Latest news with #d3
Gulf Business
18-06-2025
- Business
- Gulf Business
Elevision's Niall Sallam on how digital out-of-home is changing in the region
Image: Supplied In this interview, Niall Sallam, founder and CEO of Elevision, discusses how digital out-of-home (DOOH) is changing in the region — with a clear move toward programmatic capabilities, data-driven targeting, and content that fits within the wider digital ecosystem. From Elevision's new partnership with Dubai Design District (d3) to its expansion into international markets, Sallam outlines how the company is adapting to industry demands, supporting property partners, and aligning with the UAE's broader push for innovation and smart infrastructure. How have regional DOOH trends evolved in the past year, and what shifts do you anticipate in the coming months? The past year has seen a rapid acceleration in programmatic DOOH and data-driven targeting. Advertisers are moving beyond simple reach metrics, demanding measurable impact and smarter audience segmentation. There is a strong appetite for premium placements, but equally important is time and location relevance. Where an audience is, and their frame of mind at that specific moment, plays a critical role in receptiveness and recall. One of the most important shifts this year has been advertisers placing the appropriate weight on both context and creative. Context, when and where an ad appears, and what mindset the audience is in at that time, is now seen as equally important as the message itself. At the same time, dynamic creative optimisation is allowing brands to tailor messaging to real-time conditions, ensuring higher engagement and stronger recall. The combination of precision placement and high-quality creative is what ultimately drives impactful DOOH campaigns. Looking ahead, AI-powered content and contextually dynamic advertising will take centre stage. Expect deeper integrations with mobile, social, and e-commerce platforms, making DOOH an even more connected part of the consumer journey. What are some of the biggest challenges facing the DOOH industry, and what key opportunities are emerging for advertisers and brands to leverage? One of the biggest challenges in DOOH today is aligning measurement methodologies globally. Measurement is the currency that defines the value of DOOH, yet the industry still lacks a common, standardised approach. There are several measurement techniques used in OOH worldwide, each with its own strengths and weaknesses. This fragmentation makes it difficult for advertisers to compare performance across markets or integrate DOOH seamlessly into omnichannel strategies. The real challenge is ensuring that the industry aligns on a consistent, widely adopted measurement framework, one that enables advertisers to buy, evaluate, and optimise DOOH in a way that is comparable to other media channels. Despite this, the opportunities for advertisers have never been stronger. DOOH provides brand-safe, high-impact exposure in premium urban environments, giving advertisers a unique way to capture attention in clutter-free spaces. Programmatic buying continues to drive greater efficiency and agility, allowing brands to activate targeted campaigns at scale with real-time flexibility. Additionally, the continued expansion of premium DOOH placements in commercial and residential environments is creating more opportunities for brands to be present where audiences are most engaged. The real power of What new solutions is Elevision bringing to market that set it apart in the DOOH space? Unlike most OOH suppliers in our market, all of our inventory is available programmatically. That level of accessibility and flexibility is a significant differentiator. Advertisers can activate campaigns with precision, agility, and scale, seamlessly integrating DOOH into broader omnichannel strategies. Programmatic buying isn't just a feature of our network, it's become the foundation of how we operate. Another key distinction is our commitment to non-advertising content. We are the only player in the region with a robust, dedicated content strategy designed to drive audience engagement and enhance brand alignment. For decades, whether in print, radio, or television, editorial content played a pivotal role in shaping advertiser positioning, and DOOH should be no different. Media is most effective when it provides value beyond advertising, and Our soon-to-launch Dubai Design District (d3) network is a prime example. Alongside advertising, we are introducing 'd3 Lifestyle Channels', a curated content strategy designed to reflect the district's creative, fashion, and design-driven community. These channels will engage audiences with relevant, high-quality content while providing advertisers with a platform that enhances their brand presence in an authentic and impactful way. This isn't just about screen time, it's about creating an ecosystem where content and commerce work together to drive deeper audience connection. Niall Sallam with the D3 team Image: Supplied How does Elevision's partnership with d3 contribute to a more interactive and creative urban experience? As mentioned, our soon-to-launch d3 Lifestyle Channels are a cornerstone of Elevision's approach to blending content, commerce, and community engagement. These channels go beyond standard advertising, they create an ecosystem of curated content that reflects the fashion, design, and creative culture at the heart of d3. A key aspect of these channels is how they will connect d3's creative community with international markets. By collaborating with curators, designers, and thought leaders from around the world, Elevision will help amplify d3's presence globally, ensuring it remains a recognised creative hub beyond the UAE. At the same time, these channels provide an opportunity for international creators to elevate their own profiles within d3 and the broader UAE market. It's a two-way exchange, bringing global creative talent into d3's ecosystem while playing a role in positioning d3 as a dynamic player on the world stage. From a brand perspective, this curated content strategy offers advertisers a unique opportunity to align with cultural relevance. By integrating brands into meaningful, high-quality storytelling, Elevision is creating a space where advertising isn't just seen, it's experienced as part of the broader cultural dialogue. How does DOOH fit into the UAE's broader innovation and digital transformation efforts? The UAE has consistently been at the forefront of smart city innovation, and DOOH plays a critical role in shaping intelligent, data-driven urban environments. Digital screens are no longer just billboards, they are information hubs, AI-powered engagement platforms, and dynamic storytelling tools that integrate seamlessly into the country's digital ecosystem. This aligns directly with the UAE's D33 economic agenda, which places a strong emphasis on digital transformation, AI integration, and smart infrastructure. As the UAE moves toward data-led urban development, DOOH serves as a natural bridge between technology, content, and consumer engagement. Elevision has been an early pioneer in this space, recognising long before it became a broader industry focus, that out-of-home must evolve beyond static advertising to become digital and a fully integrated part of the smart city landscape. Our work within DIFC, d3, and other key urban hubs reflects this forward-thinking approach, ensuring that digital media not only enhances commercial potential but also contributes to the broader innovation and connectivity goals of the UAE. What's next for Elevision in terms of expansion, innovation, and market leadership? Elevision's growth has always been built on trust, quality, and long-term partnerships. As we continue expanding, our focus remains on delivering value across a broad spectrum of stakeholders — from advertisers to property partners, to the communities they serve. DOOH is more than just an advertising platform; it's an integral part of how properties engage with residents and visitors. In a market where real estate is positioned as premium, every aspect of a development — from the materials used to the services offered needs to reflect that positioning. The same applies to media and communication solutions. As the industry evolves, so do the expectations of both property owners and advertisers. Elevision has always been ahead of that curve, ensuring our partners are on the cutting edge of innovation and communication. From advanced programmatic capabilities to AI-driven content strategies, we continue to push the boundaries of what DOOH can offer. Our soon-to-launch d3 network is a perfect example, integrating curated content, audience engagement, and premium ad placements in a way that elevates the entire district's brand experience. At the same time, we're growing strategically, expanding in London, deepening our programmatic capabilities, and developing smarter ways to connect brands, properties, and audiences.
Arab News
20-05-2025
- Entertainment
- Arab News
Dubai Fashion Week set to return this autumn
DUBAI: Dubai Fashion Week (DFW) is set to make its return this autumn with its series of Spring/Summer 2026 shows, running from Sept. 1 to 6 at its longtime home in Dubai Design District (d3). For the latest updates, follow us on Instagram @ A post shared by Dubai Fashion Week (@dubaifashionweek) As the first event on the international fashion calendar — ahead of New York, London, Milan, and Paris —DFW's upcoming edition builds on the momentum of February's Autumn/Winter 2025/26 showcase, which drew widespread attention with headline-grabbing appearances by international models and a grand finale by iconic Indian designer Manish Malhotra. The season also spotlighted emerging regional voices, such as Les Benjamins, a correspondent member of the Arab Fashion Council, alongside global names like Paolo Sebastian.
Emirates Woman
19-05-2025
- Entertainment
- Emirates Woman
Dubai Fashion Week is back this September—here's everything you need to know
Mark your calendars: Dubai Fashion Week (DFW) Spring/Summer 2026 is set to return from 1–6 September 2025, o fficially opening the global fashion season ahead of New York, London, Milan, and Paris. Taking place once again at its vibrant home in Dubai Design District (d3) , the city's creative hub, the six-day showcase promises a celebration of the region's rising influence on the international stage, global voices, and bold statements. Following a high-octane AW25 season—complete with runway appearances by supermodels and a headline-making finale from Manish Malhotra—DFW is raising the bar even higher. Expect over 30 standout brands from France, Italy, India, Lebanon, Libya, the UAE, the UK, and beyond, each bringing their own lens on culture, sustainability, and innovation to the runway. BLSSD; Dubai Fashion Week AW25 As always, the event is co-founded by d3 and the Arab Fashion Council , and continues to be a gateway for regional talent to shine while giving international names a platform to connect with buyers and tastemakers from across the globe. This season, DFW expands its Buyers Programme , drawing top names from Europe, the U.S., and other fashion capitals for showroom previews and curated brand experiences that are as business-savvy as they are buzz-worthy. But the runways are just the beginning. The energy of DFW spills far beyond the catwalks at d3, with exclusive presentations, after-hours launches, private dinners, and citywide activations that cement Dubai's role as a fashion-forward metropolis. With d3 celebrating over a decade of design excellence , this season is also a nod to how far the city's creative economy has come—and where it's headed next. Michael Cinco; Dubai Fashion Week AW25 Designer applications are now open, and every submission undergoes a rigorous review by the DFW Selection Committee, ensuring only the most compelling creative visions make it to the stage. – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Supplied
ME Construction
19-05-2025
- Business
- ME Construction
Meraas unveils Atélis at d3
Property Meraas unveils Atélis at d3 By Atélis will feature 280 residences with a range of one-, two-, three-, and four-bedroom apartments as well as three exclusive sky villas Meraas has launched a new residential project in Dubai's d3. The 45-storey Atélis residential project was designed by SOM and will be located on the Creekside shoreline. Atélis will feature 280 residences with a range of one-, two-, three-, and four-bedroom apartments. Inspired by the UAE's desert flower, the tower will boast a distinctive facade defined by curved, petal like balconies. The terraces not only create a distinct appearance but also provide shade, enhancing the building's environmental performance while offering waterfront views and Dubai's skyline. Atélis at d3 includes three exclusive duplex sky villas, each of which features a private terrace overlooking the cityscape along with two penthouses with double height living spaces and a statement staircase, combination of space, design, and views. Khalid Al Malik, Chief Executive Officer of Dubai Holding Real Estate said, 'We are thrilled to unveil an architectural marvel like Atélis at d3, marking a new era for the city's creative hub. The iconic tower is destined to set new benchmarks for elevated living, further upholding the dynamic urban landscape of Dubai. Its design embodies the innovation and creativity that defines our city, and we are proud to reaffirm our commitment to Dubai's Economic Agenda D33 and the 2040 Urban Master Plan through this exceptional project.' Atélis at d3 fosters an experience of tranquillity, wellness, and recreation, by a resort like ambiance. The project offers three floors of amenities, with co working spaces, entertainment room, children's learning area, and a multi-purpose room that extends to the outdoor gardens on the ground floor. One entire floor features spa and wellness amenities, including a gym, infinity pool with lounges and a reading lawn. The project forms part of d3's upcoming expansion, which will play a vital role in meeting the demand from global customers in the design, fashion, and creative industries. The expansion project, which includes the development of six Grade-A office buildings, will add more gross leasable area (GLA) to the district, making d3 the destination of choice for creative minds around the world. The new development will feature office spaces built in line with LEED certification standards, and is set for completion by H1 2028. The project will also include sports facilities, community spaces, ample parking, fine dining options, all surrounding the residential developments. Meraas' projects offer a unique blend of people-centric communities rooted in wellness and sustainability, nestled within planned master communities that are instrumental in realising Dubai's 2040 Urban Master Plan. Committed to luxury, exclusivity, and privacy, this new address is poised to be part of one of the global creative hubs, d3, which houses creative brands, designers, studios, and entrepreneurs.
Emirates Woman
29-04-2025
- Business
- Emirates Woman
Dubai Design District highlights massive expansion to celebrate its 10th anniversary
A decade of design brilliance was celebrated in style as Dubai Design District hosted industry luminaries for 'Beyond a Decade of Design'. In an exclusive event reflecting on its transformative role in positioning Dubai as a beacon of creativity, d3 hosted creative leaders in the region. Since its inception in 2015, d3 has evolved into a thriving nucleus of design, fashion, and innovation. The hub is now home to 1,100 businesses and 20,000 creative professionals. To mark this milestone, TECOM, d3's parent company, highlighted an expansion project announced by the company last August, which would add 500,000 of premium Grade-A office spaces. Through the initiative, d3 reinforces its status as the region's premier destination for design-led enterprises. 'd3 was conceived to elevate regional design onto the global stage, a vision now realized through a decade of relentless innovation,' said Khadija Al Bastaki, Senior Vice President of d3, part of TECOM Group. 'This expansion underscores our commitment to nurturing creative excellence, aligning with Dubai's D33 Agenda, Creative Economy Strategy, and Design Sector Strategy 2033.' The AED 825 million expansion, set for completion by H1 2028, will introduce six LEED-certified office towers with sweeping views of the Burj Khalifa and Dubai's skyline. Enhanced amenities, including fine dining, community spaces, and an extended promenade, will further elevate the district's allure for global creatives. Spotlighting Future Talent In a move to champion emerging visionaries, d3 unveiled the d3 Design Award, an annual accolade honoring the region's most exceptional designers. The inaugural winner will be revealed at Dubai Design Week in November. Adding to the celebrations, a commemorative illustrated book will showcase the UAE's brightest design talents, serving as a testament to the district's influence. A Hub of Creative Momentum Beyond its architectural ambitions, d3 remains a key player in fostering talent. It houses three academic institutions, incubating 120+ start-ups through in5 Design. d3 also hold the legacy of hosting marquee events like Dubai Fashion Week and Dubai Design Week. As d3 embarks on its next chapter, it continues to redefine the boundaries of creativity, cementing Dubai's status as the undisputed capital of design innovation. For more information, visit – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Supplied & Feature Image: Supplied
