Latest news with #brandvalue
Fast Company
6 days ago
- Business
- Fast Company
How much is a busted brand really worth?
How much is a brand name worth if it's well known, but only because of its failures? For the botched music festival Fyre Festival, it's nearly a quarter of a million dollars. The Fyre Festival brand sold for $245,300 on eBay Tuesday after 42 bidders made 175 bids. The sale includes rights to all trademarks, intellectual property, and social media assets associated with Fyre Fest, according to the listing. Although Fyre Fest founder Billy McFarland didn't think the sale price was high enough ('This sucks, it's so low,' he said on a livestream), it proved that even without actually ever putting on a successful music festival, there was some value in the rights to his trademarks and IP. McFarland congratulated the buyer in a Notes App statement posted to Instagram and said he would 'begin the process to finalize the sale.' As splintering media has made attention harder to capture and scrambled traditional publicity and marketing plans, some have turned to purchasing discounted brand names in hopes of buying themselves a shortcut. Fyre Fest might be a punchline, but since people already know what it is, it's also a starting point that a new owner can use as a launch pad. 'Someone paid $245k, so that establishes its value,' David Reibstein, a William Stewart Woodside professor of marketing at the University of Pennsylvania, tells Fast Company in an email. One thing Fyre Fest has going for it is 'its level of awareness, despite its baggage, and that cannot be overlooked,' he says. Enron, the energy company that went bankrupt in 2001, was bought by the organizers of 'Birds Aren't Real' to sell a parody product, and in March, an AI company bought Napster for $207 million and used the brand to launch a platform with 'AI companions.' McFarland didn't say who the Fyre Fest buyer is, but he did say, 'it's funny.' Whatever the new owner intends to do with it, they'll get extra attention at least for the name. Since Fyre Fest is more meme than a brand, 'its value isn't in social media followers or brand equity,' says Emily Day, a strategist at Mother LA, but cultural shorthand. McFarland said in a letter he put the brand up for sale as part of an attempt to make things right and pay back investors. Rather than go forward with a planned Fyre Festival 2, he said selling the brand for parts was the best way to accomplish that. His brand's nearly quarter-of-a-million-dollar purchase price, though, isn't enough to pay off all the $26 million he scammed investors of. Fyre Fest ticket holders also won $7,220 each in a 2021 class-action settlement. 'Fyre is one of the most powerful attention engines in the world,' he wrote, citing the documentaries and headlines the festival inspired. Fyre Fest was no good as a festival. As a meme, though, it was great.
Zawya
30-06-2025
- Business
- Zawya
ROSHN Group recognized as top 25 real estate brand globally by Brand Finance
ROSHN Group was rated AA by Brand Finance and is the most valuable real estate brand in Saudi Arabia. Just five years after its founding, ROSHN Group's brand value now exceeds US$1 billion according to Brand Finance. RIYADH – ROSHN Group, Saudi Arabia's leading multi-asset real estate developer and a Public Investment Fund (PIF) company, has been listed among the top 25 real estate brands globally by Brand Finance, the world's leading brand valuation consultancy. This is the first time that a Saudi real estate company has been listed in the top real estate brands globally. The recognition follows ROSHN Group's recent ranking as the most valuable real estate brand in the Kingdom and the best-performing new brand across the region, underscoring the Group's growing influence both locally and internationally. Brand Finance rated ROSHN Group's brand, which has been valued at over US$1 billion, as one of the world's top 25 real estate brands. This recognition reflects ROSHN Group's strong financial and commercial performance, ambitious strategic direction, and the launch of a bold new corporate identity that signals its transformation into a multi-asset developer. The Group's expansion into key verticals such as hospitality and sports complements its growth in residential, commercial, and retail sectors. Brand Finance also highlighted ROSHN's commitment to innovation and sustainability, along with its pivotal contribution to national development objectives under Saudi Vision 2030. As the world's leading brand valuation consultancy, Brand Finance evaluates the strength of brands and quantifies their financial value to help organizations make strategic decisions. Brand Finance annually conducts more than 6,000 brand valuations, supported by original market research, and publishes over 100 reports that rank brands across all sectors and countries, including brands in the real estate sector. 'From redefining urban living through community-first design to driving sustainable innovation at scale, ROSHN GROUP's journey over the past five years reflects a brand built on purpose, progress, and national pride,' said Ghada Alrumayan, Group Chief Marketing and Communications Officer at ROSHN Group. 'Surpassing the USD 1.0 billion brand value mark is more than a milestone; it is a testament to our enduring impact, unwavering vision, and commitment to shaping the future of Saudi Arabia's real estate landscape,' Alrumayan added.
Zawya
20-06-2025
- Business
- Zawya
South African brands dominate Africa's brand value rankings
South African companies continue to lead the continent in brand value. All of the top 10 most valuable African brands are South African, with MTN topping the list at $2.9bn. Checkers' outperforms leading global counterparts when compared to their home markets. Economic volatility MTN has maintained its position as Africa's most valuable brand since Brand Finance began its study of broader African brands in 2020—despite economic volatility and regulatory challenges in key markets like Nigeria. Notably, Nigeria remains one of MTN's largest markets, thanks to its substantial subscriber base. Checkers has emerged as the region's strongest brand, with a Brand Strength Index (BSI) score of 97.7 out of 100. Brand Finance research reveals that Checkers earns outstanding domestic brand perceptions across several brand strength metrics, including likeability, consideration, and recommendation. Brand Finance data also shows that Checkers outperforms leading global counterparts when compared to their respective home markets, including Walmart in the US, Coles in Australia, and Marks & Spencer in the UK. Capitec stands out as the fastest-growing brand in Africa by brand value. The bank has more than doubled its value since 2024, reaching $1.1bn in 2025. Capitec has also climbed from 28th to 14th place in the overall ranking within just one year. According to the latest Brand Finance Africa 200 report, 48 banking brands contribute 31% of the total brand value of Africa's top 200 brands, amounting to $17.7bn. Five of the top 10 brands are from the banking sector—and all are South African. Beyond South Africa, other notable performers include: - Attijariwafa Bank (Morocco), which rose 27% in brand value to $1.1bn, ranking 15th overall. - National Bank of Egypt, up 9.5% to $717m. - Access Bank (Nigeria), up 18% to $559m. - Equity Bank (Kenya), up 23% to $554m. These strong performances highlight the continued strength of the financial sector in shaping the brand value landscape across the continent. Kenya's beer brand Tusker is the second strongest African brand, with a BSI score of 97.1 out of 100, driven by exceptional scores for brand familiarity, consideration, and reputation according to Brand Finance research. Jeremy Sampson, executive chairman, Brand Finance Africa commented: 'The dominance of banking, telecoms, and retail brands in the Africa 200 2025 ranking truly highlights that these companies are vital to the daily lives of African consumers and that these sectors are driving the continent's emerging economies. Their continued growth, despite fierce global competition, proves that African brands can stand shoulder to shoulder with the world's best, offering high-quality products and services that resonate across the continent and globally.'
Economy ME
10-06-2025
- Business
- Economy ME
Dubai Police earns AAA+ top ranking, recognized as most reputable police force globally
Dubai Police is acknowledged as the most reputable police force worldwide, as revealed in a recent study by U.K. marketing consultant firm Brand Finance . The agency has been ranked as the strongest police brand on a global scale, leading the Institutional Brand Value Index released by Brand Finance. The force achieved a AAA+ rating and an overall score of 9.2 out of 10 following an extensive comparative analysis conducted across 10 countries, gathering insights from over 8,000 stakeholders and relevant entities. The evaluation assessed public perception based on professionalism, integrity, effectiveness, fairness, and transparency, showcasing the strong community trust and ethical conduct associated with Dubai Police. The force's clear communication, innovative service delivery, and favorable media presence significantly contribute to its exceptional global reputation, Emirates News Agency (WAM) reported. Furthermore, the assessment highlighted the force's role in enhancing the UAE's and Dubai's soft power, boasting a brand value of AED57.9 billion ($15.8 billion), which is part of a total national brand value of AED4.48 trillion ($1.2 trillion), according to Brand Finance's National Brand Report. Dubai Police surpassed leading global police forces across all 11 reputation criteria, achieving scores considerably above the global average in critical areas such as fair treatment of all individuals (57 percent), commitment and integrity (60 percent), safety and security assurance (67 percent), ethical conduct (59 percent), professional engagement (62 percent), effective duty performance (64 percent), positive presence on social media platforms (57 percent), transparent and effective communication (51 percent), innovation in crime prevention (54 percent), modernity and progressive development (54 percent), and strong operational field presence (63 percent). A global milestone in policing excellence. We are proud to be ranked first globally in the Institutional Reputation Index for police forces, according to the latest Brand Finance study—cementing our position as the world's strongest police brand. This prestigious recognition… — Dubai Policeشرطة دبي (@DubaiPoliceHQ) June 9, 2025 Read more: Dubai Police teams up with du to introduce innovative AI solutions for enhanced security Commitment to public safety Lieutenant General Abdulla Khalifa Al Marri, commander-in-chief of Dubai Police, expressed deep gratitude to President His Highness Sheikh Mohamed bin Zayed Al Nahyan, as well as His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, for their steadfast support and strategic guidance. 'This recognition reflects the trust placed in police institutions across the UAE and highlights Dubai Police's commitment to public safety, wellbeing, and quality of life,' stated Al Marri. 'Our rise to global leadership in police branding is the result of visionary leadership and an unwavering pursuit of excellence. Dubai Police has transformed from traditional structures to a forward-thinking, intelligent, and sustainable policing model, incorporating advanced technologies and artificial intelligence.' Al Marri also highlighted several strategic initiatives that have bolstered the force's global profile, including Smart Police Stations (SPS), the UAE SWAT Challenge, community engagement events, e-sports tournaments, and the 'Esaad' program. 'Dubai Police is more than a law enforcement entity; it is a strategic partner in building a secure, advanced, and sustainable society,' he added. Assessing brand strength David Haigh, CEO & chairman of Brand Finance, remarked: 'Perceptions drive behavior. The Brand Finance Global Soft Power Index is the world's largest study of soft power perceptions, and this research is proving extremely helpful to government policymakers and destination marketing organizaftions, to develop their policies and campaigns. Brand Finance utilized pre-existing data for Dubai's City perceptions and UAE's Soft Power as a baseline, based on the annual City Index and Global Soft Power Index respectively. Subsequently, Brand Finance conducted tailored market research similar to the Global Soft Power Index to calculate the contribution of Dubai Police to the UAE's and Dubai's 2025 performance in the Index. The Brand Strength for the organization was determined based on a balanced scorecard of metrics derived from a primary study involving the public in 10 markets, with over 8,000 respondents in total.
Gulf Business
10-06-2025
- Business
- Gulf Business
Dubai Police ranked world's most reputable police force by study
Image: WAM/ For illustrative purposes Dubai Police has been named the most reputable and strongest police force globally, according to a new study by Brand Finance. The force received a top-tier AAA+ rating and scored 9.2 out of 10 in the Institutional Brand Value Index, outperforming counterparts across 10 countries in a study involving feedback from over 8,000 stakeholders. The global evaluation assessed public perceptions on criteria including professionalism, integrity, effectiveness, fairness, and transparency. Dubai Police's performance was credited to its strong community trust, ethical standards, clear communication, and innovative service delivery. The force also maintained a robust presence across media and digital platforms. The study highlighted Dubai Police's contribution to enhancing the UAE's and Dubai's soft power. With a brand value of Dhs57.9bn ($15.8bn), the force accounted for a significant portion of the UAE's total national brand value of Dhs4.48tn ($1.2tn), as detailed in Brand Finance's National Brand Report . Dubai Police exceeded global average on 11 indicators Dubai Police exceeded the global average across all 11 reputation indicators, scoring particularly high in fair treatment (57 per cent), integrity (60 per cent), safety assurance (67 per cent), ethical conduct (59 per cent), professional engagement (62 per cent), and innovation (54 per cent). Lieutenant General Abdulla Khalifa Al Marri, commander-in-chief of 'This recognition reflects the trust placed in police institutions across the UAE and highlights Dubai Police's commitment to public safety, wellbeing, and quality of life,' said Al Marri. 'Our rise to global leadership in police branding is the outcome of visionary leadership and an unwavering pursuit of excellence.' Al Marri cited initiatives such as Smart Police Stations, the UAE SWAT Challenge, e-sports tournaments, and the Esaad programme as contributing to the force's international profile. 'Dubai Police is more than a law enforcement entity; it is a strategic partner in building a secure, advanced, and sustainable society,' he added. David Haigh, CEO and chairman of Brand Finance, said the findings reflect the influence of perceptions on global behaviour. 'The Brand Finance Global Soft Power Index is the world's largest study of soft power perceptions, and this research is proving extremely helpful to government policymakers and destination marketing organisations.' Brand Finance based its findings on existing data from the City Index and Global Soft Power Index, supplemented by bespoke research to assess Dubai Police's impact on the UAE's 2025 soft power performance. The final Brand Strength score was compiled from a balanced scorecard of indicators, with public surveys across 10 global markets.
