Latest news with #consumerElectronics
Yahoo
7 hours ago
- Business
- Yahoo
Universal Display (NASDAQ:OLED) Posts Better-Than-Expected Sales In Q2 But Inventory Levels Increase
OLED provider Universal Display (NASDAQ:OLED) reported Q2 CY2025 results topping the market's revenue expectations , with sales up 8.4% year on year to $171.8 million. The company's full-year revenue guidance of $675 million at the midpoint came in 0.7% above analysts' estimates. Its GAAP profit of $1.41 per share was 21.2% above analysts' consensus estimates. Is now the time to buy Universal Display? Find out in our full research report. Universal Display (OLED) Q2 CY2025 Highlights: Revenue: $171.8 million vs analyst estimates of $161.9 million (8.4% year-on-year growth, 6.1% beat) EPS (GAAP): $1.41 vs analyst estimates of $1.16 (21.2% beat) The company slightly lifted its revenue guidance for the full year to $675 million at the midpoint from $670 million Operating Margin: 39.9%, up from 35.6% in the same quarter last year Free Cash Flow Margin: 21.8%, down from 36.5% in the same quarter last year Inventory Days Outstanding: 483, up from 447 in the previous quarter Market Capitalization: $6.96 billion Company Overview Serving major consumer electronics manufacturers, Universal Display (NASDAQ:OLED) is a provider of organic light emitting diode (OLED) technologies used in display and lighting applications. Revenue Growth Reviewing a company's long-term sales performance reveals insights into its quality. Any business can put up a good quarter or two, but the best consistently grow over the long haul. Thankfully, Universal Display's 12.4% annualized revenue growth over the last five years was solid. Its growth beat the average semiconductor company and shows its offerings resonate with customers. Semiconductors are a cyclical industry, and long-term investors should be prepared for periods of high growth followed by periods of revenue contractions. We at StockStory place the most emphasis on long-term growth, but within semiconductors, a half-decade historical view may miss new demand cycles or industry trends like AI. Universal Display's recent performance shows its demand has slowed as its annualized revenue growth of 4.5% over the last two years was below its five-year trend. This quarter, Universal Display reported year-on-year revenue growth of 8.4%, and its $171.8 million of revenue exceeded Wall Street's estimates by 6.1%. Beyond the beat, this marks 6 straight quarters of growth, showing that the current upcycle has had a good run - a typical upcycle usually lasts 8-10 quarters. Looking ahead, sell-side analysts expect revenue to grow 4.1% over the next 12 months, similar to its two-year rate. This projection is underwhelming and indicates its newer products and services will not lead to better top-line performance yet. Software is eating the world and there is virtually no industry left that has been untouched by it. That drives increasing demand for tools helping software developers do their jobs, whether it be monitoring critical cloud infrastructure, integrating audio and video functionality, or ensuring smooth content streaming. Click here to access a free report on our 3 favorite stocks to play this generational megatrend. Product Demand & Outstanding Inventory Days Inventory Outstanding (DIO) is an important metric for chipmakers, as it reflects a business' capital intensity and the cyclical nature of semiconductor supply and demand. In a tight supply environment, inventories tend to be stable, allowing chipmakers to exert pricing power. Steadily increasing DIO can be a warning sign that demand is weak, and if inventories continue to rise, the company may have to downsize production. This quarter, Universal Display's DIO came in at 483, which is 83 days above its five-year average, suggesting that the company's inventory has grown to higher levels than we've seen in the past. Key Takeaways from Universal Display's Q2 Results We were impressed by how significantly Universal Display blew past analysts' EPS expectations this quarter. We were also glad its revenue outperformed Wall Street's estimates. On the other hand, its inventory levels materially increased. Overall, we think this was still a solid quarter with some key areas of upside. The stock traded up 3.3% to $149.50 immediately after reporting. Universal Display put up rock-solid earnings, but one quarter doesn't necessarily make the stock a buy. Let's see if this is a good investment. The latest quarter does matter, but not nearly as much as longer-term fundamentals and valuation, when deciding if the stock is a buy. We cover that in our actionable full research report which you can read here, it's free. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Globe and Mail
21-07-2025
- Globe and Mail
CE-LINK Releases Breakthrough Zero Standby Power Charger to Redefine Energy Efficient Charging
CE-LINK, a global leader in consumer electronics manufacturing, has unveiled its next-generation power solution: the PD3.1 GaN Zero Standby Power (ZSP) Charger, available in 45W and 67W models. Featuring an advanced circuit design, the charger achieves standby power consumption of less than 5mW—fully compliant with the latest DoE Level VII (U.S. Department of Energy) and IEC energy efficiency standards. Triple Intelligent Power Management The ZSP solution features a multi-mode dynamic power management architecture that intelligently divides system operation into three distinct phases, optimizing energy efficiency across varying load conditions: 1. Active Mode When a device is connected and charging, the system enters full power output. It employs high-efficiency synchronous rectification (SR) technology, combined with GaN (Gallium Nitride) and advanced silicon-based MOSFETs, achieving a conversion efficiency of over 90%. This significantly reduces conduction losses while supporting the PD3.1 fast charging protocol, making it compatible with smartphones, tablets, laptops, and other devices. 2. Standby Mode When a device is fully charged but remains connected, the system automatically shifts to a low-power standby state. Using Dynamic Load Detection (DLD) technology, the system continuously monitors output current. If the current falls below a defined threshold (e.g., 5mA), the main power circuit shuts down, leaving only essential monitoring circuitry active. In this mode, standby power consumption is reduced to under 30 mW—over 50% more efficient than conventional designs. 3. Deep Sleep Mode When no device is connected for 20 minutes, the charger enters an ultra-low power deep sleep mode. All non-essential ICs (such as PWM controllers and protocol chips) are entered into sleep mode, retaining only a microamp-level wake-up circuit. In this mode, standby power consumption is reduced to below 5mW—approaching the theoretical minimum and cutting energy use by over 90% compared to traditional chargers (typically 10–50mW). Intelligent Wake-Up: A dedicated sleep pin detects device insertion signals and reactivates the AC-DC main circuit in less than 100ms, ensuring a seamless, delay-free user experience. Green Engineering for a Low-Carbon Future The ZSP architecture is more than just a technical milestone—it embodies a forward-thinking approach to sustainable product design. By reducing standby power consumption to near-zero levels, the ZSP charger effectively lowers grid load, cuts carbon emissions, and minimizes environmental impact. As global energy regulations evolve, the ZSP GaN charger meets and exceeds the latest standards, offering a future-ready solution that actively addresses the problem of passive energy waste. Versatile Application Scenarios Consumer Electronics: Ideal for smartphone chargers, laptop adapters, and smart home power supplies where energy efficiency matters. Industrial: Suited for IoT devices, security systems, and sensors that remain idle for extended periods. Public Infrastructure: Perfect for hotels, airports, and public charging stations where devices are frequently left unplugged, ensuring minimal energy loss during idle periods. For more information about CE-LINK and its products, please visit or contact market@ About CE-LINK Founded in 2004, CE-LINK is a technology-focused OEM and ODM manufacturer specializing in advanced consumer electronics solutions. Backed by strong R&D and two decades of precision manufacturing, CE-LINK delivers innovative, globally compliant products. Committed to sustainable development, CE-LINK drives industry progress through technology, empowering a smarter, greener, and more connected lifestyle for consumers worldwide. Website: LinkedIn: Facebook: YouTube: Media Contact Company Name: CE LINK LIMITED Email: Send Email City: Dongguan State: Guangdong Country: China Website:
CNA
20-07-2025
- Business
- CNA
From phones to EVs and bubble teas, how are Chinese brands winning over consumers in Malaysia, Indonesia?
JAKARTA/KUALA LUMPUR: When Indonesian Dwi Soejatmoko, 42, bought his first television set about 20 years ago, he opted for a brand he had never heard of before: Changhong. Since he was just fresh out of university then, Dwi was price-conscious and the Chinese brand was affordable. At that time, Chinese brands were often considered of lower quality, but Dwi did not dwell much on it as long as he could watch his favourite programmes on TV. But to his surprise, the household appliance functioned well. It even still works today, two decades later. Now, Dwi owns not just a China-branded TV, but also many other gadgets and appliances. 'Firstly, the prices are clearly competitive and low compared to brands from other countries,' Dwi told CNA. 'China used to be known as a country that copied products, but now it is a country that creates new product innovations in terms of technology and usability.' For decades, Chinese-made products were synonymous with being mass-produced with little to no brand recognition. The public also considers them to be inferior in quality to those that were made in Japan or in European countries. But that perception has slowly changed, and Chinese brands have become popular among consumers in Southeast Asia. From smartphone brands such as Xiaomi, Vivo, and Oppo to automotive brands such as BYD and Chery to beverage outlets such as Mixue and Chagee, Chinese brands are now household names. Experts whom CNA spoke to say that Chinese products are more well-received by the public as compared to before, and will continue to thrive in emerging markets like Indonesia and Malaysia. 'I think this is due to changing perceptions of China,' Lee Pei May of the Department of Political Science at the International Islamic University of Malaysia told CNA. 'It is now not regarded as the world's factory but as a technology powerhouse. So, consumers have more confidence in Chinese brands.' But experts also caution that Chinese brands may still face some challenges in being truly recognised as top brands even as they believe that the nimbleness of these firms to respond to changing consumer appetites augurs well for their future in a competitive regional market. POSITIVE CONSUMER EXPERIENCE Today, Dwi owns a Lenovo laptop, handphones from brands such as Xiaomi, Huawei, Infinix, and Redmi as well as a Wuling electric vehicle. The list goes on. According to him, Chinese products are affordable, widely available, and high-tech. Dwi - who is an entrepreneur in the IT industry - believes that there are several reasons why Chinese products have found their place in Indonesian society. "The effects of increased advertising and marketing, and easier-to-find product information. Their product innovation is also faster (than non-Chinese brands),' said Dwi, adding that he has not noticed significant differences between Chinese brands and non-Chinese ones - especially for consumer goods. He added: 'So perhaps there's some prestige because certain brands like Samsung are more well-known. But there's not much difference (in functionality).' Iwan Kurniawan, 49, on the other hand, just purchased his first Chinese handphone from Xiaomi at the end of June for his primary school-aged son. His 34-year-old nephew Indra Kusuma - who has been using a Chinese brand since 2014 - convinced him to buy the handphone, arguing that it is value for money. 'He (Indra) said the battery is long-lasting. And the phone doesn't heat up easily,' said Iwan, adding that the Xiaomi phone was bought for 1.5 million rupiah (US$92). It was a simple model, Iwan said, and enough as a starter phone for his young son. Beyond electronics from Chinese brands, food and beverages from China have also flooded the Indonesian and other Southeast Asian markets in recent years. According to Singapore research firm Momentum Works, as of the end of 2024, more than 6,100 outlets had been opened in Southeast Asia by over 60 Chinese brands in the three years preceding the end of 2024. Meanwhile, Malaysia and Singapore are home to the most significant concentration of Chinese food and beverage brands. For instance, Malaysia is milk tea brand Chagee's largest market outside of China, according to local media reports. It is operating more than 150 stores there currently and aims to open another 300 within three years. Among other things, it sells milk tea, fruit tea, brewed tea and tea latte at prices starting from just above RM10 (US$2.40). Malaysian student Arina Shafiqah told CNA that she frequents Chagee because of the variety of drinks available as well as the ambience of the outlets. 'The drinks are not exactly the cheapest in the market, but the taste and quality is good,' she said at one of Chagee's outlets in Kuala Lumpur. Arina added that she used to frequent McDonalds for its ice-cream and Starbucks for its coffee, but has boycotted both in her attempt to show solidarity with the Palestinian cause. Over the past two years, calls for boycotts against companies with alleged links to Israel have been strong on social media platforms such as X, TikTok, Instagram and Facebook. 'I have no issue with Chinese outlets or brands. It's nothing to do with the country but rather the quality of goods,' she said. This sentiment is echoed by Malaysian strategic communications director Aditya Adri Saleh, 49, who also has no reservations about Chinese brands, having purchased an Xpeng G6 electric vehicle about 10 months ago after a test drive on its launch day. He had considered a Korean brand at first, but its higher pricing was a deterrent. After clocking more than 20,000km in mileage, he said there have been no major issues with the Xpeng G6, giving his nod of approval for the Chinese brand. 'Driving around, we still get stares from kids and adults alike not knowing what car it is, and being surprised when we tell them the name and where it was built,' Aditya told CNA. He has also used Huawei and Honor smartphones, HiSense and Haier televisions, as well as a Xiaomi vacuum cleaner among other things. 'While others see it as an influx of inferior products that wouldn't last long, I can attest from personal experience that I would not second guess Chinese products until I test them out myself,' he said. CHINESE BRANDS ON THE RISE Mobile phone seller Rezky Alfonso, who hails from Tangerang on the outskirts of Jakarta, noticed that Chinese handphones have dominated the Indonesian market since around 2015. The 36-year-old attributed it to the rise of the Android operating system, and the resulting affordability of Android phones has contributed to the dominance of Chinese brands in Indonesia. Before that, he said the primary operating systems used by phones sold in Indonesia were the BlackBerry operating system and Nokia's. Rezky still sells Nokia phones and has people buying them, although not in large numbers. Most of his customers are young people like gamers. They are price-conscious and know what they want, as information about various phone models is readily available online. 'People are increasingly buying Chinese brands' phones because they tend to offer higher specifications,' said Rezky. 'They're also more affordable and cheaper. The difference is quite significant.' He said a Chinese phone can be sold for just about 1.5 million rupiah, but claims its specifications can be twice as good as those of Android phones from other companies, which are sold at twice the price. The two brands that are sold the most at his shop in South Jakarta are Infinix and Xiaomi. And while there are some customers who prefer non-Chinese brands such as those from Korean conglomerate Samsung, the numbers are not significant. They are mostly businesspeople who value their image and prestige, said Rezky. According to global technology market firm Canalys, the top three mobile phone brands with the biggest market share in Indonesia in the first quarter of 2025 are all from China: Xiaomi with 19.5 per cent, Transsion with 17.4 per cent and Oppo with 16.5 per cent. Samsung comes in fourth place with 16 per cent followed by Vivo with 15.7 per cent. Meanwhile in Malaysia, Canalys reported that Xiaomi led the country's smartphone shipments with almost 16 per cent of market share in 2024, followed by Samsung which held over 14 per cent. This was followed by other Chinese brands Vivo (13.1 per cent), Oppo (12.5 per cent), Transsion (11.9 per cent), Realme (9.97 per cent), Honor (9.71 per cent) as well as US brand Apple at 8.36 per cent. Globally, however, Samsung leads with a 19 per cent market share in the second quarter of 2025, followed by Apple with 16 per cent and Xiaomi with 15 per cent. Vivo and Transsion both hold a 9 per cent market share. Beyond consumer goods, Chinese brands in the automotive industry are also rising in popularity in Indonesia and Malaysia, albeit at a slower pace. Jongkie Sugiarto - co-chairman of the Indonesian Automotive Association (Gaikindo) - said that for many years, Japanese cars have held approximately 98 per cent of the market share in Southeast Asia's largest economy. Nowadays, Japanese cars make up less than 90 per cent of the market, as 15 Chinese brands have entered the Indonesian market and are eating into the Japanese share, he said. Between January and June 2025, Gaikindo reported that the total number of whole vehicle sales in Indonesia was 374,740 units. And while the top five brands are still dominated by Japanese ones, China's BYD came in at number six. This is in stark contrast to the situation in 2016, when Japanese brands held 99 per cent of the market share, and Chinese ones had close to zero per cent market share, having sold only 85 units then. Jongkie said an affordable price is one of the main reasons why Chinese cars are increasingly sought after in Indonesia. 'Our per capita income is around US$5,000. Therefore, our purchasing power is concentrated in cars priced at around 300 million rupiah or less,' said Jongkie. 'So, price is a crucial factor. And Chinese brands are priced in the range of 300, 400 and 500 million rupiah, so they're certainly gaining market share.' Chinese cars also suit Indonesians as they come in different models such as sport utility vehicles and multi-purpose vehicles, said Jongkie, adding that these brands enter the local market with a strategy, ensuring that spare parts are widely available and that after-sales services are readily accessible. In Malaysia, Chinese brands made a notable impact in its automotive market last year, with Chery emerging as the fifth most popular and BYD securing the tenth spot in terms of sales, according to government data. None of these brands were in the top 10 spots in 2023. Shahrol Halmi, president and co-founder of the Malaysian Electric Vehicle Owners Club, believes that the rise of Chinese brands has directly coincided with the expansion of electric vehicles in the country. "Their products, especially in electric vehicles, are very advanced and display China's peak in car manufacturing capabilities. They are world leaders in battery technology besides a whole suite of technologies that go into their cars,' he said, adding that without the influx of Chinese brands, electric vehicles accessibility in Malaysia would be challenging. Citing cost as another factor, Shahrol pointed out that European brands sold their cars for at least RM200,000. 'Chinese brands are selling their cars for just above RM100,000, with consumers having more choices. What we have seen over the past one and a half years or so is how much value and technology is packed in cars compared to those that cost twice as much,' he said. Habib Dzakwan, a researcher focusing on China at the Centre for Strategic and International Studies (CSIS) think tank in Jakarta said there are various reasons as to why there is an increase in Chinese products and brands in the regional market. 'From China's perspective, it's driven by the growth of China's manufacturing capacity for mass production, supported by an ecosystem that allows exports to developing countries. 'From Indonesia's perspective (for instance), consumers - the majority of whom are likely quite price-sensitive - find Chinese brands more attractive, supported by extensive promotional efforts,' he said. Trade and investment expert Andry Satrio Nugroho from the Institute for Development of Economics and Finance (INDEF) said that Chinese brands are competitive because they have taken research and development seriously, resulting in high-quality products. He added that the Chinese government also provides incentives to Chinese businesses, which enable mass-produced products to be sold at a low price. Lee of the International Islamic University of Malaysia believed that the expansion of Chinese firms could also be driven by political reasons, pointing to the Chinese government's 'Zouchuqu' or 'going out strategy' in 2000 that encouraged its enterprises to invest overseas. 'The expansion of Chinese firms to other markets is encouraged by their government and supported by certain government policies,' she said. The Han Culture Centre of Malaysia president Goh Hin San, meanwhile, told CNA that Chinese companies do things 'very quickly' and spend a lot on marketing and advertisements. 'When there is a new handphone for example, they spend a lot of money on advertising on television, the radio, newspapers, and billboards. In just three months, a new brand can become well-known,' said Goh, who organises expos for Chinese products. CHALLENGES CHINESE BRANDS FACE However, experts told CNA that Chinese brands still face challenges in emerging markets such as Indonesia and Malaysia. Andry from INDEF said that the low-price-point strategy is not sustainable in the long run, as evidenced by today's trend of Chinese goods being manufactured in Vietnam to keep costs low. Some Chinese brands also continue to face the perception that they are of lower quality compared to European ones, he added. 'I think that perception still exists. For example, there are still people who prefer European cars because they believe European vehicles are long-lasting and of higher quality.' Jongkie from Gaikindo also thinks that Chinese brands will not overtake the dominance of Japanese ones soon, as Japanese ones have proven to be reliable and solid, which is something Chinese brands 'need to work on'. 'Besides, Japanese brands would also evolve with new technologies and models to continue to win the race,' he said. Habib from CSIS added that another challenge may lie in maintaining a balance between being present in Indonesia while not undermining domestic brands. 'Maintaining a presence in Indonesia means not focusing solely on sales. In several sectors, Indonesia also has its local brands that compete with Chinese brands, such as cosmetics, textiles, and even electric vehicles, to name a few,' he said. 'If not addressed, it's easy to trigger anti-Chinese sentiment. The crucial responsibility lies in synergising these products with domestic input components, local Indonesian brands, and Indonesian labour.' Meanwhile, Lee noted that some Malaysian businesses have raised concerns about Chinese firms operating in the country driving down their profits. 'This is due to the fact that Chinese firms are highly competitive,' she said. Separately, a player in the food and beverage industry in Malaysia told CNA on condition of anonymity that it is facing pressure from Chinese outlets that have sprouted up quickly. While he has no issue against competition, he questioned how Mixue, for example, was able to offer their products at very low prices, citing the RM2 price for an ice-cream and RM5 for bubble tea. 'It's a long-term battle and we just have to fight it out. It will remain to be seen how long they will be here,' he said. 'I do hope locals will support local brands and restaurants.' But experts say that Chinese brands will continue to make inroads in the region, and will be difficult to ignore. Moreover, consumers who are rational, not 'brand-minded' and those who prioritise functionality may continue to or further embrace these Chinese brands. 'They will continue to expand. As long as no one can match China's manufacturing capacity and technological innovation, the trend is unlikely to stop abruptly,' said Habib. 'The same holds for Indonesia. As long as Indonesians' purchasing power remains unchanged, consuming Chinese brands is a pragmatic yet rational choice.'
Yahoo
10-07-2025
- Business
- Yahoo
Hisense Ranks in Top 10 of Kantar BrandZ Chinese Global Brand Builders 2025 for Ninth Consecutive Year
QINGDAO, China, July 9, 2025 /CNW/ -- Hisense, a global leader in consumer electronics and home appliances, has once again been named among the top 10 most global Chinese brands in the newly released Kantar BrandZ Chinese Global Brand Builders 2025, jointly published by Google and Kantar. Hisense ranks No. 8 overall, maintaining its position in the top 10 for the ninth consecutive year, and remains the highest-ranked TV brand on the list. The BrandZ ranking evaluates Chinese brands' global strength using a comprehensive methodology that considers financial performance, consumer perception, brand power, and international presence. Hisense's sustained global momentum reflects its long-term investment in localized R&D, manufacturing, and marketing operations across multiple international markets — currently comprising 31 R&D centers, 36 industrial parks and production bases, and 64 overseas offices worldwide. Hisense's sports marketing strategy continues to be a key driver of its global brand equity. During UEFA EURO 2024™, the brand launched a multi-faceted video campaign on YouTube that combined emotional storytelling with product integration. This campaign successfully engaged diverse audiences across sports, technology, and home entertainment sectors worldwide. These efforts led to Hisense being honored in the 2025 YouTube Works Awards China, highlighting the brand's ability to create impactful and culturally relevant content on an international scale. As the FIFA Club World Cup™ 2025 unfolds, Hisense is further elevating its presence on the global sports stage. From stadium perimeter boards emblazoned with "Hisense 100'' TV, Global No.1" to immersive viewing experiences powered by its advanced ULED X and TriChroma Laser display technologies, the brand showcases both technological innovation and a consistent, global marketing narrative. By combining cutting-edge product innovation with high-profile sports sponsorships, Hisense has established a robust model for global brand building. According to Ipsos, its overseas brand awareness has grown from 30% in 2018 to 56% in 2024, demonstrating a significant increase in recognition and consumer trust internationally. Hisense's placement in the Kantar BrandZ Chinese Global Brand Builders 2025 ranking further confirms its status as a dynamic global brand that continuously evolves through innovation, strategic marketing, and meaningful connections with consumers worldwide. About Hisense Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 2 worldwide in total TV volume shipments (2022-2024) and No. 1 globally in the 100-inch and over TV segment (2023- Q12025). As the first official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide. View original content to download multimedia: SOURCE Hisense View original content to download multimedia: Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Gizmodo
08-07-2025
- Sport
- Gizmodo
'AI YOUR LIFE', Anywhere: Hisense Transforms Stadium Excitement into Home Immersion
We're now getting towards the business end of the FIFA Club World Cup 2025™, with the semi-final stage imminent: Just four teams remaining, one of whom will leave the tournament with the trophy and the accolades. It's been a wildly entertaining and action-packed series of games on the pitch, backed by cutting-edge technology off it. Hisense, a leading brand in global consumer electronics and home appliances, is showcasing its AI leadership at the FIFA Club World Cup 2025™ with the bold pitch-side message 'AI YOUR LIFE,' reflecting the brand's vision of human-centric innovation through intelligent technology, elevating the experience and the emotion of watching sport, even if you're not at the game. This message comes to life across every touchpoint—from the AI technologies powering its flagship products, to immersive offline activations at the stadium, and next-gen viewing experiences at home. Together, these dimensions reflect Hisense's 360° vision of intelligent living, where innovation enhances not just how we watch, but how we live. At the heart of Hisense's innovation lies its AI-powered technology, which forms the foundation of a smarter, more seamless lifestyle—from watching matches to managing daily routines. As one of the earliest consumer tech brands to explore AI, Hisense is integrating intelligent features across its product portfolio. Today, at the core of Hisense's intelligent ecosystem is the Hi-View AI Engine X—its most powerful AI processor yet. Powered by deep neural networks, it learns and adapts like a human brain, optimizing picture and sound across all content, from fast-paced sports to cinematic films and immersive gaming. Driving the next generation of ULED AI TVs, Hi-View AI Engine X powers four key pillars: AI Picture for lifelike contrast, color, and motion; AI Sound for adaptive clarity and immersive acoustics; AI Scenario for automatic mode switching; and AI Energy for top performance with greater efficiency. Together, they create a more immersive, intelligent way to enjoy every match, goal, and moment on innovative features don't stop there though, because they extend to smart home appliances too. Hisense offers a laundry machine with AI-powered washing care that ensures fabric-friendly solutions for each pile of washing, as well as a PureFlat refrigerator with a 21-inch smart screen attached. This screen enables users to manage fridge contents, get recipe suggestions, check food expiration dates, and control other smart home devices. Speaking of the smart home, Hisense also offers its ConnectLife platform across all of its various devices and models, creating a network that works without fuss and without any effort on the part of users. Daily tasks and sustainability goals can be more easily reached, with touch inputs and voice commands both supported. While AI defines Hisense's product experience, the brand's offline activations bring that technology to life—inviting fans to not just see it, but to try it for themselves. As the core offline activation, Hisense constructed and launched a Stadium Fan Experience (SFE) at MetLife Stadium in New Jersey starting June 15, during the FIFA Club World Cup 2025™. The space quickly became a hotspot for fans, drawing large crowds eager to engage with the brand's latest fans can see immersive showcases for 14 featured products in Hisense's premium range, across four sponsored categories. The products on show include 100-inch ULED TVs, RGB-MiniLED TV, Laser TVs, Laser Mini Projectors, smart screen refrigerators, and innovative air conditioners. It's a place for those on-site to learn about the functions and features of these products through a host of interactive activities, while experiencing firsthand how Hisense's technology elevates home entertainment and smart living. One of the biggest draws at the booth has been the motion-sensing soccer shooting game, which simulates real-match scenarios and lets fans test their skills in front of the massive ULED screens. This interactive zone quickly became one of the most popular spots at MetLife, with fans queuing up to join the experience. A Palmeiras fan who participated in the activation remarked, 'This is absolutely the most impressive TV I've ever seen. The massive screen with ultra-clear visuals made the game feel like being on the actual field—it completely redefined my understanding of television!' Through this immersive experience, Hisense not only showcased its innovation strength and premium product lineup, but also deepened its connection with tens of thousands of fans, gaining widespread recognition through meaningful, hands-on those not in the stands, Hisense ensures the excitement of the FIFA Club World Cup 2025™ is just a click away—thanks to its immersive AI-powered TVs and easy, free access to live matches through VIDAA smart TV platform. Watching the tournament on Hisense's 100-inch U7 smart TV, enhanced by AI Sports Mode, is an experience in itself. The advanced AI algorithms track every pass, goal, and movement in real time, reducing noise, sharpening details, and delivering fluid transitions—bringing the stadium energy into your living room. Powered by the Hi-View AI Engine PRO, the U7 constantly adjusts picture and sound based on the scene, while AI Sports Mode adds crowd ambiance and field realism to make fans feel as if they're right there in the top of the audiovisual experience, Hisense offers smart streaming solutions. Through a dedicated campaign page on the VIDAA home screen, users can access every FIFA Club World Cup 2025™ match live and for free via the DAZN app—available on Hisense and Toshiba smart TVs across most global markets. A quick email registration is all it takes. The experience doesn't end there. Real-time match data, prediction games, rankings, and interactive features make watching from home more dynamic and connected than ever. So the next time you spot 'AI YOUR LIFE' or 'Hisense 100' TV, Global No.1' and 'Hisense #RGB-MiniLED TV' at pitch side during FIFA Club World Cup 2025™, know that it's more than a message—it's a reflection of Hisense's commitment to elevating everyday life with AI-powered excellence. According to Omdia's Q1 2025 data, Hisense ranked No. 1 globally by volume share in 100-inch and over TVs, MiniLED TVs, and Laser TVs. Behind that success is a belief: that every fan deserves front-row magic, wherever they are.
