Latest news with #clubownership
Yahoo
a day ago
- Entertainment
- Yahoo
Snoop Dogg is latest American celebrity to buy a stake in an English Football League club
Snoop Dogg told us long ago that he's got his mind on his money and his money on his mind. Now he's got his mind on using some of that money to become the latest American celebrity to invest in an English Football League team. On Thursday, Welsh club Swansea City announced that the hip-hop legend, whose real name is Calvin Broadus, is joining its ownership group. It was not disclosed what percentage of the club is now owned by Snoop Dogg or how much he invested in the team. The announcement came days after the "Gin & Juice" rapper helped reveal Swansea City's uniforms for the upcoming season by posing in the new home jersey in a video posted to Instagram. Read more: Snoop Dogg puts mind, money on bowl. Not that kind of bowl. A college football bowl game 'My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City," Snoop Dogg said in a statement released Thursday by Swansea City. 'The story of the club and the area really struck a chord with me. This is a proud, working class city and club. An underdog that bites back, just like me. 'I'm proud to be part of Swansea City. I am going to do all I can to help the club.' Swansea City plays in the EFL Championship, the league's second tier, which means Snoop Dogg's team will be competing against the likes of Wrexham, which was famously purchased in 2020 by actors Rob McElhenney and Ryan Reynolds, and Birmingham City, which boasts NFL legend Tom Brady as a minority owner. Read more: How many youth football players have six-figure deals? A 9-year-old in Snoop Dogg's league does Other famous Americans who own stakes in EFL teams include Lakers superstar LeBron James (Liverpool) and former NFL star J.J. Watt and his wife and former NWSL star Kealia Watt (Burnley). Once a polarizing gangsta rapper and now a beloved pop culture icon, Snoop Dogg has expressed interest in owning a soccer team before. The "Drop It Like It's Hot" rapper told the Daily Record in 2012 that he wouldn't mind purchasing a stake in a specific Scottish club. 'I see how passionate Celtic fans are about their team," Snoop Dogg said, "and I could see myself making an investment if any of the board wanted to sell.' Read more: How Snoop Dogg became America's sweetheart at the Paris Olympics He added: 'The boxes at Celtic would never be the same once I have hosted a party there.' Now Snopp Dogg is finally a club owner, and Swansea City is happy to have him. 'To borrow a phrase from Snoop's back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club's reach and profile," the club said in a statement. 'Snoop's colossal global fanbase and audience will certainly help us do that, and he has made clear to us throughout this process just how excited he is at the prospect of joining the club. ... We expect his involvement to support us putting as competitive a team as possible out on the field." Get the best, most interesting and strangest stories of the day from the L.A. sports scene and beyond from our newsletter The Sports Report. This story originally appeared in Los Angeles Times.
Fox News
2 days ago
- Entertainment
- Fox News
Snoop Dogg Joins Ownership Group of Welsh Soccer Club Swansea
Snoop Dogg has become a "co-owner and investor" of Welsh soccer club Swansea. The former Premier League club, which plays in the English second division, didn't disclose financial details in Thursday's announcement, which shines a spotlight on yet another unheralded team from Wales after Wrexham's well-documented journey. "My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City," the American rapper and entertainment icon said in the announcement. "The story of the club and the area really struck a chord with me," he added. "This is a proud, working-class city and club. An underdog that bites back, just like me." Snoop Dogg, who has more than 88 million Instagram followers, helped launch the team's 2025-26 home shirt last weekend. The club ownership group added: "To borrow a phrase from Snoop's back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club's reach and profile." Luka Modrić, who recently signed with AC Milan from Real Madrid, joined Swansea's ownership group in April. Reporting by The Associated Press. Want great stories delivered right to your inbox? Create or log in to your FOX Sports account, follow leagues, teams and players to receive a personalized newsletter daily!
National Post
2 days ago
- Entertainment
- National Post
Snoop Dogg becomes co-owner of Championship club Swansea
London (AFP) — Snoop Dogg has become co-owner of Championship side Swansea City in an unlikely alliance between the world of rap and football, the Welsh club announced. Article content The 53-year-old American star joins former Real Madrid stalwart and Croatia World Cup finalist Luka Modric in the club's ownership structure. Article content Article content Snoop Dogg made a surprise appearance on the club's social media channels last week modelling their new home jersey for the 2025-26 season and the club announced on Thursday that he has become an investor. Article content His involvement comes after American businessmen Brett Cravatt and Jason Cohen took over the club last November. Article content Swansea will hope that Snoop Dogg, whose real name is Calvin Broadus, can use his 100 million-plus social media followers to boost the club's profile as they seek to return to the Premier League for the first time since they were relegated in 2018. Article content Swansea's owners have said they want to generate greater revenue, which would allow them to invest more in new players under the profit and sustainability rules in British football. Article content The 53-year-old rapper said on the club's website: 'My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City. Article content 'The story of the club and the area really struck a chord with me. This is a proud, working class city and club. An underdog that bites back, just like me. Article content 'I'm proud to be part of Swansea City.' Article content Swansea announced in April that Modric, who this week joined AC Milan at the age of 39 after leaving Real Madrid, had acquired a stake in the club. Article content Article content 'To borrow a phrase from Snoop's back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club's reach and profile,' Swansea's owners said in a statement. Article content 'Snoop's colossal global fanbase and audience will certainly help us do that, and he has made clear to us throughout this process just how excited he is at the prospect of joining the club. Article content 'Snoop has openly shared his love of football and his desire to be involved in the game and we expect his involvement to support us putting as competitive a team as possible out on the field.' Article content Swansea's Welsh rivals Wrexham have achieved a meteoric rise to the Championship — the second-tier of English football — since Hollywood stars Ryan Reynolds and Rob McElhenney purchased the club in 2020. Article content
Sky News
2 days ago
- Entertainment
- Sky News
Snoop Dogg becomes co-owner and investor of Swansea football club saying it's 'an underdog just like me'
Snoop Dogg has become a co-owner and investor of Swansea, with the US rapper hailing the Welsh football club as "an underdog that bites back, just like me". The former Premier League club, which plays in the English second tier, confirmed the US rapper and producer plans to use his own money to invest in it, Sky Sports reports, although it didn't disclose financial details. "My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City," the music icon said in the announcement. "The story of the club and the area really struck a chord with me," he added. "This is a proud, working class city and club. "An underdog that bites back, just like me. "I'm proud to be part of Swansea City. I am going to do all I can to help the club." Swansea's American owners, led by Brett Cravatt and Jason Cohen, are trying to grow the Championship club's global brand and increase commercial revenue. Snoop Dogg, 53, who has 89m followers on Instagram and more than 20m on X, helped launch the team's 2025-26 home shirt last weekend. The club ownership group said: "To borrow a phrase from Snoop's back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club's reach and profile." Luka Modric, who recently signed with AC Milan from Real Madrid, joined Swansea's ownership group in April.
Yahoo
2 days ago
- Entertainment
- Yahoo
Snoop Dogg becomes co-owner of Championship club Swansea
Snoop Dogg has become co-owner of Championship side Swansea City in an unlikely alliance between the world of rap and football, the Welsh club announced. The 53-year-old American star joins former Real Madrid stalwart and Croatia World Cup finalist Luka Modric in the club's ownership structure. Snoop Dogg made a surprise appearance on the club's social media channels last week modelling their new home jersey for the 2025-26 season and the club announced on Thursday that he has become an investor. His involvement comes after American businessmen Brett Cravatt and Jason Cohen took over the club last November. Swansea will hope that Snoop Dogg, whose real name is Calvin Broadus, can use his 100 million-plus social media followers to boost the club's profile as they seek to return to the Premier League for the first time since they were relegated in 2018. Swansea's owners have said they want to generate greater revenue, which would allow them to invest more in new players under the profit and sustainability rules in British football. The 53-year-old rapper said on the club's website: "My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City. "The story of the club and the area really struck a chord with me. This is a proud, working class city and club. An underdog that bites back, just like me. "I'm proud to be part of Swansea City." Swansea announced in April that Modric, who this week joined AC Milan at the age of 39 after leaving Real Madrid, had acquired a stake in the club. "To borrow a phrase from Snoop's back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club's reach and profile," Swansea's owners said in a statement. "Snoop's colossal global fanbase and audience will certainly help us do that, and he has made clear to us throughout this process just how excited he is at the prospect of joining the club. "Snoop has openly shared his love of football and his desire to be involved in the game and we expect his involvement to support us putting as competitive a team as possible out on the field." Swansea's Welsh rivals Wrexham have achieved a meteoric rise to the Championship -- the second-tier of English football -- since Hollywood stars Ryan Reynolds and Rob McElhenney purchased the club in 2020. gj/nr
