17-07-2025
Adobe Announces AI Partnership For Commercially Safe AI-Generated Video With Moonvalley
Adobe has joined forces with Moonvalley to offer more choice of AI models from within Adobe Firefly. ... More
This morning, creative and AI software giant Adobe has revealed exclusively to me that it's announcing a new strategic partnership with Moonvalley, an AI research company working on generative videography. Both companies say they are committed to responsible generative AI innovation enabling more people to create commercially safe AI-generated video content.
Moonvalley's research on AI-powered video production has a clear focus on commercial safety as well as creative control. Last week, the company launched Marey, its first fully licensed, high-definition AI video model designed for professional production. Marey has been built using fully licensed content and is coming soon to Firefly Boards, Adobe's AI-powered mood boarding and concepting surface for creative professionals.
Marey will soon be accessible from within Adobe Firefly, Adobe's all-in-one app for AI-assisted content ideation, creation and production. Moonvalley will also be integrating Adobe's commercially safe Firefly Text-to-Image directly into the Moonvalley app as well as Voyager, the company's upcoming control platform.
This partnership means Moonvalley to deliver commercially safe image generation, alongside a commercially safe text-to-video pipeline within the Marey AI model. Moonvalley says it will also be releasing a new Adobe Premiere Pro marketplace panel so it can seamlessly integrate the Marey model into filmmaking workflows.
Firefly can create AI content that is commercially safe, protecting users from the threat of legal ... More action for copyright infringement.
Trained On Commercially Safe Content
This new partnership has been set up to reinforce a shared belief by both companies that powerful generative AI can be built without taking advantage of creators' work. Both companies chose to train their models with commercially safe content giving professional creators the legal confidence they need to produce enterprise-grade projects.
'We're excited to collaborate with companies like Moonvalley who share our commitment to responsible innovation and putting creators' rights at the center of generative AI development,' says Hannah Elsakr, Vice President, New GenAI Business Ventures at Adobe.
'Through this collaboration, Adobe Firefly is enabling even more people to create commercially safe video content through our collaboration with Moonvalley. Since launching the Firefly family of creative generative AI models in 2023, Adobe has led the way in building AI that's commercially safe by design — including the industry's first commercially safe video model with Firefly Video Model — so that everyone from independent creators to global brands can confidently integrate AI into their workflows without legal risk.'
Adobe Firefly users will soon be able to access Moonvalley's Marey AI model for creating video ... More content using Firefly Boards.
Compatibility With Adobe's Ecosystem
Moonvalley's CEO and co-founder, Naeem Talukdar, adds, 'The response to Moonvalley's Marey model proved that studios and agencies need video AI they can deploy commercially. Now we're embedding that capability directly into Adobe's creative ecosystem while bringing their licensed image generation into our platform."
"When you combine our licensed video generation with Adobe's commercially safe image models, you get the industry's first fully commercially safe image and video ecosystem. It's about removing the friction between powerful AI and real production workflows. Together, we're not just integrating products—we're proving that responsible AI development creates better outcomes for professional creators.'
Over the past six months, Adobe has stepped up its program of integrating alternative AI models into its Firefly ecosystem giving creators more choice of AI models to work with. However, Adobe insists that all the third-party AI models it partners with must be trained with licensed material so that anyone producing creative output using Firefly can be certain they are protected from copyright infringement.
