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Facebook is starting to feed its AI with private, unpublished photos
Facebook is starting to feed its AI with private, unpublished photos

The Verge

time10 hours ago

  • The Verge

Facebook is starting to feed its AI with private, unpublished photos

For years, Meta's trained its AI programs using the billions of public images uploaded by users onto Facebook and Instagram's servers. But apparently, Meta has decided to try training its AI on the billions of images that users haven't uploaded to those servers. On Friday, TechCrunch reported that Facebook users trying to post something on the Story feature have encountered pop-up messages asking if they'd like to opt into 'cloud processing', which would allow Facebook to 'select media from your camera roll and upload it to our cloud on a regular basis', to generate 'ideas like collages, recaps, AI restyling or themes like birthdays or graduations.' By allowing this feature, the message continues, users are agreeing to Meta AI terms, which allows their AI to analyze 'media and facial features' of those unpublished photos, as well as the date said photos were taken, and the presence of other people or objects in them. You further grant Meta the right to 'retain and use' that personal information. Meta recently acknowledged that it's scraped the data from all the content that's been published on Facebook and Instagram since 2007 to train its generative AI models. Though the company stated that it's only used public posts uploaded from adult users over the age of 18, it has long been vague about exactly what 'public' entails, as well as what counted as an 'adult user' in 2007. Unlike Google, which explicitly states that it does not train generative AI models with personal data gleaned from Google Photos, Meta's current AI usage terms, which have been in place since June 23, 2024, do not provide any clarity as to whether unpublished photos accessed through 'cloud processing' are exempt from being used as training data. Meta did not return TechCrunch's request for comment; The Verge has reached out for comment as well. Thankfully, Facebook users do have an option to turn off camera roll cloud processing in their settings, which, once activated, will also start removing unpublished photos from the cloud after 30 days. But the workaround, disguised as a feature, suggest a new incursion into our private data, one that bypasses the point of friction known as conscientiously deciding to post a photo for public consumption. And according to Reddit posts found by TechCrunch, Meta's already offering AI restyling suggestions on previously-uploaded photos, even if users hadn't been aware of the feature: one user reported that Facebook had Studio Ghiblified her wedding photos without her knowledge.

Facebook is asking to use Meta AI on photos in your camera roll you haven't yet shared
Facebook is asking to use Meta AI on photos in your camera roll you haven't yet shared

TechCrunch

time15 hours ago

  • Business
  • TechCrunch

Facebook is asking to use Meta AI on photos in your camera roll you haven't yet shared

Facebook is asking users for access to their phone's camera roll to automatically suggest AI-edited versions of their photos — including ones that haven't been uploaded to Facebook yet. The feature is being suggested to Facebook users when they're creating a new Story on the social networking app. Here, a screen pops up and asks if the user will opt into 'cloud processing' to allow creative suggestions. As the pop-up message explains, by clicking 'Allow,' you'll let Facebook generate new ideas from your camera roll, like collages, recaps, AI restylings, or photo themes. To work, Facebook says it will upload media from your camera roll to its cloud (meaning its servers) on an 'ongoing basis,' based on information like time, location, or themes. Image Credits:screenshot of Facebook's app, June 2025 The message also notes that only you can see the suggestions, and the media isn't used for ad targeting. However, by tapping 'Allow,' you are agreeing to Meta's AI Terms. This allows your media and facial features to be analyzed by AI, it says. The company will additionally use the date and presence of people or objects in your photos to craft its creative ideas. The creative tool is another example of the slippery slope that comes with sharing our personal media with AI providers. Like other tech giants, Meta has grand AI ambitions. Being able to tap into the personal photos users haven't yet shared on Facebook's social network could give the company an advantage in the AI race. Unfortunately for end users, in tech companies' rush to stay ahead, it's not always clear what they're agreeing to when features like this appear. Techcrunch event Save $200+ on your TechCrunch All Stage pass Build smarter. Scale faster. Connect deeper. Join visionaries from Precursor Ventures, NEA, Index Ventures, Underscore VC, and beyond for a day packed with strategies, workshops, and meaningful connections. Save $200+ on your TechCrunch All Stage pass Build smarter. Scale faster. Connect deeper. Join visionaries from Precursor Ventures, NEA, Index Ventures, Underscore VC, and beyond for a day packed with strategies, workshops, and meaningful connections. Boston, MA | REGISTER NOW According to Meta's AI Terms around image processing, 'once shared, you agree that Meta will analyze those images, including facial features, using AI. This processing allows us to offer innovative new features, including the ability to summarize image contents, modify images, and generate new content based on the image,' the text states. The same AI terms also give Meta's AIs the right to 'retain and use' any personal information you've shared in order to personalize its AI outputs. The company notes that it can review your interactions with its AIs, including conversations, and those reviews may be conducted by humans. The terms don't define what Meta considers personal information, beyond saying it includes 'information you submit as Prompts, Feedback, or other Content.' We have to wonder whether the photos you've shared for 'cloud processing' also count here. Meta has not responded to our requests for comment or clarification. So far, there hasn't been much backlash about this feature. A handful of Facebook users have stumbled across the AI-generated photo suggestions when creating a new story and raised questions about it. For instance, one user on Reddit found that Facebook had pulled up an old photo (in this case, one that had previously been shared to the social network) and automatically turned it into an anime using Meta AI. When another user in an anti-AI Facebook group asked for help shutting this feature off, the search led to a section called camera roll sharing suggestions in the app's Settings. Image Credits:screenshot of Facebook's app, June 2025 We also found this feature under Facebook's Settings, where it's listed in the Preferences section. On the 'Camera roll sharing suggestions' page, there are two toggles. The first lets Facebook suggest photos from your camera roll when browsing the app. The second (which should be opt-in based on the pop-up that requested permission in Stories) is where you could enable or disable the 'cloud processing,' which lets Meta make AI images using your camera roll photos. This additional access to use AI on your camera roll's photos does not appear to be new. We found posts from earlier this year where confused Facebook users were sharing screenshots of the pop-up message that appeared in their Stories section. Meta has also published complete Help Documentation about the feature for both iOS and Android users. Meta's AI terms have been enforceable as of June 23, 2024; we can't compare the current AI terms with older versions because Meta doesn't keep a record, and previously published terms haven't been properly saved by the Internet Archive's Wayback Machine. Since this feature dips into your camera roll, however, it extends beyond what Meta had previously announced, in terms of training its AIs on your publicly shared data, including posts and comments on Facebook and Instagram. (EU users had until May 27, 2025 to opt out.)

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