Latest news with #brandstorytelling
Yahoo
23-07-2025
- Business
- Yahoo
LinkedIn Shares Brand Building Tips for B2B Marketers
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. If you're looking to maximize your B2B marketing success, you need to establish trust with your target buyers, and showcase brand credibility with your content. So how do you do that? This is the focus of LinkedIn's latest B2B Marketing Benchmark report, which incorporates responses from 1,500 B2B marketing leaders to dig deeper into the key formats and approaches that are working for them right now. You can download the full 28-page report here, but in this post, we'll take a look at some of the key notes. First off, as noted, the data shows that 94% of marketers agree that building trust is key to B2B success. So what's the most effective way to build trust? LinkedIn says that video content is the leading format for enhancing trust and connection. As you can see, short-form video, specifically, has become a key trust-building element, while brand storytelling and testimonials also play an important role. Which is reflected in LinkedIn's usage data, where video consumption has increased 36% year-over-year, with short-form video creation growing at twice the rate of other post formats. Video posts are also now shared 20x more than any other content type in the app. So it makes sense that LinkedIn's seeing more interest in short-form video, and why B2B marketers are then generating better results with the format. Whether that's through pure popularity or algorithmic amplification, I don't know, but either way, on LinkedIn, short-form video should be part of your content mix. Creator partnerships can also help to enhance brand trust, and LinkedIn provides an overview of the top considerations for such: The report explores all of these elements in detail, with a heap of engagement data and usage stats to support the findings of the report. LinkedIn also provides a summary of the key notes, and how to action these tips in your strategy: These are some good notes, which definitely relate to broader LinkedIn content trends, and align with the platform's increasing focus on video content. Which is why, again, you should be looking to utilize video on LinkedIn if you want to boost your in-app presence. You can download LinkedIn's full B2B Marketing Benchmark Report here. Sign in to access your portfolio
Yahoo
10-07-2025
- Business
- Yahoo
Award-Winning Producer Doug Grau to Spearhead Creation of American Rebel Productions, a New Content Arm of American Rebel Holdings, Inc.
NASHVILLE, TN, July 10, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ('American Rebel' or the 'Company'), the creator of American Rebel Beer ( and a leading designer and marketer of branded safes, personal security products, and patriotic apparel, today announced plans to expand its brand platform through the formation of a new wholly owned subsidiary, American Rebel Productions, LLC. As part of this strategic initiative, the Company has entered into a professional services agreement with Award-winning producer and music industry veteran Doug Grau, who will serve as a strategic advisor to CEO Andy Ross. Grau will assist in developing a business strategy for the new division, which will focus on content creation and brand storytelling aligned with the Company's patriotic mission. Upon formal establishment of the subsidiary, Grau is expected to serve as its initial President. Doug Grau, a veteran music industry executive and original co-founder of American Rebel Holdings, Inc., has played a key role in the Company's early brand development and creative direction. His longstanding collaboration with CEO Andy Ross helped shape the Company's identity as 'America's Patriotic Brand.' From Song to Brand: The Origin of American Rebel Grau and Ross have completed three albums together and have begun recording a fourth studio album. Ross's three released albums – You Ain't Seen Crazy Yet (2011), Cold Dead Hand (2013), and Time to Fight (2016) – benefited from Grau's 40+ years of music industry experience. The first completed track for Time to Fight was the single 'American Rebel,' a song that would become far more than just a title. The message and energy behind 'American Rebel' were immediately recognized as more than a song – it was a mission statement. That moment sparked the founding of American Rebel Holdings, Inc. in 2014, grounded in the belief that the song embodied the values, spirit, and lifestyle of a patriotic American brand. The company was built around that vision, transforming a powerful anthem into a multifaceted business rooted in patriotism and the unwavering belief in chasing the American dream. Grau and Ross recently completed a new video for Ross's single 'I Stand For You.' The video was filmed during Ross's recent concert celebrating the 250th birthday of the United States Army. Watch the video by clicking here. Doug Grau's Industry Legacy Grau brings over four decades of experience in entertainment and media. He spent 15 years at Warner Bros. Nashville (1983–1998), where he was instrumental in developing the careers of artists such as Travis Tritt, Little Texas, David Ball, Jeff Foxworthy, and Bill Engvall. He also produced the original Blue Collar Comedy Tour LIVE CD featuring Foxworthy, Engvall, Larry the Cable Guy, and Ron White. In 2002, Grau produced the video and audio recording of the Statler Bros. Farewell Concert, which aired nationally on PBS and earned an RIAA Gold DVD award. He later published Statler Bros: Random Memories in 2008, co-written by founding members Harold and Don Reid. In conjunction with this transition, Grau has agreed to officially step down from his current roles as President and Interim Principal Accounting Officer of American Rebel Holdings, Inc. As planned, Darin Fielding will assume the role of Principal Accounting Officer, and Corey Lambrecht, the Company's current Chief Operating Officer, will take on the additional role of President. These leadership changes are designed to align the Company's executive structure with its strategic growth initiatives and operational priorities. Expanding the Brand Through Content American Rebel Productions will be tasked with developing original content that amplifies the Company's patriotic identity and connects with its growing customer base. CEO Andy Ross emphasized the importance of this next phase: 'We've always believed in the power of storytelling to build loyalty around the American Rebel brand. This planned new venture will allow me to continue working directly with Doug to leverage his exceptional talent and decades of experience in content creation. Together, we'll amplify our message, elevate our brand, and ensure that everything we produce resonates deeply with our customers and reinforces the patriotic values at the heart of American Rebel.' Strategic Growth and Diversification The formation of American Rebel Productions reflects the Company's broader strategy to diversify its revenue streams and deepen customer engagement. By leveraging media and entertainment, American Rebel Holdings, Inc. aims to enhance brand visibility and support the growth of its core product lines, including American Rebel Light Beer, branded safes, and patriotic apparel. In addition, the Company will continue to pursue strategic licensing opportunities that align with its brand values and expand its reach into complementary markets. About American Rebel Holdings, Inc. American Rebel Holdings, Inc. (NASDAQ: AREB) is a designer, manufacturer, and marketer of branded safes, personal security and self-defense products, and patriotic apparel. The Company recently expanded into the beverage industry with the launch of American Rebel Light Beer. Learn more at For investor information, visit Watch the story behind American Rebel as told by CEO Andy Ross: The American Rebel Story Media Contact:Matt SheldonMatt@ Investor Relations: info@ ir@ Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the 'Company,' "American Rebel,' 'we,' 'our' or 'us') desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Zawya
08-07-2025
- Business
- Zawya
How small businesses can turn PR into real growth?
For many small business owners, public felations (PR) still feels like something other companies do. It's often viewed as expensive, vague, or too slow to deliver. But in 2025, when trust is the currency of business and every brand is fighting to be heard, PR is one of the most cost-effective ways to build long-term value. The goal isn't instant clicks or overnight leads. It's credibility, and credibility sells. But with more businesses competing for attention online, PR is becoming one of the smartest ways to stay top of mind and build lasting credibility, without blowing your marketing spend. PR isn't about quick wins. It's about creating a consistent, credible presence that supports real business growth over time. PR supports the full sales funnel, not just the top Many entrepreneurs put all their energy into lead generation, chasing numbers instead of building trust. But leads mean little without credibility. That's where PR fits in. Good PR reinforces every step of the buyer journey—from awareness to decision-making—by helping your brand show up in the places people already trust. Whether it's media coverage, thought leadership content or strong brand storytelling, PR gives you the third-party validation that shortens the sales cycle and sets you apart in a saturated market. Today's customers want more than a product—they want proof. They're Googling you, looking for stories that show who you are and what you stand for. This is where PR earns its keep. It's the layer that moves people from curiosity to confidence. The hidden value: SEO, trust and long-term reach One of PR's less visible benefits is how it strengthens your digital footprint. When your business is featured by trusted media outlets, those stories show up in search results, giving you long-lasting SEO value. They also double as social proof. A single interview or expert quote can be repurposed across your website, social platforms, email newsletters and investor decks. Done well, PR extends far beyond the original article—it becomes a tool for credibility across every touchpoint of your business. The payoff isn't instant, but it compounds Expecting a flood of leads from one media hit is unrealistic. But running a focused PR campaign for three to six months can elevate your profile in a meaningful way. With time, momentum builds. The more you show up in the right places, the more people begin to trust and recognise your brand. The returns include: - Higher close rates from warm leads - More organic traffic from earned media - Improved SEO visibility - Stronger brand authority - Better reception when entering new markets or pitching to partners If your business already has traction, PR can accelerate it. If you're still building awareness, PR can be the catalyst. In a highly competitive environment, visibility is currency, and PR helps you earn it. It's not just about getting noticed; it's about being remembered for the right reasons. PR isn't a bonus or a vanity project. It's a strategic move for businesses that want to grow sustainably and build brands that stick. All rights reserved. © 2022. Provided by SyndiGate Media Inc. (
Forbes
28-06-2025
- Entertainment
- Forbes
Bode Cracks Storytelling-Leads-To-Sales Formula For Spring 2026
A rendering of the Winter garden Theater in New York in the 1950s at the Bode Spring 2026 ... More presentation While it can be criticized as just a marketing concept, brand storytelling has emerged as a powerful tool to connect consumers to brands to build loyalty that, in turn, drives sales. It takes many forms, whether in a seasonal campaign or via social media. Mainly, it originates with a seasonal presentation, whether on a runway or a static showing on mannequins. For her Spring 2026 collection, which offers equally men's and women's styles, Emily Adams Bode Aujla took her ideas to the stage, where distant relative the late American composer and musical theater figure Morris "Moose" Charlip, made a name for himself for his "Peter Pan" score on Broadway and used his life and work as inspiration for the collection. Styles from the Spring 2026 Bode collection on minature models Entitled "The Expressionist," which was a half-completed musical written with lyricist Eddie Lawrence about the life story of a painter, set against the post-Impressionist landscape of Paris, and channeled the American composer's life, work, and the characters in his shows into the clothes. To the delight of guests, Bode Aujla recruited Charlap's son, Bill Charlap, a classical pianist himself, to perform some of his late father's work, recall early childhood memories of his Dad who died at age 45 from complications due to childhood diabetes and draw the connection to craft that runs through Bode Aujla's work akin to other art forms such as music, painting and sculpture. Thus, in a salon at the Théâtre national de l'Opéra-Comique, guests enjoyed a live piano and singing from the younger Charlap. Pre-performance, Bode Aujla addressed the audience. "We are doing it backwards this season. You are about to see the reference material to make a year's worth of work. This collection is about Moose Charlap, a prolific musical theater composer. You will see four vignettes from his life about the room, and the whole collection was done in miniature," she said. Indeed, on dollhouse-esque Mise en Scene and a table in the hallway of the opera house, were roughly 12-inch dolls bedecked in the collection, a la the famous post-war "Théâtre de la Mode" collection that bolstered French fashion. A look from the Bode Spring 2026 collection. Some of the clothing, which in many cases with Bode is one-of-a-kind, drew inspiration from "Peter Pan" and "Alice Through the Looking Glass", another musical project, the concept of The Expressionist, and Charlap's style and life. After the show, Bode Aujla confirmed that the clothes exist on the human side at the brand's sales showroom. "It was challenging to create these miniatures, which are made from the same fabrics, especially the knitwear, which in full size are too chunky to do mini versions of, so we stripped away the yarns to make it smaller," she explained. It was charming and fits in with the brand ethos of vintage designs, and even a detail in their Paris store, a dollhouse in the window. The miniatures will make for some fun store décor, though based on their charm, it urged seeing them in real size. A display at the Bode Spring 2026 collection. It was a profoundly personal collection for Bode Aujla, too. "I don't know where I was when I first heard the song 'I won't grow up,' but I know I know all the words, she added. Exploring childhood fantasy right now is also apt, as the designer just had her second child in March, and another who is 2. Thus, childhood musings and themes a la "Peter Pan" will be a part of her vocabulary for the foreseeable future. And add another layer of storytelling.
Forbes
23-06-2025
- Business
- Forbes
Why So Many Internal Newsletters Fall Flat, And How To Fix Them
Luciana Cemerka is a Global CMO at TP. We've all been there. You open your inbox, spot the latest internal newsletter, click it out of habit … and then close it just as fast. It's not that we don't care. It's just that so many of these emails feel like they weren't made for us. They're polished. Professionally designed. Full of announcements, updates and maybe a quote from leadership. But they often miss something big: soul. I say this as someone who's spent years working on brand storytelling, mostly for external audiences. But over time, I started noticing something: The same principles that make external storytelling powerful apply inside a company, too. And yet, internal comms often forgets that. The Trap Of One-Way Messaging It's easy to turn newsletters into a list of what the company wants to say: product wins, new policies, reminders, launches. But when it becomes a one-way push, no dialogue, no real-life relevance, people stop paying attention. Or worse, they stop trusting it. Sometimes I read these things and think, "This could've been a PDF." Not because of the layout—those are usually great—but because there's no human voice. No spark. No reason to keep reading. And in our effort to be "professional," we often strip away the personality. We use perfect grammar, corporate buzzwords and never color outside the lines. But real people don't talk like that, so why should we write like that? What People Actually Want So what works? In my experience, people respond to stories. Not stats. Not slogans. Stories. They want to see themselves reflected. They want useful info that helps them do their jobs. They want something that feels real, not just polished. And above all, they want to feel like the people behind the newsletter get them. Some of my favorite internal newsletters weren't flashy at all. They were the ones that featured teammates, showed behind-the-scenes moments or shared a thoughtful message from a leader who wasn't afraid to be real. Because we don't connect with companies. We connect with people. Making It Human If you're working on internal comms or trying to get people to read what you're putting out, here's what I believe: • Drop the corporate tone. Write like a person. • Share stories that mean something, not just metrics. • Include voices from across the team, not just the top. • Ask questions. Start conversations. • Celebrate small wins. Don't just inform; inspire. Here's the thing: Internal comms shouldn't just be a tool to inform; it should inspire. Done right, it builds culture, reinforces values and reminds people why they're here in the first place. So if your newsletter isn't landing, it's not because your team doesn't care. It's probably because it doesn't feel like it's for them. The fix isn't a better subject line or fancier layout. It's more authenticity, more relevance and above all, more heart. Start there, and your newsletter won't be just another email; it'll be something people actually look forward to. It will feel like it came from inside the company, not just from "comms." And that's when real engagement starts. Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
