Latest news with #content
New York Times
21 hours ago
- Entertainment
- New York Times
There Will Be No Next Anna Wintour and That's Just Fine
The end of Anna Wintour's 37-year run as editor in chief of Vogue was a lot less dramatic than its beginning. Back in 1988, magazines ruled fashion, anointing people and decreeing trends, and it was a cloistered world of high drama and higher expense accounts. When Ms. Wintour was chosen to replace the legendary editor, Grace Mirabella, it was a scandal — Ms. Mirabella learned she was fired from her husband, who called after he saw it on the evening news. But when Ms. Wintour announced on June 26 that she was relinquishing the role, it felt more like a corporate governance move than a revolution that will shake the entire industry she has ruled over for decades now. For one thing, she retains her job as Vogue's global editorial director, and will stay on as chief content officer for Condé Nast. It was less her retiring than the retiring of a once-imperial, no longer so powerful title: editor in chief. Ms. Wintour will appoint a head of editorial content in her stead. That definitely sounds a lot less glamorous. What well-connected, well-brought-up young person, as Ms. Wintour was — her father was a respected editor of The London Evening Standard — dreams of being head of editorial content someday? But this was many decades before everything once rarefied got flattened into digital imagery suitable to view on your phone and became just 'content.' When Ms. Wintour started out, she was styling outfits, selecting photographers and flying off to help create impossibly gorgeous fantasies for the magazine's pages. Now low-level Vogue jobs include 'community manager,' which demands the 'ability to generate multiple revenue streams driven from content.' And 'commerce marketing editor,' the 'ideal candidate' being one who 'enjoys analyzing traffic and conversion results as much as they do creating content.' The idea that a job at Vogue — even as an assistant with duties that have included printing fliers for Ms. Wintour's missing dog and fetching her Starbucks lattes — was one 'any girl would kill for' has faded during her reign. Now, Condé Nast's former 4 Times Square headquarters is home to TikTok. The Frank Gehry-designed cafeteria still stands, but without the magic of the days when young editors might bump into exotic fashion legends like Grace Coddington at the salad bar. Yes, there are still front rows to sit in, parties to attend. But the day to day of the job is overseeing a tangle of revenue and content streams. These include social media channels, a podcast, YouTube, a website and a print magazine. The staff, once a menagerie of international nepo babies, is now largely unionized. The glory of dominating the newsstand with a carefully photographed and chosen subject has been replaced by views, followers and amorphous online 'impressions.' The idea that an Anna Wintour can dictate taste — who and what are 'in' or 'out' — remember the scene in 'The Devil Wears Prada' where the character she inspired, Miranda Priestly, lectures her assistant saying, 'It's sort of comical how you think that you've made a choice that exempts you from the fashion industry when, in fact, you're wearing a sweater that was selected for you by the people in this room.' Want all of The Times? Subscribe.
Globe and Mail
21 hours ago
- Business
- Globe and Mail
5 Artificial Intelligence (AI) Stocks Are Worth Over $2 Trillion. Here Are the 2 Most Likely to Join the Club Next.
This section contains press releases and other materials from third parties (including paid content). The Globe and Mail has not reviewed this content. Please see disclaimer. N/A Markets News
Forbes
3 days ago
- Business
- Forbes
How Tech Can Build Back Trust In The AI-Flooded Digital Age
Uriel Maslansky is the CEO and Co-Founder of Atly . getty Every corner of the internet today is flooded with AI-generated content. Sometimes this content is harmless—or even helpful. But AI remains prone to errors and misinformation continues to cloud the reliability of online advice. When users seek genuine human insights—like reviews for restaurants or experiences—they often encounter a frustrating mix of fake, outdated or low-quality information. The result is a minefield of content that's difficult to trust. This is more than a hunch. Google recently uncovered more than 10,000 fake listings on Google Maps, from phantom businesses to hijacked legitimate accounts. No wonder trust in the internet is unraveling. Even Gen Z—often considered the most digitally fluent generation—is growing skeptical. One in three teens say GenAI makes it harder to trust the accuracy of what they read online. So how can tech companies rebuild trust? They must either replicate the authenticity of real-world recommendations or successfully aggregate genuine, crowd-sourced insight at scale. The AI Content Flood Tools like ChatGPT have made it easy to mass-produce content at scale. Product reviews, articles, social posts, and more are now often machine-generated—sometimes indistinguishably so. An analysis of more than 300 million documents—including consumer complaints, press releases, job postings and even official communications from global institutions like the United Nations—revealed the growing spread of "AI Slop": content generated by AI that mimics legitimate material but ultimately misinforms, confuses or adds no real value. Declining Trust As the slop pile grows, trust in traditional search and recommendation engines has eroded. In 2020, nearly half of consumers believed online reviews were manipulated by brands. By 2022, more than 80% said they were concerned about fake reviews—and that was before GenAI fully entered the scene. My company's recent survey found that one in three people have little to no trust in Google Map when it comes to recommending places that best fufill their needs. Even though users know misinformation is an issue, many still assume platforms like Gemini or ChatGPT scan the internet to find the best answers. In reality, these systems often rely on just a few sources—sometimes even one—resulting in outdated, irrelevant or simply incorrect outputs. And that is assuming the content wasn't generated by AI in the first place. Social media have also struggled with deepfakes, and AI-generated influencers and fake product endorsements. X (formerly Twitter) has come under fire for its proliferation of AI-generated accounts, while Instagram and TikTok are also seeing a rise in artificial engagement and impersonation. The Future Of Digital Trust: How Tech Must Adapt In an era overwhelmed by synthetic content, users want credible sources they can actually rely on. In the absence of trusted word-of-mouth recommendations, many users turn to identity-based communities—forums or platforms where verified members share firsthand experiences. For example, someone with Celiac disease might use a gluten-free dining forum to find restaurants that accommodate their needs. Other users cross-check multiple sources to triangulate a consensus. A person looking for a new doctor in a city where they don't know anyone might read dozens of reviews across multiple platforms to find a name that pops up consistently. The more repetition they see, the more confident they feel. How can tech platforms replicate this peace of mind? • Prioritize human validation. Platforms that verify contributors— like LinkedIn's verified badges or Reddit's community-based contributor checks—will gain trust by proving recommendations come from real people with relevant interests or authority. • Surface the consensus. Tools that aggregate multiple user-generated perspectives help users cross-check sources in one place, reducing time spent digging for repeated signals. • Be transparent. Through content labelling, fact-checking and visible disclosures about AI involvement, platforms can give users more context—and more confidence in what they're reading. Trust Is A Must The battle for trust isn't just about filtering AI-generated content. It's about changing how people find and vet information online in an era where trust is the internet's most valuable commodity. Companies must recognize that sharing verified voices and surfacing authentic insights isn't just a user perk—it's a strategic advantage. Those who build with trust at the center will not only regain user confidence, but also lead in the new digital era. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
BBC News
3 days ago
- General
- BBC News
Wales' papers: Rugby player stabbed and Police force under fire
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Khaleej Times
4 days ago
- Entertainment
- Khaleej Times
Anna Wintour steps down as editor of US Vogue after nearly 40 years
After nearly four decades as the editor-in-chief of American Vogue, Anna Wintour is stepping down and seeking a replacement, according to US media. Wintour broke the news to staffers on Thursday. Although she'll exit the top role at Vogue, she is not leaving Condé Nast altogether, but scaling back her duties. She will remain on as the publisher's global chief content officer as well as Vogue's global editorial director. The new role replacing her atop the storied American fashion magazine will be titled head of editorial content. As Vogue's editor-in-chief, she reinvented the publication, transforming an increasingly unadventurous title into a powerhouse that could set and destroy both trends and designers.
