Latest news with #bananaBread
Daily Mail
17-06-2025
- Entertainment
- Daily Mail
Mystery surrounds 'huge' Woolworths news that foodies in the know are gossiping about
FEMAIL can confirm that a banana bread flavoured crumpet is soon set to arrive in Woolworths stores - but mystery surrounds the highly anticipated launch. Rumours of the new Golden Bakery Banana Bread Crumpets started circulating online in recent days, generating huge interest among crumpet fans. The news was first broken by Melbourne food reviewer Nectro Vlangos, who goes by the online name @NectoriousPapi, after he posted about the upcoming launch to his TikTok account. In a 17-second video titled 'New and Coming Soon to Woolworths', one of the featured product items that momentarily flashed on-screen was a product image of the new Golden Bakery Banana Bread Flavoured Crumpets. The brand's iconic crumpets have been reimagined with a 'banana bread' flavour, and are set to be sold in a packet of six square-shaped crumpets. According to the product label, the product is a 'new limited edition' variety and is 'made with real banana'. FEMAIL spoke to an inside source who confirmed that the upcoming product launch would be available for a limited item frame and would be sold in select locations. They were unable to confirm the exact launch date in stores. Golden were unable to be reached for comment by FEMAIL. But their own social media channels have thus far remained tight-lipped about the upcoming product launch. Nevertheless, the comments section of the @NectoriousPapi video were alight with excitement from Aussie shoppers interested in tasting the new breakfast hybrid food. 'I don't even like crumpets but banana bread anything, count me in,' said one shopper. 'Keen for the crumpets', added another. Rumours of the upcoming special variety crumpets also reached Facebook, revealed in one post that solely contained the six-word headline: 'Look what is coming to Woolworths'. The Facebook post attracted loads of replies from curious foodies, with some already planning how they can use the new 'game changing' item to level up their breakfast. 'This with butter and maple syrup will be next level!' replied one. 'I'm imagining spreading with butter and cinnamon sugar, added another. 'Pour some custard in the holes and air fry for a few minutes then drizzle with maple syrup,' suggested a third person. However, a few commenters expressed concern about the unusual flavour combination. 'I can't help but think these will taste like the 80s... When your sandwich got packed in the same lunchbox as your banana so everything tasted like banana,' read one laughing reply. 'Cannot put vegemite & cheese on banana crumpets, that ain't right,' said another. 'Does it taste like real bananas or does it have that yucky fake banana taste? I wouldn't mind trying it but depends what everyone else thinks,' questioned a third. George Weston Foods, the parent company of Golden Bakery, recently launched a quirky new advertising campaign under the slogan 'make every bite Golden'. Although the new campaign champions the classic Golden Bakery Crumpet, a spokesperson told B&T that the message was about inspiring Aussies to reimagine the humble crumpet with delicious new possibilities. 'Golden crumpets have always had a place at the table, and now we're giving people more reasons to bring them back, play with them, and make them their own,' said George Weston Foods marketing and innovations director Brett Grebert.
Entrepreneur
20-05-2025
- Business
- Entrepreneur
Their Baking Side Hustle Is Now Worth Millions
Entrepreneur Ventures is an early-stage venture capital firm partnered with Entrepreneur Media that is dedicated to backing passionate and innovative founders as early as day one. In this series, we are profiling the amazing entrepreneurs Entrepreneur Ventures is working with to share their insights on building and growing a thriving business. Morgan Lerner, co-founder of Gonanas, spoke to Entrepreneur about the launch and growth of her company, and its innovative approach to allergy-friendly, healthier baking that doesn't skimp on yumminess. Please give us the elevator pitch of Gonanas. Gonanas is a banana bread mix that is made with better-for-you ingredients, like oat flour instead of enriched wheat flour, and it is free of the top allergens. All you do at home is add bananas and whichever oil you have in your pantry — and that's it. It's easy and it is made with better ingredients, but it is not sugar-free — indulgence is the core of our product. We wanted to make something accessible for everyone to enjoy. How did you start the business? My business partner, Annie Slabotsky, and I started this company in 2019 when we were in the college dorms at the University of Michigan. We wanted a better-for-you baked good because our only options for baked goods on the way to class were Starbucks pastries. And those are delicious, but they aren't made with the best ingredients and didn't make us feel our best. Related: After Curing Her Debilitating Pain With Traditional Chinese Medicine, She Started a Business to Deliver Ancient Treatments With Modern Tech: 'You Saved My Life.' I grew up eating banana bread, and so we used a family recipe with a healthier twist on it. Annie's family lives 45 minutes away from campus, so that's where we baked. I totally burned the first-ever loaf, but we still ate the inside and were like, "Oh, we gotta sell this." Can you talk about your initial growth? When this became clear it was more than a side hustle? After we'd graduated, the banana bread was blowing up and in 2021, we pivoted to launch it as an at-home mix, and that is all that we do today. Going from a ready-made product with a five-day shelf life to a mix with a two-year shelf life had a huge impact on our scalability potential. We bootstrapped our way to a million dollars — it really just started to take off. And then we entered our first national retailers in 2023. It was Nordstrom Rack, which might seem very random and non-traditional. They were looking for a banana bread mix during COVID, and they found us on social media when we just had a few thousand followers and a website. We went on the news to talk about it and had a record sales day with our mixes. We are now in 5,000 retailers across the country with tons of different flavors. We've made 50 flavors to date. Credit: Gonanas Can you share any hard-earned lessons you've learned on this journey? Oh my God, there have been so many bumps in the road. I think fundraising for the first time and learning that whole process was a challenge, but the biggest thing has been learning how to hire right for our company and define our company values. We had to go through a lot of trial and error, having never managed people. We used to focus a lot more on the resumes and matching them to a job description. But you learn that is just a blip in time because we're growing quickly and changing and so do the roles. Now we hire for things like humility and people skills. We want people who are proactive and good with change. What is your top advice for someone looking to launch their own business? Build a network. We didn't know a lot going in and you can only go so far with your immediate team's knowledge. Building that network of people you trust with a variety of opinions and founders who've done this time and time again has been invaluable. And specific to food companies, look at what's on the market. Make sure you're really filling a white space because it is such a crowded space. How did you come up with the name? We wanted "Go Bananas," but we couldn't trademark that, so we had to come up with a new name. We ended up just combining them together, which was almost accidental. For our original branding, we paid a hundred bucks to a design club on campus at the University of Michigan. We are just now embarking on a full rebrand, enlisting an actual agency. But it's always been about being scrappy. Related: Dyslexia Couldn't Stop This 23-Year-Old From Creating a $1 Million Language Learning App. Here's His Best Advice for Pursuing Your Passion. When did you start looking for funding and what was that process like? We emailed every single person we knew. I think each time we've raised, there's been between 50-100 emails at a bare minimum. It's really a volume game. But I think the best part about fundraising has been refining our story, our pitch, our why. When we go into a room, we come with guns blazing and lots of energy. What's your process for new product creation and how many bananas do you go through in a month? I have no idea how many bananas! All the testing happens in my kitchen, so it's kind of back to the basics when it comes to our innovation. We're just baking at home and when we're happy with a new recipe, we pass it to our manufacturer. We're now in talks for potential licensing with some fun brands to create new flavors for them, so we're very excited about what those deals can bring to the business. You've had so much success, do you feel like you are still in startup mode? I always feel like we're growing, but just getting started at the same time. In terms of our long-term vision, we want to see GoNanas become a household brand. We want to be the number one baking brand, the modern-day Betty Crocker, changing the way people bake. Related: They Sold the Legendary CRUMBS Bakeshop and 10 Years Later Bought It Back for Just $350. Now the Company Is Cooking Up $1 Million in Sales.
