Latest news with #datasworkflowautomation
Yahoo
5 days ago
- Entertainment
- Yahoo
One Reason Gwyneth Paltrow Said Yes to Viral Astronomer Ad Poking Fun at CEO's Coldplay Kiss Cam Drama (Exclusive)
'It came together very quickly,' a source tells PEOPLE of the video, which Ryan Reynolds' Maximum Effort also worked on A few new details are emerging about an instantly viral ad with Gwyneth Paltrow from Astronomer — the tech company whose executives were caught on camera while wrapped in each other's arms at a Coldplay concert earlier this month. In the days immediately after CEO Andy Byron and Kristin Cabot, the chief people officer, were seen together (and playfully singled out from the stage by Coldplay's lead singer, Chris Martin, who is Paltrow's ex), Astronomer was thrust into the spotlight. Byron and Cabot, who appeared mortified to have been spotted publicly and who have not commented on their relationship, both resigned. Paltrow, 52, tweaked all of the attention Astronomer was getting when she appeared in a tongue-in-cheek ad that the company released on Friday, July 25. 'I've been hired on a very temporary basis to speak on behalf of the 300-plus employees at Astronomer,' Paltrow says in the video, which has been seen millions of times. She goes on to add, 'We've been thrilled so many people have a newfound interest in data workflow automation.' Behind the scenes, says an insider, the entire project happened fast — and its tone was part of what appealed to the actress and Goop founder. 'It came together very quickly,' the source tells PEOPLE of the ad. 'The company reached out to her.' 'Gwyneth has a really great sense of humor and it felt funny enough for her to do,' the source explains. 'It happened quickly.' (An Astronomer spokesperson declined to comment further about the commercial, beyond the video.) Never miss a story — sign up for to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories. There is another A-list connection: Ryan Reynolds' Maximum Effort worked on the ad, the company said on social media. Maximum Effort also collaborated on a similarly sardonic ad in 2021, made in response to Chris Noth's character dying on And Just Like That… Read the original article on People Solve the daily Crossword
Yahoo
6 days ago
- Entertainment
- Yahoo
Astronomer's 'clever' PR move embracing CEO scandal
The US tech firm whose CEO and chief people officer resigned after being caught on camera embracing at a Coldplay concert has released a tongue-in-cheek promotional video featuring Gwyneth Paltrow as a "temporary spokesperson". In the 60-second clip posted on Astronomer's X account, Hollywood star Paltrow - who was married to Coldplay frontman Chris Martin for more than 10 years - says she wants to answer "the most" common questions the company has recently been asked. The first of these questions, appearing as captions on screen, reads "OMG! What the actual f", to which Paltrow responds: "Yes, Astronomer is the best place to run Apache Airflow", she ends the answer by claiming the company is "thrilled so many people have a "newfound interest in data workflow automation". When a follow up question asks how the company's social media team is "holding" after the clip went viral, Paltrow says spaces are still available for a forthcoming conference. Paltrow signs off the clip, which has been viewed over 27 million times by thanking viewers for their "interest in Astronomer", saying the company will now be returning "to what it does best". "It's a really clever video," Jordan Greenaway, CEO of PR firm Profile says. "Everyone has heard about this scandal, everyone has seen the video. But if you'd gone down the street and asked someone who the CEO of Astronomer was, they'd say 'the guy in the Coldplay video', but if you then asked 'what does Astronomer actually do or sell, they would probably say 'they're kind of a tech company.'" Greenaway says the video going viral probably won't have too much of a negative impact on Astronomer going forward, as the viral scandal "doesn't strike at the heart of the quality of their product". He says the company's goal was to create brand awareness amongst the mass public so the company isn't just known for the scandal. "I know there are some PRs whose default it is to lean into humour to bridge the scandal and get over the hump." "In most cases that doesn't work. "But this is what Astronomer is attempting to do in this case," he says. "Rather than sidestepping things, they're jumping in with both feet. That's often a good strategy when a crisis is so big and well-known that you cannot easily duck it." Greenaway compares it to the horsemeat scandal of 2013, when horsemeat was discovered in beef products across Europe, and says "it would not have been right to dress that up in humour by posing as a horse, for example, and giving a response". "That could lead to your customers saying 'this is something that attacked the quality of your product, and you're making light of it'." The nature of this scandal gives Astronomer the flexibility to approach their response with a bit more humour because the company sells a data service, Greenaway continues. "They're not making fun of the quality of their product, they're making fun of their CEO, who has now resigned." But Greenaway says while Astronomer can come out of this relatively unscathed, that isn't the case for Andy Byron. "He and his reputation are a different matter," he says. "If Andy Byron had made light of this, that would have been very unfair and very unethical, because he was the one undertaking in the bad behaviour." Byron had been CEO of Astronomer for two years when he and Kristin Cabot were caught on the giant screen at the Gillette Stadium in Foxborough, Massachusetts on 16 July. Greenaway says he would have taken "by and large the same strategy," that Astronomer has had he been involved in a situation like this. "I would have got rid of the CEO sooner. If possible I would have liked to have shown these type of leadership ethics at Astronomer are unacceptable. "But in terms of moving the discussion back to the company, and what it actually does, I don't think this is a bad way to go about it. "I don't know if I would have had the courage to do what they are doing, but I hope I would have." Interest in Astronomer, which describes itself as "the best place to run Apache Airflow" - a product not developed by Astronomer - increased hugely since the clip of its former CEO went viral, with some unverified reports suggesting a spike of 15,000% in visits to the company's website. The company was founded in 2018, and provides services for companies that want to leverage Artificial Intelligence (AI). Astronomer says it has worked with Apple, Ford and Uber, the Wall Street Journal reports. Pete DeJoy, co-founder and chief product officer has been appointed as the company's interim CEO, and can at least see a positive to all the attention on his company. "The spotlight has been unusual and surreal for our team and, while I would never have wished for it to happen like this, Astronomer is now a household name," he wrote on LinkedIn. The only previous statement the company had made was on X, two days after the Coldplay concert. "Astronomer is committed to the values and culture that have guided us since our founding. Our leaders are expected to set the standard in both conduct and accountability," it said, while announcing a formal investigation had been launched. Seeing the moment Byron and Cabot hid from the camera from his position on stage, Coldplay's Chris Martin said: "Either they're having an affair, or they're just very shy." And if you're wondering what kind of PR impact this had on Paltrow's famous ex-husband and his band, Greenaway thinks it's neutral. "I don't think it increases awareness of them... the public at large have one thing in their head, and that's the Kiss Cam video. That drowns out all the other stuff." Female exec captured in viral Coldplay concert clip resigns US tech CEO resigns after Coldplay concert embrace goes viral US tech CEO suspended after Coldplay concert embrace goes viral
Yahoo
6 days ago
- Entertainment
- Yahoo
Astronomer's 'clever' PR move embracing CEO scandal
The US tech firm whose CEO and chief people officer resigned after being caught on camera embracing at a Coldplay concert has released a tongue-in-cheek promotional video featuring Gwyneth Paltrow as a "temporary spokesperson". In the 60-second clip posted on Astronomer's X account, Hollywood star Paltrow - who was married to Coldplay frontman Chris Martin for more than 10 years - says she wants to answer "the most" common questions the company has recently been asked. The first of these questions, appearing as captions on screen, reads "OMG! What the actual f", to which Paltrow responds: "Yes, Astronomer is the best place to run Apache Airflow", she ends the answer by claiming the company is "thrilled so many people have a "newfound interest in data workflow automation". When a follow up question asks how the company's social media team is "holding" after the clip went viral, Paltrow says spaces are still available for a forthcoming conference. Paltrow signs off the clip, which has been viewed over 27 million times by thanking viewers for their "interest in Astronomer", saying the company will now be returning "to what it does best". "It's a really clever video," Jordan Greenaway, CEO of PR firm Profile says. "Everyone has heard about this scandal, everyone has seen the video. But if you'd gone down the street and asked someone who the CEO of Astronomer was, they'd say 'the guy in the Coldplay video', but if you then asked 'what does Astronomer actually do or sell, they would probably say 'they're kind of a tech company.'" Greenaway says the video going viral probably won't have too much of a negative impact on Astronomer going forward, as the viral scandal "doesn't strike at the heart of the quality of their product". He says the company's goal was to create brand awareness amongst the mass public so the company isn't just known as the one whose CEO had an affair. "I know there are some PRs whose default it is to lean into humour to bridge the scandal and get over the hump." "In most cases that doesn't work. "But this is what Astronomer is attempting to do in this case," he says. "Rather than sidestepping things, they're jumping in with both feet. That's often a good strategy when a crisis is so big and well-known that you cannot easily duck it." Greenaway compares it to the horsemeat scandal of 2013, when horsemeat was discovered in beef products across Europe, and says "it would not have been right to dress that up in humour by posing as a horse, for example, and giving a response". "That could lead to your customers saying 'this is something that attacked the quality of your product, and you're making light of it'." The nature of this scandal gives Astronomer the flexibility to approach their response with a bit more humour because the company sells a data service, Greenaway continues. "They're not making fun of the quality of their product, they're making fun of their CEO, who has now resigned." But Greenaway says while Astronomer can come out of this relatively unscathed, that isn't the case for Andy Byron. "He and his reputation are a different matter," he says. "If Andy Byron had made light of this, that would have been very unfair and very unethical, because he was the one undertaking in the bad behaviour." Byron had been CEO of Astronomer for two years when he and Kristin Cabot were caught on the giant screen at the Gillette Stadium in Foxborough, Massachusetts on 16 July. Greenaway says he would have taken "by and large the same strategy," that Astronomer has had he been involved in a situation like this. "I would have got rid of the CEO sooner. If possible I would have liked to have shown these type of leadership ethics at Astronomer are unacceptable. "But in terms of moving the discussion back to the company, and what it actually does, I don't think this is a bad way to go about it. "I don't know if I would have had the courage to do what they are doing, but I hope I would have." Interest in Astronomer, which describes itself as "the best place to run Apache Airflow" - a product not developed by Astronomer - increased hugely since the clip of its former CEO went viral, with some unverified reports suggesting a spike of 15,000% in visits to the company's website. The company was founded in 2018, and provides services for companies that want to leverage Artificial Intelligence (AI). Astronomer says it has worked with Apple, Ford and Uber, the Wall Street Journal reports. Pete DeJoy, co-founder and chief product officer has been appointed as the company's interim CEO, and can at least see a positive to all the attention on his company. "The spotlight has been unusual and surreal for our team and, while I would never have wished for it to happen like this, Astronomer is now a household name," he wrote on LinkedIn. The only previous statement the company had made was on X, two days after the Coldplay concert. "Astronomer is committed to the values and culture that have guided us since our founding. Our leaders are expected to set the standard in both conduct and accountability," it said, while announcing a formal investigation had been launched. Seeing the moment Byron and Cabot hid from the camera from his position on stage, Coldplay's Chris Martin said: "Either they're having an affair, or they're just very shy." And if you're wondering what kind of PR impact this had on Paltrow's famous ex-husband and his band, Greenaway thinks it's neutral. "I don't think it increases awareness of them... the public at large have one thing in their head, and that's the Kiss Cam video. That drowns out all the other stuff." Female exec captured in viral Coldplay concert clip resigns US tech CEO resigns after Coldplay concert embrace goes viral US tech CEO suspended after Coldplay concert embrace goes viral Solve the daily Crossword
