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Waitrose accused of 'ridiculous virtue-signalling' after starting to sell gender-neutral CRUMPETS in store
Waitrose accused of 'ridiculous virtue-signalling' after starting to sell gender-neutral CRUMPETS in store

Daily Mail​

time01-07-2025

  • Politics
  • Daily Mail​

Waitrose accused of 'ridiculous virtue-signalling' after starting to sell gender-neutral CRUMPETS in store

Waitrose has been accused of 'ridiculous virtue-signalling' after introducing gender-neutral 'Crumpet People' to its stores. The snack comes in packs of four for £1.50 and is described as 'light and fluffy crumpets, just as fun as they are delicious'. But their debut follows the gradual removal of gingerbread men which have been replaced by gingerbread people at many supermarkets. And while Waitrose still sells a gingerbread man, others including Morrisons and Sainsbury's now offer gender-free options. Women's rights campaigners today questioned the new crumpets, with Party of Women leader Kellie-Jay Keen saying 'personally I just want them to hold enough butter'. She added: 'It's ridiculous. They are trying to virtue signal with something as nice as a crumpet. 'Are Waitrose just employing straight out of university morons who think this is a way for the company to show inclusivity?' The campaigner added she took issue with the idea everything should be 'made sexless' in order for women to be 'taken seriously'. She also recalled the move to replace gingerbread men with gingerbread people, saying 'nobody was upset about' them. 'I think most of these things people shrug it off with a laugh but I guess overwhelmingly if everything goes this way it does make a difference,' she told MailOnline. Jean Hatchet, a 'radical feminist activist from Sheffield' also branded the decision 'silly'. Speaking to MailOnline, she said: 'I think this is just silly. No one is offended by food being called 'man' or 'woman' as we weren't with gingerbread 'men'. 'It shows how ridiculously scared everyone, including retailers, have become around using accurate language for sex. 'The only issue is the reality of the sex of a woman being put at risk by refusing to acknowledge it as a biological reality. A crumpet doesn't have a sex.' Some shoppers have nevertheless praised the taste of the crumpet, with one saying 'love the Waitrose unusual crumpets especially the Crumpet People that are in store now'. Another said: 'Really tasty and such a great shape for small children.' Shelley Charlesworth, of Transgender Trend, which calls for an 'evidence-based approach to the medical treatment of gender dysphoric children and science-based teaching in schools', said: 'Goodness what happened to just crumpets? 'I guess calling them people and letting children decide whether, or even if, they are boys or girls, seems fine. A bit like Jelly Babies.' Criticism has Transgender campaigner Charlie Craggs said the crumpets were doing nothing to help the problems faced by the trans community. She said: 'Trans people literally do not care if Mr Potato Head or gingerbread and crumpet men are made gender neutral or non binary or whatever, we have much bigger problems, like being defined out of existence and out of public life by the Supreme Court. 'We do not want crumpet people, we want safety and to stop being hounded by JK Rowling's mob of women with ugly haircuts.' Meanwhile Shelley Charlesworth, of Transgender Trend, the UK's leading organisation calling for an evidence-based approach to the medical treatment of trans identified young people, added: 'Goodness what happened to just crumpets? 'I guess calling them people and letting children decide whether, or even if, they are boys or girls, seems fine. A bit like Jelly Babies.' In December, the Old Inn in Crawfordsburn, County Down, included a Gingerbread Person as a sweet treat on its £35 Festive Afternoon Tea Menu - blasted as 'wokery crap' by former Coronation Street actor Charlie Lawson. Mr Lawson, best known as Jim McDonald in the soap, said: 'It's just ridiculous, it's childish bloody nonsense - a Gingerbread Person!' Sainsbury's was also forced to defend itself last Christmas when it released a festive snack - breadcrumb-coated chicken dubbed 'gingerbread people with ketchup.' This followed on from a row in 2022 after it released a pack of two gingerbread people, although one had blonde hair and pink underwear. One shopper said on a Facebook page at the time: 'On come on!!!' A Waitrose spokesman said of the crumpet people: 'Customers love our crumpets and this new take on our trusty favourite brings a hole new level of fun for younger food lovers.'

Mystery surrounds 'huge' Woolworths news that foodies in the know are gossiping about
Mystery surrounds 'huge' Woolworths news that foodies in the know are gossiping about

Daily Mail​

time17-06-2025

  • Entertainment
  • Daily Mail​

Mystery surrounds 'huge' Woolworths news that foodies in the know are gossiping about

FEMAIL can confirm that a banana bread flavoured crumpet is soon set to arrive in Woolworths stores - but mystery surrounds the highly anticipated launch. Rumours of the new Golden Bakery Banana Bread Crumpets started circulating online in recent days, generating huge interest among crumpet fans. The news was first broken by Melbourne food reviewer Nectro Vlangos, who goes by the online name @NectoriousPapi, after he posted about the upcoming launch to his TikTok account. In a 17-second video titled 'New and Coming Soon to Woolworths', one of the featured product items that momentarily flashed on-screen was a product image of the new Golden Bakery Banana Bread Flavoured Crumpets. The brand's iconic crumpets have been reimagined with a 'banana bread' flavour, and are set to be sold in a packet of six square-shaped crumpets. According to the product label, the product is a 'new limited edition' variety and is 'made with real banana'. FEMAIL spoke to an inside source who confirmed that the upcoming product launch would be available for a limited item frame and would be sold in select locations. They were unable to confirm the exact launch date in stores. Golden were unable to be reached for comment by FEMAIL. But their own social media channels have thus far remained tight-lipped about the upcoming product launch. Nevertheless, the comments section of the @NectoriousPapi video were alight with excitement from Aussie shoppers interested in tasting the new breakfast hybrid food. 'I don't even like crumpets but banana bread anything, count me in,' said one shopper. 'Keen for the crumpets', added another. Rumours of the upcoming special variety crumpets also reached Facebook, revealed in one post that solely contained the six-word headline: 'Look what is coming to Woolworths'. The Facebook post attracted loads of replies from curious foodies, with some already planning how they can use the new 'game changing' item to level up their breakfast. 'This with butter and maple syrup will be next level!' replied one. 'I'm imagining spreading with butter and cinnamon sugar, added another. 'Pour some custard in the holes and air fry for a few minutes then drizzle with maple syrup,' suggested a third person. However, a few commenters expressed concern about the unusual flavour combination. 'I can't help but think these will taste like the 80s... When your sandwich got packed in the same lunchbox as your banana so everything tasted like banana,' read one laughing reply. 'Cannot put vegemite & cheese on banana crumpets, that ain't right,' said another. 'Does it taste like real bananas or does it have that yucky fake banana taste? I wouldn't mind trying it but depends what everyone else thinks,' questioned a third. George Weston Foods, the parent company of Golden Bakery, recently launched a quirky new advertising campaign under the slogan 'make every bite Golden'. Although the new campaign champions the classic Golden Bakery Crumpet, a spokesperson told B&T that the message was about inspiring Aussies to reimagine the humble crumpet with delicious new possibilities. 'Golden crumpets have always had a place at the table, and now we're giving people more reasons to bring them back, play with them, and make them their own,' said George Weston Foods marketing and innovations director Brett Grebert.

Crab crumpets
Crab crumpets

Telegraph

time21-05-2025

  • General
  • Telegraph

Crab crumpets

For some reason, crumpets were a rare treat when I was a kid – maybe my grandparents, whom I lived with, just weren't fans. Oddly enough, fresh crab dropped off by local fishermen was more common at teatime than crumpets. Later in life, I had the idea to combine the two into a seafood starter or bar snack, and it turned out to be an absolute winner. If you're buying prepared crabmeat, make sure it's freshly picked – not pasteurised. Pasteurised crab just doesn't have the same flavour or texture. And if you're using a whole fresh crab, even better – you get a bonus meal out of it by turning the shell and leftover bits into a lovely bisque.

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