Latest news with #carbonnegative
Yahoo
6 days ago
- Business
- Yahoo
Microsoft under fire as AI threatens massive 2030 goal: 'The overall trajectory since 2020 remains troubling'
After Microsoft's pollution climbed 23% following a green pledge, experts are warning that the company's trajectory "remains troubling." Microsoft pledged in 2020 to go carbon negative by 2030. The goal? Remove more harmful pollution from the air than the company creates. But that promise is falling short, as WebProNews detailed. Since then, its pollution has gone up, not down. In fact, it increased by 23.4%, according to GeekWire. The reason? A surge in artificial intelligence projects and the huge energy demand that comes with them. Data centers — massive facilities that power AI and cloud systems — are popping up fast. They rely heavily on electricity, and in many cases, it's still coming from dirty sources, such as gas and coal. So, even with progress in cutting emissions, "the overall trajectory since 2020 remains troubling," WebProNews noted. AI can help solve problems. But right now, it's also making one worse. Burning fossil fuels to power AI systems adds pollution to the air. That speeds up planet overheating and leads to more extreme weather, dirtier air, and higher health risks for communities. And this isn't just Microsoft's problem. Other tech companies are scaling up fast, too, while their environmental promises lag behind. Microsoft's own work with OpenAI has fueled some of this demand. But the results are clear. The company's growth is outpacing its green efforts. Microsoft is trying to catch up. It recently protected a massive forest in Washington that's larger than Seattle to help pull carbon from the air. It also signed the world's biggest deal for biochar, a substance made from burned organic waste and that can trap carbon underground. These moves matter. But they're not enough on their own. As critics have pointed out, strategies like these may help offset the problem but don't fix it if pollution keeps climbing. Do you think America has a plastic waste problem? Definitely Only in some areas Not really I'm not sure Click your choice to see results and speak your mind. What works? Shifting to cleaner energy sources before building more data centers is key. Companies that make those changes early reduce their pollution up front, instead of trying to clean it up later. To tell whether a company is doing the right thing or just pretending, start with this quick explainer on greenwashing. Join our free newsletter for good news and useful tips, and don't miss this cool list of easy ways to help yourself while helping the planet.
Yahoo
19-06-2025
- Business
- Yahoo
NantBioRenewables launches brand transformation
Sustainable packaging company NantBioRenewables has launched a comprehensive brand transformation to accelerate global market expansion of its ocean-derived renewable packaging materials. The strategic rebrand includes a modernised corporate identity, advanced digital platform, and an integrated marketing system, to support the rapid growth of the company. The transformation encompasses all aspects of the customer experience, from the first digital interaction to sales involvement and continuous support for partnerships. Central to NantBioRenewables' differentiation is its proprietary Ocean Calcium Sand (OCS) technology, touted to be the 'world's first carbon-negative raw material for compostable packaging'. This material not only removes CO₂ from the atmosphere but also offers superior mechanical properties and industrial compostability, stated the company. NantBioRenewables Global Sales & Marketing director Lila Karlsen McNutt said: "This investment in our brand infrastructure demonstrates our commitment to long-term growth and customer success. "As we scale our revolutionary Ocean Calcium Sand technology globally, our customers deserve marketing and sales tools that reflect the premium nature of our innovations." The company manufactures a range of products in the US, including straws, tableware, cutlery, and thermoformed packaging solutions for various sectors. The brand transformation is a key part of NantBioRenewables' aggressive growth strategy, enhancing digital capabilities for lead generation and customer engagement. NantBioRenewables chief operating officer Kenn Budlong said: "Our brand transformation ensures that our marketing and sales capabilities match the revolutionary nature of our technology. "When customers experience our new brand touchpoints, they immediately understand they're engaging with a premium innovation leader, not just another packaging supplier." The transformation is expected to accelerate deal closure and customer onboarding, positioning the company to capitalise on the sustainable packaging market's projected growth to $440bn by 2030. NantBioRenewables has assembled an experienced sales and marketing team with expertise in the sustainable packaging industry to complement the brand transformation. With its unique combination of carbon-negative raw materials and proven compostability, NantBioRenewables will create significant competitive advantages in this expanding market, the company said. "NantBioRenewables launches brand transformation" was originally created and published by Packaging Gateway, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
Bloomberg
18-06-2025
- Business
- Bloomberg
Microsoft Inks Record Carbon Removal Deals as Emissions Rise
Five years ago, Microsoft Corp. set a goal of becoming carbon negative by 2030 and removing all its historic emissions from the atmosphere by 2050. But the company's artificial intelligence investments have made meeting those targets harder —by a lot. Today, Microsoft's total planet-warming impact is 23% higher than it was in 2020 in part because of its vast expansion of emissions-intensive data centers, according to its 2025 sustainability report. Despite its actions, Microsoft says slashing carbon remains a priority. Bloomberg Businessweek spoke with Brian Marrs, the company's senior director of energy and carbon removal, about how the tech giant plans to meet its climate commitments. Like many things involving AI or climate goals, the answer isn't entirely clear. 'It is important to recognize we're at the very beginning of generative AI and what it will look like,' Marrs says. 'Servers and data centers will evolve and do more with less.' The following conversation has been edited and condensed for clarity.
Khaleej Times
27-05-2025
- Business
- Khaleej Times
Exeed Industries signs MoU with Partanna Oasis to explore sustainable cement solutions in the UAE
Partnership aims to establish carbon-negative cement production in Abu Dhabi, advancing country's green construction goals Exeed Industries, a leading industrial group in the UAE, has signed an MoU with Partanna Oasis, a subsidiary of Partanna, a global innovator in sustainable building materials. The MoU initiates a collaboration aimed at introducing carbon-negative cement technologies in the UAE. The MoU emphasises a joint intention to assess and plan for the establishment of facilities in Abu Dhabi to locally produce Partanna's next-generation cement alternatives. Both parties will strategise for the establishment of a brine conversion facility, a tolling facility, and a cement production plant, enabling the commercialisation of Partanna's products in the UAE. Partanna's carbon negative building materials, made without traditional Portland cement, not only eliminate carbon emissions but actively remove CO₂ from the atmosphere, offering a pioneering approach to sustainable construction. Traditional Portland cement is responsible for 9 per cent of global CO₂ emissions. As part of this collaboration, both parties will work together on certification processes, performance testing, and alignment within regulatory frameworks. The scope also includes evaluating applications across the UAE's construction sector, with integration into Exeed's precast and concrete operations. 'We are excited to join forces with Partanna to champion green innovation in construction,' said Mohammad Alameer, group CEO at Exeed Industries. 'This partnership aligns perfectly with our sustainability objectives and the UAE's industrial decarbonisation goals.' 'This is an important milestone in our mission to scale global access to climate-positive construction materials,' added Rick Fox, CEO of Partanna. 'The UAE is a strategic market and global leader in sustainable construction, and Exeed's deep industrial expertise makes them a match winning partner.' The MoU reinforces both companies' commitment to innovation, sustainability, and long-term value creation.
Zawya
20-05-2025
- Business
- Zawya
Exeed Industries signs MoU with Partanna Oasis to explore sustainable cement solutions in the UAE
Abu Dhabi, UAE – Exeed Industries, a leading industrial group in the UAE, has signed a Memorandum of Understanding (MoU) with Partanna Oasis, a subsidiary of Partanna, a global innovator in sustainable building materials. The MoU initiates a collaboration aimed at introducing carbon-negative cement technologies in the UAE. The MoU emphasises a joint intention to assess and plan for the establishment of facilities in Abu Dhabi to locally produce Partanna's next-generation cement alternatives. Both parties will strategize for the establishment of a brine conversion facility, a tolling facility, and a cement production plant, enabling the commercialization of Partanna's products in the UAE. Partanna's carbon negative building materials, made without traditional Portland cement, not only eliminate carbon emissions but actively remove CO₂ from the atmosphere, offering a pioneering approach to sustainable construction. Traditional Portland cement is responsible for 9% of global CO₂ emissions. As part of this collaboration, both parties will work together on certification processes, performance testing, and alignment within regulatory frameworks. The scope also includes evaluating applications across the UAE's construction sector, with integration into Exeed's precast and concrete operations. 'We are excited to join forces with Partanna to champion green innovation in construction,' said Mohammad Alameer, Group CEO at Exeed Industries. 'This partnership aligns perfectly with our sustainability objectives and the UAE's industrial decarbonization goals.' 'This is an important milestone in our mission to scale global access to climate-positive construction materials,' added Rick Fox, CEO of Partanna. 'The UAE is a strategic market and global leader in sustainable construction, and Exeed's deep industrial expertise makes them a match winning partner.' The MoU reinforces both companies' commitment to innovation, sustainability, and long-term value creation. About Exeed A subsidiary of National Holding and headquartered in Abu Dhabi, Exeed Industries is a leading diversified manufacturing conglomerate playing a pivotal role in industrial manufacturing and directly contributing to the economic development of the UAE and the wider MENA region. Presently, Exeed's operations encompasses six state-of-the-art manufacturing entities strategically positioned in the UAE and Jordan, all of which bring premium solutions to local and international markets. Each specializes in unique areas of expertise spanning key industrial sectors, including the building materials and construction industry, engineering, synthetic materials, and consumer goods. Each of these entities is a leader in its respective specialty. As pioneers in the industry, Exeed is relentlessly focused on expanding into strategic, future-proof sectors that diversify the manufacturing landscape in the UAE and the MENA region. Exeed's commitment to innovation and engineering excellence drives them to utilize cutting-edge technologies, collaborating with talented teams across a huge network of factories. About Partanna Partanna Global is an advanced materials company revolutionizing the construction industry through its development of sustainable building materials. Co-founded by NBA champion Rick Fox, Partanna emerged in response to the devastation caused by Hurricane Dorian in The Bahamas with a core mission to change the way the world builds. Partanna has developed a sustainable alternative to Portland cement that eliminates the need for the energy-intensive clinkering process. This innovative solution permanently removes CO₂ from the atmosphere, making it carbon negative and environmentally beneficial – unlike traditional Portland cement which accounts for 9% of global CO₂ emissions. Partanna's vision extends beyond cement. The company is committed to discovering new advanced materials that delink development from pollution. By leveraging emerging technologies, Partanna aims to remove 1 billion tons of CO₂ by 2050. The company has a global presence with subsidiaries in The Bahamas, Saudi Arabia, and the USA. A further subsidiary, Partanna Ocean, protects coastal communities and heals our oceans through various applications of Partanna's binder technology. Media contact: fashi@ Further information:
