Latest news with #arabic
Campaign ME
30-06-2025
- Business
- Campaign ME
AI and the future of arabic communications
Artificial intelligence is no longer a futuristic concept. It's already here, shaping everything from journalism and entertainment to education and healthcare. But one of the most fascinating and sensitive frontiers it is entering is the world of communications and advertising, especially in the Arab world. This intersection is not just technical. It's emotional, linguistic, cultural, and even political. As AI technologies continue to evolve, professionals in arabic communications – from advertisers and copywriters to PR specialists and media planners – are being presented with a powerful question: Can machines enhance how we speak to Arab audiences, or will they erode the soul of our message? The opportunity: scale, speed, and smart insights There's no denying the practical benefits that AI brings to the communications field. Automated content creation, real-time analytics, audience segmentation, and personalised ad targeting are no longer luxuries. They have become necessities. AI enables brands to deliver localised messages to millions of people across the Arab world. This includes over 20 countries and numerous dialects. Copy can be written, optimised, and A/B tested in minutes. Voiceovers can be generated in different Arabic accents. PR pitches can be tailored to suit a journalist's specific interest using natural language tools. It's no longer about creating more content. It's about creating the right content, faster. For small agencies and independent creators, this is a revolution. It levels the playing field. A freelancer in Amman or Algiers now has access to tools that were once only available to multinational firms. For corporate brands, it opens the door to smarter, more consistent messaging across channels, from billboards to Instagram stories. The challenge: language nuance and cultural sensitivity Yet with this power comes a major caveat. Arabic is not just a language. It is a universe of expression. And AI, no matter how advanced, still struggles with its depth. Arabic is one of the richest and most complex languages in the world. Between Classical Arabic and regional dialects – Levantine, Gulf, Egyptian, and Maghrebi – there exists a spectrum of linguistic flavours. Each carries its own cultural codes, humour, taboos, and idiomatic expressions. What works in Riyadh may fall flat in Casablanca. What feels poetic in Beirut may sound pretentious in Khartoum. Most AI models today have been trained primarily on English datasets. Even those that support Arabic tend to perform better in formal contexts, often missing the informal, playful, emotional, or context-specific tone needed in modern advertising and PR. And that's a problem. When AI writes a press release in Arabic, does it understand the rhythm of the language, or does it just translate concepts from English? When AI generates a brand slogan, does it consider how Arab audiences interpret honour, family, hospitality, or pride? These are not minor issues. They are at the heart of what makes communication effective in this region. The risk: homogenisation and cultural dilution If agencies and brands rely too heavily on AI-generated content, especially content rooted in English thinking, they risk producing messages that feel generic, inauthentic, or even offensive. Worse, they may contribute to the slow erosion of cultural richness in advertising. We're already seeing campaigns that feel like weak translations of Western ideas, with Arabic added as an afterthought. The risk is not just creative. It's cultural. When brands forget how Arabs laugh, argue, dream, or celebrate, they stop being relevant. In a region already grappling with the effects of globalisation and identity tensions, communication must do more than sell. It must connect, resonate, and uplift. The way forward: human-AI collaboration The solution is not to reject AI but to redefine how we use it. AI should be treated as a creative assistant, not as a creative director. It can suggest headlines, offer translation drafts, analyse consumer sentiment, or test audience responses. But the final message – especially in Arabic – should be reviewed, refined, and often rewritten by humans who understand the region's heartbeat. Arab communication professionals must lead the way in training AI tools that truly speak the language. This means building better Arabic datasets, including regional dialects, poetry, slang, proverbs, and emotional expressions. It also means advocating for tools that recognise cultural contexts and market dynamics across the Middle East and North Africa. There is also a major opportunity for innovation. Imagine AI tools designed by Arabs for Arabic communications. Tools that know the difference between Najdi and Hijazi dialects. Tools that can adapt a single message for audiences in Cairo, Dubai, and Riyadh with precision. This is the next frontier. Whoever builds it will not only lead the industry but also help preserve and celebrate Arab linguistic diversity in the age of AI. Final thought: It's not just about tech, it's about trust At its core, communication is about trust. Brands earn it by speaking the language of their audience, not just linguistically, but emotionally and culturally. AI can help us do that more effectively. But only if we guide it wisely. The future of Arabic communications will not be written by AI alone. Nor will it survive without it. It will belong to those who strike the right balance between cultural intuition and computational power. And perhaps that is the real challenge for Arab communicators today. Not choosing between tradition and innovation, but finding the courage to bring them together in a voice that feels unmistakably ours. By Mnawar J. Mohammed, Founder & Chief Copywriter, CopyArabia.
Time Business News
22-04-2025
- Entertainment
- Time Business News
Dubai Calligraphy: Personalized Arabic Name Art & Designs
The Artistic Revival of Arabic Calligraphy in Modern Times In an era dominated by digital design and contemporary art, traditional forms of expression are making a powerful comeback. One of the most captivating of these is Arabic calligraphy—an art form that blends the precision of language with the elegance of visual artistry. Among the places where this revival is most notable is the vibrant city of Dubai, where cultural heritage and modern innovation coexist beautifully. The appeal of dubai calligraphy lies in its ability to merge traditional Arabic aesthetics with the city's modern artistic trends. As Dubai positions itself as a global cultural hub, artists from across the world have turned to Arabic script as a medium for creative expression, resulting in an exciting fusion of classical and contemporary styles. You can find dubai calligraphy not only in galleries and museums but also in public art, fashion, and personalized decor. This unique blend reflects the city's respect for its roots while embracing the cosmopolitan spirit that defines it. Artists are constantly pushing the boundaries, making each stroke of the pen a meaningful part of a larger narrative that speaks to identity, spirituality, and beauty. Behind many of these works are creatives who specialize in capturing the soul of Arabic script in every line and curve. Their artistry often inspires those seeking customized or emotionally significant pieces to connect with calligraphers who understand both tradition and innovation. There's something deeply personal about having your name transformed into art. Arabic name calligraphy does exactly that—it takes the elegance of the Arabic script and gives life to individual identities in a stunning visual format. Whether it's for a gift, home decor, or a digital signature, these pieces are timeless keepsakes that speak volumes. What makes arabic name calligraphy so special is its ability to reflect the personality and emotion behind a name. From bold, geometric designs to fluid, sweeping curves, every name tells a different story when written in Arabic. The beauty lies not only in the visual result but also in the intentionality of each stroke, each curve—crafted with skill and heart. Many people in Dubai and beyond are now seeking these custom creations, often from artists who've mastered both the classical rules and modern adaptations of Arabic calligraphy. These creators, though often working behind the scenes, contribute significantly to the growing appreciation of this timeless art form. While some might consider calligraphy an ancient art form, its growing popularity in places like Dubai proves that it's anything but outdated. From murals to wedding invitations, from digital branding to interior design, the resurgence of dubai calligraphy shows how tradition can be seamlessly woven into the modern visual landscape. This rebirth isn't random—it's being carefully shaped by artists who have dedicated years to perfecting their craft. Some studios, though subtly positioned, are becoming silent icons in this space, providing a platform for talent that embodies heritage through ink, brush, and canvas. As interest grows, particularly among the younger generation, calligraphers are finding new ways to innovate. Incorporating gold leaf, textured paper, or mixed media with arabic name calligraphy is now more common than ever. These pieces not only preserve language but elevate it, making every name or phrase a work of fine art. Arabic calligraphy is more than just beautiful writing—it's a storytelling art, a bridge between past and present. With its growing presence in modern cities, particularly through dubai calligraphy, this timeless form continues to captivate hearts and minds. And whether it's a commissioned piece of arabic name calligraphy or an abstract mural gracing a gallery wall, the dedication behind each creation reflects a quiet passion—a signature of excellence carried by the artists who make it their life's work. TIME BUSINESS NEWS
Sharjah 24
10-03-2025
- General
- Sharjah 24
"Al-Dhad Scale" highlights the role of reading at Sharjah Summit
Recognition for c ontribution to Arabic l anguage p roficiency During the summit, "Al- Dhad Scale" was honoured with an award in recognition of its role as a knowledge partner for the event. Her Excellency Dr. Muhadditha Al Hashimi, Chairperson of the Sharjah Private Education Authority and President of the Sharjah Academy for Education, presented the award. This recognition acknowledges the initiative's significant contribution to enhancing Arabic language skills in the UAE and the wider Arab world. Commitment to raising educational standards E y ad Darawsheh , General Manager of Al- Dhad Scale, expressed his pleasure at being part of the summit, noting that it provided an opportunity to showcase the innovative framework developed to enhance Arabic reading skills among native speakers across the Arab region. He also highlighted that the award they received reflects Al- Dhad Scale's commitment to advancing educational standards and leveraging technology to support Arabic language development. Darawsheh reaffirmed the initiative's dedication to driving change in Arabic language learning and elevating the overall educational system. The role of frameworks and metrics in arabic language education As part of their participation, Dr. Hanan Khalifa, Academic Director of Al- Dhad Scale, conducted a session titled "Standards, Frameworks, and Metrics in Arabic Language Education." The session focused on the role of structural frameworks and proficiency metrics in curriculum design, assessment strategies, and educational practices. It provided participants with fresh perspectives and insights into how these frameworks support systematic, consistent language learning while ensuring alignment with global best practices. The session also explored how these frameworks address the challenges faced by Arabic language learners. Improving language proficiency through data-driven tools E y ad Darawsheh also led a session titled "Al- Dhad Scale: A Nation's Ambition, A Generation's Future," where he discussed how the reading scale improves Arabic proficiency through data-driven assessment tools and cutting-edge learning technologies. He explained how these tools are central to developing language skills effectively and efficiently. Collaborative discussions on Arabic language education Darawsheh participated in two panel discussions: "The Future of the Arabic Language: Collaborating for Excellence" and " Revolutionising Assessment: Data-Driven Insights for Learning." These sessions underscored the critical role of collaboration, research, and technology in shaping the future of Arabic language education and rethinking the ways in which language proficiency is assessed.
Al Binaa
06-03-2025
- Politics
- Al Binaa
Gaza: A Thorn in the Throats of Netanyahu and Trump
• Gaza is astonishing, no larger than a district in a major city, with a population to match, yet it disrupts global calculations and unsettles both the great powers and the small. It reshapes the equations of nations, armed with nothing but the lives of its fighters, the resilience of its people, and their unwavering will to reject humiliation, displacement, and occupation. • Since the launch of operation al-Aqsa Flood, Gaza has continued to impose new realities. It has withstood a massive war waged by the occupation army to subdue it – a war that left nearly all its homes and infrastructure in ruins, with around 10% of its population killed or wounded. Yet, in the end, Gaza emerged with an agreement securing its demands: a cessation of the war and the full withdrawal of occupation forces. • The occupation's leaders have neither been able to swallow Gaza's defiance nor digest its consequences. They maneuver and stall, seeking to evade the terms of the agreement, hoping to recover their captives without paying the price. Meanwhile, U.S. President Donald Trump, who inflames the Arab world, has once again threatened Gaza with hellfire unless all captives held there are immediately released. • Washington is torn, at times calling for a sustained ceasefire and sending envoys to negotiate with Hamas, at others resorting to threats of destruction. Even more bewildered is Israel, which brandishes the specter of war while fearing its consequences, on the fate of its captives, on its internal stability, and on the credibility of the victory narrative it desperately seeks to construct. • Yet, on a Ramadan night like any other, Gaza remains unchanged by Trump's threats of hellfire. Gaza already lives in a hell it believes he helped create, and its defiant stance and aligned with the arabic adage 'if I'm already drowning, why should I fear getting wet?' • American officials suggest that Trump's 'hellfire' will be entrusted to Netanyahu for execution. The occupation undoubtedly possesses the firepower to unleash devastation, yet that does not alter the fundamental reality: Gaza has no option but to endure. Any deal that resolves the captives' issue without securing a final cessation of war and the full withdrawal of occupation forces would only invite greater catastrophe once the prisoners are released. • This time, Gaza will fight on its frontlines like never before, more fiercely than it did after October 7. The occupation's assault may falter on Gaza's edges, just as its forces were broken at the frontlines of South Lebanon. Yemen, too, will not hesitate to once again seal off the Red Sea to American warships, carriers, and commercial vessels. Should Trump gamble on war with Yemen, the result will be a naval conflict stretching from the Gulf to the Arabian Sea and the Red Sea. U.S. bases and oil tankers will not be spared, but most critically, Tel Aviv itself will come under fire.
