Latest news with #contentstrategy
Forbes
a day ago
- Business
- Forbes
Seven Scalable Content Strategies That Drive Real Impact
Melanie De Caprio, Vice President, Lead Generation, at Freedom Graphic Systems. Hands hanging Post-It notes, planning content strategy In an era where AI is amplifying content production at unprecedented scale, the real differentiator for brands isn't volume — it's relevance, resonance and strategic alignment. Business leaders aren't just seeking to publish more content; they're striving to build content engines that scale with growth, support long-term business goals, and still connect meaningfully with the people they're meant to serve. To explore what that looks like in practice, I turned to members of Women Executives Group, a Forbes Communications Council community I lead. Here's what they shared about the content strategies their teams rely on to scale without sacrificing quality or impact. 1. Build A Content Hub A content hub is a powerful strategy for aligning with business goals, scaling easily and engaging your target audience. By creating a centralized platform with valuable, evergreen content, you can drive traffic, generate leads and establish authority. It allows continuous expansion, supports SEO and caters to diverse audience preferences through various content formats. This also builds trust and loyalty over time. - Heather Stickler, Tidal Basin Group 2. Have Every Asset Of Your Content Ecosystem Feed Into A larger Narrative Build a strategic content ecosystem where every asset feeds a larger narrative. Start with cornerstone content (eg. white papers, reports, in-depth analyses) that reinforces business goals. Then, distill key insights into multi-channel assets —thought leadership articles, short-form videos, executive commentary and social storytelling. This keeps messaging consistent, extends content lifespan and keeps your brand top of mind. Scalability isn't about volume — it's about precision and impact. - Janita Pannu, OPIIA Inc. 3. Define A Core Set Of Aspirational Messages Define a core set of foundational and aspirational messages that position your business against peers, industry trends and where your company will be in 10+ years. This should be super concise (think: elevator pitch length) and be memorable, so all leaders and employees can easily sing from that same song sheet. Then start building messages around that core talk track that resonates with and is specifically speaking to your various target audiences. - Diana Scholz, Bayer AG 4. Focus On Authentic Stories My fail-proof method is to tell authentic impact stories. They're scalable, goal-driven and impossible for your audience to ignore. - Amber Roussel Cavallo, Civic Builders 5. Have A 'Message House' Be The Backbone Of your Strategy Building a "message house" to be the backbone of content manifestations is the most effective content strategy, which stems from alignment with business goals. In companies like Accenture, there are training programs for content strategists to build them. I am also a great believer of turning to customer and prospects for insights based content. A named customer testimonial highlighting benefits over features of the product is more impactful that a product literature brochure. - Namita Tiwari, Namita Tiwari 6. Choose A Common Theme for Quarterly Campaigns Choosing a common theme for your quarterly or annual campaigns is important for a successful content strategy. A single thematic area of focus makes sure all content creators focus on the same audience, align with your business goals and leverage shared research. A single theme provides clear guidance while giving teams the flexibility and creativity to develop unique content and activate it in various ways. - Rekha Thomas, Path Forward Marketing 7. Have A Couple Of Strategic Pillars That Stand The Test Of Time Making sure you have at least two or three strategic pillars that your content stands up against in categories of foundational blocks, growth opportunities and challenges. Most professionals run towards the tactical and executing thought leadership episodically, but the strategy to thread common themes through and exercise a consistent POV is missing. Once you have the strategic pillars set up, the type of content, how it is deployed, the right audiences and the proper cadence will more easily be determined. - Melissa Sierra, USIM Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
Forbes
3 days ago
- Business
- Forbes
How Founders Can Become The Go-To Thought Leaders In Their Industry
Team reviewing thought leadership strategy together You've put in long hours to get your company off the ground, and now you're faced with the task of keeping the momentum going. Part of that journey, I've discovered, involves becoming a go-to thought leader in your industry. You not only want to share the lessons you've learned with others, but you also see the revenue-generating potential. Playing the long game, you know that thought leadership attracts like-minded people to your business. Becoming a trusted source for invaluable expertise builds a loyal following and distinguishes your business from the competition. But how can founders achieve this when they already wear so many hats? Here are some practical steps. Use Content To Engage When you first start creating content, it might feel like you're shouting into the void. If your sole focus is going viral, you may end up disappointed. Building valuable content is undeniably one of the pillars of thought leadership, but it demands patience and persistence. Having a clear strategy for the unique knowledge and voice you'll bring to the table is imperative. The goal for your content is to genuinely showcase how you and your company stand out. Your contribution could be a fresh way of looking at an industry concern, or perhaps an insightful new take on an existing debate that others have overlooked. Whatever niche you decide to run with, remember this. An Edelman report revealed that 75% of decision makers were influenced by a piece of thought leadership, prompting them to explore products or services they hadn't previously considered. Roughly two-thirds of these individuals even stated that thought leadership helped them realize they were missing out on something important. So whether you start creating content with a blog, a Substack, videos, LinkedIn articles or an email newsletter, the key is to get your voice heard. Reach Audiences With Social Media You've mapped out your strategy, determined your niche, defined your audience and created some content. Hitting the publish button on those pieces isn't where it ends, though. Even with the best SEO tactics, you can't assume your audience will just find you. Social media allows you to share and amplify your content, but these platforms also offer significant opportunities to join existing conversations within your industry. You can engage directly with the community, whether it's fellow thought leaders or potential leads actively searching for solutions. You might even find other experts to collaborate with, which opens up additional content opportunities. Since you've already defined your audience, focus your efforts on the platforms where they spend the most time. Check out existing thought leaders in your industry to see where and how they're sharing their content. Make a list of what's trending to see if you can add your voice to the conversation, and consider performing a gap analysis to determine what's not being talked about and if you could start a new trend. Collaborate To Expand Your Reach Thought leadership is about forming connections as much as it is about becoming a sought-after resource. Industry relationships not only get your voice and business in front of more people, but they also significantly boost your credibility. Collaborations show audiences you're willing to learn from others and are interested in moving industry topics forward. Collaborations may take many forms: podcast interviews, video conversations with audience Q&A, webinars, co-written articles, guest blogs, and conference presentations. Say a potential partner isn't ready for a full interview or content collaboration. See if they'd be willing to add a quote to one of your articles or offer valuable insights you could work in. You might even consider partnering with an outsourced CMO to gain strategic marketing expertise that can help you amplify your brand voice and extend your influence to new channels. You're not just engaging to promote your company, you're genuinely interested in what's at stake for the audience. Although you're mindful that other experts may offer competing products or services, you're not being cutthroat. The goal is to add value where you can, while simultaneously letting others do the same. Becoming A Go-To Leader Thought leadership has power. Media personalities like Oprah influence what books people read and provide professionals with platforms that launch careers. Becoming an international media powerhouse might not be your immediate goal, but you do want to be seen as a go-to leader in your industry. Engaging through content, leveraging social platforms and collaborating with your peers are steps you can take to achieve your goal.
Geeky Gadgets
4 days ago
- Business
- Geeky Gadgets
Turn One YouTube Video Into 5 Powerful Content Pieces Instantly
What if one YouTube video could fuel your entire content strategy? Imagine turning a single 8-minute clip into a polished blog post, a scroll-stopping Instagram caption, a professional LinkedIn article, and more—all without spending hours at your desk. It sounds ambitious, but with the right tools, it's not just possible—it's effortless. In a world where content creators are constantly chasing the next big idea, the ability to repurpose your videos into five distinct formats could be the fantastic option you've been waiting for. Whether you're a seasoned marketer or a small business owner, this approach promises to amplify your reach while cutting down on the grind. In this feature, Howfinity explore how platforms like 'Video to Blog' make it easy to transform your YouTube videos into versatile, platform-specific content. From SEO-friendly blog posts to bite-sized social media updates, you'll discover how to create a cohesive content ecosystem that speaks to diverse audiences. But this isn't just about efficiency—it's about unlocking the full potential of your ideas and making sure they resonate across every channel. By the end, you'll see how one video can do the work of five, saving you time and effort while keeping your message consistent and impactful. After all, why let great content go to waste? Effortless Video Content Repurposing Core Features and Capabilities 'Video to Blog' is designed to convert a single YouTube video into at least five distinct content types, making it a versatile tool for content creators. These formats include: Blog posts that provide in-depth written content for your website or audience that provide in-depth written content for your website or audience Instagram captions tailored for visual storytelling and engagement tailored for visual storytelling and engagement Facebook updates optimized for community interaction optimized for community interaction LinkedIn articles crafted for professional audiences crafted for professional audiences X (formerly Twitter) posts designed for concise, impactful messaging In addition to these formats, the tool offers a full transcription of your video, complete with optional timestamps for added precision. This feature is particularly useful for breaking down long-form videos into digestible, written formats. For example, an 8-minute video can be transformed into a detailed blog post, complemented by shorter, platform-specific updates for social media. This ensures your content is not only tailored to each platform's unique audience but also maintains a consistent tone and style across all channels. Customizable Content for Your Brand One of the most valuable aspects of 'Video to Blog' is its flexibility in customization. You can adjust the length and tone of your blog posts to align with your brand's voice and audience preferences. Whether your brand requires a formal, professional tone or a conversational, engaging style, the tool adapts seamlessly to meet your needs. Enhancing your blog posts is straightforward with features that allow you to embed video thumbnails, screenshots, or even the full video directly into your content. For creators focused on search engine optimization (SEO), the platform offers tools like metadata generation, keyword integration, and internal/external linking. These features help improve your content's visibility and ensure it reaches the right audience. Easily Turn Your YouTube Videos into 5 Pieces of Content Watch this video on YouTube. Unlock more potential in AI content creation tool by reading previous articles we have written. Streamlined Integration and Export Options Publishing your content is simplified through the platform's integration capabilities. It connects directly with popular platforms such as WordPress, Wix, and Shopify, allowing you to publish your content seamlessly. For added flexibility, you can export your content in various formats, including Word, PDF, or as a draft directly within WordPress. This integration is particularly beneficial for creators managing multiple platforms. For instance, you can generate a blog post for your website while simultaneously creating social media updates to promote it—all from a single, user-friendly dashboard. This streamlined process ensures consistency across platforms and reduces the time spent on manual tasks. Automation for Consistent Content Creation To further enhance efficiency, 'Video to Blog' offers robust automation features. The tool can automatically scan your YouTube channel for new videos and generate content based on them. You'll even receive email notifications when new content is ready, making sure you never miss an opportunity to repurpose your videos. This level of automation is ideal for creators who frequently upload videos and want to maintain a consistent content schedule. By reducing manual effort, you can focus on producing high-quality videos while the platform handles the task of repurposing and formatting your content for various platforms. Intuitive Design and Advanced Features The platform's intuitive dashboard ensures accessibility for users of all technical skill levels. With quick processing times—such as generating content from an 8-minute video in just 30 seconds—you can produce results almost instantly. This efficiency allows you to dedicate more time to refining your message and less time on repetitive tasks like transcription and formatting. In addition to its core functionalities, 'Video to Blog' includes several advanced features to elevate your content creation process: Built-in publication options for users without a dedicated website, allowing direct sharing for users without a dedicated website, allowing direct sharing Regeneration and editing tools to refine content before publishing, making sure it meets your standards to refine content before publishing, making sure it meets your standards Readability scoring to evaluate clarity and structure, helping you improve reader engagement These advanced features ensure your content not only aligns with your brand's goals but also resonates with your audience, driving higher engagement and visibility. Maximize Your Content's Potential 'Video to Blog' is a comprehensive tool designed to simplify the process of transforming YouTube videos into diverse content formats. With features like transcription, customization, platform integration, and automation, it caters to bloggers, marketers, and content creators aiming to maximize their reach. By using this tool, you can efficiently repurpose a single video into multiple pieces of content, making sure your message connects with audiences across platforms—all while saving time and effort. Media Credit: Howfinity Filed Under: AI, Top News Latest Geeky Gadgets Deals Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
Finextra
10-07-2025
- Business
- Finextra
Marketing and Communications Manager at Owner.One
Marketing and BD Specialist CodeRiders Conduct in-depth customer research to identify pain points and trending needs, enhancing product and service offerings. Perform market and competitor analysis, contributing to strategic product positioning. Manage blog content, overseeing SEO-optimized article creation, scheduling, and performance tracking to drive organic traffic and engagement. Develop and execute inbound and outbound marketing strategies, including email templates, media coverage, content strategies, and targeted ad campaigns. Create and optimize social media ads, ensuring precise targeting based on audience insights to boost engagement and conversions. Design social media plans rooted in audience analysis and market trends, ensuring alignment with broader brand goals. Craft unique value propositions and brand positioning plans, maintaining a consistent tone of voice across all channels.
Forbes
09-07-2025
- Business
- Forbes
How Freelancers & Solopreneurs Can Use Slow Seasons To Their Advantage
Freelancer works from home Quiet periods of business shouldn't just be dead zones. They are opportunities for smart freelancers and solopreneurs to future-proof their businesses. Rather than worrying about when or where the next lead will come in, you can use this time to intentionally build your personal brand, develop your skills, forge new relationships, create content, and make strategic moves that help to generate hot new leads and revenue for your business. Read on for 10 ways to take advantage of a slow season: 1. Audit Your Business It's time to give your business a thorough audit. Review everything from your systems, tools, and processes to marketing strategy and client service. Take note of what is working and what is not. What can you streamline, and what needs to be upgraded? 2. Update Your Digital Presence Review every area of your digital marketing, from your social media profiles, website, and Google Business profile, to profiles on third-party websites such as freelancer directories. It's important these are all consistent, relevant to your current services and offerings, and have up-to-date contact information. 3. Content Strategy It's a great time to double down on pushing out content that grows your personal brand, increases trust, and builds authority in your niche. If you're unsure where to start, focus on LinkedIn content first and then increase your activity across other platforms such as Instagram, YouTube, and email newsletters. 4. Launch A New Service Or Offering Is there something more you can offer to potential clients or customers? Do you find that clients ask for services you don't usually provide but have expertise in? If so, consider how you can offer another service or upsell a current client's scope of work. Or, if you're looking to create a new revenue stream without increasing hands-on client work, create a digital product that you can sell on auto-pilot. 5. Create Or Update An Online Portfolio Every freelancer or solopreneur needs a portfolio of work to show potential clients. It acts like a digital resume and can be a crucial factor when clients assess whether to work with you. You could add successful projects, case studies, and data on how the projects performed. There's a variety of tools available you could use, such as Canva, Notion, or Carrd. 6. Upskill And Develop Yourself Learning new skills, keeping up-to-date with industry trends, implementing new technologies and AI tools, and investing in personal development is crucial for any freelancer or solopreneur. Workshops, online learning programs, and even platforms like YouTube can be excellent sources of information to learn from. To go a step further, team up with a mentor or coach to fast-track your growth. 7. Reconnect With Leads Do you have leads that went silent? Unless you received a 'no', slow seasons are a great time to reach back out to leads and follow up on any proposals you sent. Potential clients are busy people who may have just forgotten to reply! 8. Re-Engage Past And Present Clients Be sure to ask for testimonials from past or present clients and share these across your digital marketing channels. Don't be afraid to ask clients for recommendations and introductions to others in their network, too. Finally, ask if you can create a case study you can then showcase across your online portfolio and website. 9. Seek PR Opportunities A great way to get your brand in front of new audiences is by leveraging the existing audiences of podcasts, business events, and conferences. Within your industry, are there podcasts looking for guests or conferences and local associations looking for speakers? LinkedIn, business-related Facebook groups, and networking sites like Meetup can be good places to source these opportunities. 10. Network Network Network Even in the age of remote work and conference calls, in-person networking is still important for freelancers and solopreneurs. Attend industry events, conferences, and local networking groups. If you're feeling shy, you could start with webinars. Attending these helps to grow your personal brand, create new connections, and develop your interpersonal communication skills. Slow seasons can be blessings in disguise for freelancers and solopreneurs - as long as you take action! Use this time to your advantage to create some wins for your business.
