Latest news with #creative
Entrepreneur
20 hours ago
- Business
- Entrepreneur
Brand Lessons from Dubai: Evolving with Purpose and Power
This is a clear message to brands: if your creative is still playing it safe, or feels like a copy-paste job, you're already behind. Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. Not long ago, much of Dubai's creative scene felt like it was borrowed from elsewhere. Many campaigns were adaptations of global ideas, not built specifically for the region. But that's shifting. Dubai's voice is evolving, from adaptation to originality, from safe to unapologetic. What's driving this shift? Ambition. The ambition to become a creative powerhouse, to attract top talent, and to build world-class brands from the region outwards. And the UAE government is setting the tone. Just look at their Cannes takeover this year: a bold, logo-less campaign that declared, "The Emirates are open for ideas as long as those ideas are impossible." This is a clear message to brands: if your creative is still playing it safe, or feels like a copy-paste job, you're already behind. IDEAS BASED ON LOCAL INSIGHT Brands in the Middle East are beginning to shred the "global-but-generic" creative template we see over and over again. For too long, campaigns created in the region have played it safe, polished, predictable, and built from formulas that worked elsewhere. But that's changing. The market is maturing. Clients are no longer asking, "What did London, Amsterdam or New York do?" They want ideas that begin here, shaped by the region's culture and created by people who live it, understand it, and are genuinely connected to the audience. Adidas' I'm Possible campaign is a perfect example. Instead of rolling out a global message, they started with a local truth: a YouGov stat that 88% of women in the Middle East believe sports aren't meant for them. adidas invited women across Dubai to share their own stories, and then took over the city's billboards with their images. It cut through because it was rooted in real women's voices, stories that felt personal, not performative. The takeaway? If you want your campaign to truly cut through, you can't afford to skip the work of uncovering local insight. It's not just about ticking a cultural box, it's about building creative that couldn't come from anywhere else. The brands leading the way are investing the time to understand the nuances: the humour, the language, the lived realities of their audience. Regional cues aren't being diluted anymore, they're being amplified. And the result is work that feels more confident, more connected, and far more likely to leave a mark. THINK BIG. ACT FAST. This is a region that moves fast and thinks big. Brands that wait for global sign-off or rely on tried-and-tested ideas will likely miss the moment. The most effective work here is reactive and matches the region's pace and ambition. Bold ideas that are sharp, timely, and strategically sound. Emirates nailed this strategic ambition with their Burj Khalifa stunt in 2021. When the UAE was removed from the UK's red list, Emirates responded quickly with a jaw-dropping visual: a flight attendant standing at the top of the world's tallest building holding signs celebrating the return of travel. Bold, timely, and completely mental. It gave them a new claim to fame: one of the "highest ads ever filmed". This is the level brands are competing with here. The work that lands here doesn't just move fast, it taps into the moment. The best brands are plugged into what's happening around them, and they're brave enough to respond with big, bold creative. It's not about waiting for the perfect global brief. It's about recognising the opportunity and having the guts to go for it. CREATIVITY BUILT FROM WITHIN The brands making the biggest impact aren't just getting the message right, they're getting the people right. The work that really connects here is being made by teams who understand this place because they're part of it. Not just flying in for a briefing or asking AI for cultural cues. It needs to be created by those experiencing the rhythm of everyday life, what people care about, laugh about, talk about. Campaigns like Puck's Recipe for Change or adidas' I'm Possible didn't land because they followed a formula. They worked because they were built by people who instinctively understood the tone, the sensitivities, and the stories that would resonate, and knew how to tell them in a way that felt natural, not forced. If you want your work to land here, it has to be created from here. Not adapted. Not translated. Created by people who know the difference between a borrowed insight and a real one, and who know how to build something original with it. Basically, what I'm saying is: brands need to be bold. More now than ever. And Dubai is the place to do it. I moved back because I could feel the ambition here and I want to be a part of it. The brands making the biggest impact are the ones grounding their ideas in local truth, reacting to the moment, and creating from within, not adapting a global formula. If you want to stay ahead, show up with work that's original, unapologetic, and impossible to ignore.
UAE Moments
3 days ago
- Entertainment
- UAE Moments
♐ Sagittarius Daily Horoscope for July 21, 2025
The vibe today is curious, spontaneous, and just a little chaotic—aka, totally your thing. The Moon slides into Aquarius, charging up your social battery and pulling you out of any funk. Expect unexpected connections, lightbulb moments, and a craving for something new. You're in full explorer mode—of ideas, people, and maybe even travel plans. Keep your phone charged and your mind open, because the universe might just drop a plot twist you didn't see coming. 💼 Career & Ambitions: Teamwork makes the dream work today. Bouncing ideas off others could lead to a breakthrough, especially if you're working on something techy or creative. Step out of routine—try a new approach or brainstorm with someone outside your usual circle. 💖 Love & Relationships: Flirt alert! Your playful energy is magnetic right now, and people are picking up on it. If you're single, a spontaneous conversation could spark a surprising connection. Coupled up? Do something offbeat with your partner—ditch the dinner date and go stargazing or try a weird museum. 💪 Body & Wellness: You're buzzing with nervous energy—channel it into movement! Dance, cycle, or try something unconventional like aerial yoga or even roller skating. Just get your body moving and have fun with it. 🧠 Mental Health Check: You may feel mentally scattered, but that's just your brain working overtime on cool ideas. Don't try to control it all—jot things down, then organize later. Give yourself permission to dream big and weird today.
Telegraph
5 days ago
- Telegraph
The greatest long weekends in the UK
There's nothing like a holiday for releasing energy, filling your creative well or getting some much-needed R&R. But most of us can't be taking two-week jollies every time we feel depleted or stressed. Fortunately, often all you need to recharge your batteries is to step away for a few days – especially if you use those days well. Short breaks don't have to be short on anything but the annual leave they use. Even trips of just three or four nights can be packed with adventure, indulgence and reinvigoration. They're simpler to organise and easier to do spontaneously. They're also a low-risk way of trying new things. And they tend to be cheaper – for instance, you might not be able to afford a castle, but could splash out on being a lord of the manor for a few days. Here are some brilliant British long weekends that will make you feel like you've had a much bigger break. Mini adventures Cycle around the Isle of Wight The Isle of Wight might be England's largest island, but it's small enough to pedal right round in a long weekend. The route is gently undulating rather than terribly taxing, often following quiet, rural inland lanes and trails. Daily distances are relatively short too, allowing plenty of time for exploring sights such as yachtie Cowes, refreshing Freshwater Bay and Queen Victoria's Osborne House. How to do it Walkers Britain (0800 008 7741) offers a four-night self-guided Isle of Wight Cycle from £590pp including accommodation and bike rental; excludes ferry. Pick up paddling in the Highlands Sheltered and spectacular, the waters of Upper Loch Torridon are the ideal place for beginners to try out sea paddling. Join a small group of like-minded newbies, enjoy expert tuition in the shadow of the Torridon Mountains, pull up for lunch on sandy bays, kayak over to seal-slobbed-out islands, refuel on pub dinners and enjoy the camaraderie of a cosy bunkhouse each night. How to do it Wilderness Scotland (01479 420020) offers a five-day guided Introduction to Sea Kayaking trip from £1,165pp including accommodation and most meals; set departures May-August. Take a wee walk in Northern Ireland Amble along Northern Ireland's most iconic stretch of coast on a highlights-packed short walking break. The route runs from Portstewart to Ballintoy; between these two pretty towns lie Royal Portrush golf course (host of the 2025 Open), Bushmills Whiskey Distillery, ruined Dunluce Castle, views to Rathlin Island, cosy inns and the Giant's Causeway – the trail offers views of these Unesco-listed rocks without the crowds. How to do it Away A Wee Walk (078 3770 3643) offers a four-day self-guided Causeway Coast trip from £385pp including B&B accommodation, excluding flights. Canter with the kids in the New Forest The whole brood can live out their cowboy/cowgirl fantasies on a weekend in the New Forest. Here you'll find some of England's finest riding country and a family-friendly stables with something for everyone. Choose between beginner lessons, children's pony fun days and varied hacks across the heathlands that cross streams and encounter wild ponies. Accommodation is at a holiday resort within walking distance, complete with pools, spa, zip-wires and resident alpacas. How to do it Equestrian Escapes (01829 781123) offers a three-night New Forest Family Riding Adventure from £525pp including self-catering accommodation. Big little journeys Ride with the Romans across Cumbria & Northumberland Squeeze 2,000 years of history, 100 miles and a coast-to-coast crossing into just three days on a ride along Hadrian's Cycleway. The route follows country lanes, quiet roads and some traffic-free paths, passing ancient sites (Birdoswald Fort, Walltown Quarry, Vindolanda) and offering views across the rugged North Pennines. It's a moderate-graded route – mostly manageable, with a few cheeky hills; hire an e-bike for an extra boost. How to do it Saddle Skedaddle (0191 265 1110) offers a four-day self-guided Hadrian's Cycleway trip from £585pp including B&B accommodation; excludes bike hire. Take a quick cruise around the Hebrides Sticking to the sheltered waters around Loch Linnhe and the Sound of Mull, Majestic Line's mini-voyages offer a condensed hit of Scottish splendour – a great way to see if you like cruising or not. Majestic's traditional boats sleep up to 12, serve gourmet meals, anchor at scenic spots and float by ruined castles, colourful ports and playful dolphins. How to do it The Majestic Line (01369 707951) offers three-night cruises from £1,300pp including full-board; set departures March-October. Solos: two double cabins are always reserved for singles, with no supplement to pay. Plot a fishy escape in Gwynedd Bangor University's School of Ocean Sciences has teamed up with the region's seafood purveyors to create the Gwynedd Seafood Trails, a trio of scenic routes, drivable over a few days, that show where to eat the local catch. For instance, combine Caernarfon's sites with lunch at Llofft and dinner at harbourside Morfarch. Take a walk from Borth-y-Gest before tucking into Bae Borth Deli Bar's seafood chowder. And graze around the lovely Llŷn Peninsula. How to do it Caernarfon's Llety Arall (07721 497283) has doubles from £115pn room-only. See Catch some great little trains in Norfolk Embark on a small-scale, great-value county-roaming rail odyssey, exploring Norfolk via its most charming trains. Ride the steam-hauled Mid-Norfolk and Bure Valley Railways, board the rural Bittern Line from Norwich to Sheringham and pootle along the coast aboard the heritage Poppy Line. There's also time for a Mississippi Paddle Boat cruise on the reed-fringed Broads and a visit to Sandringham, the opulent country retreat of the royals. How to do it Great Rail Journeys (01904 521936) offers a five-day guided Norwich & Norfolk trip from £549pp including half-board accommodation; set departures August-October. A touch of class Seek off-season style in Cornwall The height of Cornish cool, Polzeath was once dubbed 'Britain's Saint-Tropez'. There are certainly some glitzy places to stay, including Chyanna. Right opposite the enormous sandy beach, it's almost entirely fronted by windows and comes complete with cocktail bar, sky hammock and outdoor kitchen on the balcony. For glamour at a lower-cost, come off-season: from September to April it can be booked for short breaks, and costs a quarter of high-summer prices. How to do it Latitude 50 (01208 869090) offers three nights at Chyanna (sleeping 8) from £1,600. Meet literary royalty in Aberdeenshire For the ultimate quick shot of inspiration, head to Braemar. Robert Louis Stevenson penned some of Treasure Island in the Cairngorms village, while Braemar's Fife Arms has suitably creativity-fuelling rooms – try the boho-opulent Artist's Studio. Or come for the Braemar Literary Festival (September 26-28, 2025; when big-hitters like Stephen Fry will be on stage; hotel guests can get priority seats. How to do it Hang with the cool crowd (for less) in Oxfordshire A Cotswolds weekend, staying at one's own Chipping Norton retreat? Yes please. Beechnut is a romantic stone cottage with a Mediterranean-chic vibe on Heath Farm. It has a serene 70-acre estate with meadows and woodland to waft through, a games lawn on which to play croquet and a springwater lake for boating, fishing and wild swimming. You have to share it with five other cottages, but that means it doesn't cost Chipping Norton set prices. How to do it Cotswolds Hideaways (01451 887766) offers three nights at Beechnut (sleeping 2) from £559. Combine class and culture in Pembrokeshire Manor Town House, a Georgian pile in the heart of Fishguard, makes for a stylish Pembrokeshire escape year-round. But it's also hooked up with VIP Wales to offer a couple of special small-group trips. These combine expert-guided tours of St David's and Strumblehead, walks on Carnigli Mountain and dips (for the brave) at secret coves with treats such as four-course breakfasts and Welsh high teas. How to do it Manor Town House (01348 873260) offers B&B from £150per night, three-night VIP packages from £660pp including B&B accommodation and tours; set departures October. Historic stays Live it up, Cheshire Built in 1868, Liongate Lodge once housed the gardener of Bolesworth Castle. In summer 2025, it opened as a luxurious self-catering retreat – complete with decadent furnishings, hidden bar, hot-tub patio and lake and castle views – allowing couples privileged access to the grand Cheshire estate for the first time. It's also virtually on the 34-mile Sandstone Trail, one of the country's finest short long-distance trails, making it perfect for a two- or three-day adventure. How to do it Bolesworth Estate (01829 782210) offers three-night stays at Liongate Lodge (sleeps 2) from £1,250. Indulge in Austen, Bath How better to celebrate the 250th anniversary of the birth of Jane Austen in 2025 than with a long weekend in beautiful Bath, the city that still looks like one of her novels. Of course, she didn't actually like it much – a theme explored at the No 1 Royal Crescent Museum's The Most Tiresome Place in the World exhibition, which looks at Austen's time in the city (until November 2, 2025). Stay just a few doors down at the elegant Royal Crescent Hotel & Spa. How to do it The Royal Crescent Hotel (01225 823333) offers four nights B&B from £1,735, including one afternoon tea and unlimited use of the spa. Wellness weekends Take a private plunge in Warwickshire The benefits of dipping in cold water have long been known – certainly since 1748, when the Bath House was built. This remarkable Georgian folly, tucked in the countryside near Stratford-upon-Avon, has just two octagonal rooms: a grand living space, festooned with stucco icicles and shells, and a basement plunge pool, with gates that fling open to the fields beyond. Spend all weekend indulging in private wellness, 18th-century style. How to do it The Landmark Trust (01628 825925) offers the Bath House (sleeps 2) for three nights from £642. Retreat on the cheap in Devon A weekend of coastal wellness doesn't have to cost a sickening amount. Look to hostels, which don't bump their prices in summer. These work brilliantly for groups and are usually in prime locations for accessing the great outdoors. Ilfracombe's Ocean Backpackers in Devon has smart shared and private rooms and also offers a bargain Ocean Mix & Match break that includes Pilates, yoga, surfing and beach meditation. How to do it Independent Hostels (01629 580427) offers dorm beds at Ocean Backpackers from £25pp per night; a two-night Ocean Mix & Match costs £120pp including accommodation and four activities. Do it yourself in the Brecon Beacons Wern-y-Cwm Farm, on the edge of Bannau Brycheiniog (Brecon Beacons), has mountain views and the perfect set-up for creating bespoke retreats. There's a handful of cottages (and, from September, a vintage camper for two) plus wildflower meadows, art installations, pick-your-own plots and a natural swimming pool. Join scheduled retreats – art, yoga, executive resets – or put together your own: enlist the in-house masseur, book the sauna, or add on classes in foraging, weaving and more. How to do it Soothe your soul on a pilgrimage from Scotland to Northumberland A trip focusing on the best bits of St Cuthbert's Way means even the time poor can make a satisfying spiritual journey. Follow parts of the saint's route from Melrose Abbey to Lindisfarne, crossing from the Scottish Borders into Northumberland, ending with a barefoot walk (if you like) across to Holy Island where you'll spend two nights soaking up its special atmosphere. How to do it Macs Adventure (0141 530 5452) offers a five-day self-guided Highlights of St Cuthbert's Way trip from £570pp including B&B accommodation. Get back to nature Delve into the Yorkshire Dales Get intimate with the ravines, cliffs and caves of the Yorkshire Dales on an action-packed stay at How Stean Gorge. Glamp in the cabins (which have wood burners and hot tubs) then throw yourself into nature: activities include ghyll scrambling, abseiling, canoeing, spelunking (exploring caves) and via ferrata-ing (climbing a route of fixed anchors, ladders and cables). The indecisive could book the 'Big 5', which crams five escapades into one day. Fabulous for families. How to do it How Stean Gorge (01423 755666) offers three nights in a lodge (sleeps 4-10) from £525; camping from £12.50/9pp per night adult/child. Big 5 from £149pp. Hide away in Northamptonshire Lark Rise sits between a handful of cities but feels like the perfect rural idyll. The cabin is surrounded by pasture and woodland (the owners have planted 50,000 trees over the past 30 years) and is a place to do a weekend of nothing in nature: swing in the hammock, soak in the outdoor bath, stare through the stargazing window, book the sauna or take a dip in the swimming lake. An on-site expert leads birding sessions too. How to do it Canopy & Stars (0117 204 7830) offers three nights at Lark Rise (sleeps 2) from £545
Vogue
15-07-2025
- Entertainment
- Vogue
Everything You Need to Know About Meryll Rogge, Marni's New Creative Director
Marni announced Meryll Rogge as its new creative director today. 'I'm truly honored to join Marni—a house I've long admired for its independent spirit,' the designer said in the news release. 'To take on a role defined by such visionary creative directors is both humbling and inspiring.' Rogge is a Belgian designer who developed a sense of surprise and novelty when working side-by side with Marc Jacobs, and honed her color sense and appreciation for prints when she joined Dries Van Noten as head of womenswear. Since launching her namesake line in 2019, Rogge has become recognized for her off-kilter takes on the slip dress and her fantastic knits, including beaded cardigans for men and women. Celebs fell hard for her sassy boxer bloomers, but customers keep coming back for generously cut khakis with an elastic waist, deconstructed shirting, and fashionable interpretations of sporty separates. With Rogge's appointment, Marni is once more woman-led. Consuelo Gastiglioni launched the brand in 1994 as a complement to her husband Gianni Castiglioni's fur business. (His sister's nickname was borrowed for the company moniker.) After coming up with ways to take the stoginess out of fur, she needed something to wear under them, and so clothes followed. 'The process of creating a collection is very instinctual…I follow what I like,' Castiglioni told Vogue in 2013. That ability to make things feel personal and easy is a point of connection between the founder and Rogge. A point of distinction is how Rogge, educated at the Royal Academy of Art, carries forward the Belgian heritage of deconstruction with a light touch. While a lot of thought goes into her patternmaking, the results are not coolly conceptually, but engaging and enticing. In advance of Rogge's Marni debut, here's everything you need to know about the designer. Timeline 1984 Born and raised in Flemish Ghent where she dreamed of becoming an illustrator and working for Disney. Caught sketching dresses in her Ancient Greek class, the professor suggested Rogge become a designer. 2002 - 2004 Read law at Université Notre Dame de la Paix, Namur. 'My parents were not so hot on me studying fashion…and so we made a pact where I was going to study the bachelor of law, which luckily at the time was only two years, and then I could do whatever I wanted.' 2004 After graduating, applied to the Royal Academy of Arts. Rogge wasn't admitted and did a foundation year in Antwerp.
Zawya
11-07-2025
- Business
- Zawya
Elevating Thailand's Creative & Entertainment Industry, Cloud 11 Collaborates with 30 Global Giants and Partners to Establish Itself as Asia's New Creative Destination
BANGKOK, THAILAND - Media OutReach Newswire - 11 July 2025 - Cloud 11 announces its readiness to become Asia's new creative destination. Backed by the region's most comprehensive creative ecosystem – spanning production studios, creative facilities, a creative park, and hands-on courses, workshop, and training for creators, Cloud 11 now forges solid collaborations with 30 nationally and internationally recognized partners. These include the New York Film Academy, CJ ENM, prominent organizations in the film and content industry, as well as SM True, 88rising and 1500 Sound Academy from the music and entertainment sectors. Scheduled to open late this year, Cloud 11 in collaboration with its partners aim to drive, empower, and elevate the Thai creative industry to the global stage. Mr. Onza Janyaprasert, Chief Executive Officer, Project Development of Cloud 11, said, "We see a growing number of talented Thai creatives gaining international recognition. However, at the same time, the industry remains fragmented with opportunities to strengthen collaboration and infrastructure." "Cloud 11 was born from a clear vision – to empower creators and drive the growth of Thailand's creative industry. More than just a property project, Cloud 11 is now emerging as the region's most comprehensive content hub. It offers not only space, infrastructure, and world-class facilities, but also a dynamic ecosystem that connects creators of all levels, from emerging talents to established professionals. Currently, Cloud 11 is over 90% complete and on track for soft opening by the end of this year." Mr. Paul Sirisant, Chief Executive Officer of Cloud 11, said, "Cloud 11 is visualizing the ' Creator Commerce ' concept, by positioning itself as both a creative space and a commercial platform where creators can bring their ideas to life and grow them into revenue-generating ventures. Our comprehensive creative facilities will support them in every stage, from upstream to downstream, all in one place. Today marks another important milestone for us as we officially announce partnerships with over 30 leading Thai and international organizations from various industries. These include renowned names in film and content production such as the New York Film Academy, CJ ENM, Unformat Studio, T&B Media Global, and Beartai; music and entertainment powerhouses like SM True, The Black Sea, 88rising, 1500 Sound Academy, Kantana Sound, and Cat Radio; as well as cultural and art institutions like Bangkok Kunsthalle and Documentary Club. We also partner with creator-focused and creative community organizations such as THE LEMON SHOT, Online Station, Floc, and Soho House." "Notably, the New York Film Academy - a world-renowned institution in acting, film, and creative media arts - and the globally respected 1500 Sound Academy will each launch their first academy in Southeast Asia at Cloud 11. This collaboration reflects our shared commitment to bringing Thailand's film and music industries to the next level," Mr. Paul added. Mr. James Fauntleroy, the singer-songwriter who has won four Grammy Awards and a co-founder of 1500 Sound Academy, said about his institute's decision to partner with Cloud 11 that, " People are at the heart of the creative industry, and creativity flows within everyone. The best place for artists is where their creativity is not only welcomed but also actively nurtured to reach its full potential. I believe Cloud 11's creative ecosystem will be a launchpad for the next generation, empowering young talents to become key forces in not just Thailand's but also the world's music scene. Here, creativity knows no limits. This collaboration is more than just the opening of an academy; it is the laying of long-term foundations for building the 'human capital' of the future." Mr. Michael Young, President and CEO of New York Film Academy, said about his institute's partnership with Cloud 11, which will host his institute's first training and workshop in Southeast Asia, "The New York Film Academy is committed to making film education accessible to students around the world. We chose to launch our first academy in Southeast Asia at Cloud 11 because it not only offers world-class studios, modern equipment, and cutting-edge film technology, but also shares our vision of empowering the next generation of creators through access to meaningful learning and development opportunities. We truly hope that this collaboration will help unlock creative potential and provide a platform for emerging creators in the region to express their perspectives, cultures, and identities—through the language of film—to audiences around the world." Cloud 11's Creative Ecosystem embraces the following concepts: Upstream: Talent Development Cloud 11 aims to cultivate top talent for the creative industry through its academy, where learning, skill development, and capability building are promoted and nurtured. Creators will have access to workshops and programs offered by Cloud 11's world-class partners such as the New York Film Academy and 1500 Sound Academy. Midstream: Creative Production To become a vibrant hub for content creation, Cloud 11 has developed a wide range of creative facilities that support creators in realizing their visions: Creator Studio: Spanning over 2,500 square meters, this fully integrated content creation space is designed by RIOS, the team behind Spotify's Content Campus and Sony Music HQ in Hollywood. The Creator Studio features professional-grade technology and welcomes both emerging creators and seasoned professionals. Visual Production: Advanced studios for film, still photography, video content, and live streaming are equipped with cutting-edge technology and expert teams. Audio Production: World-class audio studios featuring Dolby Atmos, 7.1 Surround, 360 Spatial Audio and Traditional Stereo are ideal to produce high-quality music, podcasts, and immersive sound. Post Production: Comprehensive editing and color-grading services provided by experienced professionals Practice Studio: Rehearsal rooms with professional lighting and sound systems for dances, stage dramas, music ensembles, and all other forms of performances Production Studio: Thailand's first ultra-modern production studio features the latest Gen-2B LED screen technology, offering professional-grade virtual production capabilities. The space is accessible to all and supports Virtual Production, Motion Capture, Volumetric Capture, and more. Creator Village: It presents the ultimate A+ creative space –a horizontal campus designed specifically for creatives with enhanced communication efficiency. It features a flexible air-conditioning system and super high-speed internet connectivity. In addition, Creator Village tenants receive one Creator Credit token for every square meter rented. Tokens can be redeemed for the use of studios and exhibition space. Downstream: Value Creation Cloud 11 seeks to create opportunities for all creators to express themselves and showcase their work by providing a full range of purpose-built spaces and stages. Open Box Theatre, with seating for 200 people, is ideal for debut performances by emerging artists. Cloud 11 Hall, with a capacity of up to 3,000 people, is a multifunctional venue that can host concerts, e-sports and expos. Art Exhibitions and Galleries offer dedicated spaces for artistic displays. Moreover, Cloud 11 has prepared Passion Playground for creators to transform their creative concepts into storefront businesses, ensuring every shop receives the spotlight it deserves. Cloud 11 Park, meanwhile, is designed not just as a recreational space but a vibrant park for exhibitions, events, and other creative activities throughout the year. "Cloud 11 isn't just for creators or organizational content producers, it's for everyone who believes in the power of creativity. From budding artists, marketers and brand owners to creative enthusiasts and people looking for inspiration, Cloud 11 is a hub that fuels creativity and turns ideas into reality. And We believe that advancing Thailand's creative industry forward requires industry-wide collaboration. That's why Cloud 11 continues to seek and welcome partners who share our vision of bringing the Thai creative and entertainment industry to a global stage," Mr. Paul concluded. Cloud 11 is now over 90% complete. With structural construction fully finished, the project is now undergoing interior decoration phase. Schedule to launch at the end of 2025, Cloud 11 will soon unveil a new immersive experience through Cloud 11 Park—Bangkok's largest rooftop park and a new green landmark in the heart of South Sukhumvit. Featuring year-round creative programming, Cloud 11 will serve as a dynamic destination ahead of its full-scale expansion into additional areas next year. Organizations interested in Cloud 11 can find more information about the project from For Cloud 11 updates, please visit Hashtag: #Cloud11 The issuer is solely responsible for the content of this announcement. About Cloud 11 Cloud 11 aims to establish itself as a Creative Destination for Creativity of All Kinds to support Creator Economy. Developed based on the 'Empowering Creators' concept, the project focuses on enhancing creators' capabilities and upgrading Thailand's content industry to top global standards. Cloud 11 boasts nine highlights: (1) Creator Village that offers round-the-clock A+ office space with great facilities that are tailored to the creative workforce's needs; (2) Creator Studio that facilitates the works of creators and professionals be they about photo shoots, video production, livestreaming, music production or podcast production; (3) Advanced Production Studio that supports the production of increasingly sophisticated and realistic content with cutting-edge technology; (4) Retail Zone that presents new-style shops in support of creators' businesses and creative & design products from around the world; (5) YOTEL that is a global smart hotel chain; (6) Sangsan Bangkok that will operate under Tribute Portfolio brand of globally renowned Marriott International; (7) Academy Zone that features educational institutes specializing in producing personnel for the creative content; (8) Cloud 11 Hall that is designed to host events and performances, and includes Open Box Theatre and other integrated facilities; and (9) Cloud 11 Park, a 17,000-square-meter rooftop park—the largest of its kind in Bangkok—is set to become a new green landmark in the heart of South Sukhumvit. The space will host creative activities and be open for use by both creators and the public. Cloud 11 spans over 27 rai of land on Sukhumvit Road near BTS Udomsuk and Punnawithi stations. Constructed by Thai Obayashi, the project is now more than 90% complete. Constructions for building structures are already complete, with interior fit-out works now ongoing. Cloud 11 therefore will be ready to spring into operation before the end of 2025. Wholly owned by MQDC (Magnolia Quality Development Corporation), this project is set to contribute to the development of South Sukhumvit as a new innovation district of ASEAN. South Sukhumvit covers areas along Onnut – Udomsuk – Bang Na route. For more information, please visit About 1500 Sound Academy at Cloud 11 Cloud 11 proudly partners with 1500 Sound Academy, co-founded by 4x Grammy-winning producer James Fauntleroy, to launch a music education and artist development hub at Cloud 11, Bangkok. Together, we're bridging global music cultures—connecting Thai and Southeast Asian talent with international mentors, world-class production studios, and career opportunities across the music industry. Through training programs, cross-border collaborations, and full-spectrum artist services, this partnership empowers the next generation of creators to find their voice—and share it with the world. About NYFA Workshop at Cloud 11 Cloud 11 joins forces with the New York Film Academy (NYFA) to launch its first Southeast Asia workshop in Bangkok, focusing on Filmmaking, Cinematography, and Budgeting & Scheduling. This intensive program equips regional filmmakers with practical skills and global production standards—empowering Southeast Asia's creative talents to produce world-class content ready for the international stage. Cloud 11
