Latest news with #beautybrand
Yahoo
5 days ago
- Business
- Yahoo
Veralab Sets International Expansion Plans, Starting From Spain
MILAN — Italy's trendy beauty brand Veralab is ready to go international. The digital-native brand, which was founded by social personality Cristina Fogazzi, has been growing exponentially since its launch in 2015, and is prepping to expand beyond national borders starting this fall. More from WWD EXCLUSIVE: Interparfums SA Unveils Its Own Perfume Brand: Solférino Paris Toteme to Open Second Store in London EXCLUSIVE: Industrie Africa Expands Into B2B With Launch of Retail Consultancy Chief executive officer Paolo Deponti, who succeeded Mauro Marcolin at the end of last year, outlined the company's next steps on Thursday, when Veralab's new offices here were unveiled. 'It's an important moment for the brand,' said Deponti. 'After 10 years, we're shifting from being an Italian indie label to a structured company that is ready to become a global brand and these new offices serve the purpose of making that kind of statement.' Deponti revealed that the expansion will start with the Spanish market, where Veralab has signed an exclusive distribution deal with El Corte Inglés. As a result, it will launch at 25 doors of the department store across the country starting with Madrid in October and quickly followed by shops-in-shop in key cities including Barcelona, Seville and Bilbao, among others. 'For the first time we enter physically in an international market. Last year we launched our website targeted to Spain but it was more to build the brand awareness,' said Deponti. 'After 12 months of investments, we saw an incredible demand, so now it's time [to respond] to that.' The executive underscored the importance of the brick-and-mortar channel for the brand, especially for the community-building aspect that is central to the company and has marked Fogazzi's success since the beginning. Hence the firm is accelerating its physical rollout in Italy, too. To mark its 10th anniversary this year, it invested in opening 10 stand-alone stores in the domestic market, which will add to the first flagship opened in Milan in 2019 and the one in Rome unveiled in 2021. In the last couple of months, Veralab outposts opened in cities such as Padua, Turin and Bologna. Another door in Rome was unveiled earlier this month, while the brand will open a pop-up in Milan's central Cordusio area to coincide with Milan Beauty Week, running Sept. 17 to 21. This will be turned into a flagship on Nov. 1, adding to permanent outposts to open at the Centrale and Termini train stations in Milan and Rome, respectively, in the fall. The brand has been investing in an omnichannel strategy over the years, having expanded distribution at retailers including the Rinascente department store and the Pinalli and Naima perfumery chains, as well as at local pharmacies, reaching more than 1,000 sales points in Italy. Deponti — who has a background in developing omnichannel strategies with previous stints at the likes of Sephora, L'Occitane en Provence and, most recently, as vice president and general manager for the Europe, Middle East and Africa region of MAC Cosmetics — particularly enthused about how the company was able to translate its digital success into the physical channel. To be sure, he claimed that Veralab generated 65 million euros in online sales across all retail formats in Italy last year, coming after only multibrand marketplaces like Amazon, Notino, Sephora and Douglas. The brand's general manager Raffaella Dagna said overall sellout across all retail channels for skin care products totaled 90 million euros, while the brand's makeup line Overskin's sellout was 15 million euros last year, but projected to grow to 25 million euros in 2025. In 2024, the company generated total sales of 75 million euros, up 1.4 percent compared to the previous year. In 2023, sales grew 12.5 percent compared to the 64 million euros registered in 2022. The business' real turning point was the pandemic, when it boomed and almost doubled its 2019 sales to reach 55 million euros in 2020, boosted by its catchy communication and affordable prices. Quickly rising to be one of the most successful companies in the country's beauty scene, the brand has always leveraged the spontaneous spirit and popularity of Fogazzi, best known as Estetista Cinica (or Cynical Aesthetician, in English). As owner of the Bellavera beauty salon opened in Milan in 2009, Fogazzi created a blog to share her experience and answer questions from local beauty aficionados, ranging from depilation to anti-cellulite tips. Her bubbly, girl-next-door attitude and suggestions rooted in self-acceptance and body inclusivity quickly gained her a large following — now counting one million users on Instagram — which eventually convinced her to capitalize on her influence and launch the Veralab skin- and body-care brand. In 2023, the brand expanded into color cosmetics with the launch of the Overskin makeup line, further garnering customers' favor and investors' attention. So much so that last year European private equity Peninsula Capital took a 30 percent stake in Veralab's parent company Reforme Srl, as reported. 'The strength of the company in Italy — one of the most competitive markets in beauty globally — the inclusive message that defines the brand, and Cristina's energy and entrepreneurial vision constitute a unique and exceptional basis on which to work to turn Veralab into one of the leaders in European beauty,' Peninsula said in a statement at the time of the deal. Fogazzi found in Peninsula 'the ideal partner, thanks to its presence in markets that are strategic for Veralab and its consolidated experience in the consumer retail segment, and in beauty in particular.' To be sure, this wasn't the first investment in beauty for the private equity firm. As reported, Peninsula Capital invested in Kiko SpA in 2018 through an 80 million euro capital increase. In 2022, Kiko's founding family Percassi bought back the 38 percent stake Peninsula Capital had held and regained full control of the company until L Catterton acquired a majority stake last year. Peninsula still retains a minority stake in Zadig & Voltaire and MC2 Saint Barth, the Italian brand that specializes in the holiday-wear segment, among other investments in different fields. Last year it also took a minority stake in Italian independent high-end jewelry manufacturer Mattioli. In 2017, the fund invested in the NTV-Italo high-speed train service, which was first developed by Diego Della Valle with former Ferrari president Luca Cordero di Montezemolo. Best of WWD Which Celebrity Brands Are Next for a Major Deal? Lady Gaga, Beyonce and More Possible Contenders for the Next Corporate Prize The Best Makeup Looks in Golden Globes History A Look Back at Golden Globes Best Makeup on the Red Carpet, From Megan Fox to Sophia Loren [PHOTOS] Erreur lors de la récupération des données Connectez-vous pour accéder à votre portefeuille Erreur lors de la récupération des données Erreur lors de la récupération des données Erreur lors de la récupération des données Erreur lors de la récupération des données
The Independent
15-07-2025
- Entertainment
- The Independent
I used Beyoncé's Cécred products on my curly, heat-damaged hair — here are my honest thoughts
When Beyoncé teased a new beauty brand, it was pure pandemonium online. When that was later revealed to be a haircare collection, the reception was overjoyed yet mixed. While some were banking on a wig and extensions brand (Beyoncé reportedly has countless wigs on rotation worth tens to hundreds of thousands), others were excited for a glimpse at the singer's hair secrets — and natural hair. The fact that Beyoncé grew up as a salon kid means that a lot of Cécred's core insight comes from her mother, Tina Knowles. Tina had shown how healthy and long Beyoncé's natural hair was online a few years before we even caught a whisper of Cécred, and the brand rollout showed insightful demos from both, plus an arsenal of notable hair and scalp pros like trichologist Dr Kari Williams. After six years in the making, the result is a masterfully elevated line that outperforms in both aesthetics and formulation with a powerhouse ingredients list honoring the best of science and nature globally. If you're looking for damage repair, moisture, and a power reset for the scalp, these are the strongest pillars I feel Cécred performs the best in. How I tested As a beauty editor, haircare has always been my main focus — especially scalp health, hair growth and loss, damage repair, and black-owned brands for curly-afro types. While my own hair is curly, fine (plus heat and color damaged), and finicky about what products it likes, I know it well, as well as other hair types and how formulations might respond to them. Some of the range I purchased myself and have been using for a year, and while a couple of products didn't earn five stars during my first impressions, giving them more time and learning how to make the most of them changed my mind over time. The remainder of the products were received for review and tested over a month. My expectations for Cécred's varied by product, so I've broken it down for you below: Cécred's clarifying shampoo and scalp scrub: I wanted the product to deeply cleanse and correct my unbalanced scalp, give a satisfying sensory scrub experience that's not too fine or too coarse, and to leave my hair feeling clean yet not squeaky. Cécred's moisturizing deep conditioner: I was looking for something to deeply hydrate rather than strengthen, allow for easy instant detangling after a deep cleanse, and add softness and shine to dry results after just one use. Cécred's reconstructing treatment mask: I wanted it to make hair feel and look stronger, noticeably increase strand elasticity and reduce breakage over time with fewer split ends, and to also allow for easy detangling in the shower. Cécred's fermented rice and rose protein ritual: I was expecting it to function like rival two-step protein/bond-building treatments from the likes of Aphogee, by making hair stronger, more supple, and hydrated after just one use. Cécred's moisture sealing lotion: I was looking for it to add softness, shine, and some hold to my curls, whether worn loose or in hairstyles that require some slicking down. Cécred's nourishing hair oil: To impress me, it needed to lock in moisture as hair dries, and add shine to dried hair day by day. Why you can trust IndyBest U.S. reviews IndyBest U.S. is the ultimate destination for product reviews from The Independent, all of which are a result of real-world testing. Ava Welsing-Kitcher is a beauty editor based in Los Angeles. She has a decade's worth of experience, accruing a wealth of knowledge when it comes to the products that do (and importantly don't) work. She has a particular interest in haircare products, with a focus on scalp health, hair growth and loss, damage repair, and black-owned brands for curly-afro types, making her the perfect candidate for this review of Beyoncé's brand Cécred.
The Independent
15-07-2025
- Entertainment
- The Independent
Chipotle's avocado-inspired lip stain ‘Lipotle' is back
Chipotle and makeup brand Wonderskin are relaunching their popular 'Lipotle' metallic green lip stain, inspired by avocados. The lip stain, which appears green upon application, transforms into a natural pink shade once peeled off. The 'Lipotle' Wonder Blading Peel & Reveal Lip Stain Kit will be available from Tuesday, July 15, at 12 p.m. EST on Wonderskin's website, retailing for $29. The product, which sold out quickly during its initial launch, is designed to be long-lasting for up to 10 hours and smudge-proof, even when eating. Both companies noted significant public demand for the lip stain's return, with Wonderskin receiving over 10,000 requests.
Daily Mail
13-07-2025
- Entertainment
- Daily Mail
Hailey Bieber is accused of copying idea from small business AGAIN after latest Rhode product launch
Rhode, the billion-dollar beauty brand founded by Hailey Bieber, has landed in hot water again amid fresh accusations its team allegedly copied a product design from a small business. After the model, 28, was pictured wearing a custom lipgloss-carrying waist chain in a new Rhode campaign, social media users began accusing the company of taking inspiration from the skincare brand, Cocokind. The resemblance between the gold waist chains divided the internet as many were torn between whether Rhode ripped off Cocokind or if the resemblance was purely coincidental. 'Not surprised she's been copying concepts from other brands all along! Looks like it's just another day, another design lifted from someone else. Shamelessly stealing ideas,' one X user pointed out. Another quipped: 'There's nothing original about Hailey Bieber.' Others accused Bieber of being a 'copycat since day one.' 'Neither of them invented anything, that accessory has been around for decades, and Hailey never claimed to have created it,' one X user pointed out. has reached out to Bieber, Rhode and Cocokind, but has not heard back, at this time. Last month, Cocokind polled fans over the product to gauge interest from consumers to see if they would actually wear a body chain that hooks to their lip gloss and doubles as a belt chain. 'We don't know how many to make so we need your honest opinions! Here's how some of our Miami crew styled the chain this weekend!' they wrote on Instagram in a post, uploaded on June 9. Rhode first posted their body chain on July 5. It is unknown when they began working on their design. In general, product development timelines can vary from weeks to several years. After Rhode went public with their design, Cocokind founder and CEO, Priscilla Tsai, revealed they 'decided that were not gonna be making this body chain slash belt that hooks onto your lip balm' anymore. Tsai explained in an Instagram video that only 50 percent of consumers said they were interested in purchasing the body chain, which raised 'red flags' to her that it may be too niche. In the comments section, one customer wrote: 'I saw Rhode coming out with one. It's cute but I'd rather buy from Cocokind... no tea no shade to them.' A second commented: 'Rhode copied you.' Following the recent release of her brand's lipgloss-carrying gold waist chain, social media users alleged the model, 28, may have copied an idea in development at the brand, Cocokind A third wrote: 'Rhode has something similar for their new launch, however it's not for sale and simply used in the campaign pics. Maybe you can use yours for just pics.' Cocokind was launched in November 2014 by Tsai, who sought to create an accessible and clean skincare line. The company has 346,000 followers on Instagram and is sold at stores like Ulta Beauty, Target, Walmart and Whole Foods. Meanwhile, Rhode has 3.4 million Instagram followers and is primarily sold through its own website. This fall, it will hit Sephora. This is not the first time Rhode has been called out for copying the aesthetic of other brands, like Selena Gomez's Rare Beauty, Summer Fridays and Millie Bobby Brown's Florence by Mills. The resemblance between the waist chains divided the internet as many were torn between whether Rhode ripped off Cocokind or if the resemblance was purely coincidental In 2022, Rhode raised eyebrows for having similar packaging to Florence by Mills and has repeatedly been accused of taking inspiration from Gomez's Rare Beauty. Hailey has never not publicly denied or commented on the copying allegations. Bieber's brand was previously sued for trademark infringement by Rhode-NYC over its name Ultimately, Bieber's brand won the trademark dispute against the clothing company, which has been worn by stars like Beyoncé, Rihanna, Tracee Ellis Ross and Khloé Kardashian. Regardless, the mogul, who is married to pop star Justin Bieber, has achieved significant success as an entrepreneur and sold Rhode to E.l.f. Cosmetics in May. She still serves as the brand's the Chief Creative Officer and Head of Innovation and a strategic advisor for e.l.f. This is not the first time Rhode has been called out for copying the aesthetic of other brands, like Selena Gomez's Rare Beauty, Summer Fridays and Millie Bobby Brown's Florence by Mills In 2022, Rhode raised eyebrows for having similar packaging to Florence by Mills Four years before Hailey released her Strawberry Glaze Skin Smoothie at Erewhon, Summer Fridays had a similar collaboration with Alfred Coffee Bieber launched her much-anticipated brand in June 2022, releasing only three products at the time - Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment. Since then, the brand has grown exponentially, expanding into different tinted lip products, blush and even viral phone cases that double as lip gloss carriers. After making the purchase, e.l.f. Chairman and CEO Tarang Amin told Business Wire: 'E.l.f. Beauty found a like-minded disruptor in rhode.' 'Rhode further diversifies our portfolio with a fast-growing brand that makes the best of prestige accessible,' he said in his statement. 'We are excited by Rhode's ability to break beauty barriers, fully aligning with e.l.f. Beauty's vision to create a different kind of company. Rhode is a beautiful brand that we believe is ready for rocketship growth.' Following the news, Hailey took to Instagram to break her silence on the monumental deal. Last month, Rhode raised eyebrows for seemingly taking inspiration from Gomez's Rare Beauty in the photo above 'When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally,' she wrote in the caption, which was accompanied by two pictures of her. 'So today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode. 'I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do and will help us continue to grow the brand,' her message continued. 'I feel invigorated, excited and more ready than ever to step into an even bigger role as Chief Creative Officer, and Head of Innovation of rhode as well as strategic advisor to e.l.f. Beauty.' In the post, Hailey also thanked her dedicated team at rhode and acknowledged that she 'couldn't have done it' without their help. Of course, she also thanked consumers. 'As I've said, this is only the beginning,' Hailey signed off. Earlier this year, she told Vogue that Rhode, which is her middle name, was a COVID-era idea. 'I think from having worked with so many different makeup artists and trying different facialists, estheticians, all these different people... I realized that it doesn't take much for you to have a good routine, and it doesn't take much for skin care to be great,' she told the publication. In the interview, Rhode's president, Lauren Ratner, credited Hailey as the 'number-one reason for Rhode's success.' 'I think the consumer is really smart, and really understands authenticity,' Ratner said. While speaking about the success of Rhode, Hailey admitted she 'never, ever thought or expected it to turn into this.' 'In my wildest dreams, it's already gone beyond what I would've hoped for,' she gushed.
Yahoo
12-07-2025
- Entertainment
- Yahoo
Hailey Bieber Takes the Thongkinis to a New Level in Pucci Two-Piece, as She Channels Lemon Girl Summer
Hailey Bieber is officially in her Euro summer era, with the model and nepo taking to social media to share the most enviable insight into her current holiday situation. Jealous? Us? The 28-year-old is no stranger to an incredible Instagram grid, sharing snaps from the likes of Coachella and the actual Met Gala. And now, she's taking followers along for the ride on beauty brand rhode's latest campaign shoot in Spain. 'Summer club lemontini girli,' Hailey wrote alongside a series of snaps wearing a vintage yellow Pucci two piece, with a matching swimsuit underneath. Or should we say, thongkini. In other snaps for her beauty brand, the caption read, 'Welcome to rhode summer club 💛 We're kicking off rhode summer with our first ever beach club at gran folies in mallorca, spain to celebrate the launch of our new lemontini peptide lip tint and summer blushes. we'll be here through July 23rd 🍸🍋✨' Never one to be behind on trends, Hailey is leading the way with her retro print, with rental company By Rotation recently reporting a surge in searches for Emilio Pucci's eponymous brand, which was founded 1947. Just this week, they shared that the platform had seen a +186.36 increase in searches for Pucci in the past year and +200% increase in the number of listings in 2024 compared to 2025 so far. Hailey, we're forever in awe of you. You Might Also Like Here's What NOT to Wear to a Wedding Meet the Laziest, Easiest Acne Routine You'll Ever Try
