Latest news with #cleanbeauty
Daily Mail
a day ago
- Entertainment
- Daily Mail
Shoppers race to buy 'magic' item with 8,000 strong waitlist: 'It's giving five-star hotel vibes'
Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn more A 'sultry and provocative' new fragrance - so hotly anticipated it amassed a waitlist of 8,000 shoppers before its release - has just launched, to the delight of its eager fans. Aussie brand Recreation Beauty has taken the fragrance world by storm with the release of its sought-after new perfume, aptly named L'HÔTEL. The clean fragrance wasn't even on shelves yet when customers began pleading with the brand to find out when it would be available to buy. During its recent EOFY sale, Recreation Beauty teased fans with its new 'magic' scent by including samples of L'HÔTEL as a gift with purchase - a genius marketing move that sparked overwhelming demand. 'The best perfume scent I've ever smelled,' one shopper who received an early sample enthused - adding that they were 'setting an alarm to buy it.' Another fan compared the new fragrance to a high-end brand priced at $350, saying: 'I'm very picky but the L'HÔTEL is one of the best vanilla scents I've smelled, definitely the best 'clean beauty' vanilla. Hands down my favourite.' The day has finally arrived, and the new release - described as a modern floral vanilla fragrance, that is 'equal parts sophisticated and sweet' - is already selling fast. Priced at $124 for a 50mL bottle or $49 for a 12mL travel size, L'HÔTEL features top notes of whipped bergamot and velvety peony, layered with warm Tahitian vanilla, sun-drenched woods and a soft musky rose that lingers from day into night. L'HÔTEL 50mL by Recreation Inspired by the sensuality of a luxury hotel, this floral vanilla fragrance features top notes of whipped bergamot, musky rose and velvety peony. Heart notes of creamy Tahitian vanilla with sandalwood and cedarwood meet a seductive base of musk and amber. $124 'I wanted to create a luxury scent that feels like being wrapped in a cloud of pure, gorgeous indulgence. If L'HÔTEL was a celebrity, she would be Sabrina Carpenter - all sexy and soft, super glam and so luxe,' Recreation Beauty founder Nedahl Stelio told Daily Mail Australia. 'It's the kind of scent you want to wear in a hotel with fluffy slippers while drinking champagne, it's so delicious. L'HÔTEL was born from the idea that a scent can transport you - just like an incredible hotel. 'I wanted to capture that feeling of stepping into a beautiful space that's chic, luxe and a little bit mysterious. It's inspired by that luxurious feeling you can only get from a five-star hotel - that undone glamour you find in the world's most divine places. 'It's not just a perfume: it's a mood, a memory, a moment you want to stay in forever.' Not only does L'HÔTEL smell 'divine' but Nedahl also said the price point makes it affordable compared to designer brands on the market. 'We create our perfumes with world renowned perfumers so they are incredibly premium. You're getting a designer quality fragrance that is also clean,' she said. 'There are no nasties in our perfumes which means you can spray all over and feel good about wearing fragrance. And it's a gorgeous pinky purple colour, we wanted to recreate that luxury hotel room feeling in a bottle - and it really does that.' The former magazine editor said she couldn't believe the waitlist the perfume attracted in the weeks leading up to its launch. 'We're an Australian brand battling it out in a sea of giant designer brands, it's surreal to be able to say we have so many people around the world who are loving our scents,' Nedahl said. Shoppers who have already bought L'HÔTEL have given it a glowing five-star rating. ' L'HÔTEL is my new favourite. Delicious, fresh, feminine and young, but with a hint of mysterious complexity. I love that I can wear the perfume any time without worrying about the artificial fragrances or (harsh) chemicals, often found in luxury perfumes,' one customer raved. 'This fragrance feels like strolling through a hidden rose garden at Versailles. Smooth sweet vanilla and enchanting pink flowers. Heavenly,' another shared. Social media feedback has been overwhelmingly positive in the weeks leading up to the launch, with one fan raving: 'Such a beautiful scent. Smells so expensive… nailed this one.' L'HÔTEL 12mL Travel Size Take L'HÔTEL on the road with you with the compact 12mL travel size. Sultry, provocative and powerfully mysterious, L'HÔTEL is not just a fragrance…it's a mood. A presence. A little danger wrapped in silk… the quiet confidence of knowing you smell amazing. $49 Shop The award-winning clean fragrance house was inspired by the sensuality of a luxury hotel for their latest launch. 'This is the scent of late checkouts and whispered secrets. Feminine, refined, and effortlessly sensual - L'HÔTEL turns every moment into a five-star experience,' the brand said. 'Sultry, provocative and powerfully mysterious, L'HÔTEL is not just a fragrance… it's a mood. A presence. A little danger wrapped in silk… the quiet confidence of knowing you smell amazing.' The scent features top notes of bergamot, musky rose and peony, heart notes of creamy Tahitian vanilla with sandalwood and cedarwood, and a seductive base of musk and amber Recreation Beauty was launched in 2019 after Nedahl saw a gap in the market for clean, non-toxic luxury fragrance. 'Perfume is one of the worst offenders but there was no clean, luxury perfume on offer. That's when I knew I had to create something that was as safe as it was beautiful and luxurious,' she said. The award-winning fragrance house based in Bondi Beach, Sydney has grown rapidly over the years - with celebrities and Influencers amongst its fans. 'Our fragrances take more than two years to design because we spend a lot of time working with our perfumers and creating designer quality scents without the toxic chemicals,' she said. 'Everything is created with international perfumers and then we make the perfume here in Australia, manufacturing everything in our Sydney HQ.' The Aussie-born brand has become so popular that a UK warehouse was recently opened to meet growing global demand. 'We've just launched in the US and the UK and have had incredible reception so it's really just the beginning for us,' she said. Recreation Beauty is the brainchild of former magazine editor Nedahl Stelio, who launched the brand in 2019 to fill a gap in the market for clean, non-toxic luxury fragrance All of award-winning clean fragrance house Recreation's ingredients are ethically-sourced, vegan, and cruelty-free with no animal products used All of Recreation Beauty 's ingredients are ethically-sourced, vegan, and cruelty-free with no animal products used. 'If you've never tried Recreation Beauty, think of it as your invitation to experience fragrance differently,' Nedahl said. 'We're a clean fragrance house from Bondi Beach, creating perfumes that smell incredible - luxurious, addictive, unforgettable - without the toxins. Our scents are designed to make you feel amazing in your skin, and they last. 'It's for people who care about what goes on their body but refuse to compromise on smelling extraordinary.' One of their fragrances, At Night We Dance, a spicy musk with notes of orange, magnolia and vetiver, won Best Perfume at The Green Edit awards in 2022. Another standout, This Love of Mine, a summery white floral blend of jasmine, gardenia, sandalwood and vanilla, has earned nearly 400 five-star reviews and remains one of the brand's consistent bestsellers. Fans of the brand also love the discovery sets, where they can trial eight scents in 2.5ml sample sizes for $50, and receive a $20 credit to put towards their favourite when they're ready to purchase a full size bottle.
Forbes
2 days ago
- Business
- Forbes
Why VCs Are Betting On 'Low-Tox' Consumer Brands
Production of natural cosmetics, Lyon School of Medicinal Plants. Participants produce several care ... More products using procedure, that respects health and the environment, enables the composition of ingredients to be controlled and excludes the harmful character of some chemical ingredients. Enhancing shimmer body oil with flecks of achiote and coconut. (Photo by: BSIP/Universal Images Group via Getty Images) The venture capital world is witnessing a profound transformation as investors pivot toward "low-tox" companies—brands built around non-toxic formulations across beauty, personal care, home products, fashion, and wellness. This movement represents more than consumer preference; it's a fundamental restructuring of how consumer goods are conceived, manufactured, and scaled. The numbers tell a compelling story. According to a January 2024 report by the clean beauty market alone was valued at $8.7 billion in 2023 and is expected to reach $39.0 billion by 2033, with a compound annual growth rate of 16.65 percent. These figures dwarf traditional beauty growth rates and signal a permanent shift in consumer expectations. Yet venture activity tells a more nuanced story. According to PitchBook data from July 2024, VC investments into beauty startups have tapered from previous highs to just 93 deals and $438.8 million raised through the first seven months of 2024. This cooling doesn't signal waning interest—rather, it reflects a maturing market where investors are becoming more discerning about which low-tox brands deserve backing. Market Dynamics: Beyond the Hype The $441 billion global beauty industry grew 7 percent annually from 2022 to 2024, according to McKinsey's "State of Beauty 2025" report, fueled by seemingly insatiable appetite for newness, but McKinsey expects the global beauty market to grow 5 percent annually through 2030, suggesting moderation ahead. This deceleration creates both opportunity and risk for low-tox ventures. The consumer thesis remains robust. Approximately 68 percent of consumers seek clean ingredient beauty products in the United States, while 93 percent of US consumers have used any "clean" personal care products in the past 12 months. However, 36 percent of respondents said they decided against buying certain products because they were concerned about their environmental impact, highlighting the sophisticated decision-making process among conscious consumers. The COVID-19 pandemic accelerated awareness around ingredient safety. Consumers have become more conscientious about their individual well-being and therefore prefer safe and non-toxic products. This behavioral shift appears permanent, creating sustainable tailwinds for low-tox brands. Competitive Analysis: Three-Tier Market Structure Tier 1: Incumbent Giants - Acquisition-Driven Transformation Traditional powerhouses—Unilever, Procter & Gamble, L'Oréal, Johnson & Johnson, and Coty—dominate through scale, distribution muscle, and deep pockets. Their approach to the low-tox trend centers on three strategies: selective acquisitions of promising clean brands, reformulation of flagship products, and launch of clean sub-brands. Acquisition Strategy: Unilever's purchase of Seventh Generation for $700 million in 2016 exemplified the "buy versus build" approach. L'Oréal's acquisition of Youth to the People and Garnier's reformulation toward sulfate-free products demonstrate how incumbents leverage existing infrastructure to scale cleaner formulations. Reformulation Challenges: These companies face the complex challenge of maintaining profit margins while removing cost-effective synthetic ingredients. Internal R&D capabilities give them advantages in solving formulation challenges, but legacy manufacturing systems and supplier relationships create inertia. The result is often incremental improvement rather than revolutionary change. Market Positioning Risks: Incumbent clean initiatives face inherent skepticism from conscious consumers who question authenticity. Their advantage lies in mainstream distribution and marketing budgets, but they struggle to achieve the emotional connection that drives premium pricing in the low-tox segment. Market Scale vs. Technology Innovation for Low Tox companies Tier 2: Direct-to-Consumer Challenger Brands - Mission-Driven Scale Pure-play challenger brands built their entire identity around non-toxic formulations and radical transparency about ingredients. Companies like The Honest Company (Jessica Alba's venture that went public via SPAC), Counter (acquired by The Carlyle Group for $1 billion), and Grove Collaborative (public via SPAC) represent this category's evolution from startup to scaled enterprise. Kosas stands out as a category winner, having raisedtotal funding with a notable Series B from Stripes, Circle Up, VMG Partners, Short List Capital, and Beechwood Capital in 2020. Founded by biologist Sheena Zadeh-Daly, Kosas demonstrates how scientific credentials combined with clean formulations can command premium pricing and investor confidence. Caliray, launched by Urban Decay's former founder Wende Zomnir in 2021, secured Series A funding with participation from True Beauty Ventures. This exemplifies how experienced beauty entrepreneurs leverage track records to secure investment for cleaner alternatives to their previous mass-market ventures. True Beauty Ventures itself represents the maturation of the space, having announced an inaugural $42 million fund as well as $75 million second fund (as of June 2025) dedicated to D2C beauty and wellness startups, demonstrating institutional appetite for specialized investment vehicles focused on this category. Challenger Brand Advantages: These companies benefit from authentic brand positioning, agile product development cycles, and direct relationships with conscious consumers. They excel at commanding premium pricing and generating social media engagement. Scale Challenges: However, they face persistent headwinds including manufacturing costs that run 20-40 percent higher than conventional alternatives, limited distribution beyond direct-to-consumer channels, and the challenge of maintaining brand integrity while achieving mass-market scale. Many excel at generating initial trial but struggle with repeat purchase rates when premium pricing meets budget-conscious consumers. Tier 3: Tech-Enabled Innovation Startups - Scalable Solutions The most compelling investment opportunities may lie with companies leveraging technology to solve fundamental low-tox challenges around personalization, efficacy, and manufacturing efficiency. raised €2 million in seed funding from LongeVC to expand its AI-powered skincare intelligence tools including Skin and Hair SaaS and SkinGPT. This Estonian startup represents the intersection of beauty tech and clean formulations, offering B2B solutions that help brands personalize products while maintaining clean ingredient profiles. Precision Skin offers made-to-order skincare solutions driven by AI-enabled skin analysis similar to clinical environments. The company's fully remote approach utilizes eco-friendly technology to minimize carbon emissions and environmental waste, addressing both personalization and sustainability concerns. Biotech Innovations: Emerging companies are developing sustainable alternatives to traditional cosmetic ingredients through biotechnology. These include lab-grown alternatives to traditional emulsifiers, preservatives made from plant-based compounds, and biodegradable packaging materials integrated into product development. Scalability Advantages: Tech-enabled startups possess the potential to solve the cost structure challenges that plague traditional clean beauty brands. By leveraging data for personalization, optimizing formulations through AI, and streamlining manufacturing through automation, these companies could achieve both clean credentials and favorable unit economics. Investment Risk Factors: However, these ventures require longer development timelines, complex regulatory pathways, and significant technical risk. Unlike traditional D2C beauty brands that can launch with contract manufacturers, tech-enabled innovations often require substantial R&D investment before achieving product-market fit. Sector-Specific Opportunities and Challenges Beauty and Personal Care: The largest and most mature segment, where products free of parabens, sulfates, and phthalates saw the highest sales growth rates, while products that tout environmental benefits like cruelty-free, plastic-free or vegan saw even higher sales growth. Home Care: Companies developing non-toxic cleaning products face the challenge of matching conventional product performance while avoiding harsh chemicals. Brands like Blueland (concentrated cleaning tablets) and Branch Basics (multi-purpose cleaners) have attracted investment by solving both efficacy and packaging waste problems. Fashion and Textiles: The clothing industry's shift toward non-toxic dyes, finishes, and materials presents longer-term investment opportunities. Companies focusing on organic cotton, low-impact dyes, and chemical-free fabric treatments are gaining traction, though technical challenges and supply chain complexity require patient capital. Wellness: The supplement and wellness category has seen significant investment in companies promoting transparency about sourcing, testing, and manufacturing. However, regulatory complexity around health claims creates additional due diligence requirements for investors. Investment Reality Check: Persistent Challenges Despite compelling narratives, VCs face several structural headwinds when investing in low-tox companies. Manufacturing costs for clean formulations typically run 20-40 percent higher than conventional alternatives, pressuring unit economics. Regulatory compliance, while creating competitive moats, also increases time-to-market and capital requirements. The sector faces definitional challenges that complicate investment decisions. Studies have proven that propylene glycol, parabens, sulfates, and many other ingredients targeted in the Clean Beauty Movement are non-toxic and non-carcinogenic, highlighting the complexity of defining what truly constitutes "clean" or "low-tox." Consumer behavior adds another layer of complexity. While awareness and intention remain high, translating conscious consumer interest into sustainable purchase behavior at scale remains challenging. Many clean brands excel at generating social media buzz and initial trial but struggle with repeat purchase rates when premium pricing meets budget-conscious consumers. Forward-Looking Investment Thesis In the United States, 46 percent of consumers (and 53 percent of Gen Z consumers) reported that they spent more on cosmetic procedures in 2024 than in 2023, according to McKinsey research suggesting continued willingness to invest in beauty and wellness. This demographic shift toward younger consumers who prioritize both efficacy and values-alignment creates sustainable tailwinds for low-tox brands. The most compelling investment opportunities likely lie with companies that can solve the "clean and effective" equation—brands that deliver on both safety and performance while building sustainable unit economics. This points toward tech-enabled solutions that leverage AI for personalization, biotechnology for novel ingredients, and data analytics for optimized formulations. Success will ultimately depend on identifying brands that combine scientific credibility with marketing sophistication, scalable technology with authentic brand positioning, and mission-driven founders with proven operational discipline. The low-tox revolution represents a genuine shift in consumer expectations and industry standards, but only ventures that can deliver on both values and value will attract and retain venture capital in an increasingly discerning market.
Arab News
21-07-2025
- Entertainment
- Arab News
Skincare brand promises care for Arab complexions
DUBAI: Biochemist and content creator Toufic Braidi is on a mission to bridge tradition and science with Antati, which he says is a 'clean' beauty brand formulated specifically for Arab skin and the region's climate. For the latest updates, follow us on Instagram @ With many of his videos racking up 100 million views and counting, Braidi has parlayed his background in biomedical engineering and biochemistry into a line developed and manufactured in Lebanon. 'I realized there was a huge gap in the Arab world when it comes to good skincare, especially products that respect our climate, our genes and our culture,' Braidi told Arab News. Antati's formulations are fragrance-free, vegan, halal-certified and non-comedogenic. 'We are committed to creating risk-free formulations that are clean, safe and effective,' he said, noting that the brand avoids ethanol, pork derivatives, animal-based ingredients and synthetic fragrances. 'There's a lack of cultural respect in the global beauty industry. I wanted to create a brand that truly reflects us. 'Why am I going to go and spend on skincare that doesn't care about what Mahmoud from Riyadh thinks — when Mahmoud from Riyadh is a conservative halal consumer who deserves to be seen?' The brand name Antati is derived from the Arabic words 'anta' and 'anti,' the masculine and feminine forms of 'you,' reflecting the brand's inclusive mission. Its product range includes Arabian Pearl Face Cream, Shams Glow Serum, Sahara Shine Serum, and Desert Breeze Toner, all with names inspired by Arab geography and heritage. Designed to work with common traits of Arab skin, such as higher melanin levels, oiliness and sensitivity to heat, Braidi emphasizes that understanding skin function is key. 'Arab skin is robust, but we live in harsh climates. We need ingredients that hydrate without increasing sebum and that won't irritate sensitive skin.' Despite launching only seven months ago, Antati has seen strong organic growth. Endorsements include pop superstar Myriam Fares' unexpected Snapchat post driving thousands of sales. 'At first, I thought our moisturizer would be the least popular,' Braidi said. 'But the Arabian Pearl Face Cream is our bestseller.' For Braidi, Antati is more than skincare: 'It's confidence, empowerment and self-care created by an Arab, for Arabs.'
Forbes
12-07-2025
- Business
- Forbes
From Tokyo Shelf To Luxury Retailers: How One Entrepreneur Cracked Clean Beauty
Still close-up shot of Kristen Crawley The lip mask that changed everything sat on a shelf in Don Quijote, Tokyo's discount megastore chain. Kristen Noel Crawley, then just another beauty enthusiast walking the store's 15 aisles of cosmetics, flipped over the package and counted 50 ingredients. 'I told myself, 'When I come back to the states, I'm going to look for a natural version,' Crawley said. 'But when I came back to the U.S., there wasn't one.' Crawley was born in Chicago and accustomed to the grit of Midwestern winters, so it seemed like a no-brainer that she would gravitate towards high-quality lip care made of natural ingredients. When she discovered that those products were practically non-existent in the U.S. market, she knew there was a consumer gap to fill. That moment of clarity in Tokyo became the beginning of KNC Beauty, a clean skincare brand that has earned placement at luxury retailers without ever making a traditional sales pitch. Seven years later, Crawley oversees a 15-product line carried by FWRD, Moda Operandi and Violet Grey—retailers that approached her, not the other way around. Kristen Crawley standing against a yellow background. 'They always come to us,' Crawley said. And it's an impressive achievement, especially in an industry where most founders spend months chasing retailers. The global clean beauty market, valued at $8.25 billion in 2023 and projected to reach $21.29 billion by 2030 with a 14.8% compound annual growth rate, has become increasingly crowded with brands promising transparency. Yet Crawley carved out her niche not through aggressive marketing spend but through product innovation that photographs well—a crucial advantage in the Instagram economy. Intuition As a Business Resource In Crawley's Chicago childhood winters, harsh enough to crack lips and test resolve, she developed an appreciation for products that worked. That practical foundation, coupled with an innate creative sensibility, has sharpened her business acumen. 'It's colors that I like, graphics that I'm drawn to,' she explained when asked about her brand's distinctive aesthetic. 'I've always been drawn to art and unique textures and colors. It was following my intuition and letting that lead the brand identity.' When developing her breakthrough eye mask—the first beauty brand to create a custom shape that went viral—Crawley did not chase trends. Instead, she wanted to solve a problem while creating something aesthetically pleasing that would stand out in an oversaturated market. The answer came in the form of innovation that was both functional and photogenic, a combination that has become her signature. The numbers have supported her instincts so far. When her vision aligned with what her target market wanted—as it did with her collaboration with A Bathing Ape—the results spoke for themselves. 'We sold out in under 20 minutes,' Crawley recalled. 'It did so well because it was a brand that I have loved and respected for many years.' But Crawley does not say 'yes' to every partnership. Black and white still shot of Kristen Crawley. "When the fit isn't natural, it comes off as forced, and the consumer can see that,' Crawley said. While competitors like Glossier built empires on minimalist marketing and Fenty Beauty disrupted through inclusive shade ranges, Crawley's differentiator was in functional innovation. Her custom-shaped eye masks solved a skincare problem and also created a new product category that forced competitors to pay attention. Perhaps nothing illustrates Crawley's principle as a businesswoman more than her relationship with the word 'no.' Early in her journey, she was grateful for any opportunity that came her way. 'I would say yes, and then I wouldn't think about the lead time or the terms of getting paid,' she said. 'Sometimes I would be in the hole while I'm waiting for checks to come in.' The shift came through experience and a simple formula that Crawley now swears by: 'If it's not making dollars, it's not making sense.' For Crawley, partnership is more than a good payday, and she has learned to weigh opportunities against their true cost, including the psychological toll. 'We take breaks after big projects,' she said. 'It's all about balance.' This measured approach also extends to her brand collaborations with luxury giants like Gucci and Louis Vuitton. 'Authenticity means that these are brands that I am naturally attracted to and have respect for,' she explained. The strategic advantage is clear—when personal taste aligns with business opportunity, the partnership feels effortless rather than transactional. George Floyd's death in 2020 forced a question that had been forming in Crawley's mind for a while: What did she owe the next generation? As a successful Black entrepreneur in an industry where representation remains limited, her answer came in the form of the KNC School of Beauty. She started the school, an initiative that channeled her years of behind-the-scenes mentorship into something more ambitious: empowering budding entrepreneurs to pursue their vision. This wasn't corporate activism or performative allyship but was designed to create lasting economic change through the most radical act of all: teaching others to build their own businesses. 'I had mentored a few women privately over the years,' she said. 'I thought, 'how can I bring this mentorship program on a more accessible stage?'' The school's impact extends beyond its grant recipients, including several successful body care brands. 'I always tell them, ''You guys gotta just do it. You just have to go for it,'' Crawley advised. 'Sometimes we overthink and question and doubt ourselves.' It's advice that clearly reflects her own journey—from starting a brand because there was a market need to forming corporate partnerships with Revolve and Revlon that have provided both funding and legitimacy, transforming grassroots mentorship into a scalable economic platform. Crawley represents something rare in the beauty industry, a founder whose success feels inevitable in retrospect yet was never guaranteed. Her upcoming lip oils, with their kawaii-inspired packaging, represent the same intuitive approach that launched her career: functional and distinctively hers. But the real test of her philosophy may be whether it can scale beyond individual success. From that Tokyo moment of clarity to a 15-product empire, Kristen Noel Crawley has proven that in the attention economy, the most memorable businesses thrive because they genuinely connect with their target market. The $21 billion clean beauty market has become a case study in Crawley's favor: organic brand building consistently outpaces traditional growth strategies. While others manufacture relatability through focus groups and trend reports, Crawley has built a brand that feels as natural as breathing and as inevitable as her next creative impulse.
The Sun
09-07-2025
- Health
- The Sun
British skincare brand sold at Boots slashes price of bundles by 40% ahead of closing down – saving shoppers over £56
A BRITISH skincare brand sold at Boots has slashed the price of its beauty bundles by a massive 40% - saving shoppers over £56 - as it prepares to shut up shop for good. Fans of the cult-favourite label are rushing to bag final bargains before the shelves are cleared, with some products now at their lowest ever price. The much-loved label REN is preparing to close down this month. The East London brand is best known for leading the pack with a stripped-back, no-nonsense approach to skincare. Founded by Rob Calcraft and Antony Buck, it was ahead of the curve when it came to so-called "clean" beauty. The brand was a trailblazer for sustainable beauty, championing natural ingredients and formulas gentle enough for sensitive skin. Shoppers are acting fast to snap up their favourites at half price before they're gone for good. Big Sale The REN online store is offering 30% off sitewide, giving you the perfect excuse to stock up on clean, effective skincare - including cult favourites Ready Steady Glow Daily AHA Tonic and REN Bio Retinoid Youth Cream. And if you're after even bigger savings, don't miss their gift sets and bundles, now going for 40% off - making it easier than ever to elevate your skincare routine without breaking the bank. The Evercalm Gift of Calm gift set is your ticket to stronger, more nourished and deeply hydrated skin. Packed with natural bioactives to soothe and protect your skin, this bestselling Evercalm trio comes with a limited-edition cosmetics bag made from 100% recycled materials. It includes the Evercalm Barrier Support Elixir 30ml, Evercalm Global Protection Cream 15ml and Evercalm Overnight Recovery Balm 15ml. Buying these products separately would set you back £106 - but the bundle is just £49.50, saving you a whopping £56.50! That's nearly half price for three bestsellers - a total steal for skincare lovers. Skincare whizz urges beauty fans to hit high street store for £2.49 spray that works a treat to stop spots on hot days Goodbye after 25 years Named after the Swedish word for 'clean,' REN was born in 2000 when its founder's pregnant wife started reacting badly to her usual products. From the beloved Evercalm balm to the barrier-boosting elixir, REN's lineup has always favoured planet-friendly bioactives — ditching parabens, synthetic fragrances, sulfates and petrochemicals way before it was trendy. REN was acquired in 2015 by beauty giant Unilever, joining its Prestige Brands division. Its eco-conscious ethos set the blueprint for every green beauty brand that came after. REN's gentle, effective formulas have won fans across the board — from teens discovering skincare for the first time, to those battling eczema. While the industry buzzes with greenwashing nonsense, REN has remained a rare trustworthy name in sustainable skincare for 25 years. Biggest beauty mistakes Fabulous' Beauty Editor Tara Ledden has shared the do's and don'ts when it comes to beauty. "No matter how much time and money you spend on your beauty routine, if you're not getting the basics right, the rest is wasted. "There aren't many non-negotiables, but these are the biggest beauty mistakes sabotaging your regime." Not wearing SPF: Sun-damage is the main cause of premature skin ageing, so if you want to keep your skin looking plump and glowing, sun cream is vital. Using expired products: Best case, they're ineffective and don't deliver the results they promise, worst case they cause irritation and infection. The shelf life of beauty products differ - for example, mascara is usually good for 3-6 months while lipstick can last for 9-18 months. Check the 'POA' symbol on the packaging (it looks like a jar and will have a number inside for how many months it's safe once opened. If you can't remember when you opened your product, throw it away and start again, marking the month and year with a permanent marker on the packaging. Not knowing your undertones: If you're using make-up with the wrong undertones, it'll never look natural no matter how much you blend it! An easy trick to work out whether you have cool, warm or neutral undertones is to check the veins on your wrist - if they look blue, you have cool undertones, if they're green, you have warm and if they're a mix you have neutral. Skipping heat protector: It might feel unnecessary, but much like sun damage on the skin, excess heat is the most common cause of hair damage. So, if you want shiny, healthy hair, or you're trying to grow it longer, using a heat protection product is key. Not washing your face before bed: it's as simple as this, if you're not washing your face before you go to sleep, everything that's been on your skin during the day is sitting there for even longer, clogging your pores and drying out the surface. Any skincare applied on top isn't going to be effective with a layer of dirt underneath, and you're probably going to end up with dirty pillows too - yuck! Official Statement REN revealed the last time consumers can buy products from its official website on Instagram. They shared the date and a heartfelt message alongside an image which said: "We have some news… News for our fRENds ♥︎ You can still shop with us over at until 31 July 2025. 'After 25 incredible years we will soon be closing our doors. Born in London in 2000, we have been proud to put 'clean' skin care on the agenda, creating positive change for our people and planet. 'We thank you, our community, for your support over the years'.
