Latest news with #beautybrands
Health Line
14-07-2025
- Health
- Health Line
Are Magnetic Lashes Safe?
Magnetic lashes have surged in popularity as a convenient and reusable alternative to traditional false eyelashes and eyelash extensions. Magnetic eyelashes use tiny magnets to attach either to your natural lashes or to a magnetic eyeliner. They're a popular method of highlighting your eyelashes as they do not need glue, like traditional false lashes. What are magnetic lashes? There are two types of magnetic lashes. Both are designed to be a glue-free method of enhancing your eyelashes, making them an attractive option for many people. One type consists of two strips of false lashes with small magnets embedded along the base. These strips sandwich your natural lashes, holding them in place. To wear them, you place one strip above your natural lashes and one below. Another type of magnetic lashes uses a magnetic eyeliner, which contains iron oxide to attract the magnets on the lashes. Are magnetic lashes safe? Generally, magnetic lashes are considered safe for most people when used correctly. They offer several advantages over traditional false eyelashes, including: You don't need glue: Not requiring adhesive may reduce the risk of allergic reactions and irritation. You can reuse them: Magnetic lashes can be used multiple times, making them more cost-effective and environmentally friendly. They are easy to apply: Many people find magnetic lashes easier to apply and remove compared to traditional false lashes. Potential risks and considerations However, there are some potential risks and considerations to keep in mind. Eye irritation and allergic reactions While magnetic lashes do not require glue, if you use the magnetic eyeliner method, you should be aware that it contains iron oxide, which can cause irritation or allergic reactions in some individuals. It's important to perform a patch test before using magnetic eyeliner to ensure you do not have an adverse reaction. If you have sensitive skin or a history of allergic reactions, consult with a dermatologist or eye care professional before using magnetic lashes. Improper application and removal Incorrect application or removal of magnetic lashes can lead to: Damage to natural lashes: Pulling or tugging on the magnetic lashes can cause your natural lashes to break or fall out. It is crucial to handle the lashes gently and follow the manufacturer's instructions for application and removal. Eye injuries: Mishandling the magnets near your eyes can potentially cause injuries. To avoid accidental injuries, ensure that you have a steady hand and good lighting when applying or removing the lashes. Hygiene concerns Just like traditional false lashes and other forms of makeup, reusing magnetic lashes without proper cleaning can lead to bacterial buildup, increasing the risk of eye infections. It's essential to clean the lashes and magnetic eyeliner applicator regularly. Use a gentle, oil-free makeup remover to clean the lashes and a cotton swab to clean the magnets. Store the lashes in a clean, dry place to prevent contamination. Magnetic lashes should always be removed before having an MRI scan. This is because they pose a safety risk. Always remember to remove this product prior to an MRI scan, along with other jewelry items. Tips for safe use To minimize risks and ensure the safe use of magnetic lashes, consider the following tips: Perform a patch test: Test the magnetic eyeliner on a small area of skin before applying it to your eyelids. This can help identify any potential allergic reactions before they affect your eyes. Follow instructions: Carefully read and follow the manufacturer's instructions for application and removal. Each brand may have specific guidelines, so it's important to adhere to them for optimal results and safety. Clean regularly: Clean the magnetic lashes and eyeliner applicator after each use to prevent bacterial buildup. This will help maintain the integrity of the lashes and reduce the risk of eye infections. Avoid sharing: To reduce the risk of infections, do not share your magnetic lashes or eyeliner with others. Sharing makeup products can spread bacteria and increase the likelihood of eye infections. Consult a professional: If you have any concerns or pre-existing eye conditions, consult with an eye care professional before using magnetic lashes. They can provide personalized advice and ensure that magnetic lashes are a suitable option for you. Benefits of magnetic lashes Magnetic lashes offer several benefits that make them an attractive option for enhancing your eyelashes: Convenience: Magnetic lashes are quick and easy to apply, making them ideal for busy individuals who want to enhance their appearance without spending a lot of time on their makeup routine. Versatility: Magnetic lashes come in various styles, lengths, and thicknesses, allowing you to customize your look for different occasions. Comfort: Many users find magnetic lashes more comfortable to wear than traditional false eyelashes, as they do not require adhesive and are less likely to cause irritation. Takeaway When used correctly, magnetic lashes are generally safe for most people. They offer a convenient and reusable alternative to traditional false eyelashes, with less chance of irritation from adhesives. However, it's important to be aware of potential risks and follow best practices for safe use. By staying informed and following safe practices, you can enjoy the benefits of magnetic lashes without compromising your eye health.
Forbes
25-06-2025
- Business
- Forbes
Why Fast Growing Beauty Brands Are Standing By The LGBTQ+ Community
People from the Walt Disney Company participate in the annual LA Pride Parade in West Hollywood, ... More California, on June 9, 2019. - LA Pride began on June 28, 1970, exactly one year after the historic Stonewall Rebellion in New York City, 50 years ago. (Photo by DAVID MCNEW / AFP) (Photo credit should read DAVID MCNEW/AFP via Getty Images) Some beauty brands are growing faster than their peers. There's data to help us understand why. One analysis showed that brands that lean into inclusion grew more than twice as fast from 2023 to 2024 than less inclusive brands within the industry. It's just one additional proof source that highlights that inclusive marketing drives business results. Even with all the data highlighting how beneficial it is to build an inclusive brand, there are still plenty of brands who are retreating on the progress they've made. This year's Pride month has shown that even more clearly. Fewer brands have engaged in celebrations, campaigns, and support for the LGBTQ+ community. The current political climate and fear of public backlash has made more brands cautious about proclaiming their public support of this marginalized community. With so much news about how many brands have turned their backs on the LGBTQ+ community, it is easy to overlook there are still plenty of brands who are unwavering in their support. Within the beauty industry specifically, that support is not surprisingly coming from the brands that are growing more rapidly than their peers. The SeeMe Index is a AI-based company that measures, benchmarks, and celebrates inclusion for brands across different industries. For the second year in a row, SeeMe Index did an assessment of beauty brands, and named fourteen brands out of 100 as 'certified inclusive,' the highest ranking possible in their analysis. Brands that achieved certified inclusive status excelled in infusing inclusion throughout their ads, their brand purpose, and in their actual product. Certified inclusive brands grew 5% year on year from 2023 to 2024, while less inclusive brands analyzed grew at just 2% over the same time period. Of the fourteen certified inclusive beauty brands for 2025, several of them have programming in place designed to help them support the LGBTQ+ community all year round, rather than just showing up during Pride Month. How Growing Beauty Brands Support the LGBTQ+ Community Amika Hair invests in increasing equity in salons and salon chairs by investing in the next generation of hairstylists. The brand does this with its 'Friend to Hair' scholarship for BIPOC and LGBTQ+ hair stylists for a cosmetology school program. The brand also helped curate a list of queer safe salons for people to go to. Makeup brand MAC says that it has been a proud supporter of the LGBTQ+ community since 1984. Since 1994, with its Viva Glam Fund (which gives 100% of proceeds from Viva Glam lipstick), the brand has raised more than $535 million that has been used to partner and support many LGBTQ+ organizations 365 days a year. Rare Beauty prioritizes mental health as part of its overall mission. In doing so, the brand formed the Rare Impact Fund, which is committed to mental health equity. The Rare Impact Fund in particular prioritizes organizations serving BIPOC, LGBTQ+, and underserved youth, including The Trevor Project. In addition to the programming designed to support the LGBTQ+ community through philanthropic means, each of the brands mentioned also does a good job of infusing the community into their marketing and campaigns. Thus, because of their commitment to inclusion, and uplifting underrepresented and underserved communities all year long – in both their marketing and impact efforts, marginalized communities, including the LGBTQ+ community. How To Build An Inclusive Brand That Outperforms Your Competition Building an inclusive brand goes beyond just making your photography representative of different communities. It requires real commitment to including, representing, and supporting the communities you want to serve throughout all areas of your organization. Building an inclusive brand goes beyond campaigns, with a focus on real impact. Inclusive brands stay true to the mission as best they can, despite political and societal pressure. If you want to your brand to achieve outsized growth over and over again, focus your energy on planting roots and establishing a real commitment to the causes and the communities you want to serve. Then pull through that commitment and focus throughout your marketing mix, so the people you want to serve feel seen, supported, and like they belong with you.
Telegraph
18-06-2025
- Business
- Telegraph
I saved £130 buying Aldi make-up dupes. But was it worth it?
If you believe everything social media tells you, the cut-price supermarket Aldi is slowly dominating the beauty dupes market. Ordinarily this is not an arena I choose to promote. I fervently side with the originator because, news flash, serious hustle goes into creating those brands; the ones that are that good they're under threat of being 'duped', AKA copied. The thing is, unless you buy your ingredients or pigments directly from the raw material supplier and formulate the product yourself, beauty companies source from similar or the same producers who are working with overarching themes. Hence why hundreds of cosmetic companies are putting peptides in everything all at once, or launching a scalp serum or tinted SPF within a few weeks of one another. So if everyone's 'borrowing' from everyone, are beauty dupes a sign of the times? Or is it good old-fashioned cheating? And if you buy the dupe, does it mean you will stop buying the original? For those for whom price is the inhibiting factor, that's bound to be true. And yet it's feasible that the thirst for duping content on social media could help drive sales of both products. If sales is the main goal, then all's well that ends well. If it's artistry and intellectual property that's all important, then to dupe is a cardinal sin. There are only so many notes to play with, after all. How you put them together is what makes each brand unique, and still there's no denying that replicating every ounce of a brand's DNA from the ingredients to the curve of the compact and the cursive of the logo is, to my mind, a step too far. I'll leave you to decide whether dupes are good value or a giant rip-off. In the meantime, I've been tasked with trying out Aldi's Lacura make-up range, which is unabashedly duping a few popular products listed below. Blush
Vogue
15-06-2025
- Business
- Vogue
Leonard Lauder, a Powerhouse in the Beauty World, Dies at 92
Leonard A. Lauder—a powerhouse executive within the beauty world, and the Chairman Emeritus of Estée Lauder Companies—has died at 92. Mr. Lauder passed on June 14th and was surrounded by family, confirms a statement from the company. 'Mr. Lauder was a true visionary, fearless leader, and cherished friend to so many,' reads the statement. 'He was the beacon of our company and the north star of an entire industry. The world is a better place because Leonard Lauder was in it.' Born in New York City, Lauder was the oldest son of Estée and Joseph H. Lauder, the co-founders of Estée Lauder Companies (which now serves as an umbrella company for over 20 luxury beauty brands including Tom Ford, La Mer, Bobbi Brown Cosmetics, Jo Malone London, and of course, Estée Lauder). Lauder formally joined the family business in 1958, where he continued to grow the company for over six decades—transforming it from one beauty brand into a leading conglomerate. (Many of his accomplishments were outlined in his 2020 memoir, The Company I Keep: My Life in Beauty.) Notably, Lauder served as the President of Estée Lauder Companies from 1972 to 1995, and Chief Executive Officer from 1982 until 1999. (He also served as Chairman from 1995 to 2009.) Throughout his tenure, Lauder 'consistently challenged the status quo, developing and implementing innovative sales and marketing programs that revolutionized the beauty industry,' read a statement from the company. Lauder's son, William P. Lauder—who is now the Chair of the Board of Director for Estée Lauder Companies—added: 'Throughout his life, my father worked tirelessly to build and transform the beauty industry, pioneering many of the innovations, trends, and best practices that are foundational to the industry today. He was the most charitable man I have ever known, believing that art and education belonged to everyone, and championing the fight against diseases such as Alzheimer's and breast cancer. Above all, my father was a man who practiced kindness with everyone he met. His impact was enormous.'
Yahoo
12-06-2025
- Business
- Yahoo
Kenvue mulls sale of some skin health and beauty brands, sources say
By Abigail Summerville NEW YORK (Reuters) -Kenvue is exploring the sale of some of its skin health and beauty brands, four people familiar with the matter said on Thursday, as the consumer health firm prunes an underperforming business segment to focus on core products. The company, which was spun out of Johnson & Johnson in 2023, is zeroing in on smaller brands in the unit to sell such as Clean & Clear, Maui Moisture, Neostrata, its German baby care brand Bebe, and Japanese brand the sources said. It plans to hold onto the bigger names in the unit, such as Neutrogena and Aveeno, the sources said. There are about a dozen brands in the skin health and beauty unit, and sources cautioned that the divestiture package could change and no deal was guaranteed. Investment bankers at Goldman Sachs are working with Kenvue on the divestment process, they added. Kenvue and Goldman declined to comment. The around half-dozen brands earmarked for sale would generate more than $500 million of revenue together, two of the sources said, a small portion of Kenvue's overall revenue, which was $15.5 billion in 2024. The skin health and beauty unit has been a drag on Kenvue's earnings, but the company has dedicated more money to marketing, especially on Neutrogena ad campaigns. The unit's organic sales declined 4.8% year-over-year in Kenvue's latest quarter that ended March 30. Kenvue, which also makes Tylenol and Band-Aids, has faced activist pressure over the last year from Starboard Value, Toms Capital Management and Third Point. It settled with Starboard in March, when it added the investment firm's founder to its board. Some of the activists have been pushing the company to consider selling itself or certain brands. In May, the company brought on new Chief Financial Officer Amit Banati from Kellanova, Kellogg's spun-out snacking unit.
