Latest news with #dentsu
Globe and Mail
an hour ago
- Business
- Globe and Mail
Dentsu Expands Partnership with Magnite to Streamline CTV and Video Activation Across EMEA
LONDON, July 23, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, has announced a strategic partnership with dentsu in EMEA to accelerate innovation and performance across the media supply chain. Dentsu is tapping into Magnite's built-for-video tools and technology to power dentsu Total TV and support its ambition to lead in the 'Algorithmic Era' of advertising, where interoperability, automation and outcome-driven planning are key. Across multiple EMEA markets, including Spain and the UK, the Magnite SpringServe video platform is empowering dentsu with more efficient, data-rich connections to inventory, enabling them to curate premium media experiences with greater precision, transparency and scale. From video and CTV to emerging formats, the partnership reflects a shared commitment to evolving how media is deployed and optimised, with client performance at the centre. 'Our relationship with dentsu is a great example of how technology and collaboration can unlock real value,' said Julie Selman, SVP, Head of EMEA at Magnite. 'We're proud to support dentsu's vision for the future by providing the tools and insights needed to deliver stronger results and a more efficient media experience for clients and publishers alike.' 'In this new era of advertising, media must work harder, smarter and faster,' said Ben Angove, President, Amplifi EMEA & Chief Strategy Officer, Amplifi Global at dentsu. 'At dentsu, we are committed to building Next Gen media solutions in partnership with best-in-class technologies that ultimately enable our clients to win and grow in the Algorithmic Era. Our partnership with Magnite gives us the tools to do just that - connecting the right data with the right inventory to drive better results for our clients across the region.' Magnite's technology plays a key role in helping dentsu move beyond transactional media buying, towards a more curated, high-performance approach. The collaboration helps dentsu gain greater visibility and control of their media buys, enabling more intelligent decision-making and unlocking new opportunities for optimisation across the media ecosystem. Press contact Paige Brewer, Account Executive, Bluestripe Group magnite@ About Magnite We're Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
Fast Company
03-07-2025
- Business
- Fast Company
18 leaders share their take on the pace of technological change
The world is moving faster than ever, and technological innovation is at the center of it all. From generative AI to data-driven automation, change is happening at lightning speed—and business leaders are faced with a choice: embrace it, resist it, or try to strike a balance. Below, 18 Fast Company Executive Board members share how they really feel about the current pace of tech change, and what it means for their industries, their teams, and their leadership mindset. 1. TECH CHANGE MEANS EXPLORING BOLD IDEAS TOGETHER. Rapid tech change fuels creativity, curiosity, and co-creation. It's not about fearing the unknown—it's about exploring, evaluating, and evolving bold ideas together. Through emerging technologies and human-centered design, we reduce friction and solve real-world challenges. We don't just unlock new possibilities—we innovate to create meaningful impact in the world around us. – Val Vacante, dentsu 2. ADVANCED TECH CAN POSITIVELY IMPACT MISSION-CRITICAL INDUSTRIES. Seeing the ways advanced technology can positively impact mission-critical industries like first responders, federal warfighters and field service members energizes me. Workers need efficiency and seamless collaboration, and tech helps deliver that. Curiosity, an open mindset, and willingness to embrace change can help teams stay ahead of the curve and ensure effective technology deployments. – Dominick Passanante, Panasonic Connect 3. FASTER INNOVATION MEANS FASTER SOLUTIONS TO PRESSING WORLD CHALLENGES. I believe technology is a force for good. The faster we innovate, the faster we solve the world's most pressing challenges in health, sustainability, and more—but only if we innovate responsibly, which is why leaders of innovation must put people at the heart of technology and innovation. Confidence is the new currency in this fast-changing world. – Joe Depa, EY 4. IT'S EXCITING, BUT WE MUST BE MINDFUL OF HUMAN-CENTERED USE. I have never been more energized by the changes we are making at our business, thanks to generative AI—the process improvements, the elimination of tasks people didn't want to do anyway—all with a human-centered, responsible approach to the tech. Conversely, it concerns me about what will happen if people don't treat this tech in a human-centered way. – Brian McHale, Brandience 5. TECHNOLOGY SHOULDN'T OUTPACE HUMANITY. Technology is the treadmill on which we all crawl, walk, or run, depending on our personal affinity for change. We just have to make sure we don't run so fast that we leave our humanity behind. – Tim Maleeny, Quad 6. INNOVATION IS POWERFUL WHEN APPLIED WITH PURPOSE. I'm energized by the pace of technological change, especially when it's applied with purpose. In clinical research, AI and other innovations are helping reduce complexity, improve data quality, and anticipate patient behavior. Embrace technology that makes science more human-centered and outcomes more reliable. When innovation respects both people and data, it drives real progress. – Krinx Kong, Cognivia 7. TECH AMPLIFIES OUR ABILITY TO DELIVER RESULTS. I'm energized by technological advancements because they enable the transformation of traditional services. We've developed proprietary tech solutions that streamline complex immigration processes while maintaining our 97% approval rate. Technology doesn't replace expertise; it enhances our ability to deliver exceptional results while focusing on what matters most: our clients' success. – Muhammed Uzum, Grape Law Firm PLLC 8. INNOVATION DEMANDS GOVERNANCE AND COLLABORATION. I think you can be both energized and concerned. On the one hand, we're seeing an amazing level of innovation and advancement, especially around AI. At the same time, there is an increased need for risk management and governance to ensure companies remain compliant. We have to keep communicating with one another as the pace quickens. – Caitlin MacGregor, Plum 9. CHANGE FUELS COMPETITIVE ADVANTAGE. I'm energized by the pace of technological change—it's a catalyst for innovation and competitive advantage. Embracing it allows us to evolve faster, serve customers better, and unlock new opportunities. Fear slows growth; adaptability fuels it. Change isn't the threat—it's the strategy. – Stephen Nalley, Black Briar Advisors I am 100%, absolutely energized. I've been in MarTech consulting since 2010, and very little has changed in the space fundamentally in the past decade. Yes, there are new companies, but most simply repackage old functionality. AI has given marketing a chance to rethink everything: Process. Integration points. Data sources. It's so exciting. – Andrea Lechner-Becker, GNW Consulting 11. BUILDING SECURE INNOVATION FROM THE START IS ESSENTIAL. The pace of tech change energizes me, but with innovation comes risk. The challenge is securing by design—embedding security from the start so that innovation doesn't just disrupt, but drives positive impact without leaving us vulnerable. The speed of progress is thrilling, but we must ensure that what we build today doesn't expose us tomorrow. – Katrina (Katya) Rosseini, KRR Ventures 12. EDUCATION THRIVES ON AGILITY AND TECH. The pace of technological change is both a challenge and an opportunity. In education specifically, tech allows us to personalize learning, scale globally, and reach children in ways that weren't possible before. Of course, it demands constant adaptation, but that's the exciting part: if you build a culture of agility and learning, you don't just survive change, you lead it! – Max Azarov, Novakid Inc. 13. AI TRANSFORMS TRADITIONAL INDUSTRIES. I'm energized by technological change because it revolutionizes traditional industries like data recovery. By integrating innovative AI technologies, we're dramatically improving recovery rates and reducing processing time, ultimately benefiting our customers facing data loss crises. – Chongwei Chen, DataNumen Inc. 14. EMERGING TECHNOLOGY NEEDS ETHICAL GUARDRAILS. I'm tingly at what's possible in the coming years with more advanced tech that can potentially double our lifespans, improve quality of life, and increase our leisure time. That said, I remain concerned about ethical boundaries and the application of emerging tech. I'm also concerned about those who might be left behind or even exploited as new technology replaces jobs or educational opportunities. – Cheryl Contee, The Impact Seat Foundation 15. EMBRACE TECH AND ADAPT CONTINUOUSLY. I am not concerned about technological change. Technological change has been a part of humankind, if not before then, at least since the Industrial Revolution. We just need to embrace the change, be nimble, keep learning, and keep adapting. – Ruchir Nath, Dell Technologies 16. TECH NEEDS THE HUMAN TOUCH TO SHINE. I'm mostly energized by the potential that new technology brings. At the same time, it rarely performs at its best right out of the gate and still requires that final 10 to 15 percent of smart human input to truly make it exceptional. – Martin Pedersen, Stellar Agency 17. INNOVATION ENABLES MEANINGFUL CONTRIBUTIONS. The pace of technological change unlocks the art of the possible by creating opportunities to streamline processes, drive efficiencies, and eliminate repetitive tasks. Rapid advances empower employees to focus on strategic, high-value work, which leads to greater innovation, deeper engagement, and more meaningful contributions. – Britton Bloch, Navy Federal Credit Union
Yahoo
11-06-2025
- Business
- Yahoo
Kantar appoints Jeff Greenspoon as CEO, Americas
NEW YORK, June 11, 2025 /CNW/ -- Kantar, the world's leading marketing data and analytics company, has appointed Jeff Greenspoon as CEO for the Americas. Jeff will partner closely with clients and Kantar's industry strategists, consultants and analytics experts in the Americas to help the world's top brands build the creative, media and brand strategies that shape their future. Reporting to Chris Jansen, Kantar's Chief Executive, Jeff will also be a member of the Group Executive Team when he joins Kantar on 4 August. Known for his leadership in innovation and transformation, Jeff joins Kantar from dentsu. Most recently, he served as dentsu's Chief Global Client Officer and Chief Business Officer for the Americas. Jeff succeeds Wayne Levings, Kantar's Chief Client Officer. Over the past two years, Wayne additionally led the Americas business. Wayne will be returning to the UK to focus on his Chief Client Officer responsibilities. Jeff GreenspoonJeff currently serves as dentsu Chief Global Client Officer and Chief Business Officer for the Americas, leading global client engagements and innovation initiatives. He has partnered with major brands including General Motors, Kraft Heinz, Nestlé, ABInBev, Disney, and Hilton Hotels. Prior roles at dentsu include time as its first Chief Product Officer, followed by CEO of Canada and Global President of Integrated Solutions, where he helped deepen digital-first client offerings. Jeff was the co-founder and CEO of SPOKE, a leading digital creative firm acquired by dentsu in 2014. He graduated from Ivey Business School at Western University, in Canada, where he remains an Entrepreneur-in-Residence. Jeff is married to Talia and is the proud dad of the amazing Andie. Commenting on the appointment, Kantar Chief Executive Chris Jansen said: "Jeff brings a wealth of experience in entrepreneurship, marketing and strategy. His deep understanding of the marketing ecosystem, global client C-suite experience, and proven track record of building high-performing teams make him a great fit for Kantar and our Americas business. His fresh perspectives and passion for growth make him a powerful addition to our Executive Team. I'm confident our teams and clients will be struck — as I was — by his energy, creativity, and commitment to client impact." Speaking on his new role, Jeff added: "What drew me to Kantar is the unique mix of global intelligence, trusted marketing IP, and the belief that great insights have the power to change everything. Kantar's people truly sit at the intersection of data, creativity, and business strategy, shaping how modern marketing delivers value. I've long admired Kantar's ability to turn insight into brand and business impact, and I've seen first-hand the high regard in which marketing leaders hold the business. Unique assets like BrandZ and the Meaningful, Different and Salient (MDS) framework are not just differentiators – they're trusted tools marketers use to shape meaningful growth. "What excites me most is the opportunity to bring fresh energy and a future-focused mindset to help our clients unlock even more value across this region. I'm looking forward to working closely with the incredible Kantar team to deliver bold thinking, breakthrough solutions, and deeper partnerships that redefine what marketing can achieve." About KantarKantar is the world's leading marketing data and analytics business and an indispensable brand partner to the world's top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future. View original content to download multimedia: SOURCE Kantar View original content to download multimedia:
Cision Canada
11-06-2025
- Business
- Cision Canada
Kantar appoints Jeff Greenspoon as CEO, Americas
NEW YORK, June 11, 2025 /CNW/ -- Kantar, the world's leading marketing data and analytics company, has appointed Jeff Greenspoon as CEO for the Americas. Jeff will partner closely with clients and Kantar's industry strategists, consultants and analytics experts in the Americas to help the world's top brands build the creative, media and brand strategies that shape their future. Reporting to Chris Jansen, Kantar's Chief Executive, Jeff will also be a member of the Group Executive Team when he joins Kantar on 4 August. Known for his leadership in innovation and transformation, Jeff joins Kantar from dentsu. Most recently, he served as dentsu's Chief Global Client Officer and Chief Business Officer for the Americas. Jeff succeeds Wayne Levings, Kantar's Chief Client Officer. Over the past two years, Wayne additionally led the Americas business. Wayne will be returning to the UK to focus on his Chief Client Officer responsibilities. Jeff Greenspoon Jeff currently serves as dentsu Chief Global Client Officer and Chief Business Officer for the Americas, leading global client engagements and innovation initiatives. He has partnered with major brands including General Motors, Kraft Heinz, Nestlé, ABInBev, Disney, and Hilton Hotels. Prior roles at dentsu include time as its first Chief Product Officer, followed by CEO of Canada and Global President of Integrated Solutions, where he helped deepen digital-first client offerings. Jeff was the co-founder and CEO of SPOKE, a leading digital creative firm acquired by dentsu in 2014. He graduated from Ivey Business School at Western University, in Canada, where he remains an Entrepreneur-in-Residence. Jeff is married to Talia and is the proud dad of the amazing Andie. Commenting on the appointment, Kantar Chief Executive Chris Jansen said:"Jeff brings a wealth of experience in entrepreneurship, marketing and strategy. His deep understanding of the marketing ecosystem, global client C-suite experience, and proven track record of building high-performing teams make him a great fit for Kantar and our Americas business. His fresh perspectives and passion for growth make him a powerful addition to our Executive Team. I'm confident our teams and clients will be struck — as I was — by his energy, creativity, and commitment to client impact." Speaking on his new role, Jeff added:"What drew me to Kantar is the unique mix of global intelligence, trusted marketing IP, and the belief that great insights have the power to change everything. Kantar's people truly sit at the intersection of data, creativity, and business strategy, shaping how modern marketing delivers value. I've long admired Kantar's ability to turn insight into brand and business impact, and I've seen first-hand the high regard in which marketing leaders hold the business. Unique assets like BrandZ and the Meaningful, Different and Salient (MDS) framework are not just differentiators – they're trusted tools marketers use to shape meaningful growth. "What excites me most is the opportunity to bring fresh energy and a future-focused mindset to help our clients unlock even more value across this region. I'm looking forward to working closely with the incredible Kantar team to deliver bold thinking, breakthrough solutions, and deeper partnerships that redefine what marketing can achieve." About Kantar Kantar is the world's leading marketing data and analytics business and an indispensable brand partner to the world's top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future.
Campaign ME
14-05-2025
- Entertainment
- Campaign ME
Creative variety becomes a strategic imperative, says AppsFlyer's 2025 report
In gaming, just 2 per cent of video ad creatives absorb 53 per cent of total ad spend. In non-gaming, that figure drops to 43 per cent. This 10-point gap signals a shift toward broader creative testing, fatigue mitigation, and audience segmentation. Based on the analysis of 1.1 million video ad creatives, across 1,300 gaming and non-gaming apps the AppsFlyer's 2025 Creative Report reveals that overall creative winners still matter, but marketers are starting to diversify creative investment. High-spending non-gaming apps grew their creative output by 18 per cent year-over-year, now averaging 2,365 variations per quarter and outpacing gaming's growth by 80 per cent. Nonetheless, gaming still leads in raw volume, with top apps producing 2,743 creatives per quarter. In contrast, mid-tier gaming advertisers are producing less than they were a year ago, a trend that may put them at risk as competition heats up. The report offers an in-depth analysis of creative performance trends and emotional drivers in mobile advertising, with insights from experts at Meta and dentsu. It uncovers the motivations, storytelling formats, and creative signals that don't just drive installs — but also long-term retention. Shifting strategy towards creative variety Adam Smart, Director of Product Gaming at AppsFlyer said, 'We're seeing a clear shift in creative strategy, with marketers not just scaling top performers, but scaling variety.' He continues, 'In gaming, high spenders still dominate production, with apps spending $7M+ per quarter to generate nearly 3x more creatives than those in the $4-$7M range. But in non-gaming, growth is more evenly distributed across tiers, suggesting creative scale is no longer just for the biggest players but that it's becoming a strategic imperative for everyone.' One clear example is celebrity-driven ads. Ads featuring music artists led to 50 per cent higher user retention after seven days compared to those with movie stars, even though they received less than 10 per cent of the celebrity budget. TV personalities drove 2x the IPM (installs per 1,000 impressions which reflects how efficiently an ad drives installs) of movie stars, yet movie stars still captured over 80 per cent of celebrity spend. This underscores the importance of creative choices that not only capture attention, but also contribute to long-term impact. Emotion, education, and motivation Emotionally resonant stories continue to be undervalued despite their effectiveness. Failure-to-Success narratives in hypercasual gaming delivered 78 per cent higher IPM but received 40 per cent less spend than conventional 'success' stories. In social and search channels, storytelling hooks (narratives with emotional twists) made up just 6 per cent of ad spend, yet delivered the highest Day 7 retention at 8.4 per cent. Social Proof hook formats also performed well, particularly offering a strong balance of installs and retention, particularly when tapping into trends. In category-specific findings: Across categories like Finance, Social Media, and GenAI, educational and review-based UGC formats show significantly higher IPM and retention – yet testimonials dominate budget allocation. In Social, UGC (User Generated Content) tutorials delivered 45 per cent higher IPM and 17 per cent stronger Day 7 retention, despite receiving far less spend. In Finance, tutorial-style creatives drove 37 per cent higher retention, underscoring the value of clear, relatable content that builds trust and drives long-term impact. In both Finance and Social apps, tutorials and app review formats outperformed testimonials on key metrics. Motivational hooks performed well in niche contexts too. In Finance, creatives promising immediate benefits drive stronger Day 7 retention via DSPs (+17 per cent). In Dating, creatives tied to 'Serious Relationship' motivations outperform 'Casual' by 15 per cent, despite lower coverage and budget. GenAI categories showed a split. Comparison-style creatives, such as before-and-after filters, drive strong initial performance, generating 3.68 IPM and capturing 40 per cent of spend. But they also deliver the lowest Day 7 retention. UGC testimonials lead to 36 per cent higher retention, reinforcing the importance of creative strategies that deliver value beyond the install. AppsFlyer's 2025 State of Creative Optimisation report is based on an anonymous aggregate of proprietary global data across 1.1 million video creative variations, from [1300] apps that ran a minimum of 200 creative variations each. The dataset spans both Gaming and Non-Gaming categories and reflects insights tied to ($2.4 billion) in ad spend between Q1 2024 and Q1 2025. AppsFlyer chose to present the data at a global level, since they found that while creative trends varied significantly between categories, they were surprisingly consistent across GEOs.
