Latest news with #bodywash
News.com.au
08-07-2025
- Business
- News.com.au
‘Such a pinch yourself moment': Close friends launch brand in major retailer
Two friends have been left stunned after launching their body wash brand and watching it off the shelves almost immediately. Georgie Gilbert, 38, and Camille Peressini, 39, invested over $100,000 to launch their natural body wash brand, SOMA, which is stocked in Woolworths nationwide. The idea was pretty simple; the pair wanted to create a body wash that feels like 'a luxury fragrance experience' but is designed for everyday use, with a reasonable price tag. The product is currently available in three fragrances – Amber & Jasmine, Almond & Vanille, and Vetiver & Cedar. The plan was to launch the brand in early July – but a few products were made available on shelves earlier than expected. Things spiralled from there after some online creators discovered the personal hygiene products early and posted about them on social media. The business owners then decided to pivot, accelerating the launch to meet the unexpected demand. Even though the close mates believed in their idea, they were elated and overwhelmed to see the initial reaction. Ms Peressini said that witnessing the products sell out at some supermarkets has felt incredibly 'surreal' and nothing short of a dream come true. 'Such a pinch yourself moment,' she told 'Myself and Georgie have been working around the clock just to get the product on shelves.' Ms Peressini stressed that the success has been made that much sweeter because of how they've achieved it. 'The turnaround was wild, and we've done it all with no outside funding and no team,' she said. 'SOMA is entirely self-funded, built from the savings we accumulated during our previous careers. 'No debt, no outside investors – just the two of us, supported by brilliant retail and manufacturing partners.' The instant success has been a huge surprise, but the friends and business owners always knew there was an audience for their product. The pair explained that they both strongly believed there has been a 'real gap' between overly functional supermarket body washes and ultra-luxury products in department stores. They wanted to create a product aimed at people their own age but were also determined to make it affordable at $18 a bottle. 'It was born from a desire to connect with fellow Millennials through a brand that had great formulas, elevated minimal design and an affordable price,' Ms Gilbert explained. It has been an absolute joy to see the brand doing so well in its first month of launch. Ms Peressini said it's still early days, so they're still unsure of the exact amount made from their sales, but they're thrilled with the initial projections. While the pals weren't keen to share exact figures, they did reveal that Woolworths has already placed multiple reorders. 'We honestly can't believe it,' they said.
Daily Mail
19-06-2025
- Entertainment
- Daily Mail
Woolworths shopper discovers an $18 dupe of a popular $445 designer item: 'Insane'
A budget-savvy Aussie mum has sent supermarket shoppers and beauty lovers into a frenzy with a new find. During a trip to her local Woolworths to pick up her essentials, busy mum Chloe Jackson stumbled upon a new body wash that smells eerily like one of the world's most coveted (and very expensive) designer perfumes. In a now-viral video that's racked up more than 24,000 views, Chloe casually filmed herself browsing the body wash aisle when she made the discovery of the year. 'Guys, I'm just at Woolworths and I'm smelling the body washes, like you do when you need a new body wash,' Chloe said. 'This is absolutely not sponsored but I have found a Baccarat Rouge dupe. It's this one here. The smell is unreal.' The star of the show is an $18 bottle of Soma Body Wash in the scent Amber & Jasmine, a brand-new arrival that's turning heads for all the right reasons. While it's easy to assume anything under $20 won't come close to high-end beauty, Soma is the exception to the rule, it seems. Founded by two Aussie mums who also happen to be former Mecca head honchos (yes, the actual Mecca), Soma was born from their frustration with boring, low-quality supermarket body care. The star of the show is an $18 bottle of Soma Body Wash in the scent Amber & Jasmine, a brand-new arrival that's turning heads for all the right reasons It seems they've brought their insider know-how to the supermarket shelves, launching the body washes exclusively in 1,000 Woolworths stores across the country by July. From a quick look on Soma's website, it's clear their aim was to create premium, fragrance-led body care that looks and smells like it belongs in a luxury hotel bathroom, without the price tag to match. The scent in question is a take on Baccarat Rouge 540, the cult French perfume by Maison Francis Kurkdjian that has developed a near-religious following among fragrance lovers. The original shower gel used to set shoppers back a cool 75 Euros for 350ml (upon investigation, Mecca no longer stocks the item, but you can order it from overseas), while the matching 70ml eau de parfum clocks in at an eye watering $445. Compare that to this sleek $18 body wash, and it's no wonder shoppers are losing their minds. Fans of Baccarat Rouge will instantly recognise the addictive warm, woody, and amber-like notes the dupe is said to capture. TikTok users flooded the comments to tag their friends and share their excitement. 'How good is it!!!!! Secrets out!!' one wrote. 'Yes!! It's true!! I think it's a mix of Baccarat Rouge and Who is Elijah Haze!' said added. It seems the entire line was designed to blend function with fragrance, delivering salon-worthy skin benefits and luxe aromas without the sticker shock. And a bonus for those that aren't huge fans of this particular scent - Soma has two other fragrance options to choose from. Their Almond & Vanille variant is apparently reminiscent of L'Occitane's iconic Almond Shower Oil ($80), and their Vetiver & Cedar takes inspiration from Byredo Vetyver ($91 for 450ml). 'Omg what other scents do they have! I need to try this.' 'The Almond and Vanille smells exactly like the L'Occitane Almond Shower Oil!' one confirmed. In a time where the cost of living is through the roof, finding a supermarket gem like this is a win.
The Independent
18-06-2025
- Health
- The Independent
I tried dozens of body washes – and these are the best
Compared with shampoos and conditioners, you may not put as much thought into body wash. But after testing dozens, it's clear not all are created equal. The best body washes don't just cleanse your skin, they elevate your shower routine. Whether you're after a hydrating hit for dry skin, a fragrance that lingers like perfume, or a bottle that does good for the planet as well as your body, there's a formula out there that fits every brief. To find a great body wash, texture matters – from silky oils to rich creams and foamy gels, different consistencies offer different perks, whether you're after indulgent nourishment or a squeaky-clean, post- gym refresh. Then you'll want to consider ingredients. Hydrating heroes such as glycerin, ceramides, and aloe vera help soothe parched skin. But gentle exfoliants, such as AHA (alpha hydroxyl acid) or salicylic acid, can help tackle texture or keratosis pilaris. Don't forget scent. Whether you're into spa-like serenity or tropical escapism, the right fragrance can linger on skin long after the steam clears. Over weeks of testing, I've scrubbed, lathered and sniffed a range of body washes to find the best of the best. How I tested To find the best body washes, I put each product through its paces over several weeks, using them as part of my daily routine (and occasionally twice a day when gym sessions or heat waves called for it). I paid close attention to how each formula felt on the skin, whether it delivered on its promised benefits, and, crucially, how my skin felt after stepping out of the shower. Lather, texture and scent were also considered. I noted how well each product foamed, whether a little went a long way, and how the smell lingered. I also considered the packaging (bonus points for pumps and eco credentials), value for money, and whether the formula felt like a daily essential or an indulgent treat. Why you can trust IndyBest reviews Ella Duggan has been writing product reviews for IndyBest since 2023, covering a wide range of topics, from the best cleansers to sulphate-free shampoos. For each article, she rigorously tests products, from high street staples to high-end heroes, offering her honest opinions and highlighting products that show efficiency, longevity, quality ingredients, and great value for money. The best body washes for 2025 are:
Vogue
04-06-2025
- Health
- Vogue
10 Best Exfoliating Body Washes for Super Smooth Skin
The best exfoliating body washes do more than just cleanse—they're essential in elevating your entire body care ritual. Of course, the power of these miracle-working products lies within their potent formulas. 'Exfoliating body washes are highly effective when made with active components like fruit enzymes, AHAs, and BHAs. These active ingredients help with uneven skin textures and unclogging pores,' says board-certified dermatologist Dr. Dara Spearman. By gently sweeping away dead skin cells and impurities, they reveal a smoother, more radiant surface that feels polished to perfection. But the benefits don't stop there. Board-certified dermatologist Dr. Azadeh Shirazi adds that body washes not only promote cellular renewal but enhance the absorption of other skincare products. By removing dead skin acts as an unwanted barrier, moisturizers, oils, and treatments sink deeper into the epidermis, amplifying their results. Vogue's Favorite Exfoliating Body Washes In This Story So there you have it—incorporating an exfoliating wash into your routine is like prepping a canvas, creating the perfect base for the total body glow-up that follows. Scroll on to shop 10 of favorite exfoliating body wash formulas that renew skin texture while hydrating it—with favorites from experts and Vogue editors alike. Best AHA Blend: Naturium The Smoother Glycolic Acid Exfoliating Body Wash Naturium The Smoother Glycolic Acid Exfoliating Body Wash $16 AMAZON Why We Love It : 'Naturium's wash is a great choice for exfoliation because it is formulated with a blend of alpha hydroxy acids (AHAs), including glycolic, lactic, and tartaric acids that it sloughs off dead skin cells,' says Dr. Shirazi. Double board-certified dermatologist Dr. Brendan Camp adds that regular use reveals softer, smoother skin over time. With a cocktail of clinically backed acids and a sensorial, non-stripping formula, it transforms your daily shower into a moment of derm-grade renewal. : 'Naturium's wash is a great choice for exfoliation because it is formulated with a blend of alpha hydroxy acids (AHAs), including glycolic, lactic, and tartaric acids that it sloughs off dead skin cells,' says Dr. Shirazi. Double board-certified dermatologist Dr. Brendan Camp adds that regular use reveals softer, smoother skin over time. With a cocktail of clinically backed acids and a sensorial, non-stripping formula, it transforms your daily shower into a moment of derm-grade renewal. Key Ingredients: Glycolic acid, lactic acid, salicylic acid, glycerin Glycolic acid, lactic acid, salicylic acid, glycerin Size: 8.4 fl oz 8.4 fl oz Fragrance: No No Cruelty-Free: Yes Best Spa-Like: Nécessaire The Body Wash Hinoki Nécessaire The Body Wash $28 AMAZON Why We Love It : 'The combination of gentle exfoliating acids smooth and soften uneven skin, resveratrol soothes inflammation, and niacinamide support the skin's protective barrier in this exfoliating body wash,' says Dr. Camp. Not to mention, Dr. Shirazi notes the relaxing aroma is naturally-derived from botanic oils (cue the hinoki!) that adds to a spa-like experience from the comfort of your own shower. : 'The combination of gentle exfoliating acids smooth and soften uneven skin, resveratrol soothes inflammation, and niacinamide support the skin's protective barrier in this exfoliating body wash,' says Dr. Camp. Not to mention, Dr. Shirazi notes the relaxing aroma is naturally-derived from botanic oils (cue the hinoki!) that adds to a spa-like experience from the comfort of your own shower. Key Ingredients : Niacinamide, glycolic acid, lactic acid, mandelic acid, salicylic acid, resveratrol, glycerin, hinoki wood oil : Niacinamide, glycolic acid, lactic acid, mandelic acid, salicylic acid, resveratrol, glycerin, hinoki wood oil Size : 16.9 fl oz : 16.9 fl oz Fragrance : Yes, naturally derived : Yes, naturally derived Cruelty-Free: Yes Best with Ceramides: CeraVe Body Wash with Salicylic Acid CeraVe Body Wash with Salicylic Acid $14 AMAZON Why We Love It : This dermatologist-developed formula pulls double duty by exfoliating and hydrating simultaneously. 'Affordable and accessible, CeraVe's wash features salicylic acid, which is excellent for treating acne-prone skin. Meanwhile, ceramides help with hydration of the skin's moisture barrier,' says Dr. Shirazi. Ceramides round out the formula to restore the skin's natural barrier, while hyaluronic acid attracts moisture, and niacinamide soothes and calms the skin. Fragrance-free and non-comedogenic, this body wash is ideal for those with sensitive or acne-prone skin seeking a gentle yet effective cleansing experience. : This dermatologist-developed formula pulls double duty by exfoliating and hydrating simultaneously. 'Affordable and accessible, CeraVe's wash features salicylic acid, which is excellent for treating acne-prone skin. Meanwhile, ceramides help with hydration of the skin's moisture barrier,' says Dr. Shirazi. Ceramides round out the formula to restore the skin's natural barrier, while hyaluronic acid attracts moisture, and niacinamide soothes and calms the skin. Fragrance-free and non-comedogenic, this body wash is ideal for those with sensitive or acne-prone skin seeking a gentle yet effective cleansing experience. Key Ingredients : Salicylic acid, ceramides, niacinamide, hyaluronic : Salicylic acid, ceramides, niacinamide, hyaluronic Size : 10 fl oz : 10 fl oz Fragrance : No : No Cruelty-Free: Yes Best with Bakuchiol: Sidia The Body Exfoliant Sidia The Body Exfoliant $46 AMAZON Why We Love It : Powered by bakuchiol (a gentle, plant-based retinol alternative), plus skin-refining niacinamide and finely-milled rice powder, this formula smooths brightens, and restores without disrupting the skin's natural barrier. The texture is luxe, the scent grounding, and the result is silky-soft skin that looks as polished as it feels. : Powered by bakuchiol (a gentle, plant-based retinol alternative), plus skin-refining niacinamide and finely-milled rice powder, this formula smooths brightens, and restores without disrupting the skin's natural barrier. The texture is luxe, the scent grounding, and the result is silky-soft skin that looks as polished as it feels. Key Ingredients : Bakuchiol, niacinamide, rice germ powder : Bakuchiol, niacinamide, rice germ powder Size : 12 fl oz : 12 fl oz Fragrance : Yes : Yes Cruelty-Free: Yes Best for Ingrown Hairs: Soft Services Exfoliating Bar Why We Love It : This Soft Services buffing soap bar is a game-changer for those dealing with keratosis pilaris, ingrown hairs, or rough, bumpy skin. Crafted with superfine magnesium oxide and alumina crystals, it offers a more intense physical exfoliation, effectively sloughing off dead skin cells and smoothing out uneven texture. The non-irritating formula, enriched with shea butter, aloe leaf juice, and jojoba esters, ensures skin remains hydrated and soothed post-exfoliation. Not to mention, it's a more sustainable choice thanks to no plastic packaging and a low carbon foot print. : This Soft Services buffing soap bar is a game-changer for those dealing with keratosis pilaris, ingrown hairs, or rough, bumpy skin. Crafted with superfine magnesium oxide and alumina crystals, it offers a more intense physical exfoliation, effectively sloughing off dead skin cells and smoothing out uneven texture. The non-irritating formula, enriched with shea butter, aloe leaf juice, and jojoba esters, ensures skin remains hydrated and soothed post-exfoliation. Not to mention, it's a more sustainable choice thanks to no plastic packaging and a low carbon foot print. Key Ingredients : Magnesium oxide, glycerin, shea butter, aloe vera, jojoba esters : Magnesium oxide, glycerin, shea butter, aloe vera, jojoba esters Size : 3.75 oz (2) : 3.75 oz (2) Fragrance : Yes : Yes Cruelty-Free: Yes Best for Body Acne: Cetaphil Acne Relief Body Wash Why We Love It : Another dermatologist-tested drugstore formula, Cetaphil offers an affordable solution for acne-prone skin. It combines the maximum over-the-counter concentration of 2% salicylic acid with a nourishing blend of glycerin, shea butter, and soybean oil to counteract any drying effects. Its creamy formula is specifically designed for sensitive skin to maintain a balance between acne treatment and skin hydration. : Another dermatologist-tested drugstore formula, Cetaphil offers an affordable solution for acne-prone skin. It combines the maximum over-the-counter concentration of 2% salicylic acid with a nourishing blend of glycerin, shea butter, and soybean oil to counteract any drying effects. Its creamy formula is specifically designed for sensitive skin to maintain a balance between acne treatment and skin hydration. Key Ingredients : Salicylic acid 2%, glycerin, shea butter, soybean oil : Salicylic acid 2%, glycerin, shea butter, soybean oil Size : 20 fl oz : 20 fl oz Fragrance : No : No Cruelty-Free: Yes Best with Fruit Enzymes: Kosas Good Body Skin Why We Love It : Dr. Camp notes that Kosas's exfoliating formula is made without microbeads, synthetic fragrance, silicones, parabens, sulfates, and phthalates—ideal for sensitive skin types. Instead of physical exfoliants, Dr. Shirazi explains the formula leans on natural enzymes from fruit, plus a blend of AHAs like glycolic, lactic, and mandelic acids. To temper the exfoliation with restorative moisturizing, count on humectants like glycerin and allatoin to add back in hydration. You can indulge in either the crisp freshness of tropical fruit or the nostalgic sweetness of an orange creamsicle with a choice of two naturally-derived scents. : Dr. Camp notes that Kosas's exfoliating formula is made without microbeads, synthetic fragrance, silicones, parabens, sulfates, and phthalates—ideal for sensitive skin types. Instead of physical exfoliants, Dr. Shirazi explains the formula leans on natural enzymes from fruit, plus a blend of AHAs like glycolic, lactic, and mandelic acids. To temper the exfoliation with restorative moisturizing, count on humectants like glycerin and allatoin to add back in hydration. You can indulge in either the crisp freshness of tropical fruit or the nostalgic sweetness of an orange creamsicle with a choice of two naturally-derived scents. Key Ingredients : Glycolic acid, lactic acid, mandelic acid, papaya enzyme, pineapple enzyme, glycerin, allatoin : Glycolic acid, lactic acid, mandelic acid, papaya enzyme, pineapple enzyme, glycerin, allatoin Size : 9 fl oz : 9 fl oz Fragrance : Yes, naturally derived : Yes, naturally derived Cruelty-Free: Yes Best for Sensitive Skin: Medicube Red Body Wash Why We Love It : Medicube has gone viral several times over for its Age-R Booster Pro (did we mention the tool is a favorite of Hailey Bieber?)—but the K-Beauty brand deserves as much credit for its line of high-performing skin and body care. The brands' shower gel aims to address a multitude of skin-care concerns—think: acne, keratosis pilaris, and flaky skin. Infused with a potent blend of salicylic acid, niacinamide, hyaluronic acid, and lactic acid, it offers gentle exfoliation, hydration, and soothing relief for sensitive skin. Plus, the fragrance in this body wash is composed of a blend of five natural herbs with antioxidant benefits. The pros add, the formula boasts a low pH which matches skin's natural acidity, ensuring a mild yet effective cleansing experience, safe for daily use. : Medicube has gone viral several times over for its Age-R Booster Pro (did we mention the tool is a favorite of Hailey Bieber?)—but the K-Beauty brand deserves as much credit for its line of high-performing skin and body care. The brands' shower gel aims to address a multitude of skin-care concerns—think: acne, keratosis pilaris, and flaky skin. Infused with a potent blend of salicylic acid, niacinamide, hyaluronic acid, and lactic acid, it offers gentle exfoliation, hydration, and soothing relief for sensitive skin. Plus, the fragrance in this body wash is composed of a blend of five natural herbs with antioxidant benefits. The pros add, the formula boasts a low pH which matches skin's natural acidity, ensuring a mild yet effective cleansing experience, safe for daily use. Key Ingredients : Salicylic acid, niacinamide, hyaluronic acid, lactic acid : Salicylic acid, niacinamide, hyaluronic acid, lactic acid Size : 14.52 fl oz : 14.52 fl oz Fragrance : Yes, naturally derived : Yes, naturally derived Cruelty-Free: Yes Best for Strawberry Skin: First Aid Beauty KP Bump Eraser Body Scrub First Aid Beauty KP Bump Eraser Body Scrub $29 AMAZON $30 NORDSTROM Why We Love It : First Aid Beauty's KP Bump Eraser is a cult-favorite for a reason. Its dual-action formula combines 10% AHA (glycolic and lactic acids) with finely milled pumice beads, offering both chemical and physical exfoliation to target keratosis pilaris and rough patches. Plus, it's enriched with colloidal oatmeal, licorice root extract, and bisabolol, which soothes skin after a good buff. Vogue's beauty commerce writer Conçetta Ciarlo turns this beauty favorite as part of a weekly exfoliation. 'As someone with thick hair, I'm no stranger to strawberry skin. In tandem with my laser hair removal journey, I exfoliate my legs before shaving to ensure smooth skin (sans the strawberry seed look),' says Ciarlo. : First Aid Beauty's KP Bump Eraser is a cult-favorite for a reason. Its dual-action formula combines 10% AHA (glycolic and lactic acids) with finely milled pumice beads, offering both chemical and physical exfoliation to target keratosis pilaris and rough patches. Plus, it's enriched with colloidal oatmeal, licorice root extract, and bisabolol, which soothes skin after a good buff. Vogue's beauty commerce writer Conçetta Ciarlo turns this beauty favorite as part of a weekly exfoliation. 'As someone with thick hair, I'm no stranger to strawberry skin. In tandem with my laser hair removal journey, I exfoliate my legs before shaving to ensure smooth skin (sans the strawberry seed look),' says Ciarlo. Key Ingredients : Glycolic acid, lactic acid, pumice beads : Glycolic acid, lactic acid, pumice beads Size : 8 oz : 8 oz Fragrance : No : No Cruelty-Free: Yes Best Prebiotic Wash: Oui the People Clean Slate Lactic Acid Body Wash Oui The People Clean Slate Lactic Acid Body Wash $30 AMAZON Why We Love It : Oui the People's body wash is packed with lactic acid —a gentle AHA that smooths your skin and helps fade dark spots without messing with your skin's natural barrier. On top of that, purple sea moss and fermented purple rice bring antioxidant-rich, prebiotic goodness to keep your skin healthy and balanced. : Oui the People's body wash is packed with lactic acid —a gentle AHA that smooths your skin and helps fade dark spots without messing with your skin's natural barrier. On top of that, purple sea moss and fermented purple rice bring antioxidant-rich, prebiotic goodness to keep your skin healthy and balanced. Key Ingredients : Lactic acid, purple rice fermentation, purple sea moss, aloe vera : Lactic acid, purple rice fermentation, purple sea moss, aloe vera Size : 250 ml : 250 ml Fragrance : Yes : Yes Cruelty-Free: Yes Everything You Need to Know
National Post
07-05-2025
- Lifestyle
- National Post
Beauty Buzz: The 3 best beauty products we tried this week from Ardell, Shea Moisture, and Conair
Article content We try dozens of beauty products each month. These were our testers' three favourite launches this week: Article content We say: We've all heard of press-on nails. Meet press-on lashes. The pre-glued false lash sections provide the look of false lashes or extensions without the lengthy application steps. Our tester found a few pressed into her natural lashes provided a natural, fuller appearance. And the small lash segments stayed put all daylong. Article content They say: Shea Moisture's bestselling bar soaps now come in body wash formulations. The formulas are infused with African black soap, oats, aloe, vitamin E and more to gently cleanse while providing soothing moisture. Article content We say: This body wash leaves skin feeling smooth and smelling lovely, our tester reports. The fair trade Shea butter in the formulas provides an extra dose of hydration after the gentle suds of the body wash are rinsed away. Article content Chanel Camélia Futura Powder Blush Trio Article content They say: A tricolour powder blush compact from the Camélia Futura makeup collection. Created in collaboration with global makeup artist Cécile Paravina, the complexion-enhancing powder features three shades in one compact: soft pink, coral and apricot. Article content
