Latest news with #beautytech
Telegraph
9 hours ago
- Business
- Telegraph
Dyson Airwrap i.d. review: After six months of use, this is what I love (and what could be better)
£479.99 Buy now Price at Dyson What is the Dyson Airwrap i.d.? The Dyson Airwrap i.d., released in August 2024, is the latest version of Dyson's popular hair styling tool. Sitting at the higher end of the market, it introduces built-in Bluetooth – a first for Dyson's hair tools – which links the device to the MyDyson app. This allows users to set up a personal hair profile, and lets the Airwrap automate the curling process based on individual hair type, aiming for more consistent and longer-lasting results. With its premium price and updated features, the Airwrap i.d. is positioned as a high-spec option for those interested in the latest technology. It comes in two models: 'straight and wavy' for those with straight or wavy hair and 'with diffuser' for those with curly or coily hair. The idea is that the £480 Dyson Airwrap i.d. is the only hair styler you need, allowing you to ditch your hair dryer and hot brushes. JUMP TO: How we test hair stylers I've been reviewing beauty technology for a decade and I've not only used every hair styler Dyson has introduced over the last 10 years, from the original Supersonic hair dryer to the Airstrait, but I have also used many competitor hair stylers, including Shark's FlexStyle and SmoothStyle Hot Brush, as well as GHD's hair stylers such as the latest GHD Wave. When we test hair curlers, we predominantly use five testing metrics to score against: ease of use; curl performance and hold; comfort and safety (whether there is any scalp discomfort or risk of burns); suitability for different hair types and build quality and features. It isn't just about how a hair curler scores on a spreadsheet though, and the Airwrap is more than just a hair curler too so it requires extra testing and considerations. As such, I have been using the Dyson Airwrap i.d. for six months so I now have a very good idea what I like about it and what could be better. I've used each of the straight and wavy model's six attachments on my own locks to create different hair styles during those months, but I have also tested the Airwrap i.d. on friends and family with various hair types, requesting images and feedback from each person afterwards to see how long styles lasted. Why you can trust Telegraph Recommended Our thorough, real-world tests will always help you find the best product. No manufacturer ever sees Telegraph Recommended reviews before publication and we don't accept payment in exchange for favourable reviews, nor do we allow brands to pay for placement in our articles. All reviews are based on independent expert opinion and our hands-on testing. Visit our Who We Are page to learn more. Ease of use Score: 9/10 Using the Dyson Airwrap i.d. is refreshingly straightforward, whether you're new to hair styling or have years of experience. I've found it easier than most curlers, and definitely simpler than earlier Airwrap models. To curl, you just section your hair and hold the end near the barrel; the device's airflow technology does the rest, automatically wrapping your hair around the attachment. There's no manual twisting required. Setting up a hair profile in the MyDyson app is quick – about a minute – asking a few questions about your hair type, skill level and how well your hair holds a curl. Once set, activating 'i.d. curl' mode means the Airwrap automatically adjusts timing and technique for your hair type. You can tweak these settings in the app if needed. Changing attachments is also hassle-free: they lock in with a click and release with a button push. While magnetic attachments would be a welcome upgrade, overall, the Airwrap i.d. is exceptionally easy to use. Curl performance and hold Score: 10/10 The Dyson Airwrap i.d. (Straight and Wavy) includes six attachments: two curling barrels, a round volumising brush, an anti-snag loop brush, a dryer and flyaway smoother, a fast dryer and a filter cleaning brush. I use the 40mm long barrel most for bouncy curls and waves, which takes me around 45 minutes and lasts for days, while the slimmer conical barrel creates tighter curls that work better on finer hair. You can switch curl direction with a twist of the barrel top, which is much easier than swapping barrels as with earlier models. Both barrels use negative ions to reduce static and Coanda airflow, a technology that helps hair wrap around the barrel and creates a smooth finish. The dryer and flyaway smoother tames frizz and is handy for rough drying, though I prefer the flyaway attachment from Dyson's Supersonic range. The round brush adds volume, which I particularly love for my fringe, and the fast dryer speeds up the process. For straight styles, the anti-snag brush is effective, though not as smooth as a hair straightener. Comfort and safety Score: 9/10 The Dyson Airwrap i.d. is not the smallest styler out there, but I've never found it heavy or uncomfortable to use, even during my 45-minute styling sessions. Its larger size brings a variety of styling options, which I consider a fair trade-off. There are two heat settings plus a cold option. I find even the hottest setting comfortable on my scalp, including when using the narrower conical barrel that curls closer to the roots for tighter curls. For my fringe, I prefer the lower heat on the round brush to avoid discomfort. The Airwrap i.d. uses intelligent heat control to keep temperatures below 150C, protecting hair from damage common with traditional ceramic curlers. Its high-speed motor spins fast to generate the Coanda airflow that wraps hair using air rather than extreme heat. The device also shuts off automatically if the filter needs cleaning and reduces airflow when a curl sequence finishes. Suitability for different hair types Score: 9/10 The Dyson Airwrap i.d. comes in two models tailored to different hair types, and I've tested it on my own very long, thick and naturally wavy hair that is hard to style. I've always found the Airwrap effective, but the i.d. model gives me longer-lasting curls, especially thanks to the i.d. curl mode, which sets each curl with a longer cool shot than I'd manage manually. The dryer and flyaway smoother attachment is also useful, as it means I don't need a separate Supersonic hair dryer just for taming frizz. On friends with finer or shorter hair, the slimmer barrel produced curls that held for about a day, compared to several days on my hair. If your hair struggles to hold a curl, the i.d. curl sequence can help, but it may not work miracles. For very curly hair, I found the Airwrap i.d. worked best from wet. Overall, I think those with medium to thick, mid to long hair will see the best results. Build quality and features Score: 9/10 The Dyson Airwrap i.d. is offered in several colours, including jasper plum, but all versions have the same attachments and design. The build quality is excellent, with a smooth aluminium handle that feels cool in the hand and matte-finished plastic on the controls and attachments. I would have liked to see magnetic attachments, like those on Dyson's Supersonic hair dryers, which snap on easily. RFID, or radio frequency identification, would also be useful here – a technology that allows the device to recognise which attachment is connected and automatically adjust settings, which would be handy since I often change heat and airflow for each tool. The Airwrap i.d. can store only one hair profile, so if someone else wants to use it, they'll need to style manually. Setting curls without the i.d. curl mode takes a bit more effort than on older models, as you now have to adjust the temperature control rather than just sliding to the cold shot button. The controls are easy to reach and the 2.68m cord is practical. Technical specifications I've compared the Dyson Airwrap i.d. to the older Dyson Airwrap (Complete Long) to show the differences between the models and help you understand what the new model offers apart from Bluetooth connectivity. Should you buy the Dyson Airwrap i.d.? The Dyson Airwrap i.d. is a fantastic multi styler that has a premium build quality, some excellent attachments for multiple hair styles and uses Bluetooth connectivity to deliver personalised curling results that can last for days on certain hair types. It is expensive and only being able to save one hair profile means it's not a hair styler you could easily share in a household, but if you're looking for bouncy, effortless curls with the option of a few other styles, it is the only hair styler you'll need in your life. Yes, if: You want bouncy curls with minimal effort You want a hair styler that can deliver multiple styles You want to protect your hair from extreme heat No, if: You have short hair that doesn't hold a curl You are more interested in wearing your hair straight You're on a budget Dyson Airwrap i.d. FAQs What is the Dyson Airwrap i.d.? The Airwrap i.d. is the latest Airwrap hair styler from Dyson. It was announced in August 2024 and it offers a personalised curling sequence when you connect it to the MyDyson app and set up a hair profile. How is it different from previous Airwrap models? The biggest difference between the Dyson Airwrap i.d. and previous Airwrap models is the Airwrap i.d. works with a companion app – MyDyson – to allow you to create a hair profile to get a personalised curling sequence. When in i.d curl mode, the Airwrap i.d. will use your profile to wrap, style and cool hair in a pre-defined sequence automatically, lowering air flow when the section is complete. The Airwrap i.d. also has three new attachment options and it's lighter. Is the Dyson Airwrap i.d. worth it? Yes, the Dyson Airwrap i.d. is worth every penny, if you have the right hair for it. Results do somewhat depend on your hair type despite the clever technology on board. On my hair, it is superb and my favourite hair styler, but on some friends I tested it on, the results weren't as impressive or the curls held for less time. If your hair has never managed to hold a curl, there's a good chance the Airwrap i.d. won't be able to perform a miracle. What does the 'i.d. curl' feature do, and how does it work? After you connect the Dyson Airwrap i.d. to the MyDyson app, you can set up a hair profile. This involves answering six questions, which include your hair length, type, skill level and how well your hair holds a curl as well as what styles you're trying to achieve. The MyDyson app then creates a personalised styling sequence, called i.d. curl, with timings for wrapping, curling and setting your hair based on your profile. When you push the power button all the way up, the i.d curl sequence will start. You hold a section of hair up to the Airwrap i.d. and it will wrap it automatically for a set number of seconds, style it for a further few seconds and set it with a cold shot at the end. The Airwrap i.d. will then enter 'ultra low flow mode' when the sequence is finished, releasing the curl. You then start the sequence again with another section of hair and another push up of the power button. Do I need the MyDyson app to use the Airwrap i.d.? No, you can use the Airwrap i.d. without the MyDyson app but you won't get the most out of it. Each attachment can be used without any setup through the app, but to get the best curling results, I'd recommend using the i.d. curl feature, which you do need the MyDyson app for. Are the new Dyson Airwrap i.d. attachments compatible with old Airwrap models?
The Sun
2 days ago
- Business
- The Sun
L'Oréal has just revealed what the future of beauty will look like – here's a sneak peek
THE beauty industry probably isn't the first thing that springs to mind when you think of technology. However, with groundbreaking skincare ingredients, cutting-edge hair tools and innovative formulas, the beauty industry is home to some of the world's most exciting technology. Over the past few years, we've seen beauty brands roll out hundreds of exciting innovations, like AI-powered foundation and refillable perfume. Recently, beauty giant L'Oréal (the company behind brands like L'Oréal Paris, Lancôme, and La Roche-Posay) showcased its upcoming innovations at Vivatechology, Europe's largest tech event. And with new professional-grade skincare devices, free-to-use skincare apps, and sustainable initiatives all on the horizon, the future of beauty is looking bright. "There are many mysteries in beauty that need to be solved - people get frustrated when they don't know if something is right for them, so there is often a lot of guesswork, and I think technology will help us solve that," says Guive Balooch, L'Oréal's global managing director of augmented beauty and open innovation. One of the ways L'Oréal is addressing this is by rolling out AI-powered apps, like Noli and Spotscan+, to help guide consumers to the right products. "For the last thousand years, beauty has been chemistry-based, all about topicals and serums - but we are at an incredible moment where technology is moving beauty from products to services and experiences," says Guive. So, just what is on the agenda for the future of beauty? Here's a sneak peek... Noli app What is it? Got beauty product fatigue? Try Noli - a new app that's designed to make beauty shopping simpler. The free app scans your face, asks you some questions about your everyday routine, skin type, and skin goals, then creates a detailed report of compatible products for you. For each product recommendation, it gives you a compatibility score, meaning you can see exactly how suitable a product is for you (though, FYI - it'll only suggest L'Oréal group products). It also has a hair function, meaning you can shop for your new favourite shampoo, too. When will it drop? It's free and out now - discover it on the Noli website. Osmobloom 8 What is it? Previously, turning plants into perfume has been a time- and energy-consuming process using heat, alcohol, and solvents to extract perfume oils. Osmobloom is a new technology that turns plants and flowers into perfume oil without using any of the above. This technology took over nine years to develop, and uses a pressurised cylinder to extract the scent from plants - it's also compatible with flowers like lily of the valley, which was previously impossible to extract into perfume oil. When will it drop? The tech has already been used for the tuberose notes in Valentino Anatomy of Dreams collection - so we'll definitely see it used in upcoming fragrance launches. Airlight Pro 8 What is it? There's been much chatter about this hairdryer over the past year - but we're finally seeing it launch. Designed in collaboration with Zuvi - the geniuses behind the Zuvi Halo hairdryer - this innovative hairdryer dries hair 21% faster, without heat or damage. Rather than simply blowing heat on your hair, it uses infrared light, which directly tackles water molecules, resulting in faster, damage-free styling. The hairdryer also connects to an app, allowing your stylist to programme the perfect blow-dry for you, addressing your hair needs and concerns. When will it drop? It's already being rolled out in France and USA - so keep your eye peeled for it in salons in the UK. Spotscan+ Coach app What is it? Getting into the habit of a skincare routine can be tricky, but it doesn't have to be - L'Oréal's La Roche-Posay has updated its Spot Scan app, which helps users create and stick to an effective skincare routine. Primarily targeted at those with acne-prone skin, the app provides a 21-day and three-month coaching challenge for learning about your skin through various modules. The app also features advice guides from dermatologists and nutritionists, plus a wellbeing section, in partnership with Calm, for finding moments of mindfulness throughout your day. When will it drop? Spotscan+ Coach is free to download from the App Store and Play Store now. Cell Bioprint What is it? Walk into most skincare stores these days, and you'll find a skin-scanning tool, but this one is designed to analyse your current and future skin health in under 30 seconds. After submitting a skin cell sample, the machine analyses your pores, barrier function and texture, providing you with a detailed report that will help inform your skincare routine. It uses your skin's biomarkers to calculate future skin concerns before they are visible on your skin - like a fortune-teller for your complexion. When will it drop? Expect to see these machines rolled out in stores from early 2026. Lancôme Nano-resurfacer 8 What is it? The Nano-resurfacer bridges the gap between in-salon treatments and at-home skincare. Designed to plump and smooth your complexion, the handheld tool features 400 ultra-precise nano-tips for resurfacing the skin without pain or even a tingle. With similar results to micro-needling, it promises to reduce fine lines by 56% after just one use. When will it drop? The tool will launch in Autumn 2025 in the UK - look out for it in Boots. YSL Hyper Look Studio 8 What is it? Sifting through the massive number of new make-up trends is hard enough, let alone trying to recreate them yourself - but YSL's Hyperlook Studio enables you to do exactly that. First, pick your favourite look from viral social media videos, then pose for the camera as the look is superimposed on your face. While some of the results can look a little funny (I learned that 'Sulfurous Honey' is not the look for me), it's a great way to see how a beauty trend, such as winged eyeliner, will look on you. Finally, the software shows you which YSL products you'll need to create the look - happy shopping! When will it drop? We'll see YSL Hyper Look Studio being rolled out in 13 countries in 2026, and should eventually see it in stores and at pop-ups, too. Top beauty trends for 2025 Hayley Walker, Beauty Expert at Justmylook spoke exclusively to Fabulous about the big beauty trends for 2025. Haircare Hair gloss treatments are a must-have as beauty enthusiasts love the salon-quality shine and enhanced colour delivered by the trending treatment. Hair glosses are multifunctional, as they nourish the hair while offering a vibrant, healthy-looking finish, combining 2025's core trends. This treatment is perfect for those seeking an affordable, at-home glow-up. 2025 will focus on skin repairing and texture-enhancing treatments. Skincare Rejuran treatment, a celebrity-endorsed procedure, will see a rise in demand this year as many seek to enhance their skin's appearance. The procedure entails injecting polynucleotides derived from salmon DNA to enhance skin texture and elasticity. 'Rejuvenation is expected to dominate 2025 skincare trends as many seek to achieve a flawless, youthful complexion. Skincare will also include back-to-basic products for a simplified routine. Ginseng cleansing oil and panthenol cream are among the trending products for 2025. The cleansing oil is excellent for dissolving make-up and impurities without clogging pores and is enriched with nourishing properties to leave the skin feeling and looking refreshed and radiant. Make-up Make-up trends will follow suit to achieve youthful and radiant looks. Under-eye brighteners will be sought-after products for delivering coverage while enhancing natural radiance. This beauty tool will complement natural beauty while improving and brightening dull skin. Make-up looks will be bigger and bolder in 2025 with cluster lashes expected to surge this year. These lashes bring the glam to glamorous looks as they deliver dramatic volume to enhance everyday or special occasion looks. Peel-off lip stains circulated the beauty industry in 2024 and are expected to dominate in 2025. The growing popularity of this product is due to its ability to provide long-lasting, transfer-proof colour to lips, enhancing a natural aesthetic. Additionally, cherry-coded aesthetics are expected to be everywhere this year as the deep, rich hue can be achieved using peel-off lip stains or bold lip looks for a dramatic effect. Nails 2025 will be another year of countless, show-stopping nail trends. Goddess Nails and Aura Nails deserve an honourable mention as these designs channel an ethereal, celestial aesthetic for bold, self-expressing nails.
Associated Press
6 days ago
- Business
- Associated Press
Ruvo Ala Mask: The World's First AI-Powered Beauty Mask Revolutionizing Makeup Application
Ruvo unveils the world's first AI-powered makeup mask, offering flawless makeup in minutes with precision facial mapping. Pre-order today for early access! 'The Ruvo Ala Mask is a game-changer in the beauty industry, bringing innovation and convenience to daily routines with AI-powered makeup application in minutes.'— Nicole Lorenzana VANCOUVER, BC, CANADA, June 22, 2025 / / -- Ruvo Ala, a pioneering beauty tech company, is excited to announce the official launch of its flagship product, the Ruvo Ala Mask. This groundbreaking device utilizes AI-powered facial mapping technology and micro-spray technology to apply a full face of makeup in minutes, offering a contactless, mess-free, and precision makeup application experience. With pre-order sales now open, Ruvo is set to revolutionize the beauty industry by delivering flawless, professional-grade makeup with ease. The Ruvo Ala Mask was designed to simplify and enhance the beauty routine while ensuring high-quality results. By utilizing AI facial mapping technology, the device scans the user's face to detect its unique features, adjusting the makeup application accordingly. This customization ensures a flawlessly blended, even finish, without the need for brushes, sponges, or traditional tools. 'We believe that makeup should be effortless and accessible to everyone,' says Nicole Lorenzana, Founder of Ruvo. 'The Ruvo Ala Mask makes achieving a perfect makeup look quick and easy, without compromising quality. We are excited to offer this cutting-edge product to beauty enthusiasts everywhere, and we believe it will change the way people approach their beauty routines.' A Game-Changer in the Beauty Industry The Ruvo Ala Mask is a first-of-its-kind product, designed to be both functional and sustainable. Its eco-conscious design features premium materials, ensuring both durability and lightweight portability. Available in three elegant colors – Rose Gold, Black Onyx, and Frost White – the mask's minimalist and ergonomic design makes it easy to incorporate into daily routines. The device is powered by micro-spray technology, which disperses the makeup from a cartridge system in precise amounts, creating an airbrushed, flawless finish. Whether it's for daily use, special occasions, or professional content creation, the Ruvo Ala Mask adapts to any user's needs. The mask is compact, travel-friendly, and designed for convenience, making it an ideal solution for beauty lovers on the go. Why Pre-Order? Hundreds of beauty enthusiasts have already joined the waitlist for the Ruvo Ala Mask, showing excitement for the innovative technology it brings. With limited spots available for pre-order, early access is filling up quickly. Consumers can secure their own Ruvo Ala Mask today by participating in the exclusive pre-order campaign, which offers special pricing and VIP perks. The device is expected to ship in late 2026, with limited quantities available, making pre-ordering the perfect opportunity to get early access to the innovative beauty tech product. By pre-ordering, customers will also receive a discount code exclusive to pre-order buyers, as well as priority access to future updates and product releases. With the mask set to revolutionize the beauty industry, those who pre-order will have the opportunity to experience this cutting-edge technology ahead of the general release. What's Next for Ruvo? Ruvo is committed to continuing its innovation in the beauty tech space. The company plans to expand its product offerings, focusing on the development of AI-driven beauty solutions that make beauty routines more personalized, efficient, and enjoyable. 'Our mission is simple: to bring innovation to the beauty industry, making it easier, faster, and more inclusive,' adds Lorenzana. 'The Ruvo Ala Mask is just the beginning, and we are excited to continue developing products that push the boundaries of beauty technology.' About Ruvo Founded by Nicole Lorenzana, Ruvo Ala is a Vancouver-based beauty tech company dedicated to reimagining the beauty industry through AI-powered solutions. The company's flagship product, the Ruvo Ala Mask, is designed to simplify beauty routines while ensuring high-quality, professional-grade results. With a focus on sustainability, innovation, and premium design, Ruvo aims to transform the beauty experience for people worldwide. For more information about the Ruvo Ala Mask, to place a pre-order, or to stay updated on upcoming releases, visit Media Contact: Nicole Lorenzana Ruvo Ala Email: [email protected] Website: Nicole Lorenzana ruvo ala [email protected] Visit us on social media: Instagram Facebook YouTube TikTok X Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Geek Wire
09-05-2025
- Business
- Geek Wire
Bold move in beauty: Technology is the foundation of Boise startup's viral makeup maker
GeekWire's startup coverage documents the Pacific Northwest entrepreneurial scene. Sign up for our weekly startup newsletter , and check out the GeekWire funding tracker and venture capital directory . The BoldHue system features a 'magic wand' to measure skin tone, left, the device that helps create a custom mix of foundation, center, and the finished product after it's dispensed and ready to be stirred and applied. (BoldHue Photos) When Rachel Wilson moved from Southern California to Boise, Idaho, she was coming off running and scaling her own company, navigating large, international distribution channels as a young entrepreneur. Her goal was to step back, get a 9-to-5 job and be 'normal' for a while. 'I stayed normal about a year and a half,' Wilson said, before she began the journey of launching another startup. More than five years later, and alongside co-founder and CTO Karin Layton, Wilson is the CEO of BoldHue, a technology company with a beauty concept that is upending traditional cosmetics practices, going viral on social media, and selling out in just two months. BoldHue makes a tech-enabled kit featuring a device that can skin your skin and then mix a custom shade of foundation based on the readings in just one minute. The goal is to take the guesswork out of selecting such makeup in stores or online and create a more inclusive foundation-buying environment for the many varied types of customers and skin tones. BoldHue co-founder and CEO Rachel Wilson. (Eli Ritter Photo) The startup has raised almost $7 million, led by Lucas Venture Group and other investors, including Tacoma Venture Fund, Mark Cuban, Kevin Huvane, and others. BoldHue's product is the result of years of listening to makeup wearers, consulting with experts from giant cosmetics companies, creating a custom algorithm, and going through multiple prototypes to come up with the 'Keurig for makeup,' as it was called by Forbes earlier this year. 'You can't just make something and sell it,' Wilson told GeekWire. 'You've got to be sure, especially when you build a robot, that there is market fit, that there's a big enough pain point.' In story after story, Wilson discovered that the problem of inequity in the beauty industry was bigger than she imagined and one that she wanted to solve. Layton is the former aerospace engineer behind the creation of the main device, the code that powers it and the app that customers use to interact with it all. Wilson calls Layton a phenomenal painter and color theorist who was perfect for the job of figuring out foundation shade matches from just a few base colors. After a 'magic wand' is held against a user's face in three different locations to get an aggregate of skin tone, it's returned to the main BoldHue device where the software goes to work. A custom foundation mix is created from six onboard color cartridges and dispensed into a glass pod, with enough to last for about a week. Screenshots of the BoldHue app, which walks users through creating their foundation shade. (BoldHue Images) The app is used to track a user's foundation history and make it easy create a repeat of a previous mixture, or order backup cartridges. The entire kit, with the device, full cartridge system, and beauty accessories such as sponges, costs $295. Cartridges run about $15 to $35. Madin Akpo-Esambe, a general partner at Tacoma Venture Fund, said his firm backs exceptional founders regardless of the industry. 'When we first saw BoldHue we were blown away on the innovative take on an everyday need, and the early demand for the product serving an often unseen customer,' Akpo-Esambe said. 'BoldHue sees them and is serving them. Since launch, they've been able to show the world and their customers that they matter and their solution matters and we've been thrilled by the early response.' Building in Boise has been a fun part of the process for BoldHue — even if Wilson says the airport location makes it tough to get to New York City. Wilson said she's grateful for the venture ecosystem that has grown over time in the city. 'I don't think there's anything wrong about having a company out here,' Wilson said. 'It does make us a little bit different, but it does really show that you can still be connected no matter where you're at.' The startup's social presence on TikTok and Instagram is a testament to that connection, where its videos have attracted millions of views. BoldHue, which currently employs seven people, plans to lean more heavily into its technology rather than compete to become a leading foundation maker. The goal would be to license its tech so that cosmetics brands and retail partners could be more successful in helping more customers find what they're looking for — perhaps from a foundation that's already on the market. 'It's really just giving consumers full control over personalization and customization whenever they need it,' Wilson said.
