Latest news with #cupholders
The Drive
8 hours ago
- Automotive
- The Drive
A Shocking Amount of People Say Car Cupholders Are ‘Difficult to Use'
The consumer insight researchers at J.D. Power and Associates run an annual Initial Quality Survey (IQS) on new car buyers. It yields a comparative list of how satisfied people are with new cars from all of our market's major brands. It also exposes features and trends that buyers like and don't. And this year, one of the biggest jumps in car-owner complaints was about cupholders. J.D. Power's IQS press release lays it out like this: 'While it seemed like manufacturers had cupholders figured out, given that owners are now bringing more reusable containers into their vehicles, manufacturers are struggling to keep up with being able to accommodate all the different shapes and sizes that are increasingly available. Consequently, owners are again citing more problems in this area, with the expectation that their vehicle should be able to hold different sizes of containers.' I got some more context for us on that from Frank Hanley, J.D. Power's Senior Director, Auto Benchmarking. 'When looking at the top 10 problems for the [industry] 'cupholders – difficult to use' went from being the [seventh] most problematic issue for the vehicle to the [third] most reported this year,' he explained over email. Third-most-problematic sounds high, no? Elaborating, Hanley added [sic]: 'In the survey we ask owners about 227 specific areas where they can report issues with their vehicles across 10 categories. Owners also have the ability to write in any problems that are not listed. Cup holders this year was the 3rd most reported of those 227 items.' 'Everything a customer does mark a problem we ask additional follow up questions that pertain to the issue including having them write in a comment. When reading these comments it was clear that more customers are complaining about the cup holders not being able to hold the larger cup sizes being brought into the vehicles well like Yetis and Stanley mugs. The larger cups are also intruding on access to other areas in the center tunnel like storage spaces and controls in the center stack depending on the positioning of the cup holders.' As a lover of both old cars and giant coffee cups, I feel this pain deeply. Driving my 20-year-old manual-shift BMW with a drink in the center console is equally hilarious and annoying. But I'm a little surprised people are having this issue with new cars—a lot of the press loaners I'm in seem to accommodate cups well enough. Or, maybe, is it possible that I just don't have a big enough coffee cup? It's funny to think of product planners at car companies trying to track the next trend in travel mugs as they spec out center console cupholder designs. I remember talking to somebody at a German automaker years ago, with a question along the lines of 'why aren't the cupholders bigger,' and his frustration at the concept of cupholders at all was not well hidden. He said something like, 'Why do you need to drink while you drive? Just stop at a cafe.' Trust, if I could spend my days sipping cappuccinos at roadside rest stops in Europe, that's exactly where I'd be writing this from right now. But here in America, I have to drive 100 miles through the mud, uphill both ways, just to get my groceries. And I'm not about to sit anywhere for that long without a little coffee to suck on, goshdang it. Jokes aside, I very much do like to sip a beverage while cruising, and a good cupholder does go a long way in interior ergonomics. So while it does sound silly that so many people would complain about something as trivial as beverage storage, I kind of get it. And I guess it's good news that one of America's biggest issues with their new cars could be solved by simply switching to a smaller cup? As for automakers trying to keep up with cup trends, here's a free pitch: Cupholder adapters.
The Drive
18 hours ago
- Automotive
- The Drive
A Shocking Amount of People Say Car Cupholders Are 'Difficult to Use'
The latest car news, reviews, and features. The consumer insight researchers at J.D. Power and Associates run an annual Initial Quality Survey (IQS) on new car buyers. It yields a comparative list of how satisfied people are with new cars from all of our market's major brands. It also exposes features and trends that buyers like and don't. And this year, one of the biggest jumps in car-owner complaints was about cupholders. J.D. Power's IQS press release lays it out like this: 'While it seemed like manufacturers had cupholders figured out, given that owners are now bringing more reusable containers into their vehicles, manufacturers are struggling to keep up with being able to accommodate all the different shapes and sizes that are increasingly available. Consequently, owners are again citing more problems in this area, with the expectation that their vehicle should be able to hold different sizes of containers.' I got some more context for us on that from Frank Hanley, J.D. Power's Senior Director, Auto Benchmarking. 'When looking at the top 10 problems for the [industry] 'cupholders – difficult to use' went from being the [seventh] most problematic issue for the vehicle to the [third] most reported this year,' he explained over email. Third-most-problematic sounds high, no? Climate-controlled cupholders seemed neat when we started seeing them years ago, but now that everybody's coffee cup is insulated, the idea is kind of redundant. Adobe Elaborating, Hanley added [sic]: 'In the survey we ask owners about 227 specific areas where they can report issues with their vehicles across 10 categories. Owners also have the ability to write in any problems that are not listed. Cup holders this year was the 3rd most reported of those 227 items.' 'Everything a customer does mark a problem we ask additional follow up questions that pertain to the issue including having them write in a comment. When reading these comments it was clear that more customers are complaining about the cup holders not being able to hold the larger cup sizes being brought into the vehicles well like Yetis and Stanley mugs. The larger cups are also intruding on access to other areas in the center tunnel like storage spaces and controls in the center stack depending on the positioning of the cup holders.' As a lover of both old cars and giant coffee cups, I feel this pain deeply. Driving my 20-year-old manual-shift BMW with a drink in the center console is equally hilarious and annoying. But I'm a little surprised people are having this issue with new cars—a lot of the press loaners I'm in seem to accommodate cups well enough. Or, maybe, is it possible that I just don't have a big enough coffee cup? It's funny to think of product planners at car companies trying to track the next trend in travel mugs as they spec out center console cupholder designs. I remember talking to somebody at a German automaker years ago, with a question along the lines of 'why aren't the cupholders bigger,' and his frustration at the concept of cupholders at all was not well hidden. He said something like, 'Why do you need to drink while you drive? Just stop at a cafe.' Trust, if I could spend my days sipping cappuccinos at roadside rest stops in Europe, that's exactly where I'd be writing this from right now. But here in America, I have to drive 100 miles through the mud, uphill both ways, just to get my groceries. And I'm not about to sit anywhere for that long without a little coffee to suck on, goshdang it. Jokes aside, I very much do like to sip a beverage while cruising, and a good cupholder does go a long way in interior ergonomics. So while it does sound silly that so many people would complain about something as trivial as beverage storage, I kind of get it. And I guess it's good news that one of America's biggest issues with their new cars could be solved by simply switching to a smaller cup? As for automakers trying to keep up with cup trends, here's a free pitch: Cupholder adapters. Got a great or terrible cupholder situation in your car? I want to hear about it at
Forbes
17-06-2025
- Automotive
- Forbes
How Nissan Is Actively In Pursuit Of The Perfect Cupholder
Nissan cupholder study Nissan Cupholders everywhere, Nissan wants to have a word with you. When I was a kid, our cars didn't have great cupholders for all of the family beverages. I know this because we used to own a boatload of 1970s-era aftermarket plastic cupholders that had a hook designed to slide between the window and the seal. These weren't particularly high-quality or effective, but they were better than nothing if you had a bottle of water and a can of Tab at the same time. Automakers got the hint many years ago and started designing interiors that incorporated far more cupholders than ever before. Many cars today offer an embarrassment of riches when it comes to places to stash your beverages. Nissan, for one, offers 16 cupholders in its three-row Pathfinder SUV. And the brand is proactively designing interiors to accommodate liquid vessels of all shapes and sizes using 3D modeling paired with human testing. Nissan cupholder in action. Nissan Nissan Senior Manager of Vehicle Performance Development Chris Fischer says his department look at trends in water bottles, Big Gulps, Starbucks Venti beverages, and every single size in between to better understand what customers need. They look at what's popular to keep up with the trends, and hire researchers to get granular with the data. Consumer demand for drinkware brands like Stanley, Yeti, and Hydro Flask has exploded in recent years. For instance, Stanley water bottle sales surged 87 percent year over year in 2023, with total sales of $750 million that year. The global insulated drinkware market cap is projected to reach $12.91 billion in the next five years, up from $7.2 billion in 2023. Americans like their to-go beverages, and they are actively working toward using more sustainable bottles and getting away from single-use plastic. 'We closely look at the trends,' Fischer says. 'When we look at the center console, we need to be able to fit a coffee cup, a Coke bottle, a fast foot cup, or a water bottle. They have to be able to sit flat and we don't want the lid to pop off.' Think about all the times you tried to squeeze a cup from a fast food restaurant into a too-small cupholder and all the frustration that brings. Nissan wants to avoid that. Beverage vessels seem to have gotten bigger over the years, Fischer says. Most automakers understand that cups must fit into cars, and they are fitted as such. That's why fast food companies don't increase the size of the cups they use. If they don't fit into the car, people won't buy them. Over time, car manufacturers have tried different ways to make the perfect cupholder, with varying levels of success. 'We've seen other automakers make adjustable-depth cupholders, and it's interesting but maybe a little gimmicky,' Fischer says. 'We've also seen parts that can be removed. What we find is when you have those removable parts, they either break or get lost or get vacuumed up.' Today's car cupholders have to do double duty as phone holders, too. Smartphones are various shapes and sizes, and often passengers will toss them into the cupholder. In Nissan's estimation, these little details are the unsung heroes of drivers everywhere.
