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New look, features in botim's fintech-first transformation
New look, features in botim's fintech-first transformation

Arab News

time5 days ago

  • Business
  • Arab News

New look, features in botim's fintech-first transformation

botim, Astra Tech's flagship fintech-first platform in the MENA region, has launched a refreshed brand identity and an upgraded user interface. This update marks the next chapter in the Abu Dhabi-headquartered app's evolution, serving a growing global user base of more than 150 million with an improved experience. Built on a strong VoIP foundation that established seamless communication, botim has evolved into a fintech-first, AI-native platform by integrating advanced financial features designed to meet the changing needs of its users. From January to May 2025, Botim saw a 50 percent increase in monthly active wallet users, a strong indicator of its growing relevance in the digital finance space. The redesigned interface is faster, more intuitive, and purposefully structured to simplify how users interact with its core functions including payments, transfers, lending, and calling. 'botim has always been a trusted platform for meaningful connection but is much more. With this update, we're reinforcing our position as a fintech-first platform, built on a foundation of secure VoIP, and designed with simplicity at its core,' said Dr. Tariq bin Hendi, board member at Astra Tech and CEO of botim. 'We've streamlined the experience to meet the needs of a growing user base that expects more not just from communication, but from the way they interact and manage their financial services as well.' As the UAE continues to experience significant population growth, reaching an all-time high of 11.22 million in 2025 according to Worldometer, botim stands as a trusted platform for this expanding community combining seamless communication and financial tools into one unified experience. botim's evolution from a local service to a globally scalable solution reflects market demand, with its embedded financial services such as peer-to-peer transfers and lending designed to meet users' everyday financial needs, no matter where they are. botim's AI-native foundation enhances accessibility through intelligent features such as real-time translation, smart call filters, and an interactive in-app chatbot, serving a diverse, multilingual audience. These advancements have driven the platform's latest interface update. Designed around real user behavior, the new UI makes it easier to perform everyday actions from payments and transfers to lending and calling. Services are now clearly segmented, navigation is more intuitive, and the overall experience is simplified to meet the demands of an increasingly digital, mobile-first audience. The app adapts to user profiles, from first-time users to VIPs, surfacing the most relevant services. Financial tools are now directly accessible within chat with a single click, while improved call quality and AI-powered chatbot assistance further enhance the user experience. The result is greater responsiveness, reduced clutter, and increased clarity all tailored to the needs of a growing, digitally active population.

Botim Unveils New Brand Identity, User Interface
Botim Unveils New Brand Identity, User Interface

Gulf Insider

time6 days ago

  • Business
  • Gulf Insider

Botim Unveils New Brand Identity, User Interface

botim, Astra Tech's flagship fintech-first platform in the MENA region, has launched a refreshed brand identity and upgraded user interface as it seeks to expand its global user base of over 150 million. Initially built as a VoIP platform, botim has grown into a fintech-first, AI-native app by integrating financial features aimed at supporting its evolving user community. From January to May 2025, the platform recorded a 50 per cent increase in monthly active wallet users. The updated interface is designed to be faster and more intuitive, with a structure intended to simplify user interaction with its main services including payments, transfers, lending, and calling. Dr. Tariq Bin Hendi, Board Member at Astra Tech and CEO of botim, said: 'botim has always been a trusted platform for meaningful connection but is much more. With this update, we're reinforcing our position as a fintech-first platform, built on a foundation of secure VoIP, and designed with simplicity at its core. We've streamlined the experience to meet the needs of a growing user base that expects more not just from communication, but from the way they interact and manage their financial services as well.' The launch comes as the UAE's population reaches an all-time high of 11.22 million in 2025, according to Worldometer. botim is positioning itself as a platform for this growing community, combining communication and financial tools in a single solution. The app's evolution from a local service to a globally scalable product reflects growing demand for embedded financial services such as peer-to-peer transfers and lending. These services aim to support everyday financial needs of users regardless of location. botim's AI-native base supports features including real-time translation, smart call filters, and an interactive in-app chatbot. These tools are intended to support the needs of a multilingual user base. The redesigned interface is built around real user behaviour, allowing users to carry out actions such as payments, transfers, lending, and calling. Navigation has been restructured, with services segmented clearly to support ease of access for mobile-first users. The app is designed to adapt to different user profiles, from first-time users to VIPs. Financial tools can now be accessed directly within chat with one click. Enhancements in call quality and the AI chatbot are also part of the update. The new design offers greater responsiveness and clarity, structured to meet the needs of a growing, digital-first audience. This marks the beginning of a broader brand shift for botim. The platform plans to introduce a more integrated identity across its financial services, moving towards a connected fintech-first ecosystem. Also read: Binance Launches World's First Sharia-compliant Multi-token Cryptocurrency Staking Platform

botim Launches Upgraded User Interface to Accelerate Its Fintech-First Transformation - Middle East Business News and Information
botim Launches Upgraded User Interface to Accelerate Its Fintech-First Transformation - Middle East Business News and Information

Mid East Info

time21-07-2025

  • Business
  • Mid East Info

botim Launches Upgraded User Interface to Accelerate Its Fintech-First Transformation - Middle East Business News and Information

Dubai, UAE, 21st July – botim, Astra Tech's flagship fintech-first platform in the MENA region, just launched a refreshed brand identity and an upgraded user interface. This update marks the next chapter in the app's evolution, serving a growing global user base of over 150 million with an improved experience. Built on a strong VoIP foundation that established seamless communication, botim has evolved into a fintech-first, AI-native platform by integrating advanced financial features designed to meet the changing needs of its users. From January to May 2025, Botim saw a 50% increase in monthly active wallet users, a strong indicator of its growing relevance in the digital finance space. The redesigned interface is faster, more intuitive, and purposefully structured to simplify how users interact with its core functions including payments, transfers, lending, and calling. 'botim has always been a trusted platform for meaningful connection but is much more. With this update, we're reinforcing our position as a fintech-first platform, built on a foundation of secure VoIP, and designed with simplicity at its core,' said H.E. Dr. Tariq Bin Hendi, Board Member at Astra Tech and CEO of botim. 'We've streamlined the experience to meet the needs of a growing user base that expects more not just from communication, but from the way they interact and manage their financial services as well' As the UAE continues to experience significant population growth, reaching an all-time high of 11.22 million in 2025 according to Worldometer,botim stands as a trusted platform for this expanding community combining seamless communication and financial tools into one unified experience. botim's evolution from a local service to a globally scalable solution reflects market demand with its embedded financial services such as peer-to-peer transfers and lending designed to meet users' everyday financial needs, no matter where they are. botim's AI-native foundation enhances accessibility through intelligent features such as real-time translation, smart call filters, and an interactive in-app chatbot, serving a diverse, multilingual audience. These advancements have driven the platform's latest interface update. Designed around real user behavior, the new UI makes it easier to perform everyday actions from payments and transfers to lending and calling. Services are now clearly segmented, navigation is more intuitive, and the overall experience is simplified to meet the demands of an increasingly digital, mobile-first audience. The app adapts to user profiles, from first-time users to VIPs, surfacing the most relevant services. Financial tools are now directly accessible within chat with a single click, while improved call quality and AI-powered chatbot assistance further enhance the user experience. The result is greater responsiveness, reduced clutter, and increased clarity all tailored to the needs of a growing, digitally active population. This interface update is the first step in a broader brand evolution. As the platform continues to grow in both scale and capability, botim will begin introducing a more integrated identity across its financial services laying the groundwork for a more connected, fintech-first ecosystem. About Astra Tech Astra Tech is a UAE-based consumer technology investment and development group operating across the MENA region. Established in 2022, the company owns and operates a portfolio of leading digital platforms including Botim, PayBy, and Quantix. With a mission to redefine consumer technology through AI and innovation, Astra Tech developed the Botim Ultra app, the region's first platform to integrate communication, fintech, and services under one roof. PayBy, Astra Tech's fintech subsidiary, is licensed by the Central Bank of the UAE as a Stored Value Facility (SVF) and Retail Payment Services (RPS) provider. Serving over 150 million users in 155 countries, Astra Tech is setting new benchmarks for financial accessibility and consumer empowerment. In 2024, its fintech arm Quantix received the Finance Company License from the UAE Central Bank and secured a $500 million investment from Citi, the largest funding deal for a fintech in UAE history.

botim unveils new brand identity, user interface to expand fintech services
botim unveils new brand identity, user interface to expand fintech services

Arabian Business

time21-07-2025

  • Business
  • Arabian Business

botim unveils new brand identity, user interface to expand fintech services

botim, Astra Tech's flagship fintech-first platform in the MENA region, has launched a refreshed brand identity and upgraded user interface as it seeks to expand its global user base of over 150 million. Initially built as a VoIP platform, botim has grown into a fintech-first, AI-native app by integrating financial features aimed at supporting its evolving user community. From January to May 2025, the platform recorded a 50 per cent increase in monthly active wallet users. Astra Tech's botim launches refreshed app design with fintech features The updated interface is designed to be faster and more intuitive, with a structure intended to simplify user interaction with its main services including payments, transfers, lending, and calling. Dr. Tariq Bin Hendi, Board Member at Astra Tech and CEO of botim, said: 'botim has always been a trusted platform for meaningful connection but is much more. With this update, we're reinforcing our position as a fintech-first platform, built on a foundation of secure VoIP, and designed with simplicity at its core. We've streamlined the experience to meet the needs of a growing user base that expects more not just from communication, but from the way they interact and manage their financial services as well.' The launch comes as the UAE's population reaches an all-time high of 11.22 million in 2025, according to Worldometer. botim is positioning itself as a platform for this growing community, combining communication and financial tools in a single solution. The app's evolution from a local service to a globally scalable product reflects growing demand for embedded financial services such as peer-to-peer transfers and lending. These services aim to support everyday financial needs of users regardless of location. botim's AI-native base supports features including real-time translation, smart call filters, and an interactive in-app chatbot. These tools are intended to support the needs of a multilingual user base. The redesigned interface is built around real user behaviour, allowing users to carry out actions such as payments, transfers, lending, and calling. Navigation has been restructured, with services segmented clearly to support ease of access for mobile-first users. The app is designed to adapt to different user profiles, from first-time users to VIPs. Financial tools can now be accessed directly within chat with one click. Enhancements in call quality and the AI chatbot are also part of the update. The new design offers greater responsiveness and clarity, structured to meet the needs of a growing, digital-first audience. This marks the beginning of a broader brand shift for botim. The platform plans to introduce a more integrated identity across its financial services, moving towards a connected fintech-first ecosystem.

Botim launches upgraded user interface to accelerate its fintech-first transformation
Botim launches upgraded user interface to accelerate its fintech-first transformation

Zawya

time21-07-2025

  • Business
  • Zawya

Botim launches upgraded user interface to accelerate its fintech-first transformation

botim recorded 50% increase in monthly active wallet users from January to May this year Dubai, UAE – botim, Astra Tech's flagship fintech-first platform in the MENA region, just launched a refreshed brand identity and an upgraded user interface. This update marks the next chapter in the app's evolution, serving a growing global user base of over 150 million with an improved experience. Built on a strong VoIP foundation that established seamless communication, botim has evolved into a fintech-first, AI-native platform by integrating advanced financial features designed to meet the changing needs of its users. From January to May 2025, Botim saw a 50% increase in monthly active wallet users, a strong indicator of its growing relevance in the digital finance space. The redesigned interface is faster, more intuitive, and purposefully structured to simplify how users interact with its core functions including payments, transfers, lending, and calling. 'botim has always been a trusted platform for meaningful connection but is much more. With this update, we're reinforcing our position as a fintech-first platform, built on a foundation of secure VoIP, and designed with simplicity at its core,' said H.E. Dr. Tariq Bin Hendi, Board Member at Astra Tech and CEO of botim. 'We've streamlined the experience to meet the needs of a growing user base that expects more not just from communication, but from the way they interact and manage their financial services as well' As the UAE continues to experience significant population growth, reaching an all-time high of 11.22 million in 2025 according to Worldometer,botim stands as a trusted platform for this expanding community combining seamless communication and financial tools into one unified experience. botim's evolution from a local service to a globally scalable solution reflects market demand with its embedded financial services such as peer-to-peer transfers and lending designed to meet users' everyday financial needs, no matter where they are. botim's AI-native foundation enhances accessibility through intelligent features such as real-time translation, smart call filters, and an interactive in-app chatbot, serving a diverse, multilingual audience. These advancements have driven the platform's latest interface update. Designed around real user behavior, the new UI makes it easier to perform everyday actions from payments and transfers to lending and calling. Services are now clearly segmented, navigation is more intuitive, and the overall experience is simplified to meet the demands of an increasingly digital, mobile-first audience. The app adapts to user profiles, from first-time users to VIPs, surfacing the most relevant services. Financial tools are now directly accessible within chat with a single click, while improved call quality and AI-powered chatbot assistance further enhance the user experience. The result is greater responsiveness, reduced clutter, and increased clarity all tailored to the needs of a growing, digitally active population. This interface update is the first step in a broader brand evolution. As the platform continues to grow in both scale and capability, botim will begin introducing a more integrated identity across its financial services laying the groundwork for a more connected, fintech-first ecosystem. About botim botim, part of Astra Tech's ecosystem, is the MENA region's leading fintech company headquartered in Abu Dhabi. Botim is a fintech-first, AI-native platform offering inclusive, user-centric solutions for financial services. Built on the foundation of being the UAE's first free VoIP provider, Botim has evolved into a multi-layered ecosystem serving over 150 million users across 155 countries. Designed to meet the needs of MENA consumers, businesses, and communities, botim delivers integrated services with innovation, accessibility, and regulatory credibility at its core. botim is building the next generation of everyday finance and connectivity easier, smarter, and more inclusive for everyone.

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