Latest news with #customerjourney

ZENVIA sets agenda for 2025 first quarter results

Yahoo

02-07-2025

Business
Yahoo

ZENVIA sets agenda for 2025 first quarter results

SíO PAULO, June 23, 2025 /PRNewswire/ -- Zenvia Inc. (NASDAQ: ZENV) (the "Company"), the leading cloud-based CX platform in Latin America, empowering companies to transform their customer journeys, today announced that its fiscal first quarter 2025 results will be released after the market close on Wednesday, July 2, 2025. The Company's senior management team will host a webcast to discuss the results and business outlook on Thursday, July 3, 2025, at 10:00 am ET. To access the webcast presentation, click here. Additional information regarding Zenvia can be found at Contacts Investor Relations Shay Chor Fernanda Rosa Fernando Schneider ir@ Media Relations – FG-IR Fabiane Goldstein – (954) 625-4793 fabi@ About ZENVIA Zenvia (NASDAQ: ZENV) is a technology company dedicated to creating a new world of experiences. It focuses on enabling companies to create personalized, engaging and fluid experiences across the entire customer journey, all through its unified, multi-channel customer cloud platform. Boasting two decades of industry expertise, more than 10,000 customers and operations throughout Latin America, Zenvia enables businesses of all segments to amplify brand presence, escalate sales, and elevate customer support, generating operational efficiency, productivity and results, all in one place. To learn more and get the latest updates, visit our website and follow our social media profiles on LinkedIn, Instagram, TikTok and YouTube. View original content: SOURCE Zenvia

Yahoo

23-06-2025

Business
Yahoo

ZENVIA sets agenda for 2025 first quarter results

Entrepreneur

20-06-2025

Business
Entrepreneur

Meet the Entrepreneur Behind Qualified Digital

Jaqi Saleem is the founder and CEO of digital experience agency Qualified Digital, and founder of Jaqi Purpose Co., a mission-driven investment fund. Here she breaks down her best advice for sustainable growth, fundraising, and creating a culture of collaboration. Please give us the elevator pitch of your business. My company, Qualified Digital, is an award-winning digital experience agency that competes with top consultancies 100-1,000 times our size to serve Fortune 500 clients like Mayo Clinic, CVS, Hitachi Vantara, CommonSpirit Health, Kaiser Permanente, Novo Nordisk, Bristol-Myers Squibb and TransUnion. Our 360° approach, in partnership with industry leaders like Adobe, blends B2B and B2C expertise to craft seamless customer journeys. Our tagline is "The Experience of Connection". Or, if you want a simpler soft pitch, we can use my Mom's description: "I think they put the buttons on the internet." You are not wrong, Mom, we do that too. What inspired you to create this business? The truth is, I started this digital customer experience agency completely by accident. After over 15 years at agencies — and getting the feeling I had hit a glass ceiling — I decided to give independent consulting a try. A couple of months in, a customer offered me an opportunity to build and fund my own guerrilla dream team to pick up some business-critical projects after an unexpected and rapid split with their previous digital agency. I didn't hesitate — I called all of the smartest people I knew and asked them to join me. I was gratified and humbled when they did. Fast forward 7.5 years, Qualified Digital is private equity backed by Stella Point Capital, and has 100+ teammates composed of the smartest people I now know. Related: 'We Didn't Know We Could Do That!' These Co-Founders Built a Unique Photography Business That Tapped an Unexpected Need — And Now Is Found in 60 Cities What advice would you give entrepreneurs looking for funding? Make sure you are looking for a partner who adds value and is aligned to your vision, not just a check. Don't be pompous, but be curious in ways that show you need to know about the potential investor, as well. Don't ask them questions you could find on their website; welcome them into the conversation; leave room for their voice, as the dynamic changes and creates more opportunity to connect. They are investing in you as a leader, as much as in your business, so be human, not a well-dressed robot. While you want to be prepared to speak the entire time, hope and invite a dialogue and anticipate what they might ask so you don't freeze or skip a beat. Practice, practice, practice, not just for presenting your investor deck in the order it is laid out, but for any direction that the conversation may go. I often keep an appendix of items that likely wouldn't make it into a brief pitch, but may be a confidence builder if they ask a pointed question and you can show you are on top of it. Lastly, and this is extremely important: ensure they don't see you as a project. Investors don't want to do your job; they need to believe that you can execute on an incredible idea, not just that you have one. Especially if you don't have a track record to point to, develop a clear plan or include a partner who can lead on the business front. Clear plans are important, either way, so they feel they can press the easy button by just funding and advising. Female-owned businesses only get 2 per cent of VC funding — what specific advice can you give to women business owners seeking to emulate what you achieved in getting PE investment? Knowing that stat can be intimidating, but don't let it get in your head. It might stop you from asking at all, and we need to change that number, not perpetuate it. I did not run into any resistance in my process, and ran a competitive one, which I highly recommend. This allowed me to command the value I knew Qualified Digital was worth, gender identity aside. If you are at the right stage, really consider bringing on a banker to represent you. They come with fees, but the right ones, with the right network, are worth their weight in gold. Related: He Hated Furniture Shopping. So He Built a Business to Do It for Him. Here's How This Unconventional Founder Is Finding New Customers and Growth. What kind of growth have you seen? In the early years, starting from scratch, Qualified Digital grew 100% YoY+. As our revenue numbers increased, that percentage has naturally changed. Last year, we delivered 45%+ growth. This year, through the combination of organic growth and our recent acquisition of Xpediant Digital, we are on track to deliver another 40% growth year for 2025 and are projecting $31.5M in revenue. What tips can you give to other founders on maintaining company culture when your team is either partially or fully remote? I'm proud of the work-life balance that we're able to give our team by being a fully remote company. We have over 100 employees and FTE equivalents on our team, based all across the US and around the world, and that team is able to pick up and drop off their kids at school, take care of their mental and physical health, and do the things they love like travel, or whatever passions or hobbies they have. QD's company culture encourages a mindset that is both entrepreneurial and collaborative, and I feel that is one of the things that really sets us apart. My advice is: create an energy that multiplies, and it will. Culture cascades from the top, so your team has to want you to win, they have to want each other to win, and they have to want to win themselves. And most of all: hire great humans and interesting people. Your team is the magic, and it is your job as a leader to protect that culture from those who draw down on it. What advice can you give about making the decision to acquire another company, such as your recent acquisition of Xpediant Digital? See a clear 1+1 = 3. Do not buy revenue, buy a value multiplier, whether that is a new capability, new industries, or products that accelerate what you do. Is it a value add to your existing clients, or is it all about new clients you can add value to? Either way, just ensure you have a clear vision that helps your team and their team get excited to execute on that vision. Make sure the company is a culture fit; that your team and their team will be proud to stand shoulder to shoulder and excited to collaborate. Remember, when you are hungry, everything can look like a steak (or a portobello mushroom burger if that's more your style). Related: They Started a Side Hustle in Their College Dorm and Bootstrapped Their Way to a Massive Business: 'It's Always Been About Being Scrappy' You also make investments through your investment fund, Jaqi Purpose Co. What tips can you give entrepreneurs seeking to pitch to investors like you? Show me the problem, show me that solving that problem adds a social or mission-oriented outcome, and then show me the solution you have for that problem and how you are doing so. Show me there is a market or need for it, that no one else is doing it (well), and that if you had the money, you would be able to deliver what and by when. Be ready to show me that you are ready. I want to invest in things that matter, which means I want that investment to be successful. It cannot just be an idea, it needs to be a plan. A plan that you can execute on with guidance and money, not one that would be a project I would take on. What does the word "entrepreneur" mean to you? If I am honest, the word entrepreneur is still a word that I have to remember to match myself to. I love this question, because it challenges old thinking I had around the word. Taking a step back, acknowledging that I am an entrepreneur, I would say this: It is someone who is relentlessly passionate about the business, product or problem they are solving; someone who is not afraid of failing, but mostly because they think they won't in the long run; know that controlled failure is an essential part of the process in any kind of meaningful success; someone who teeters the line of confidence and delusion, just enough to take the big risky swings necessary to drive meaningful impact, but with the humility and pragmatism that keeps them grounded and taking the right swings; someone who builds with the end in mind, making space for the right amount of uncertainty and evolution, but with some sense of what success looks like in the end. Is there a particular quote or saying that you use as personal motivation? "I have no particular talents — I am just passionately curious" - Einstein. I love this quote, and in fact, "passionately curious" is one of our five core values at Qualified Digital. It was just so relatable to me. It eroded some of that "them but not me" impostor mindset. If Einstein says he has no special talents, and his superpower is curiosity, well then, that is a recipe I could put to action.

5 ChatGPT Prompts To Optimize Your Customer Journey And Sell More

Forbes

18-06-2025

Business
Forbes

5 ChatGPT Prompts To Optimize Your Customer Journey And Sell More

Your customers are stalling at checkout. They're getting confused by your onboarding, losing interest after too many steps, or simply forgetting why they wanted your product in the first place. They click away and never return, and you're losing sales to businesses that make buying effortless. How big would your business be if every single person who found it actually bought from you? Turn your customer experience from questionable to inevitable with a buying journey that converts window shoppers into loyal customers. Copy, paste and edit the square brackets in ChatGPT, and keep the same chat window open so the context carries through. Business owners think they understand their customer journey, but they're missing crucial touchpoints. You have to know every step your customer takes, from first click to final purchase. Put yourself in their shoes. Track everything. Because every interaction matters. Spot the gaps and smooth them out before another customer slips through. "Based on what you know about my business, help me map my complete customer journey. First, ask me specific questions about each stage: awareness, consideration, decision, purchase, and post-purchase. For each stage, identify the exact touchpoints, potential drop-off points, and customer emotions. Create a visual representation showing where customers get stuck and where they flow smoothly. Include specific metrics I should track at each stage to measure success." Remove friction. Your revenue depends on getting this right. People buy from businesses that respect their time. Fewer clicks, clear options, fast checkout means more completed purchases. Every extra step costs you money. Every confusing moment sends customers to someone else. Don't make them think. Make buying from you the easiest decision they'll make today. "Analyze my current buying process based on what you know about my products and services. Identify every point of friction that could stop a customer from purchasing. For each friction point, suggest a specific solution to streamline the experience. Focus on reducing steps, clarifying options, and speeding up checkout. Create a prioritized action list showing which changes will have the biggest impact on conversion rates. Ask for more detail if required." Confusion kills conversions. So tell customers what's happening at every stage. Use simple language, set expectations, confirm next steps. They should never wonder what happens next. They should never question if their order went through. Clear communication builds trust. Trust builds sales. Make every message count. "Review my customer communication touchpoints based on our previous conversations. For each stage of the buying journey, create clear, simple messaging that tells customers exactly what's happening. Where applicable, include order confirmations, status updates, and next-step instructions. Make each message conversational yet professional, matching my brand voice. Suggest the optimal timing for each communication to maximize engagement without overwhelming customers." Use their name, remember their preferences, surprise them with something extra. Small gestures create lifetime customers. People crave connection, especially when everything feels automated. So make them feel seen. Show them they matter beyond their credit card number. Stand out for the right reasons when you treat every customer like your best friend. "Based on what you know about my business model and customer base, suggest 10 specific ways to add personal touches throughout the buying journey. Focus on scalable personalization tactics that feel genuine without requiring hours of manual work. Include examples of surprise elements, thoughtful gestures, and memorable moments that turn one-time buyers into loyal fans." Too many businesses ghost their customers after getting paid. Big mistake. Check in after purchase to keep the relationship building. Ask for feedback, fix problems quickly, and show you care about their experience. Fast follow-up prevents negative reviews and creates positive ones. It turns satisfaction into advocacy. Make post-purchase care your secret weapon for growth. "Design a post-purchase follow-up sequence based on my typical customer journey. Create a timeline showing exactly when to reach out, what to say, and how to gather valuable feedback. Include templates for checking satisfaction, addressing common issues, and encouraging reviews or referrals. Make each touchpoint feel helpful rather than pushy. Focus on building long-term relationships." Stop losing customers to preventable problems. Map their journey to spot every gap, make buying effortless with fewer steps, communicate clearly so no one gets confused, add personal touches that create connection, and follow up fast to turn buyers into advocates. Every interaction decides whether someone buys once or becomes a customer for life. Your next sale is waiting. Access all my best ChatGPT content prompts.

The XDO advantage: How HCL Unica+ redefines customer experience in the intelligence economy

Khaleej Times

18-06-2025

Business
Khaleej Times

The XDO advantage: How HCL Unica+ redefines customer experience in the intelligence economy

We are living in a time when customer experience (CX) does not stand still. In fact, each day, with the rise of new technologies, customer expectations are soaring, and the bar is set to go only higher. Across industries and in the B2B and B2C segment alike, investments are being made to map customer journeys, identify moments of truth, and create innovative ways to close the gaps between performance and customer expectations. Yet, a critical gap persists understanding customer intent and building trust that can redefine how brands connect with customers. To achieve this holy grail of CX, marketers need platforms and tools that can capture intent, turn relevant data into useful insights and make marketing workflows manageable through intelligent orchestration. In the UAE market – a nation where reportedly 99 per cent of residents own a smartphone and same-day delivery is the norm – the CX landscape has become exceptionally crowded. Brands are racing to deliver sophisticated experiences such as multilingual support, tailored customer journeys, and culturally inclusive marketing strategies. 'Close enough' no longer counts, and differentiation is increasingly difficult to come by. Customer loyalty in the UAE no longer hinges on price or proximity; it revolves around relevance in the moment. Forward-thinking marketers need technology that speaks the language and understands customer intent without cutting corners on trust. From attention economy to intelligence economy The marketing playbook is fundamentally changing. For years, marketers chased clicks and eyeballs in what we now recognise as the 'Attention Economy'. With consumers drowning in an unending stream of marketing messages – engagement plummets and trust erodes, a new paradigm emerges: the intelligence economy. In this new era of MarTech, value flows from insight, intent, and experience rather than volume and reach. The focus has shifted from inside-out marketing to outside-in with data and intelligence at the core. HCL Software's newly unveiled Unica+ platform embodies this pivot perfectly. With AI woven into its very fabric, Unica+ is purpose-built for the Intelligence Economy – delivering AI-first, data-driven, and hyper-personalised experiences at unprecedented scale. The platform's capabilities are proven - powering one of the world's largest MarTech implementations at a major bank serving 500 million customer accounts, underscoring its ability to scale like no other platform in the industry while delivering intelligent, contextual experiences that define success in today's market. AI-first MarTech platform redefining customer intelligence Built on three foundational elements, the MarTech platform delivers hyper-personalised customer experiences at scale with privacy guardrails built into it. At its core, the platform has Customer One-View CDP with Digital Body Language capabilities that capture 12 unique customer buying signals - from the way users hover on a webpage to the path taken to navigate a mobile app - creating a composite, high-definition customer profile enriched with real-time intent data. One of the key applications, MaxAI Assistant, serves as a conversational interface for campaign management, creative optimisation, and platform navigation. Working with data isn't just for business analysts or data scientists anymore. MaxAI Workbench democratises data science for marketers, providing them a low-code environment to slice and dice data to create targeted segments, analyse and deploy segments in action and based on models, predict the propensity score or determine the right time to roll out an offer. Agentic layer: Ushering in autonomous marketing intelligence The MarTech platform elevates marketing automation through its agentic layer - a network of specialised AI agents that operate semi-autonomously to optimise campaign performance. The Insights Agent continuously monitors marketing effectiveness, analysing campaign lead quality, helping marketers plan and optimise campaigns. Building on these insights, the Segmentation Agent automatically creates customer segments and executes them semi-autonomously. The Content Optimiser Agent completes the marketing cycle by generating dynamic, personalised content - from subject lines to full messages - while conducting real-time A/B testing. This agent leverages the rich customer intelligence from Customer OneView and Digital Body Language signals, enhanced by MaxAI analysis, to deliver optimised content within millisecond response times. Experience, data, operations - The XDO Blueprint in action Unica+ exemplifies HCL Software's Xperience, Data & Operations (XDO) Blueprint in action, with an architecture that seamlessly integrates the three XDO pillars. It transforms the MarTech platform into a unified system where customer experiences are powered by intelligent data insights and supported by self-optimising operations. Delivering hyper-personalised experiences through MaxAI Assistant and real-time personalisation engine that create meaningful customer moments. Trusted data intelligence at scale via Customer OneView CDP and Digital Body Language intelligence that ensures trusted, governed data insights. Driving secure, scalable, and autonomous enterprise through an intelligent infrastructure that combines AI-powered monitoring and observability, reducing risk, improving uptime, and driving IT-business alignment. Why It matters to the UAE marketers For organisations in the UAE navigating complex regulatory environments, Unica+ delivers the three critical requirements: complete data transparency and ownership, governed by robust governance frameworks that enforce compliance standards, and unprecedented scale - whether handling routine campaigns or managing high-traffic scenarios like flash sales or seasonal promotions. Moreover, local marketers contend with data-residency rules that favour in-country hosting. Unica+ offers cloud, on-premises or hybrid deployment, letting brands anchor workloads in their choice of deployment. Now officially available on the UAE and KSA Regional Cloud, Unica+ empowers enterprises across the Middle East with flexible deployment options across cloud, on-premises, or hybrid - ensuring data residency compliance. So, organisations, across banking, retail, telecom, hospitality or government sectors can now keep data local and compliant while leveraging AI-driven insights and real-time personalisation capabilities, making Unica+ the definitive solution for data-driven, AI-powered marketing in the intelligence economy.

Latest news with #customerjourney

ZENVIA sets agenda for 2025 first quarter results

ZENVIA sets agenda for 2025 first quarter results

Meet the Entrepreneur Behind Qualified Digital

5 ChatGPT Prompts To Optimize Your Customer Journey And Sell More

The XDO advantage: How HCL Unica+ redefines customer experience in the intelligence economy

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