportunity to turn their passion into a sustainable career." View original content to download multimedia: SOURCE Ecomobi
National Post
10-06-2025
- Business
- National Post
Awin Brings Its Affiliate Platform to Mexico, Connecting Brands With New Audiences
Article content Awin's presence in Mexico strengthens its global footprint and enables it to meet the rising demand for affiliate and partner marketing across the Americas Article content MEXICO CITY — Global affiliate marketing platform Awin today announces its expansion into Mexico, empowering its partners to scale their businesses with new audiences and local partnerships. Article content Article content Since 2000, Awin has steadily expanded its international footprint to meet the rising demand for local affiliate marketing programs. Over the past year alone, the company has seen a 40% surge in brand-to-brand partnerships, as more businesses tap into Awin's 30,000-strong customer base to drive performance-led growth and strike win-win marketing opportunities. Major brands like Sephora, GE Appliances, Warby Parker and Etsy already partner with the platform. Article content With an established presence in Brazil, Awin's move into Mexico further strengthens its footprint in the LATAM market. The expansion will capitalize on the region's fast-growing ecommerce adoption and the opportunity this provides for its customers globally. The company now operates in over 4 continents and 17 countries worldwide. Article content 'Awin's expansion into Mexico is a major milestone in our global growth strategy,' said Adam Ross, CEO at Awin. 'Mexico represents a significant opportunity for us to serve a customer base that is eager for scalable affiliate marketing solutions with proven ROI. Our investment in local infrastructure and partnerships is already driving real results. We're excited to continue to grow our network and impact across the region.' Article content 'Localization has been key for us in Brazil, and we want to replicate our success story in Mexico,' said Rodrigo Genoveze, Regional Managing Director Latin America at Awin. 'Our objective is working with best-in-class advertisers and affiliate partners to develop performance-based advertising in the market. With our global experience we aim to deliver our company vision within the Mexican market, empowering brands of all sizes to partner with a diverse network of over one million publishers.' Article content Capitalizing on Mexico's affiliate opportunity Article content Mexico is rapidly emerging as a thriving hub for affiliate and partner marketing and is increasingly recognized as a significant player in Latin America. Mexico's burgeoning affiliate marketing industry is projected to grow at an estimated compound annual growth rate (CAGR) of 6.7% from 2024 to 2031. This presents significant opportunities for partnerships and makes it an attractive opportunity for brands to drive ROI through performance-based strategies. Article content 'Grupo Xcaret has been a leader in affiliate marketing in Latin America since 2011,' said Michel Cervantes Martínez, Director of Customer Acquisition at Grupo Xcaret. 'In 2024, we partnered with Awin to take that success even further, combining innovative technology with personalized service to expand into key markets like the United States, Canada and Europe. This collaboration ensures strong ROI and supports our broader business goals.' Article content 'As a publisher, Awin has been a great partner growing affiliate marketing in Mexico and helping accelerate the development of the channel in the country. We really value the quality programs, good communication and reliability Awin offers,' said Willy Ojeda, Founder of Promodescuentos. Article content Backed by Awin's recent achievements Article content The news comes on the heels of recent industry accolades, including recognition by G2's 2025 Best Software Awards. Additionally, so far this year, Awin has upgraded more than 400 ShareASale advertisers to its platform and announced a suite of new innovations that underscore its commitment to meeting its customers' evolving needs. Advertisers and publishers now have access to Ava – a fully-integrated intuitive AI-powered assistant. Users also benefit from enhanced commission flexibility and tracking features, as well as advanced real-time performance insights. Article content Got an ecommerce challenge? Awin has the solution. Using Awin's affiliate marketing platform, brands of all sizes can unlock unlimited marketing opportunities that reach consumers everywhere. Choose which affiliate partners best match marketing objectives. Control costs by defining how these partners are paid. And customize affiliate marketing programs using Awin's tech to mirror unique goals, whatever they may be. Article content Article content Article content Article content
CNA
03-06-2025
- Business
- CNA
Capital One must face social media creators' lawsuit alleging stolen commissions
Capital One must face a lawsuit by social media creators who said the bank's free browser extension stole their sales commissions when consumers bought their products and services. In a Monday night decision, U.S. District Judge Anthony Trenga in Alexandria, Virginia said creators plausibly alleged that Capital One knew or should have known that it diverted their commissions by overriding tracking codes that showed consumers had seen their content. The proposed class action involves affiliate marketing, where creators promote content through links that appear on their platforms and social media channels, and are provided by online merchants and third-party marketers. Creators said the Capital One Shopping browser extension, used by more than 10 million people to find discounts, made it appear at checkout as though consumers made purchases from merchants' sites after clicking referral links from the bank. They said this let McLean, Virginia-based Capital One collect millions of dollars of commissions that bloggers, influencers, YouTubers and other creators had "rightfully earned". Trenga said creators can pursue claims that Capital One was unjustly enriched, interfered with their contracts and ability to make money, and violated the federal Computer Fraud and Abuse Act. He dismissed a conversion claim and four state law claims. Capital One did not immediately respond to requests for comment on Tuesday. In seeking a dismissal, the bank said it was up to merchants to decide how to allocate commissions. It also said the lawsuit reflected creators' frustration that merchants "do not always share their view that they did all the work." Norman Siegel, a lawyer for the creators, said they looked forward to continuing to prosecute their case. Microsoft and PayPal face similar litigation over their Microsoft Shopping and PayPal Honey extensions. Capital One is the sixth-largest U.S. commercial bank by assets, after buying Discover Financial Services in May. It acquired its browser extension when it bought online shopping startup Wikibuy in 2018.
Reuters
03-06-2025
- Business
- Reuters
Capital One must face social media creators' lawsuit alleging stolen commissions
June 3 (Reuters) - Capital One (COF.N), opens new tab must face a lawsuit by social media creators who said the bank's free browser extension stole their sales commissions when consumers bought their products and services. In a Monday night decision, U.S. District Judge Anthony Trenga in Alexandria, Virginia said creators plausibly alleged that Capital One knew or should have known that it diverted their commissions by overriding tracking codes that showed consumers had seen their content. The proposed class action involves affiliate marketing, where creators promote content through links that appear on their platforms and social media channels, and are provided by online merchants and third-party marketers. Creators said the Capital One Shopping browser extension, used by more than 10 million people to find discounts, made it appear at checkout as though consumers made purchases from merchants' sites after clicking referral links from the bank. They said this let McLean, Virginia-based Capital One collect millions of dollars of commissions that bloggers, influencers, YouTubers and other creators had "rightfully earned". Trenga said creators can pursue claims that Capital One was unjustly enriched, interfered with their contracts and ability to make money, and violated the federal Computer Fraud and Abuse Act. He dismissed a conversion claim and four state law claims. Capital One did not immediately respond to requests for comment on Tuesday. In seeking a dismissal, the bank said it was up to merchants to decide how to allocate commissions. It also said the lawsuit reflected creators' frustration that merchants "do not always share their view that they did all the work." Norman Siegel, a lawyer for the creators, said they looked forward to continuing to prosecute their case. Microsoft (MSFT.O), opens new tab and PayPal (PYPL.O), opens new tab face similar litigation over their Microsoft Shopping and PayPal Honey extensions. Capital One is the sixth-largest U.S. commercial bank by assets, after buying Discover Financial Services in May. It acquired its browser extension when it bought online shopping startup Wikibuy in 2018. The case is In re Capital One Financial Corp, Affiliate Marketing Litigation, U.S. District Court, Eastern District of Virginia, No. 25-00023.
Hospitality Net
02-06-2025
- Business
- Hospitality Net
Booking.com Just Ghosted Travel Influencers – And What This Means for Your Hotel
Remember all those niche travel bloggers and cool social media creators who helped your hotel pop up in feeds worldwide? just slammed the door in their faces. And basically in yours too… But, don't worry WIWT got you covered as we tell you exactly what this means for your hotel, in this article from our perspective as a Travel Affiliate Program. 🎯 Article Summary terminated its affiliate program ( read more on What is Affiliate Marketing for Hotels? ) for small partners, with a 30-day warning. for small partners, with a 30-day warning. Thousands of niche influencers lost their revenue streams overnight . . These influencers were your hotel's secret sauce for visibility in authentic, curated travel content. for visibility in authentic, curated travel content. There's a new wave coming – and it's designed to fix EXACTLY what Booking just broke. 📉 What Just Happened? out of nowhere, pulled the plug on thousands of small affiliate partnerships. Boom. Done. As of the end of June, those influencers and travel bloggers who hyped your hotel? Ghosted. No more links. No more payouts. No more exposure. Why? Because they're moving to big, impersonal other travel affiliate programs. Less fraud, they say. More efficiency. Sure. But what happens to your boutique hotel when the quirky writer in Berlin or the Gen Z TikToker in Bali stops talking about you? 🚫 This Isn't About It's About WHO They Cut Off. Hotels don't care about affiliate software. You care about who's talking about your property. And here's the kicker: it wasn't giant publishers or travel search engines who made your place feel like a hidden gem. It was that blogger who stayed for a night, loved your breakfast, and posted a 2-minute story that brought 25 bookings. It was niche influencers, small and mighty. Now they're locked out. So, what now? 🔁 Enter the New Era of Travel Affiliation The old-school travel affiliate model? Clunky. Corporate. Boring. What hotels actually need is real humans talking about real experiences and linking back to bookable rooms. We're not saying affiliate marketing is dead – it's evolving. And the smart hotel owners are watching carefully. What's next in hotel social media marketing? Influencers with Travel Shops. Not just slapping affiliate links on their blogs – but full-blown curated collections of where they've been, stayed, and loved. Your hotel, included. And guess what? These micro-creators are hungry for a new hotel affiliate marketing platform that lets them keep doing what they do best – promoting amazing places like yours. 🧠 Bottom Line just nuked thousands of mini marketing machines that used to talk about your hotel. This isn't the end of affiliate marketing – it's the start of something better. Niche creators still matter – and they're looking for a new home. Hotels that stay visible in this shift by joining a travel affiliate platform? Will win big. About WIWT - WISH I WAS THERE WIWT - WISH I WAS THERE offers a completely different solution for hotels to sell rooms to the followers of inluencers. Our social selling platform works on an affiliate marketing model, where hotels pay commission for each room booked, just like with an OTA. And influencers can make a commission when their fans book a room at a hotel. We have simplified the influencer marketing landscape, taking out the high touch and labor intensive element. Hotels can simply connect their channel manager, and WIWT takes care of selling rooms. WIWT - WISH I WAS THERE WIWT
