Latest news with #clothingbrands
Fast Company
21-07-2025
- Entertainment
- Fast Company
The Y2K fashion revival tells a story that brands need to hear
It's no secret that we see fashion trends come full circle. But sometimes a trend resurfaces not because of how it makes people look, but because of how it makes them feel. The revival of Y2K fashion, which had redefined what clothing was meant to be seen versus hidden, is one case where the message is driving the trend. THE RETURN TO UNAPOLOGETIC SELF-EXPRESSION In the Y2K era—the late '90s and early 2000s—people dressed in ways that highlighted their individuality, and what we now call 'innerwear' was often what anchored their looks. Items like tank tops and bralettes became the foundation of an outfit, and boxer waistbands were confidently displayed. The style's characteristic innovation is what gives it intergenerational appeal and staying power. Today, consumers are revamping this aesthetic by styling those familiar pieces in ways that speak to a modern-day lifestyle. A Y2K-inspired work outfit could be a ribbed tank paired with tailored pants, while an event look might combine a bralette and an open blazer. This fashion moment isn't just about replicating a cultural phenomenon. It demonstrates a craving for self-expression that's original, bold and genuinely effortless. With classic pieces of innerwear as their foundation, people are discovering their unique style, whether that means embracing the past, staying grounded in the present, or experimenting with what is still to come. And that's a lesson clothing brands should take to heart. As a designer, it's essential to identify emerging trends that align with the cultural values and identity of the brand you are designing for. Strategizing based on consumer insights and data helps you determine the right timing for introducing new items or collections that harmonize with your existing offerings. You can also refresh your core offerings with updated fabrics, colors, patterns, or silhouettes. By understanding the context behind a trend, you can forge authentic connections through thoughtful styling and targeted marketing. Whether you're trying to attract new consumers or re-engage with existing ones, the key will be establishing a reputation as the go-to source for in-demand products. HOW HANES HAS EMBRACED THE Y2K REVIVAL At Hanes, our design philosophy has always been about the connection between everyday essentials and personal expression. Our pieces were never meant to be purely functional. They're crafted with personality, comfort, quality, and fit in mind—things that never go out of style. So the reemergence of Y2K fashion gave us an opportunity to think about our basics in a new way. How can a simple cotton tee make a statement? How can a boxer brief send a message? We weren't looking to take a trip down memory lane for nostalgia's sake. We wanted to lean into this cultural moment and tap into a style mindset that still connects with today's consumer. That's how we came up with our recent Urban Outfitters collaboration. The capsule collection features new takes on early 2000s staples like ribbed tanks, cropped crews, haltertops, bodysuits, and boxer briefs. But we also stayed true to our core value of creating trustworthy clothing that's uncomplicated, expressive, and, most importantly, comfortable for every body. Fashion constantly evolves, yet it's often the simplest pieces that leave the deepest, most lasting mark. Y2K fashion's revival is more than a nod to the past. It's a cultural shift toward embracing style as a way of expressing confidence, individuality, and comfort. The reemergence highlights how foundational fashion pieces have lasting power as tools for personal storytelling. For designers and brands, success lies beyond identifying what's trending. It requires knowing why it matters, when to act, and how to deliver with authenticity and brand positioning. By staying agile, listening to consumers, and taking calculated, creative risks, brands can stay relevant and inspire genuine connection.
CNET
05-06-2025
- Business
- CNET
Galaxy Lockscreens Can Use AI to Show You in Outfits You Might Want to Buy
Starting this week, some Galaxy phone users can try an AI shopping experience from their lock screens that shows how they'd look in certain outfits. It's a partnership between Samsung and Glance AI, and uses AI to let users see real photos of themselves dressed in certain fashions and styles -- with a link to purchase a click away, of course. The Galaxy-Glance AI rollout began this week for users of certain devices, and the AI shopping app will be available to all users within 30 days, according to Glance AI. The new technology is available as an app and as a lockscreen, and is optional. A Glance AI spokesperson said that "Samsung will be doing promotions on all their devices to educate user on this new AI tech, and users will have an option to install and activate." See yourself in a new outfit The Glance AI app takes an image of the user, then generates images of how that person would look in certain outfits. The user can choose to buy the clothes with a tap. Glance AI said it will leverage its partnership with more than 400 US and worldwide clothing brands to create recommendations and fulfill orders. To use the app, users can take a selfie on the spot, upload an image of themselves or grant access to their photo gallery. The app will be available for download in the Samsung Galaxy Store, and users can opt in with a setting to allow the use of the app from their lock screen. This latest AI feature is a new spin on the so-called "try on" technology that allows would-be customers to use AI to see how they look in different clothes and accessories. In other try-on tech, such as that from Google, users can find clothes and see how they would look in them or get different looks based on recommendations they give the AI. AI finds possible outfits for you Glance AI's new app goes a step further and tries to infer and predict what outfits customers will look good in and spark them to purchase those clothes. In short, Glance AI will show you dressed in an outfit, and maybe you'll like it enough to buy it. "Glance AI is driven by a core human truth: we want to become the best version of ourselves. What stands between that aspiration and reality is the awareness of what is possible or access to platforms that enable this," said Naveen Tewari, Founder and CEO, Glance & InMobi. The rollout will begin with these devices:
