Latest news with #creator
Forbes
5 days ago
- Entertainment
- Forbes
Netflix's ‘Squid Game' Season 3 Viewership Is Half Of Season 1
Squid Game season 3 Squid Game has evaporated from everyone's mind after its season 3 finale a month ago, but continuing to track the show on Netflix's viewership charts, it's becoming clear that this is in no way going to reach the highs of the previous two seasons. Here's the data: So, that's half the viewers of season 1, and a little over a third of hours viewed, albeit some of that can be chalked up to the shorter season. However, I think it's worth comparing to season 2 as well, given that there were only six months between them, rather than the three-year gap between seasons 1 and 2. There is still more time to go in terms of counting views of season 3, as this chart tracks 90 days, but clearly it's hugely frontloaded, so don't expect many increases from here. If that's the case, that's losing 50-60 million viewers in half a year, indicating that many simply didn't care to return for the finale of the series. It is still the case that Squid Game is big enough, even with these declines, that it sits comfortably near the top 10 of all Netflix shows, English or non-English, across all its seasons. By views: However, we are about to see the arrival of Wednesday season 2 and Stranger Things season 5 before the end of 2025, which I imagine will push at least season 3 down two more places. All of this is ahead of the idea that Squid Game is likely going to get an American spin-off of the show, plus perhaps a spin-off that takes place between seasons 1 and 2. Its creator has also not fully ruled out sequel shows either. Sound silly? It's not. Even with declines, you can see how important Squid Game remains to Netflix, even if it's clear a lot of fans have lost interest, and few were satisfied by season 3 and its finale. They will press forward. Follow me on Twitter, YouTube, Bluesky and Instagram. Pick up my sci-fi novels the Herokiller series and The Earthborn Trilogy.
The Standard
23-07-2025
- Entertainment
- The Standard
Youtuber MrBeast reportedly set for livestream debut on Kuaishou, stock surges
MrBeast accepts the award for favorite male creator during the Nickelodeon Kids' Choice Awards on Saturday, March 4, 2023, at Microsoft Theater in Los Angeles. AP
CBC
21-07-2025
- CBC
5 must-see spots on B.C's Saturna Island
14 minutes ago Life Duration 0:55 Join creator @foodtraveleisure as she shares some of the amazing things you can to see and do while exploring this laid-back paradise.
The Guardian
05-07-2025
- Business
- The Guardian
‘You can't pause the internet': social media creators hit by burnout
The life of a social media creator can be high in glamour and status. The well-paid endorsement deals, the online followers and proximity to the celebrity establishment are all perks of the industry. But one hidden cost will be familiar to anyone coping with the 21st-century economy: burnout. The Guardian has spoken to five creators with a combined audience of millions who have all experienced degrees of workplace stress or fatigue. 'There's no off button in this job,' says Melanie Murphy, 35, who has been a social media creator since 2013. 'The algorithms never stop. You can't pause the internet because you get sick. If you vanish for two or three months completely you know the algorithms will bring your followers to new accounts who are being active.' Dublin-based Murphy says her symptoms of burnout were 'complete fatigue' and a 'nerve sensation of tingling and brain fog.' A dose of Covid was then 'the straw that broke the camel's back', she adds. There is also a self-consciousness that comes with struggling in a nascent industry some people may not take seriously – or cannot conceive of as being hard work, given its association with glamour or the ephemeral nature of social media fame. 'It's really hard to talk about my job impacting how bad I felt without people being like 'shut up you're so privileged',' Murphy admits. She is not alone. Five out of ten creators say they have experienced burnout as a direct result of their career as a social media creator, according to a survey of 1,000 creators in the US and the UK by Billion Dollar Boy, a London-based advertising agency that works with creators. Nearly four out of 10 (37%) have considered quitting their career due to burnout as well, according to the research. The World Health Organization defines burnout as the consequence of 'chronic workplace stress that has not been successfully managed', with symptoms including exhaustion, reduced effectiveness at your job and a feeling of mental distance from your work. Others spoken to by the Guardian talk of creative block and their own lack of engagement with the material that, by necessity, they have to churn out on a regular basis. 'There's no HR department, there's no union,' says Murphy. 'If my husband got burned out, like I did, and literally couldn't stand up off the couch, he would have someone to call. The only people I could really call were creators.' Shortly after the birth of her second child in 2023, Murphy had what she called a 'complete burnout breakdown'. 'My body was, like, 'I'm done'.' Perhaps ironically, Murphy says, YouTube videos were a help in her recovery. She also sought out therapy and 'pulled back a bit' from work, having saved up enough money to cover a few months off. Now, after 'a lot of brain retraining stuff', she only posts two YouTube videos a month – having run at one or two a week before. She used to be 'very, very active' on Instagram but now posts only 'if I feel inspired to post'. Now, Murphy and her husband, an airline pilot, 'kind of match' each other in earnings which 'does mentally take a bit of weight off'. Murphy's company makes 'a bit over' €100,000 (£86,000) a year. She says she has cut down heavily on unpaid work and changes to her work-life balance have probably reduced her earnings by about €20,000. Murphy has 800,000 followers across YouTube and Instagram – her main sources of income are brand sponsorship – including from the Trainwell personal training app and online therapy company BetterHelp – and advertising revenue from YouTube, which shares a substantial cut of ad spend with creators. Creators – people who make a living from making online content, often via brand sponsorships – lead a professional life that reflects the digital culture they are embedded in. It is fast, demanding and vulnerable to sudden changes of taste. Becky Owen, the global chief marketing officer at Billion Dollar Boy, says the average full-time creator has to carry out a number of tasks to be successful, from planning, filming and editing content to managing relationships with brands; and, of course, engaging with followers. Owen says the 'wheels are coming off' for many creators. 'It's prevalent. It's not just a few,' she says, adding that there can also be an emotional toll because a lot of creators 'monetise themselves' and turn their lives into content. 'Beyond getting new commercial deals, the greatest challenge creators face is managing the business side of what they do. They're juggling countless responsibilities, trying to excel at all of them, often before they even have a chance to focus on the content itself. That's where they really need support,' says Owen. Allison Chen, 22, a New York-based creator who specialises in baking, cooking and lifestyle content and has a combined audience of 1.3 million across YouTube, TikTok and Instagram, says the pursuit of views and engagement can be wearying. It can leave you feeling 'regardless of how many views you get, there is always a higher peak to achieve'. 'Social media creators also have the same comparison and self-esteem issues that regular social media users have,' she says. Chen says deleting social media apps has helped. Her routine involves downloading Instagram and TikTok whenever she needs to upload content – and then deleting them. 'I repeat it every day,' she says. London-based Hannah Witton, 33, suffered in a similar way. She restructured her professional life to avoid burning out completely, having been a full-time creator since 2015. Witton took three months of maternity leave after giving birth to her son in 2022. Three months, she says, is the longest amount of time she has seen any creator take off after having children. 'The shortest amount of time I've seen someone take off [for maternity leave] is three days. I wish I could have taken longer off but I just knew it wasn't possible.' When she returned, Witton found she was trying to produce the same amount of YouTube and podcast content – on sex and relationship advice – within half the time, with the added financial burden of paying for a producer to help make her content. 'Something had to suffer. And the thing that was suffering was me and the content – and my relationship with the content,' she adds. 'Audiences are smart, and I think they can pick up on those kinds of things. This week Google-owned YouTube called on the UK government to take creators more seriously as a profession, in recognition of the 'profound economic and cultural contributions they bring to the UK's creative industries'. Meanwhile, creators used to broadcasting advice to others are having to rally themselves through the hard times. 'It is possible to get through this and still earn good money while not spreading yourself too thin, which many creators do,' says Murphy.
The Sun
24-06-2025
- Automotive
- The Sun
World's THINNEST car measuring just 19in wide that's skinnier than a motorbike is unveiled… & it works if you can fit in
THE world's thinnest car has been unveiled, measuring up at just 19 inches wide - making it more narrow than a motorbike. Shocking footage showed the unprecedented vehicle being driven around town slowly by its creator as stunned bystanders walked alongside it. 3 3 3 The model - which is the same width as a standard pillow - and has been dubbed Panda for one for its tiny capacity. The light blue car almost appears like a 2D cartoon due to how astonishingly thin it is. It has just one headlight at the front, and what appear to be two tiny indicator lights to either side of it. The car does, however, have four wheels - despite how narrow its body is. The vehicle measures at just a third of the width of the Panda 141, the first rendition of the iconic car, and around a quarter of the new Grande Panda. Its wheels are also extremely thin - but are no match for the incredibly tiny interior. Inside the record-breaking car there is one front seat, but behind that is an extra back seat which could bring the bizarre car's total seat count to two. There is only one door for the driver though, so anyone wanting to squeeze in the back will have to enter through the front door and climb in the rear. The back seat would probably be big enough to only hold a child, and not another full-sized adult. A black Fiat steering wheel sits ahead of the driving seat, while the car also features wind-down windows. The car also has two poking out wing mirrors - which probably account for nearly a third of the car's total width. Dubai billionaire businessman slammed for gifting baby daughter £500,000 bright pink Rolls Royce for her first birthday In the viral video of the car, its owner jibed that his mum had put his car in the wash, causing it to shrink. He said of his groundbreaking motor: "Look at this perfection." But he proceeded to give tour of the incredible car with chairs the size of skis, a minuscule ventilation unit and a boot the width of a small microwave. Unfortunately, the car cannot reach very high speeds - possibly due to its small electric engine. Although its inventor did take the car for a ride to prove that it actually works, its top acceleration is limited. Marazzi said: "Obviously it works, electrically it goes forward, backward, steers, brakes. Does everything." It was unveiled as part of Panda a Pandino, the seventh rendition of the event which celebrated the 45th anniversary of the Fiat Panda from June 19 to 22. Fiat Panda enthusiasts from Germany, France, Austria, Switzerland and Portugal came to Pandino in Italy to participate and display variations of the model. The mechanic who built the one-of-a-kind car is named Andrea Marazzi - who has created oher "extreme" models like this in the past. One viewer commented on his YouTube video, calling the car a "work of art".
