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Georgia Toffolo flogs paid brand deal to fans after her husband James Watt's BrewDog company annouces they will shut 10 UK pubs
Georgia Toffolo flogs paid brand deal to fans after her husband James Watt's BrewDog company annouces they will shut 10 UK pubs

Daily Mail​

time7 days ago

  • Business
  • Daily Mail​

Georgia Toffolo flogs paid brand deal to fans after her husband James Watt's BrewDog company annouces they will shut 10 UK pubs

Georgia Toffolo was flogging brand deals to her social media followers in the wake of the news her husband's BrewDog company is closing 10 bars later this week. The former Made In Chelsea star, 30, is married to BrewDog co-founder and former CEO James Watt, 43. Taking to Instagram on Wednesday, Georgia shared a sponsored ad promoting probiotic supplement Symprove. The former I'm A Celebrity winner encouraged people to sign up for the company's 12-week subscription and said she 'adores' the brand. 'It's been my ride or die for the last four or five years, I don't go a day without it,' she told her followers. 'Last month they launched their new pineapple flavour which I've got to say is a really big hit in our household.' It is understood BrewDog's closure plans, which are part of a fresh strategy for the brewing firm's hospitality arm, will put close to 100 jobs at risk. The Scottish craft brewing giant said it has made efforts to preserve the site, but it 'has simply not been possible to make these bars commercially viable'. It will shut all the bars on July 26 and launch a consultation process lasting at least 14 days. In May 2024, Georgia's husband James stepped down from the CEO role after 17 years, taking on a new position as 'captain and co-founder'. He retains his 21% shareholding in the company, according to The Independent. BrewDog said it will shut sites including its Aberdeen flagship pub on Gallowgate, the group's first bar site, following a review process. Chief executive James Taylor told staff the closures are part of a refresh of its estate, partly in response to 'rising costs, increased regulation, and economic pressures' on the sector. He added that the brand will however still look to grow its bar business, with plans for more larger bars in 'destination' locations and to open smaller community bars. A BrewDog spokesman said: 'We can confirm that following a review of our bars business we have made the difficult decision to close 10 bars – which reflects a more focused strategy and a rationalisation of our bar footprint. 'This decision is not simply a response to the challenging UK hospitality market, but a proactive decision to redefine the bar division's focus for long-term and profitable growth – accounting for ongoing industry challenges, including rising costs, increased regulation, and economic pressures. 'We are working hard to minimise the impact on our people, and we expect to redeploy many affected team members across the BrewDog network. 'For those leaving the business, we're providing as much support as possible during this transition.' The company will shut the following bars: – Aberdeen Gallowgate – Brighton – Camden, London – Dundee – Leeds North Street – Oxford – Sheffield – Shepherds Bush, London – Shoreditch, London – York Georgia and James said 'I do' on a fishing boat earlier this year. The pair got engaged in October after the millionaire proposed with an exquisite eight carat triple-diamond studded band estimated to be worth £200,000 during a romantic getaway in Greece for Georgia's 30th birthday.

Map shows where 10 BrewDog bars are closing this week
Map shows where 10 BrewDog bars are closing this week

Yahoo

time7 days ago

  • Business
  • Yahoo

Map shows where 10 BrewDog bars are closing this week

BrewDog is set to close 10 of its bars within days, blaming factors like rising costs and increased regulation in the industry. The closure plans will see all the bars close on 26 July in locations across the country – including BrewDog's first ever venue in Aberdeen. The Scottish craft brewing giant said it has made efforts to preserve the site, but it 'has simply not been possible to make these bars commercially viable'. Chief executive James Taylor told staff the closures are part of a refresh of its estate, partly in response to 'rising costs, increased regulation, and economic pressures' on the sector. He added that the brand will however still look to grow its bar business, with plans for more larger bars in 'destination' locations and to open smaller community bars. A consultation process lasting at least 14 days will be launched following the closures, which will put close to 100 jobs at risk. Where are the BrewDog bars that are closing? Bars are being closed in major cities across the UK – including three in London. Two bars will be closed in Scotland, while the other five affected are in England. Click our interactive map below to see which 10 bars will be closing on 26 July: How many BrewDog bars are there? BrewDog has established a global presence with over 100 bars worldwide. In the UK, the company operates 71 bars, including 17 in Scotland, where it was founded in 2007. These bars are spread across cities like London, Edinburgh, and Manchester. Scotland's 17 locations reflect the company's roots in Fraserburgh. London is where most BrewDog bars are situated, with 21 currently open in the capital. Beyond the UK, BrewDog's international footprint includes approximately 30-40 bars in markets like the US, Australia, Germany, and Japan. The tally in the UK will drop to 61 bars after the closures on 26 July. Who owns BrewDog? BrewDog was founded in 2007 by James Watt and Martin Dickie in Fraserburgh, Scotland. Watt, the public face of BrewDog, stepped down as CEO in May 2024 after 17 years. He transitioned to a non-executive role as 'captain and co-founder,' retaining his 21% stake. James Arrow, former COO, briefly took over as CEO. In March 2025, Arrow also stepped down for personal reasons, and James Taylor, who was BrewDog's former CFO, became CEO. Taylor now runs the company alongside COO Lauren Carrol. US private equity firm TSG Consumer Partners also holds a 22% stake in the company, while BrewDog's community of investors – known as Equity Punks – have invested in the company through crowdfunding initiatives and hold over 25% of the company's shares.

Brewdog puts 100 jobs at risk as beer giant to close ten bars this week
Brewdog puts 100 jobs at risk as beer giant to close ten bars this week

The Independent

time22-07-2025

  • Business
  • The Independent

Brewdog puts 100 jobs at risk as beer giant to close ten bars this week

Brewdog is set to close ten of its bars across the UK, including its inaugural venue in Aberdeen. The closures, effective from 26 July, are expected to put nearly 100 jobs at risk. The company stated that the decision was made because the bars were not commercially viable, citing rising costs, increased regulation, and broader economic pressures. Founder James Watt confirmed the closures are part of an estate refresh but reiterated plans to expand the bar business with new 'destination' and community-focused venues. Brewdog is working to minimise the impact on staff, aiming to redeploy many affected team members within its network.

Brewdog to shut 10 UK pubs this week
Brewdog to shut 10 UK pubs this week

Yahoo

time22-07-2025

  • Business
  • Yahoo

Brewdog to shut 10 UK pubs this week

Brewdog is to close 10 of its bars later this week, including its first ever venue in Aberdeen. It is understood the closure plans, which are part of a fresh strategy for the brewing firm's hospitality arm, will put close to 100 jobs at risk. The Scottish craft brewing giant said it has made efforts to preserve the site, but it 'has simply not been possible to make these bars commercially viable'. It will shut all the bars on July 26 and launch a consultation process lasting at least 14 days. Brewdog said it will shut sites including its Aberdeen flagship pub on Gallowgate, the group's first bar site, following a review process. Founder James Watt told staff the closures are part of a refresh of its estate, partly in response to 'rising costs, increased regulation, and economic pressures' on the sector. He added that the brand will however still look to grow its bar business, with plans for more larger bars in 'destination' locations and to open smaller community bars. A Brewdog spokesman said: 'We can confirm that following a review of our bars business we have made the difficult decision to close 10 bars – which reflects a more focused strategy and a rationalisation of our bar footprint. 'This decision is not simply a response to the challenging UK hospitality market, but a proactive decision to redefine the bar division's focus for long-term and profitable growth – accounting for ongoing industry challenges, including rising costs, increased regulation, and economic pressures. 'We are working hard to minimise the impact on our people, and we expect to redeploy many affected team members across the BrewDog network. 'For those leaving the business, we're providing as much support as possible during this transition.' The company will shut the following bars: -Aberdeen Gallowgate-Brighton-Camden, London-Dundee-Leeds North Street-Oxford-Sheffield-Shepherds Bush, London-Shoreditch, London-York

Brewdog to shut 10 UK pubs this week
Brewdog to shut 10 UK pubs this week

The Independent

time22-07-2025

  • Business
  • The Independent

Brewdog to shut 10 UK pubs this week

Brewdog is to close 10 of its bars later this week, including its first ever venue in Aberdeen. It is understood the closure plans, which are part of a fresh strategy for the brewing firm's hospitality arm, will put close to 100 jobs at risk. The Scottish craft brewing giant said it has made efforts to preserve the site, but it 'has simply not been possible to make these bars commercially viable'. It will shut all the bars on July 26 and launch a consultation process lasting at least 14 days. Brewdog said it will shut sites including its Aberdeen flagship pub on Gallowgate, the group's first bar site, following a review process. Founder James Watt told staff the closures are part of a refresh of its estate, partly in response to 'rising costs, increased regulation, and economic pressures' on the sector. He added that the brand will however still look to grow its bar business, with plans for more larger bars in 'destination' locations and to open smaller community bars. A Brewdog spokesman said: 'We can confirm that following a review of our bars business we have made the difficult decision to close 10 bars – which reflects a more focused strategy and a rationalisation of our bar footprint. 'This decision is not simply a response to the challenging UK hospitality market, but a proactive decision to redefine the bar division's focus for long-term and profitable growth – accounting for ongoing industry challenges, including rising costs, increased regulation, and economic pressures. 'We are working hard to minimise the impact on our people, and we expect to redeploy many affected team members across the BrewDog network. 'For those leaving the business, we're providing as much support as possible during this transition.' The company will shut the following bars:

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