Latest news with #beautyinfluencers
Daily Mail
18-06-2025
- Entertainment
- Daily Mail
Bizarre new lipstick trend leaves makeup lovers divided: 'That is dangerous'
Beauty influencers are always pushing the envelope, but a bizarre new makeup trend has left people all across the globe stunned. TikTok users are now reaching for Sharpie markers as DIY lip liners, sparking both fascination and confusion over the unconventional hack. In June, the trend started to circulate on TikTok after a slew of beauty gurus began trying out try the trick. TikToker Kaitlyn Curtis gave it a go with a dark pink Sharpie - she captured herself drawing around the edge of her lips with the marker, blending out the color before it dried, and topping the look with a gloss. In the caption of her video, she said she was 'actually impressed' by the results. Dozens of people rushed to the comment section to share their thoughts, and viewers seemed divided over the trend. 'I fear that is dangerous,' someone said, while another wrote, 'I'm sure there's other ways to test this out…' 'The way it actually looks good! Amazing,' one person complimented. 'I NEED TO TRY,' a different user enthusiastically wrote. 'Wait but how does this look soooo good!?' another questioned. Another social media star, named Rachel Carlisle, showed herself putting on the Sharpie liner in a now-viral clip shared earlier this week. 'Day two of using a Sharpie as my lip liner because it doesn't budge all day and looks natural,' a text overly read on her video. She blended the marker shade called cabochon coral into her plump lips using her finger, and finished the look with a gloss. Many users in the comment section were all about the trend and claimed they were going to try it for themselves. 'This is outrageous. I'm doing it,' a comment read. 'Recession indicator (this is genius I'm getting one),' someone else shared. Another wrote: 'Ummmmm... this is genius,' while someone else said: 'This is an actual hack.' 'I'm doing this no questions asked the skin doctor gave me the green light [for real],' another user announced. Someone else detailed: 'At first I was like no, but then I was like wait she's on to something.' 'The smell of Sharpie under my nose all day would make me pass out,' one person admitted. Rachel quickly responded to the user, writing: 'You don't smell it at all after it's dry and that's quick!' A few alleged experts also chimed in and shared their thoughts on the trend. 'Skin cancer surgical tech here! Sharpie is fine on [the] skin! It's alcohol based so doesn't harbor bacteria. If anything may dry out the area. Might give this a try,' one wrote. Rachel responded: 'Exactly! Just follow with a pretty moisturizing gloss or balm and it's incredible.' 'Tattoo artist here! We use Sharpie as a tool to sketch out tattoos directly on the skin. This is a great idea. Hope this helps,' another user explained. Others thought the viral new hack was so good, the marker brand should come out with its own makeup line. 'Sharpie is probably going to come out with a lip pencil now lol,' someone humored, while another penned, 'Next up: Sharpie makeup line.' Someone else said: 'Sharpie needs to come out with a makeup line. Imagine your makeup lasting days even with soap and water.' Despite the new beauty trend, Sharpie has previously urged buyers not to use the pen on anything that might touch your mouth. 'While Sharpie markers are AP-certified non-toxic, we do not recommend using them on areas of items that may come in contact with food or the mouth,' Sharpie wrote in response to an inquiry about using Sharpies to label cups. 'Sharpie has not been tested as an oven-proof product, and should not be used anywhere where a consumer could possibly ingest the ink.'
Globe and Mail
10-06-2025
- Entertainment
- Globe and Mail
Top Beauty Influencer Trends to Watch This Year
The beauty industry has always been vibrant and dynamic, but recently, digital creators have changed how trends are adopted and adapted. Nowadays, beauty influencers do not limit themselves to creating content; they also participate in brand consulting and development, and are even seen as trendsetters through TikTok's makeup tutorials and Instagram's product reviews. Over time, the impact of top beauty influencers continues to be felt worldwide as powerful trends emerge globally. Whether you are a keen beauty follower, or planning on venturing out as a content creator, keeping track of these trends will surely make you appreciate the direction the industry is headed. Canadian beauty influencers are gaining international attention due to their originality and appeal. In this article, we outline essential trends that we believe will transform the beauty influencer landscape this year. 1. Skin Minimalism Is In The era of boasting about a 10-step skincare routine is long gone. Shifting towards better practices, skin minimalism is being embraced this year by top influencers. As the name suggests, skin minimalism involves cutting the number of skincare products to a bare minimum, with the underlying principle of more thoughtful and intentional self-care. While skin minimalism is celebrated for its simplicity, consistency in following the routine is equally important to achieve lasting results. Instead of aggressive treatments, influencers are leaning more towards gentle, long-lasting products that support hydration and skin barrier functions. These products allow for a more natural, healthy glow. A loyal follower of the skin minimalism approach, Canadian influencer Waepril Chua, known by her followers as April, showcases how one can achieve radiant skin with only a handful of products. Why it matters: The skin 'health over perfection' trend is shifting toward minimalism, which is influenced by prominent social media figureheads. 2. Authenticity Over Aesthetic This marks the beginning of the return towards authenticity while curated feeds definitely have a place. To put it simply, audiences are now drawn toward authenticity. There have been responses of beauty influencers removing heavy filters and putting out real, unedited images alongside real product reviews and behind-the-scenes videos. This trend is quite strong for Canadian influencers who are recognized for their more relatable and down-to-earth look. Their content is relatable and personal, like a friend providing counsel, not a sales pitch. For instance, content platforms such as ' Glam by April ' have grown by appearing helpful and genuine instead of overly polished. That is the main reason this unfettered candor continues to cultivate trust with followers. 3. Sustainable and Ethical Beauty Putting sustainability in the 'must-have' category, the top influencers in the beauty industry are trying to underline brands that focus on cruelty-free formulations, ethical sourcing, eco-friendly packaging and bid them goodbye without value centroid trimming. This year, expect to see more content regarding refillable items, biodegradable products, and skincare routines that are eco-friendly. Influencers are collaborating to create, or promote, cleaner lines proving that their commitment lies deeper than promotion; it is part of their personal values. Specifically, Canadian creators are educating audiences about sustainability in beauty, making eco-consciousness a staple of the influencer economy. 4. Cultural Diversity and Representation Influencer attention is supporting a much wider definition of beauty as they embrace their heritage, which is also bringing inclusivity to the beauty industry. From highlighting Indigenous beauty to BIPOC-owned businesses, these changes are both timely and transformative. Canadian influencers have emerged at the forefront of change, championing multiculturalism through their content. With Canada's diverse population, influencers have the chance—and responsibility—to embrace the full spectrum of beauty and amplify every voice. This makeover is changing the rules of the beauty game while also working to serve the industry that has long sought to shun representation and global identities. 5. Hybrid Content: Beauty Meets Wellness Another emerging trend is the combination of beauty and wellness. Influencers have expanded their repertoire to include not only makeup and skincare tutorials, but also content on sleep, diet, mental health, and exercise. This audience perceives beauty as an extension of holistic health. Content creators and influencers promote mental health app check-ins, journaling, yoga sessions, and even adaptogens as part of their work. It's easy to add value to your content as a top beauty influencer. Beauty products are no longer the only means of engagement. Expanding her influence, as April is now doing in Canada, has proven successful with this hybrid approach. She offers multidisciplinary wellness advice, presenting it as nourishing skincare that feeds both the body and spirit. 6. Short-Form Video Domination The beauty industry is rapidly expanding. Short-form videos on TikTok and Instagram Reels have dominated—and continue to dominate—this industry. Leading beauty influencers have mastered the art of grabbing viewers' attention with captivating tutorials, product demos, and quick reviews—all in a matter of seconds. What's new this year is the emphasis on quick, informative. '3-step makeup tricks,' '60-second skincare regimens,' or 'what's in my bag' reels all offer value and entertainment. Especially, Canadian influencers have mastered the fun-function balance and make their content highly shareable across platforms. 7. Community-First Branding Instead of only promoting products, influencers have now shifted to building communities. New Facebook groups and even private Instagram channels are popping up for fans to connect, share, and engage directly with content creators. This year, the leading beauty influencers are concentrating on fostering community as a strategy for long-term brand loyalty. Interactive content in the form of live Q&As, follower makeovers, and crowd-sourced reviews are likely to surface. Canadian influencers are spearheading this trend, harnessing their influence to create shared beauty experiences that are both intimate and collective. Conclusion 'Beauty' as a term is shedding its monotonous definition and transforming, thanks to beauty influencers like April. This shift radiates inclusivity, authenticity, and a commitment to health, the planet, and overall well-being. With trends like community-driven routines, bare-skin attitudes, and philanthropy-driven branding, the industry is now rooted in values rather than simply chasing virality. Looking ahead, these are the key avenues to watch. While they reflect popularity, they also signal the industry's deeper progression. Media Contact Company Name: Glam by April (Waepril Chua - social media influencer) Contact Person: Waepril Chua Email: Send Email Country: Canada Website:
