Latest news with #contentCreation
Sky News
a day ago
- Business
- Sky News
UK content creators demand formal recognition from the government
The UK's YouTubers, TikTok creators and Instagram influencers have been surveyed on mass for the first time ever, and are demanding formal recognition from the government. The creator economy in the UK is thought to employ around 45,000 people and contribute over £2bn to the country in one year alone, according to the new research by YouTube and Public First. But, despite all that value, its workers say they feel underappreciated by the authorities. "If you look at the viewership, our channel is not too different from a big media company," said Max Klymenko, a content creator with more than 10 million subscribers and half a billion monthly views on average. "If you look at the relevancy, especially among young audiences, I will say that we are more relevant. That said, we don't really get the same treatment," he told Sky News. Fifty-six per cent of the more than 10,000 creators surveyed said they do not think UK creators have a "voice in shaping government policies" that affect them. Only 7% think they get enough support to access finance, while just 17% think there is enough training and skills development here in the UK. Nearly half think their value is not recognised by the broader creative industry. The creative industries minister, Sir Chris Bryant, said the government "firmly recognises the integral role that creators play" in the UK's creative industries and the fact that they help "to drive billions into the economy" and support more than 45,000 jobs. "We understand more can be done to help creators reach their full potential, which is why we are backing them through our new Creative Industries Sector Plan," he said. "The UK has got a fantastic history of supporting the creative industries," said Ben Woods, a creator economy analyst, Midia Research who was not involved in the report. "Whether you look at the film side, lots of blockbuster films are being shot here, or television, which is making waves on the global stage. "But perhaps the government needs to broaden that lens a little bit to look at just what's going on within the creator economy as well, because it is highly valuable, it's where younger audiences are spending a lot of their time and [the UK is] really good at it." According to YouTube, formal recognition would mean creators are factored into official economic impact data reporting, are represented on government creative bodies, and receive creator-specific guidance from HMRC on taxes and finances. For some, financial guidance and clarity would be invaluable; the 'creator' job title seems to cause problems when applying for mortgages or bank loans. "It's really difficult as a freelancer to get things like mortgages and bank accounts and credit and those types of things," said podcaster David Brown, who owns a recording studio for creators. "A lot of people make very good money doing it," he told Sky News. "They're very well supported. They have a lot of cash flow, and they are successful at doing that job. It's just the way society and banking and everything is set up. It makes it really difficult." The creative industries minister said he is committed to appointing a creative freelance champion and increasing support from the British Business Bank in order to "help creators thrive and drive even more growth in the sector". The government has already pledged to boost the UK's creative industries, launching a plan to make the UK the number one destination for creative investment and promising an extra £14bn to the sector by 2035. These influencers want to make sure they are recognised as part of that.
Yahoo
a day ago
- Business
- Yahoo
UK content creators demand formal recognition from the government
The UK's YouTubers, TikTok creators and Instagram influencers have been surveyed on mass for the first time ever, and are demanding formal recognition from the government. The creator economy in the UK is thought to employ around 45,000 people and contribute over £2bn to the country in one year alone, according to the new research by and Public First. But, despite all that value, its workers say they feel underappreciated by the authorities. "If you look at the viewership, our channel is not too different from a big media company," said Max Klymenko, a content creator with more than 10 million subscribers and half a billion monthly views on average. "If you look at the relevancy, especially among young audiences, I will say that we are more relevant. That said, we don't really get the same treatment," he told Sky News. Fifty-six per cent of the more than 10,000 creators surveyed said they do not think UK creators have a "voice in shaping government policies" that affect them. Only 7% think they get enough support to access finance, while just 17% think there is enough training and skills development here in the UK. Nearly half think their value is not recognised by the broader creative industry. The creative industries minister, Sir Chris Bryant, said the government "firmly recognises the integral role that creators play" in the UK's creative industries and the fact that they help "to drive billions into the economy" and support more than 45,000 jobs. "We understand more can be done to help creators reach their full potential, which is why we are backing them through our new Creative Industries Sector Plan," he said. "The UK has got a fantastic history of supporting the creative industries," said Ben Woods, a creator economy analyst, Midia Research who was not involved in the report. "Whether you look at the film side, lots of blockbuster films are being shot here, or television, which is making waves on the global stage. "But perhaps the government needs to broaden that lens a little bit to look at just what's going on within the creator economy as well, because it is highly valuable, it's where younger audiences are spending a lot of their time and [the UK is] really good at it." Read more from Sky News: According to YouTube, formal recognition would mean creators are factored into official economic impact data reporting, are represented on government creative bodies, and receive creator-specific guidance from HMRC on taxes and finances. For some, financial guidance and clarity would be invaluable; the 'creator' job title seems to cause problems when applying for mortgages or bank loans. "It's really difficult as a freelancer to get things like mortgages and bank accounts and credit and those types of things," said podcaster David Brown, who owns a recording studio for creators. "A lot of people make very good money doing it," he told Sky News. "They're very well supported. They have a lot of cash flow, and they are successful at doing that job. It's just the way society and banking and everything is set up. It makes it really difficult." The creative industries minister said he is committed to appointing a creative freelance champion and increasing support from the British Business Bank in order to "help creators thrive and drive even more growth in the sector". The government has already pledged to boost the UK's creative industries, launching a plan to make the UK the number one destination for creative investment and promising an extra £14bn to the sector by 2035. These influencers want to make sure they are recognised as part of that.
Geek Vibes Nation
a day ago
- Business
- Geek Vibes Nation
The Rise of Generative AI: Exploring Its Impact On Creativity, Content Creation, And The Future of Work
In the last few years, generative AI has emerged as a transformative force, redefining the boundaries of what machines can do. From creating music and artwork to drafting emails and producing videos, this technology is quickly moving from novelty to necessity across industries. As businesses, creators, and individuals embrace generative AI, its impact is becoming especially evident in three major domains: creativity, content creation, and the evolving nature of work. Redefining Human Creativity Through Algorithms Generative AI operates by analyzing vast datasets to generate new, original content based on learned patterns. While early skepticism revolved around whether machines could truly be 'creative,' today's tools have proven that they can indeed produce content that mirrors, enhances, and even surpasses human imagination in some areas. In the art world, generative AI platforms now create paintings in the styles of classical masters or blend multiple genres into entirely new forms. Musicians can use AI tools to generate melodies, harmonies, or entire compositions tailored to specific moods or genres. Writers are experimenting with AI-driven storytelling, using it to spark new ideas or co-author content. Rather than replacing human creativity, these tools are serving as collaborative companions—expanding what creators can dream up and execute. Importantly, generative AI democratizes creativity. You no longer need years of experience in design, music theory, or creative writing to produce polished, compelling work. With the right prompts, even amateurs can create professional-grade output. This democratization is especially powerful in industries that previously had high barriers to entry, opening the door for a new generation of creators. A New Era in Content Creation Generative AI is perhaps most visible today in the content creation landscape. The explosive growth of digital platforms has created a huge demand for fresh, engaging content across multiple formats—blogs, videos, podcasts, social media posts, and more. AI tools are now being leveraged to automate or accelerate much of this process. AI-powered writing assistants can produce long-form articles, product descriptions, and ad copy with remarkable fluency. Image generation tools can create custom graphics or marketing visuals in seconds. Video creation, a once time-consuming process requiring significant skill and equipment, is now accessible through intuitive platforms that integrate AI. This shift has massive implications for digital marketers, entrepreneurs, educators, and influencers. Speed, scalability, and cost-efficiency are dramatically improved. Brands can now personalize content for different audiences, test multiple versions quickly, and scale campaigns without needing massive creative teams. Moreover, this evolution is fostering greater experimentation. When the cost and time investment of content creation drop, creators are more willing to try new formats, voice tones, or visual styles. The result is a more vibrant, diverse content ecosystem that keeps audiences engaged and opens up new monetization pathways. Human Expression in the Age of AI Avatars Parallel to content innovation is the rise of AI-generated characters, including avatars that mimic real human expressions and voices. These advancements allow users to create lifelike digital personas that can speak, emote, and interact. One of the most striking uses is the creation of a digital avatar for virtual communication, branding, or entertainment. These avatars are now used in explainer videos, training sessions, social media clips, and live-streaming platforms. The technology allows creators to maintain a consistent visual identity while scaling communication across languages and time zones. For influencers and educators, this means you can have a virtual version of yourself presenting content even when you're not physically present. For companies, it means training videos or internal communications can feature branded, professional hosts without the need for recurring studio sessions. The blending of human essence with digital precision presents an opportunity to connect with audiences in new ways. While there are ethical and creative questions still unfolding around synthetic representations, the current applications of digital avatars are undeniably broadening the definition of self-expression. Empowering the Workforce with Smart Tools The implications of generative AI go far beyond art and content—they're shaping the very future of work. In traditional roles, AI tools are improving efficiency, reducing repetitive tasks, and enabling better decision-making. In creative roles, they are offering superhuman abilities to produce at scale. Knowledge workers now have access to AI tools that can summarize documents, analyze large datasets, suggest strategic actions, and automate communication. Designers and marketers are using AI to streamline workflows, gain insights into audience behavior, and produce materials faster than ever before. Perhaps most significantly, generative AI is giving rise to new job categories—AI trainers, prompt engineers, synthetic media specialists, and more. These roles are often hybrids of technical skill and creative thinking, offering opportunities for professionals to pivot into future-proof careers. Educational institutions and companies are beginning to recognize the importance of upskilling in these areas. Workshops, certifications, and internal training programs are being developed to ensure that today's workforce can thrive in tomorrow's AI-augmented environment. The shift isn't just technological—it's cultural. As AI tools become more integrated into everyday work, the emphasis is moving from technical mastery to creativity, problem-solving, and emotional intelligence. Machines handle the execution; humans bring the vision. Tools Bridging the Gap Between Ideas and Execution One of the most tangible outcomes of this AI revolution is the proliferation of tools that help bring ideas to life—particularly in video creation, which has traditionally been resource-intensive. These tools offer drag-and-drop interfaces, script-to-video generation, automated voiceovers, and more, all powered by generative AI. For instance, invideo AI offers an ai video maker app that allows users to transform text scripts into dynamic, polished videos within minutes. Whether it's for marketing, education, or social media, users can select templates, generate voiceovers, and add animations with ease. This dramatically reduces the production timeline and cost, while maintaining a high-quality output. Such platforms are helping small businesses compete with larger players, enabling solopreneurs to scale their presence, and allowing educators to enhance their course materials with engaging video content. The ease of use also promotes inclusivity—allowing those with minimal technical expertise to produce professional videos. Balancing Innovation with Responsibility As with any transformative technology, the rise of generative AI comes with ethical considerations. Concerns around misinformation, deepfakes, copyright, and data privacy are real and must be addressed with appropriate regulations and safeguards. Transparency in AI-generated content, proper attribution, and user consent are foundational pillars that must be reinforced. At the same time, a collaborative approach—where humans and AI work together—can lead to more responsible and meaningful outcomes. With the right checks and balances, generative AI holds the promise of amplifying human potential rather than replacing it. Conclusion Generative AI is no longer a futuristic concept—it is here, shaping the way we create, communicate, and work. From expanding creative boundaries and transforming content creation to redefining career paths, its impact is far-reaching and only just beginning. As industries continue to evolve alongside this technology, those who learn to harness its capabilities responsibly will be best positioned to thrive in this new era of digital transformation.
The Sun
6 days ago
- Entertainment
- The Sun
Your favourite YouTubers could DISAPPEAR from the site over shock rule change that blocks some creators
YOUTUBE has announced a major rule change that will see some creator content banned on the platform. A shake-up is coming into effect on July 22 - though some people say the new rules don't go far enough. 1 The news will come as a blow to young creators on YouTube. In less than four weeks, the age limit for live streaming on YouTube is being increased. Currently, you're allowed to live stream on your own if you're at least 13 years-old. From July 22 onward, you'll need to be at least 16 years-old instead. If the creator has an adult present in the video then all is fine. YouTube owner Google has warned that any live streams featuring 13 to 15-year-olds who are not visibly accompanied by an adult "may have their live chat disabled" and the account "may temporarily lose access to live chat or other features". "Please note that, in the future, we plan to take down these live streams and the account may temporarily lose its ability to live stream," the tech giant's website says. It's not clear why Google has decided to adjust the age. But users on social media believe the limit should be 18. "Imo it should be at least 18 considering there are a lot of freaks on the internet," one person commented on Reddit. Me at the Zoo - Relive the magic of first video ever posted on YouTube "Good. It should be 18, kids shouldn't be streaming," another wrote. A third added: "Good luck enforcing this without ID." Keeping kids safe on YouTube RESTRICTED Mode is an optional setting on YouTube that helps filter out mature videos. It's not perfect, but it's a good way of scrubbing out a large portion of the adult material on YouTube. However, you have to turn it off manually for each browser or device your child is using – it can't simply be applied at account level. On your computer, go to the account icon – a little person icon in the top right corner of your screen. Click Restricted Mode, then use the toggle button to turn it on. On the Android phone app or mobile site, tap the menu icon, which looks like three vertical dots. Then go to Settings > General and turn Restricted Mode on. On Android TV, go to the Home screen then scroll down to the Apps row. Select YouTube, then scroll down and select Settings. Choose Restricted Mode or Safety Mode, then select Enabled. On the iOS app (for iPhones or iPad), tap the account icon in the top right. Tap Settings then Restricted Mode Filtering, then choose Strict: Restricted Mode On. On the iOS mobile site, tap the menu icon, which looks like a three-dot column. Tap Settings then tap Restricted Mode to turn it on or off.
Geeky Gadgets
25-06-2025
- Business
- Geeky Gadgets
How Hailuo 02 is Crushing Google Veo3 with 11x Cheaper Video Production
What if you could produce professional-grade videos at a fraction of the cost without sacrificing quality? The Hailuo 02 AI video model, developed by Miniax, is shaking up the world of AI-driven video production by doing just that. Positioned as a bold challenger to Google's Veo3, Hailuo 02 delivers not only comparable performance but also an astonishing 11x cost reduction for 720p video production. Imagine creating stunning visuals and seamless soundscapes for your next project without worrying about budget constraints—this is the promise of Hailuo 02, a tool that's rewriting the rules of affordability in content creation. In the video below AI Agents A-Z explore how Hailuo 02 manages to outperform its pricier competitors while maintaining a streamlined, automated workflow that minimizes technical headaches. From its leaderboard-topping performance to its ability to empower creators with limited resources, this model is more than just a budget-friendly alternative—it's a fantastic option for video production. Whether you're a social media creator, a small business owner, or an educator, the insights ahead will reveal why Hailuo 02 might just be the tool you didn't know you needed. Sometimes, innovation isn't about spending more—it's about doing more with less. Hailuo 02 AI Overview The Importance of Cost Efficiency One of the standout features of Hailuo 02 is its affordability, which sets it apart in the competitive field of AI video production. For 1080p video outputs, it is six times cheaper than Google Veo3, and for 720p videos, it is nearly 11 times more cost-effective. This substantial reduction in cost does not compromise the quality of the videos produced, making it an ideal solution for creators working with limited budgets. Whether you are producing promotional content, educational videos, or short films, Hailuo 02 ensures professional-grade results without overspending. Its affordability opens up opportunities for smaller creators and businesses to access advanced video production tools that were previously out of reach. Performance Validated by Leaderboard Recognition Hailuo 02's capabilities are underscored by its ranking on the imagetovideo leaderboard, where it holds the second position. This recognition highlights its ability to deliver high-quality videos through an automated workflow that seamlessly integrates scene generation, image creation, and sound effects. Despite its lower cost, the model's performance rivals that of more expensive alternatives, solidifying its reputation as a reliable and efficient tool for video production. This ranking not only reflects its technical proficiency but also its ability to meet the diverse needs of content creators across various industries. Hailuo 02 AI Video Model Automations Watch this video on YouTube. Take a look at other insightful guides from our broad collection that might capture your interest in AI video generation. Streamlined Workflow for Enhanced Productivity The Hailuo 02 model is designed to maximize efficiency through its streamlined workflow, which minimizes manual intervention and simplifies complex production tasks. To fully use its capabilities, you need to configure its workflow effectively. The process begins with setting up API keys for the Miniax and platforms. Once connected, you can link nodes to handle essential tasks such as: Scene generation Image creation Video production Sound effects integration The model employs a looping process to generate and merge video clips seamlessly, making sure a smooth and efficient production pipeline. This approach allows you to focus on creative storytelling while the system handles the technical aspects of video creation. By automating repetitive tasks, Hailuo 02 enables creators to allocate more time to refining their narratives and enhancing the overall quality of their projects. Automated Video Creation: How It Works Hailuo 02 simplifies the video production process by automating complex technical tasks. The workflow begins with inputting a story or concept, which is then broken down into individual scenes. Each scene is assigned prompts to generate images, videos, and sound effects. These components are automatically assembled into a cohesive video using FFmpeg endpoints. This automation allows you to focus on crafting engaging narratives while the model handles the intricate technical details. The result is a streamlined production process that reduces the time and effort required to create high-quality videos. Potential Challenges and Limitations While Hailuo 02 offers numerous advantages, it is important to consider some of its limitations. For instance: Integrating background music may require external tools or premium server access, adding an extra layer of complexity. The configuration process has a learning curve, which may require time and effort for new users to master. Despite these challenges, the model's overall benefits far outweigh its drawbacks. For creators seeking an affordable and automated video production solution, Hailuo 02 remains a strong contender. Its ability to deliver high-quality results at a fraction of the cost makes it a practical choice for both novice and experienced users. Applications and Versatility Hailuo 02 is particularly well-suited for creating short, story-driven videos. Its automated workflows and template-based design make it accessible to users with varying levels of technical expertise. Additionally, the platform offers community support, allowing users to troubleshoot issues and exchange ideas with other creators. This collaborative environment enhances the overall user experience and fosters innovation. Whether you are producing content for: Social media platforms Marketing campaigns Educational purposes Hailuo 02 provides the tools and flexibility needed to bring your vision to life. Its versatility makes it an excellent choice for a wide range of applications, from promotional videos to instructional content, making sure that creators can achieve their goals efficiently and effectively. Final Thoughts on Hailuo 02 The Hailuo 02 AI video model represents a significant advancement in AI-driven video production. By combining cost efficiency, high performance, and automated workflows, it offers a practical and accessible alternative to more expensive models like Google Veo3. Its ability to produce high-quality videos at a fraction of the cost makes it an invaluable tool for creators looking to streamline their production processes without compromising on quality. Whether you are a small business owner, an independent creator, or part of a larger production team, Hailuo 02 provides a reliable and efficient solution for your video production needs. Media Credit: AI Agents A-Z Filed Under: AI, Guides Latest Geeky Gadgets Deals Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
