10-07-2025
Do what you do best and empower your team to do the rest
SIX FROM THE BEST
It accounts for just three per cent of total sales, but low and no-alcohol beer is the UK's fastest-growing drinks category. Driving the change is Luke Boase, creator of best-selling alcohol-free brand Lucky Saint. Here the former fund manager turned founder shares his advice for brewing up a storm as a disruptor firm.
1. Only do the things that only you can do. This is the most liberating advice for a founder. Focus on the aspects of the business that only you can do, because that's where you'll add most value. Empower others in your team for everything else.2. Live and die by your product. You have an innovative idea, a strong brand, a great team — but it all falls down if the quality doesn't match. Obsess about quality above all else. 3. Be generous with your time. You never know what luck you will create.
4. Hire the right people, before you're ready. When I recruited our managing director, it was premature to hire for that role. But it was the right decision because it set in place the foundations to scale.
5. Codify your brand values and belief system. It should shape absolutely everything you do and give you that consistency you need to build the brand.
6. Love the industry you're in. Whether that's getting out into hospitality with the team, or running your own pub, it gives you invaluable feedback and connection to the drivers of your business.
