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Globe and Mail
4 days ago
- Business
- Globe and Mail
Game-based Learning Market Outlook -2030: Growth, Trends, Opportunities and Leading Key Leaders
Game-based Learning Market by Offering (Gamified Learning, Microlearning, Simulation Learning, LMS, Adaptive Learning, Authoring Tools), Application (K-12, Higher Education, Corporate Training, STEM, Cognitive Development) - Global Forecast to 2030 The game-based learning market is expected to grow at a compound annual growth rate (CAGR) of 23.4% between 2025 and 2030, from an estimated USD 6.23 billion in 2025 to USD 17.82 billion by 2030. The market for game-based learning is driven by the growing need for dynamic and captivating teaching resources, the expanding use of digital learning environments, and the growing use of smartphones and the internet. The market is further driven by improved learner retention, tailored learning experiences, and the incorporation of cutting-edge technologies like AI, AR, and VR. Furthermore, the transition to competency-driven and skill-based education promotes long-term development. Download PDF Brochure@ Increasing digital adoption in education and corporate training, rising demand for interactive and personalized learning experiences, and growing use of AR/VR and AI technologies are driving the growth of the game-based learning market. These factors enhance learner engagement, improve retention rates, and support scalable, outcome-driven educational solutions across sectors. The web-based deployment segment will register the largest market share during the forecast period The web-based deployment of the integration type segment holds the largest share in the game-based learning market due to its high accessibility, platform independence, and ease of integration across devices and operating systems. It allows learners to access content anytime, anywhere, without requiring complex installations. Moreover, institutions and enterprises prefer web-based solutions for their cost-effectiveness, scalability, and seamless updates, making them ideal for widespread adoption in education and training environments. The medical and healthcare training segment is poised for the fastest growth rate during the forecast period The medical and healthcare training segment is expected to witness the fastest growth in the game-based learning market due to the increasing need for immersive, risk-free environments to train professionals in critical procedures. Advanced VR, AR, and AI technologies enable realistic simulations that enhance skill development, improve patient safety, and reduce errors. The demand for continuous upskilling and remote training further accelerates adoption in this sector. North America will account for the largest market during the forecast period North America is projected to hold the largest share in the game-based learning market, driven by its advanced digital infrastructure, early adoption of educational technologies, and strong presence of key market players. The region benefits from significant investments in edtech, supportive government initiatives, and a high level of awareness regarding the benefits of interactive learning, enabling widespread implementation across educational institutions and corporate training environments. Request Sample Pages@ Unique Features in the Game-based Learning Market Game-based learning platforms are distinguished by their incorporation of gamification elements such as points, badges, leaderboards, and rewards. These features enhance learner motivation, engagement, and retention by transforming traditional learning into an interactive and enjoyable experience. Many platforms in this market use AI and analytics to tailor educational content according to the learner's performance, pace, and preferences. Adaptive learning paths help maintain engagement by ensuring content difficulty is neither too easy nor too hard, thereby optimizing learning outcomes. Game-based learning solutions provide instant feedback, enabling learners to understand mistakes and improve performance on the spot. This continuous loop of assessment and correction is more dynamic and effective compared to traditional evaluation methods. These platforms often incorporate multiplayer modes, team-based challenges, and social sharing features. Such interactivity promotes teamwork, communication, and peer learning, which are vital skills in both educational and corporate training environments. Major Highlights of the Game-based Learning Market The game-based learning market is experiencing rapid growth, driven by increasing adoption in K-12, higher education, and corporate training sectors. Educators and trainers are recognizing the value of interactive content in improving knowledge retention and learner satisfaction. With a global emphasis on practical skills and competencies, game-based learning is being embraced as a tool to teach critical thinking, problem-solving, decision-making, and collaboration. This shift is particularly visible in vocational training and soft skills development. Advancements in AI, AR/VR, cloud computing, and mobile technology are significantly enhancing the capabilities of game-based learning platforms. These innovations allow for more immersive, personalized, and flexible learning experiences, fueling market expansion. The sector is witnessing a surge in funding and investment, with numerous edtech startups and established tech firms entering the market. This influx is leading to greater competition, innovation, and availability of diverse learning solutions. Inquire Before Buying@ Top Companies in the Game-based Learning Market Some of the leading players in the game-based learning market include Duolingo (US), Kahoot! (Norway), Skillsoft (US), Stride (US), and Pearson (US). These companies leverage the development of curriculum-aligned content to ensure relevance in academic and corporate training environments and the integration of immersive technologies such as AR/VR to enhance user engagement. These approaches help providers differentiate their offerings, improve learning outcomes, and cater to the evolving needs of digital-native learners. DUOLINGO Duolingo is one of the prominent players in the game-based learning market, known for its data-driven approach and gamified learning model. Its core competencies lie in offering engaging, bite-sized lessons supported by features such as streaks, leaderboards, and in-app rewards that boost user motivation. Duolingo is strategically broadening its horizons by venturing into diverse areas such as music, math, and chess while simultaneously enhancing its vertical integration with offerings such as the Duolingo English Test and literacy-oriented apps, including Duolingo ABC. The company emphasizes persistent product experimentation through A/B testing to continually refine the user experience. Additionally, Duolingo has forged partnerships with notable content providers such as CNN and BuzzFeed, aiming to diversify learning formats and bolster its global footprint. This multifaceted approach not only enhances user engagement but also positions Duolingo as a leading player in the evolving edtech landscape. KAHOOT! Kahoot! is a leading platform in the game-based learning market, recognized for its interactive quizzes and real-time engagement tools that support active learning across educational and corporate environments. Its core strengths include a user-friendly interface, real-time feedback, and data analytics that provide actionable insights for educators and trainers. Kahoot! has pursued horizontal integration by acquiring Poio, DragonBox, Drops, and Clever, expanding its reach into early learning, language acquisition, and enterprise training. The company also engages in strategic partnerships with schools and organizations to enhance accessibility and content relevance. Through vertical integration, it offers tailored solutions for K–12, higher education, and workplace learning. Continuous innovation and research-backed product development remain central to its long-term growth strategy. SKILLSOFT Skillsoft, a U.S.-based ed-tech leader founded in 1998 and headquartered in Nashua, NH, blends robust SaaS-based learning content with immersive game-based learning and gamification strategies—most notably via their Percipio platform—to engage learners and drive retention. They've integrated interactive game mechanics (e.g., scavenger hunts and 'Skillball') into corporate training programs to boost motivation and platform adoption, and continually innovate with tools like Interactive Skill Benchmarks—real-world task simulations to assess and develop skills dynamically. STRIDE Stride, Inc. (NYSE:LRN), a Reston, VA–based ed-tech firm formerly known as K12 Inc., is a major player in the U.S. game-based learning market—especially across K-8 education with its Skills Arcade, an adaptive, gamified platform featuring 45,000+ interactive questions and rewards like coins and badges to boost engagement and benchmark-driven progress. They're also widely recognized for their Stride Meets Minecraft initiative, which immerses students in curriculum-aligned challenges in custom Minecraft Education worlds—a feature that earned them 'Digital Game-Based Learning Product of the Year' and finalist status in gamification awards. PEARSON Pearson (U.S.), a leading global education company headquartered in New York, has actively integrated game-based learning across K-12 and higher education through strategic partnerships and proprietary products. They've collaborated with startups like Labster to embed immersive virtual science lab simulations within its Realize LMS, boosting engagement and outcomes in biology curricula. In business higher-ed, Pearson teamed up with mLevel to gamify core courses—adding leaderboards, badges, and level progressions to Pearson's Intro to Business materials. Additionally, in primary language learning, they launched Poptropica English, a quest-driven platform based on the popular gaming world to motivate students through interactive stories and quests.
Zawya
16-06-2025
- Business
- Zawya
Arab Open University and GBM forge cybersecurity alliance to safeguard digital education in Kuwait and beyond
Kuwait City, Kuwait – Gulf Business Machines (GBM), a leading end-to-end digital solutions provider, today announced the signing of a strategic Memorandum of Understanding (MoU) with Arab Open University (AOU) aimed at fortifying cybersecurity resilience, building digital trust, and supporting the sustained evolution of secure digital learning in the region's education sector. Headquartered in Kuwait, AOU is a pioneering non-profit institution committed to providing accessible and high-quality blended learning opportunities across the Arab world. In response to the rising volume and sophistication of cyber threats targeting academic institutions, the agreement sets the foundation for a full-spectrum cybersecurity engagement. The initiative will be powered by GBM's proprietary COR. platform, delivering a comprehensive suite of Managed Detection and Response (MDR) services, integration, and cybersecurity consultancy. As part of the engagement, GBM Kuwait (also known as Khorafi Business Machines - KBM) will provide AOU with 24x7 threat monitoring, threat hunting, digital forensics, and strategic advisory support. Leveraging the vendor-agnostic GBM Shield framework and the AI-powered COR. platform, the university will benefit from deep visibility, predictive analytics, and fast response capabilities to reduce risk exposure and increase operational resilience. 'At Arab Open University, we view cybersecurity not just as a technical necessity, but as a strategic enabler of educational progress,' said Prof. Omar Al-Jarrah, Vice President for Planning and Development and CIO at Arab Open University. 'By partnering with GBM, we are investing in the safety and integrity of our digital infrastructure, empowering our faculty and students with the confidence to teach, learn, and collaborate without disruption. This collaboration reinforces our role as a future-ready institution committed to delivering secure, high-quality education across Kuwait and the wider region.' Established in 2002, AOU Kuwait serves as a central hub for more than nine Arab countries, offering a range of undergraduate and postgraduate programs in fields like Business Administration, Information Technology and Computing, English Language and Literature, and Education, in partnership with the Open University in the United Kingdom. Through this collaboration, AOU demonstrates a forward-thinking commitment to protecting its digital ecosystem while enhancing student and faculty experiences through secure, uninterrupted access to digital education platforms. The partnership also represents GBM's expanding leadership in securing educational environments and reinforces its position as the cybersecurity partner of choice for public sector institutions in Kuwait and across the region. 'The education sector is undergoing rapid digital transformation, and with it comes a heightened responsibility to safeguard sensitive academic and personal data. Academic institutions must take proactive steps to protect their people, platforms, and intellectual capital. Leveraging our deep local expertise and comprehensive cybersecurity solutions, we are proud to support AOU in building a secure, trusted digital learning environment that enables innovation and academic excellence. Our partnership with the university reflects our shared commitment to securing the digital foundation and embedding robust, proactive cybersecurity into the heart of modern education,' said Wassim Seliman, General Manager of GBM Kuwait. As regional education systems accelerate their digital agendas, this initiative highlights how an intelligent, layered cybersecurity framework can not only defend against modern cyber threats but also unlock more engaging and secure digital classroom experiences to deliver world-class education for the region's future generations.
Al Bawaba
16-06-2025
- Business
- Al Bawaba
Arab Open University and GBM Forge Cybersecurity Alliance to Safeguard Digital Education in Kuwait and Beyond
Gulf Business Machines (GBM), a leading end-to-end digital solutions provider, today announced the signing of a strategic Memorandum of Understanding (MoU) with Arab Open University (AOU) aimed at fortifying cybersecurity resilience, building digital trust, and supporting the sustained evolution of secure digital learning in the region's education in Kuwait, AOU is a pioneering non-profit institution committed to providing accessible and high-quality blended learning opportunities across the Arab world. In response to the rising volume and sophistication of cyber threats targeting academic institutions, the agreement sets the foundation for a full-spectrum cybersecurity engagement. The initiative will be powered by GBM's proprietary COR. platform, delivering a comprehensive suite of Managed Detection and Response (MDR) services, integration, and cybersecurity part of the engagement, GBM Kuwait (also known as Khorafi Business Machines - KBM) will provide AOU with 24x7 threat monitoring, threat hunting, digital forensics, and strategic advisory support. Leveraging the vendor-agnostic GBM Shield framework and the AI-powered COR. platform, the university will benefit from deep visibility, predictive analytics, and fast response capabilities to reduce risk exposure and increase operational resilience. 'At Arab Open University, we view cybersecurity not just as a technical necessity, but as a strategic enabler of educational progress,' said Prof. Omar Al-Jarrah, Vice President for Planning and Development and CIO at Arab Open University. 'By partnering with GBM, we are investing in the safety and integrity of our digital infrastructure, empowering our faculty and students with the confidence to teach, learn, and collaborate without disruption. This collaboration reinforces our role as a future-ready institution committed to delivering secure, high-quality education across Kuwait and the wider region.'Established in 2002, AOU Kuwait serves as a central hub for more than nine Arab countries, offering a range of undergraduate and postgraduate programs in fields like Business Administration, Information Technology and Computing, English Language and Literature, and Education, in partnership with the Open University in the United this collaboration, AOU demonstrates a forward-thinking commitment to protecting its digital ecosystem while enhancing student and faculty experiences through secure, uninterrupted access to digital education platforms. The partnership also represents GBM's expanding leadership in securing educational environments and reinforces its position as the cybersecurity partner of choice for public sector institutions in Kuwait and across the region.'The education sector is undergoing rapid digital transformation, and with it comes a heightened responsibility to safeguard sensitive academic and personal data. Academic institutions must take proactive steps to protect their people, platforms, and intellectual capital. Leveraging our deep local expertise and comprehensive cybersecurity solutions, we are proud to support AOU in building a secure, trusted digital learning environment that enables innovation and academic excellence. Our partnership with the university reflects our shared commitment to securing the digital foundation and embedding robust, proactive cybersecurity into the heart of modern education,' said Wassim Seliman, General Manager of GBM Kuwait. As regional education systems accelerate their digital agendas, this initiative highlights how an intelligent, layered cybersecurity framework can not only defend against modern cyber threats but also unlock more engaging and secure digital classroom experiences to deliver world-class education for the region's future generations.
Associated Press
13-06-2025
- Business
- Associated Press
University of Phoenix Leadership Presents at 1EdTech
PHOENIX--(BUSINESS WIRE)--Jun 13, 2025-- University of Phoenix is pleased to announce that Vice President of Accessibility and Student Affairs Kelly Hermann co-presented at the 2025 1EdTech Learning Impact Conference held June 2-5 at the Indianapolis Marriott Downtown in Indianapolis, Indiana. The presentation, titled 'Equitable Education and the 1EdTech Accessibility Rubric,' focused on the importance of ensuring digital ecosystems are accessible and compliant with the newest Web Content Accessibility Guidelines. 'As digital learning environments evolve, it's increasingly helpful for institutions to stay aware of current accessibility standards,' Hermann said. 'At this year's 1EdTech Learning Impact Conference, we were pleased to share how updated accessibility rubrics and practical strategies can help foster learning experiences that support all students.' Hermann's presentation delved into the new guidelines and offered practical advice on making learning resources, websites, and mobile apps accessible for users. The discussion also emphasized the importance of understanding and leveraging guidelines to help foster a welcoming educational environment. Hermann chairs the Accessibility Taskforce for 1EdTech and collaborated on the project to develop an accessibility vetting rubric to help institutions improve access for students with disabilities, and to improve trust by evaluating the non-technical aspects of accessibility that can impact purchasing decisions and helping to establish a common tool evaluation framework. Outside of her work with 1EdTech, Hermann's leadership is broadly recognized in the education technology community, and she has co-authored a chapter on accessibility to the Routledge text, Leading the eLearning Transformation of Higher Education, as well as other organizational texts by Anthology, D2L, WCET, and OLC, and by leading educational publications including Inside Higher Ed, EdSurge, The EvoLLLution and eCampus News. Hermann was instrumental in developing and deploying a survey on workplace accessibility awareness, understanding, and development opportunities. In her role at University of Phoenix, Hermann serves as the Vice President of Accessibility and Student Affairs with oversight of the university's accessibility initiative, including the evaluation and remediation of curricular resources, the Center for Access, Resources, Engagement and Support Services (CARES) which provides accommodations to students with disabilities and the Office of Collaborative Learning and Educational Engagement, which works with University stakeholders, community partners and sponsors to create a welcoming educational environment for the students, faculty, and staff. Recognizing her work, Hermann received global recognition as a 1EdTech Leader for her work in creating open, trusted, and innovative digital ecosystems that power learner potential. Learn more about accessibility at University of Phoenix here. About University of PhoenixView source version on CONTACT: MEDIA CONTACT Michele Mitchum University of Phoenix [email protected] KEYWORD: UNITED STATES NORTH AMERICA INDIANA ARIZONA INDUSTRY KEYWORD: TECHNOLOGY SOFTWARE INTERNET CONTINUING TRAINING UNIVERSITY PRIMARY/SECONDARY DATA MANAGEMENT EDUCATION SOURCE: University of Phoenix Copyright Business Wire 2025. PUB: 06/13/2025 01:06 PM/DISC: 06/13/2025 01:05 PM
Malay Mail
10-06-2025
- General
- Malay Mail
Is TikTok a disruption or does it mark a new era of learning? — Shazlin Niza Ab Razak
JUNE 10 — What if the future of our education is no longer confined within classroom walls but embedded in the seamless scroll of a mobile screen? Once perceived merely as a platform for dance routines and viral entertainment, TikTok has evolved into an emergent space for digital learning. With billions of views under educational hashtags and creators simplifying complex subjects into concise, one-minute content, the platform is redefining how knowledge is delivered and consumed in real time. In both Malaysia and globally, students are increasingly relying on TikTok for swift, accessible explanations of academic topics ranging from essay structures and grammatical accuracy to historical timelines and science revision. These short-form videos, often produced by educators, peers, or academic enthusiasts, transform dense curriculum material into easily digestible and visually engaging content. In doing so, TikTok meets learners within the digital environments they most frequently occupy. For traditional educators and institutions, this shift presents a paradox. While there are valid concerns regarding reduced attention spans, the oversimplification of complex material, and the potential spread of misinformation, the deeper issue may lie not in the platform itself but in the rigidity of existing educational systems. TikTok, rather than threatening education, may be highlighting the urgent need for pedagogical innovation and adaptation. As classrooms continue to navigate the post-pandemic landscape, TikTok is emerging as a powerful tool to re-engage students. After years of remote learning and digital burnout, many students now expect education to be interactive, fast-paced, and visually engaging. Traditional teaching methods often struggle to meet these expectations. TikTok, with its short-form video style and algorithm-driven reach, delivers information in a way that feels intuitive to today's learners. Through visuals, voiceovers, and direct communication, it presents lessons in formats that are easier to understand, more relatable, and ultimately more memorable. In recent years, TikTok has become an increasingly vital academic resource for students preparing for the Sijil Pelajaran Malaysia (SPM) examination. Faced with mounting pressure to perform well across a wide range of subjects, students are turning to the platform for concise, engaging content that breaks down complex topics in subjects such as English, Physics, Chemistry, Biology, and Mathematics. These videos, often created by teachers, tutors, or even high-achieving peers, transform traditional syllabus content into visually dynamic lessons that are easier to absorb and revise on the go. As classrooms continue to navigate the post-pandemic landscape, TikTok is emerging as a powerful tool to re-engage students. — Reuters pic Instead of poring over lengthy textbooks, students can now access quick grammar tips, formula recaps, experiment walkthroughs, and past-year question analyses, all from their mobile devices. In doing so, TikTok is reshaping the way exam preparation is approached, offering a more student-centered, accessible, and time-efficient model of learning that complements classroom instruction. This paradigm shift raises an important question for educators. Should digital platforms like TikTok be resisted or embraced? An increasing number of educators are exploring the latter. By creating educational TikTok content ranging from revision strategies and micro-lessons to motivational guidance, teachers are not replacing the classroom but extending its reach. In recognising and responding to students' digital habits, these educators foster deeper engagement, relatability, and learner autonomy. The structure and function of the traditional classroom are undeniably changing. Chalkboards are giving way to digital interfaces. Rigid syllabi are being complemented, and sometimes challenged, by on-demand, learner-driven content. If the ultimate objective of education is to equip, inspire, and empower young minds for an evolving global landscape, then pedagogical approaches must evolve accordingly. Despite its limitations, TikTok offers a unique pedagogical language. It is concise, interactive, peer-centred, and visually stimulating. While it may never substitute formal education, it plays an increasingly significant role in shaping contemporary learning behaviours and expectations. Therefore, when critics label TikTok as nothing more than an entertainment app, they overlook a quiet educational revolution already taking shape. Education is no longer confined to chalkboards, classrooms, or structured rows of desks. Today, it lives in the fingertips of students who scroll not just for amusement, but for answers, for clarity, for knowledge that feels relevant and reachable. In a world where information overload is real and attention is constantly pulled in every direction, TikTok has emerged as an unexpected but powerful learning companion. It is not here to replace traditional education, but to enhance it, to fill its gaps, and to meet learners where they are. Lessons that once seemed intimidating are now made accessible. Concepts that once confused now click in under a minute. Educational change does not always begin with formal policies or elite institutions. Sometimes, it begins with a teenager sharing a math trick from their bedroom. Sometimes, it starts with a dedicated teacher reimagining their methods to connect with students on their screens. And often, it flourishes in the determination of students who keep learning despite limited resources, long commutes, or self-doubt. This is what learning looks like today. It is personal, immediate, and deeply human. It is a video that makes sense of what a textbook could not. It is a comment section filled with shared struggles and support. It is proof that learning does not need four walls to thrive. It lives in moments of connection, in sparks of clarity, in the quiet resilience of students who choose to grow in new ways. * Shazlin Niza Ab Razak is an English language lecturer. ** This is the personal opinion of the writer or publication and does not necessarily represent the views of Malay Mail.
