26-06-2025
Target Tests Selling Bundles of Goods in Bid to Fuel Growth
Target Corp. is testing the sale of more products in largerquantities as the big-box chain looks to compete more effectively against rivals and reinvigorate sales.
The company is starting to offer bundles of items, such as coffee and snacks, on its website, according to people familiar with the strategy. Target's initiative seeks to gauge consumers' appetite forbuying multiple items together, the people said, adding the bundles are a way for the company to provide greater value.
