Latest news with #bodycare
Forbes
14 hours ago
- Lifestyle
- Forbes
Why Texture-Forward Skincare Products Are Taking Over The Beauty World
Maelys Get-Taut Body Firming & Hydrating Mousse-to-Oil Studio Say Creative Inc. Slathering on body lotion daily is important for good skin health, but if we're being honest, it can feel like a chore at times. That's about to change with a new body product that makes taking care of your skin fun. Enter Maelys Get-Taut Body Firming & Hydrating Mousse-to-Oil, a unique body lotion in a foamy mousse format that feels like playing with dessert but has all the nourishing benefits of a traditional formula—and more. 'We wanted to look at texture exploration with this product,' says Jessie Reder, SVP of Product Development at Maelys. 'We know that when it comes to body, people are demanding more and more these days. It's very fast growing and needs results, which Maelys has always promised, but also leaning into innovative texture and making body care a complete experience, with the fragrance and the application.' Unique textures are taking skincare to the next level. Think of them as sensorial gifts. That's why the category has started taking off, sparked by products like Vacation Classic Whip SPF 30 Sunscreen Mousse, Rhode Glazing Milk, Milk Makeup Cooling Water Jelly Tint and Valmont Icy Falls (a makeup removing jelly), to name a few. Maelys Get-Taut Body Firming & Hydrating Mousse-to-Oil Studio Say Creative Inc. 'The Maelys Get-Taut Body Firming & Hydrating Mousse-to-Oil is a beautiful foam that goes into a dry, lightweight sheen,' Reder says. 'I don't see that in the market. There's not really this results-driven mousse that's clinically-proven to reduce the look of wrinkles and hydrate the skin, and completely innovative. The idea was how do we create a texture that's very transformative, that also delivers transformative results? Having a transformative texture always feels more interesting, like gels that break into water, mousse that breaks into an oil, or powders that turn into liquids—something that makes an experience. We wanted to bring innovation into the market.' Part of the inspiration behind the Maelys Get-Taut Body Firming & Hydrating Mousse-to-Oil is the growing popularity of body oils. The brand wanted to elevate the trend with an innovative texture that delivers plenty of perks. Another benefit of the texture is it's great for on-the-go—unlike heavier body lotions and creams, you don't have to wait for it to dry down. It's clinically-proven to reduce the appearance of wrinkles and visibly hydrate. It also contains a superfood, sacha inchi seed extract, to tackle sagging skin, leaving the complexion looking younger overall. 'We wanted to lean into firming as well,' Reder says. 'I like to do a mix of tech-forward and botanical ingredients. It's fun to work with the latest and greatest and the best thing available, but also have something that feels more emotion evoking, like a nice botanical ingredient. We put in squalane, coconut oil and shea butter oil, and blended them in a way that locks in hydration. Glaucine is a synthetic molecule and it smooths the appearance of loose skin. That's what's helping the shaping, firming and contouring. There's also sacha inchi seed extract, which is a modern version of a botanical. It's a vegan peptide and supports smoothing the look of wrinkles all over.' Maelys Get-Taut Body Firming & Hydrating Mousse-to-Oil Studio Say Creative Inc. Doubly challenging, formulating a texture-forward and firming product are both tricky, which is why creating the Maelys Get-Taut Body Firming & Hydrating Mousse-to-Oil was the longest process for a product for the brand, taking over two years. 'Regular lotions are like taking a cake mix—you just put in the water, flour and egg and everything blends, and you're good,' Reder says. 'But if you want to amplify or exaggerate any aspect of a regular lotion, nothing comes for free and it's not that simple. If you want that structure of the foam, you need a lot of polymers, certain film formers and structure so it stays condensed and is beautiful the whole time you're applying it. To make this something that's very hydrating but very flexible, we nailed that. We saw it in our clinical results with that improved hydration, and we saw it with consumers. Everybody loved that light texture of the mousse.' Another important sensorial element of the Maelys Get-Taut Body Firming & Hydrating Mousse-to-Oil is the fragrance. Reder discovered the scent around 2008 and was saving it in her library for just the right hero product. 'Almost across the board, this is everyone's favorite fragrance,' she says. 'It's tropical meets gourmand. There's a reason why fragrance is doing so well right now. When you start tapping into senses with beauty products, like fragrance and texture, it changes the experience.' Taking beauty products to the next level is necessary to grab consumers' attention, which explains why unique textures like whipped creams, milks and jellies are turning heads. 'The beauty market is very saturated—there are tons of brands and products out there—and it's hard to get consumers excited, but that's where they want to be. It's not just the results that they're getting, but the experience they have with the product. Something you want to be addicted to; you want to reach for it over and over and have an experience every time you're using it. Texture makes the application process really nice.'
News.com.au
19-07-2025
- Business
- News.com.au
Global teen trend hits Australia as DAISE launches in Woolies
A popular brand designed for young beauty lovers has just launched in Woolworths – after a hugely successful launch in the US. DAISE, created by Kiwi entrepreneur Jaimee Lupton, is a fragrance and bodycare line made specifically for Generation Alpha. While Gen A is defined as those born between 2010 and 2024, meaning there are still babies in the age group, Ms Lupton said DAISE was for those 12 and up who are currently using brands designed for much older consumers. After initially launching the 'tween' brand in US mega-retailers Ulta Beauty and Target, it was released in the UK, and has now just landed in Woolies, where Aussies have been snapping it up in droves. 'With Gen Alpha emerging as the fastest-growing cohort of beauty consumers, we saw a clear opportunity to create something for them that created a positive and age-appropriate experience as they engage with beauty and bodycare for the first time,' Ms Lupton told The Beauty Diary. 'So many brands tweens are buying are intended for those much older than they are, meaning the active ingredients and 'anti-ageing' function of the products are not always suitable.' Ms Lupton, the mastermind behind global beauty brand Monday Haircare, said the target buyers of DAISE are unlike generations that have come before, largely due to the rise of social media – which created a 'clear gap in the market'. 'We were seeing Gen Alpha and younger Gen Z completely immersed in the beauty space, discovering products on TikTok, building routines, and speaking fluently about ingredients and trends (even more so than their parents),' she explained. 'But the products available to them weren't made for them. Tweens and teens are often either using brands designed for much older consumers, or stuck with 'kids' products and brands they no longer relate to.' Indeed, with its colourful packaging and flower-shaped bottles, DAISE looks like nothing else on the shelves in Woolies – and that's deliberate, said Ms Lupton. 'We thought about colour, texture, and shape as a means to spark joy and focus on play rather than performance,' she explained. 'We've designed everything from flower-shaped lip balms to whipped body washes because we know this generation loves products that are tactile and visually exciting. 'It's about creating something that's fun, dopamine-boosting, and that shoppers will enjoy using and will talk about with friends.' It appears to have worked, with social media awash with rave reviews about the new Woolies range. 'It's finally here... the pineapple fragrance is my favourite,' one said on TikTok. 'These smell amazing and its CUTE packaging,' shared another. While one declared: 'OMG, definitely giving these a try, what scent should I get?' Ms Lupton said DAISE launched into the Australian retail giant last month with its Foaming Body Wash and Exfoliating Body Scrub and later added the brand's Mists and Body Sprays to Woolies shelves. 'Our Exfoliating Body Scrub has been super popular and has already climbed to be the number 8 best-selling item in Woolworths' total body care category,' she said. 'Our fragrance products, such as our Fragrance Body Mists, are our best-sellers in our established markets like the USA and UK so we expect those to be incredibly popular, too.' Woolworths confirmed the product range had launched in its supermarkets and in Big W stores last month, and while its early days, popular picks among shoppers have been the vanilla body scrub, closely followed by coconut. The fact the brand is currently exclusively sold in a supermarket is a deliberate strategy for Ms Lupton, who said she believes 'accessibility isn't just nice-to-have'. 'Our consumer is young and beauty-obsessed, but they don't always have the budget or access to shop in high-end or prestige environments,' she said. 'By launching through mass retail we're meeting them exactly where they already are, both physically and financially. 'DAISE is about democratising beauty and self-care, and mass retail gives us the scale and reach to actually deliver on that promise.' Recent data shows 12-14 year olds are spending around $US300 (about $460 Australian Dollars) a year on cosmetics, skincare products, and fragrances – a huge amount considering most aren't old enough to earn money yet. While industry experts state 'you're never too young' to be interested in self-care, many brands have issued urgent warnings to parents after it emerged kids were buying products that were too harsh for such young skin.
Forbes
16-07-2025
- Health
- Forbes
Joonbyrd Rewrites The Unspoken Rules Of Clinical Beauty
Dr Alexis Granite, founder of clinical bodycare brand Joonbyrd Courtesy of Joonbyrd The Zoom call that changed Dr Alexis Granite's mind happened in her living room. Granite — a well-known dermatologist with nearly two decades of experience and the exceptionally rare distinction of holding dual US/UK medical licenses — was reviewing muted, clinical packaging mockups for her soon-to-launch skincare brand when her creative agency suddenly noticed something. Behind her on the video call was a room bursting with vibrant colors — quite the opposite to what they'd been developing. 'Wait a minute, like my living room is very, very colorful,' Granite recalls of that pivotal moment. 'And I was like, 'This is it!' I don't know why I'm hiding from what I love, which is color.' That realization became key to the eventual birth of Joonbyrd, a body-focused luxury skincare brand that challenges assumptions about what serious, clinical skincare should look like. Entering Joonbyrd's website and social accounts, and you'll be greeted with all pastel hues of the rainbow. And the brand identity is fully reflected in its product packagings: vibrant, textured, fun and simply joy-inducing — quite a stark contrast to the sterile designs adopted by most other expert-led brands in the industry. Joonbyrd's bodycare products are potent in active ingredients and designed to induce joy Courtesy of Joonbyrd The decision to embrace color wasn't just about aesthetic — it was deeply personal. Granite's approach to skincare has always been rooted in the joyful memories of sitting in her grandmother's bathroom, playing with 'all of her lotions and potions, their deliciously sweet smells.' This 'joyful nostalgia' that she associates with beauty became the foundation for what she terms 'Affective Wellness' — a holistic approach connecting emotional well-being with skincare. 'I've seen time and time again, day in and day out in my practice, how much skin and appearance, frankly, is tied to emotion and I truly believe that when you look good, you feel good,' Granite explains. With a six-month waiting list for her London-based practice and a patient roster she's known for years, she's witnessed firsthand how stress impacts skin conditions like acne, eczema, and rosacea, and wants to provide an element in her brand to address this factor. Speaking about perhaps her most counterintuitive decision on focusing solely on body care rather than facial skincare, Granite answers with a simple question: 'After all, why should the face have all the fun?' Kaleidoscope, Joonbyrd's most recently launched body serum, smells like a cherry pie topped with pink peonies Courtesy of Joonbyrd 'I was seeing more and more patients come in with body skin concerns and clocking that over time, particularly in recent years,' she notes, while also recognizing that many treatments have now moved 'below the chin.' The market gap was apparent. On one side were products focused purely on 'sensorial pleasure' — lovely bath salts and nice-smelling moisturizers without containing much of any active ingredients. On the other were clinical body products with 'that very sterile, quite medical feel.' Granite saw an opportunity: 'Why can't you have both? I want something that moisturizes amazingly, helps with crepey skin, improves keratosis pilaris bumps on the backs of the arms, but that also smells incredible.' After much testing and formulation, her vision materialized through Joonbyrd's proprietary ALXmd04™ technology, built on four pillars: hardworking actives typically reserved for facial skincare, microbiome support, botanical extracts, and functional enhancers including adaptogens that 'sense what your body needs.' Even the fragrance for each product is designed to evoke specific moods — the caramel latte body wash aims for playfulness, while the cashmere musk firming serum targets optimism. Fragrance and scent plays a big part in Joonbyrd's final products Courtesy of Joonbyrd The transition from practicing dermatologist to beauty entrepreneur was not without its challenges. 'Becoming a brand founder has been one of, if not the most challenging part of my career — the only rival being medical school,' Granite says with a laugh. Yet her medical training provided crucial preparation: 'My degree definitely set me up for the challenges that I've faced as a founder.' The biggest hurdle wasn't formulating products that delivered results — that came naturally after her consultancy/key opinion leader role over the past decade for brands like Kiehl's, SkinCeuticals, and CeraVe. Instead (and perhaps surprising to many,) it was convincing an industry accustomed to clinical aesthetics that serious skincare could also be joyful. 'I do think it is a bit more challenging to show the consumer that we're every bit as serious as a brand that doesn't look like us,' she acknowledges. With Joonbyrd's exclusive Sephora launch under her belt and the brand's new launches receiving rave reviews from consumers (the brand's newest Kaleidoscope, a body serum supercharged with incredible ingredients and smells like a cherry pie topped with pink peonies, is to die for), it would seem that Granite is finally shifting the unspoken rules and proving that clinical excellence and joy aren't mutually exclusive.
Daily Mail
08-07-2025
- Health
- Daily Mail
This $19 bestselling body oil 'smells phenomenal', makes lotion obsolete AND is 30% off for Prime Day: 'The scent and value is amazing'
Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn more The skin on your hands, legs, and torso need the same amount of care you devote to your face, and that's why Nativa Spa's products are a great match for those looking to finally put their body first. Right now, the brand has a ton of Amazon Prime Day deals live, including a massive 30 percent off on their bestselling Nativa SPA by O Boticário, Madagascar Vanilla Body Oil, bringing the price down to below $20 — now that's a steal! Nativa SPA by O Boticário Madagascar Vanilla Body Oil Now 30 percent off, this body oil, which users say ''smells phenomenal' is the best hydrating solution for your body. It's currently on sale for Amazon Prime Day, making now the best time to shop now. $18.90 (30% off) Shop Prime Day is only running from July 8 through to July 11 this year, and stocks are limited, so add to cart ASAP or miss your chance on one of the best beauty deals of the year. Made from quinoa oil and sustainably sourced Madagascar vanilla, this body oil is both nourishing and moisturizing, and will leave your skin with a soft, subtle glow. The quinoa oil is also known to increase collagen production, leading to healthier and firmer-looking skin over time. Apply a generous amount to your body after or during your shower, or mix a few drops into your body lotion. Either way, you'll see the effects almost immediately if using Nativa Spa's body oil. The subtle vanilla scent will also double as a perfume and will leave you smelling sweet and scented all day long. Unlike most other body oils, this one isn't super sticky or greasy and will blend into your skin with ease. You can also shop this body oil in different scents if vanilla is not your vibe — all are on sale except for the Lilac and the Acerola Cherry flavors. Amazon shoppers seem to love this product too, with many complimenting the non-greasy feel and the sweet scent. 'The scent and value is amazing, this will be a continued purchase for me. It's not sticky, it's very hydrating and it smells phenomenal. Top tier shower oil,' says one shopper. 'I love the deep, yet soft, notes of this oil. A little goes a long way. The texture is light enough to not leave skin feeling weighed down,' adds another. 'I don't even bother using lotion because of how hydrating this stuff is,' says a third. If you're looking for a hydrating, scented body oil that truly does wonders for your skin, this is it. Shop the Nativa SPA by O Boticário, Madagascar Vanilla Body Oil now on sale for 30 percent off before this deal expires July 11!
Yahoo
07-07-2025
- Health
- Yahoo
Dive Into a Scentwave This Summer With Tree Hut's New Launches
The Viral Body Care Brand Unveils First-Ever Body Serum, Travel-Sized Essentials & Expanded Collections COPPELL, Texas, July 7, 2025 /PRNewswire/ -- Tree Hut, America's No. 1 Body Scrub brand, is turning up the heat with its new summer collection—now available at Target, Walmart and Ulta. This launch features nature-inspired scents, travel-friendly minis, expanded scent offerings, and new formulas—including the first-ever Hydraglow Body Serum. Tree Hut's new Hydraglow Serum is made with Vitamin C, Niacinamide and Hyaluronic Acid, which instantly hydrates, brightens, and promotes a healthier skin barrier with a weightless finish. Hydraglow Body Serum joins as a fresh addition designed for easy, effective summer hydration. Its quick-absorbing texture and moisturizing ingredients hydrate skin without making it feel sticky. Packaged in a sleek full-size pump bottle for easy, mess-free application, it's now available in four scents: Palm Grove, Santal Haze, Pink Champagne and Vanilla—making it a versatile go-to for summer body care. To support the launch of the Hydraglow Body Serum, Tree Hut is partnering with skincare and wellness expert Vanessa Marc. With years of experience and work with celebrity clients, she is the perfect addition to the Tree Hut team to share expertise on the benefits of adding a hydrating serum to a daily routine. "Hydration is the foundation of healthy, glowing skin," says Vanessa Marc. "As someone who has spent years helping clients achieve their best skin, I know how essential it is to use products that truly nourish. I'm thrilled to partner with Tree Hut to introduce Hydraglow—a lightweight yet powerful serum that makes it easy to upgrade your body care routine. With nourishing ingredients, Hydraglow delivers deep hydration and a luminous finish that leaves skin looking and feeling radiant." Also launching this season is Tree Hut's latest collection, inspired by the elements of nature. This new line brings fresh, elevated scents and skin-loving formulas that capture the essence of earth, air and water. Featuring a variety of product formats—including Foaming Gel Washes, Shea Sugar Scrubs and Moisturizing Shave Oils—the collection is designed to deliver a sensorial experience while supporting healthy, hydrated skin. This launch continues Tree Hut's mission of combining indulgent self-care with explorative and amazingly scented body care formulas. Just in time for summer travel, Tree Hut is expanding its Glow Collection with new additions designed to support confidence on the go. Fan-favorites like Tropic Glow, Moonlight Glow and Ocean Glow are now available in more convenient, travel-ready formats, making it easier than ever to maintain your body care routine wherever the season takes you. This collection also welcomes a new scent: Sunlit Glow, a radiant addition that offers glowing benefits paired with a mood-boosting fragrance. Together, these launches continue to highlight the Glow Collection's focus on skin nourishment, self-care and feel-good beauty for every moment—whether at home or away! "Summer is the perfect time to bring something fresh to our lineup," said Luis Garcia, Chief Marketing Officer. "With the launch of Hydraglow Body Serum and an expanded range of scents across our most-loved collections, we are continuing to deliver what our community loves. But just as importantly, we're focused on innovation—developing standout formulas and exploring unexpected scent profiles that bring something new and exciting to the body care space. This launch reflects our commitment to evolving with our consumers, bringing them products that feel exciting, effective, and right for the season." As part of the seasonal rollout, Tree Hut is expanding its offerings with fresh new scents in its signature exfoliating scrubs. Scent additions like Lychee Kiss and Flower Milk bring vibrant aromas that celebrate the energy of summer, offering a refreshing twist on the brand's beloved self-care staples. The brand is also extending fan-favorite fragrances into new product formats, allowing consumers to enjoy their go-to scents in an array of options, both in and out of the shower. The Dragonfruit Foaming Gel Wash is available exclusively at Target and offers a fresh way to experience the vibrant scent in a lightweight, lathering formula. Available at Target, Walmart and Ulta, these new releases continue Tree Hut's commitment to delivering sensorial moments and quality products with skin-loving ingredients for a vibrant self-care experience. For more information on Tree Hut, please visit and follow the brand on Instagram and TikTok. About Tree HutTree Hut believes that everyone deserves to take time in their day to feel good. The family-owned brand still produces out of Coppell, TX, and has spent over twenty years making high-quality skin and body care at an affordable price. The now global Tree Hut brand has grown to include body, shave, and lip collections, known for delicious scents, bright packaging, and premium ingredients. With an uplifting, inclusive approach to self-care, Tree Hut has built its brand largely via word of mouth, with customers and beauty influencers alike passionately sharing their favorite products and avidly anticipating seasonal launches. 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