16-07-2025
Legendary US homeware brand ‘better than Ikea' is launching in the UK this autumn – offering huge Halloween range
US homeware favourite is finally making its way to Britain – with an online UK launch set for this autumn.
The cult-favourite brand, known for its chic furniture, cosy bedding and Pinterest-worthy décor, will finally be available direct to UK customers for the first time.
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Swanky US homeware chain Pottery Barn is set to launch online in the UK this autumn – and shoppers are buzzing to finally get their hands on the brand's famous furniture and décor without the overseas faff.
Known for its cosy-chic vibe, the cult American label will offer Brits a selection of stylish furniture, bedding, lighting and decorative bits through a dedicated UK website.
Pottery Barn, owned by home retail giant Williams-Sonoma – which also runs West Elm – says it's eyeing up Britain as its next big market.
Williams-Sonoma boss Laura Alber said: 'We believe great design and quality craftsmanship have universal appeal and we're excited to bring Pottery Barn's signature look to the UK.'
Pottery Barn president Monica Bhargava added: 'Whether you're kitting out a new flat or refreshing your family home, our designs are made for modern living.'
It's not just the goods Brits will love – free design services will also be on offer, giving customers personal styling help for their homes, both online and in-person.
And just in time for spooky season, Pottery Barn's UK site is expected to launch with its huge Halloween collection — packed with ghostly glassware, gothic table décor, creepy candles and luxe pumpkin accents.
The brand is famous Stateside for going all out on seasonal styling, and Brits will finally get to join the party with high-end Halloween buys that are a far cry from the bargain -bin basics.
Fan reaction
British shoppers can't wait to swap flat-pack frustration for Pottery Barn's polished pieces — with many already calling it a classy upgrade from IKEA.
Fans online have hailed the brand's timeless aesthetic and quality finishes, with one saying: "You get what you pay for at IKEA, sometimes they'll have some of the nicer sofas at right around the same price as everyone else.
"Generally though, Pottery Barn Items are much much higher quality."
Another added: "Everything I've ever bought from IKEA has been a cheap piece of c*** that fell apart immediately.
"While Pottery Barn isn't the best of quality, it's on a significantly higher level than IKEA.
"The other thing is that Pottery Barn style is quite different from the IKEA style."
A third penned: "IKEA's hit and miss. Everything I have from them is pretty good, but you do have to go into the IKEA and have a look at what you're buying.
"Some of their stuff is c*** and price is no indicator of what's what."
With stylish staples and designer vibes, Pottery Barn's UK debut is shaping up to be the ultimate homeware shake-up.
How to upcycle garden furniture in 3 steps
There's really no need to spend a fortune on new garden furniture.
Rebecca Miller, Fabulous' Associate Editor and gardening enthusiast has shared her tips to transforming grotty second-hand furniture into pieces that look brand new.
"Recycling centres, dump shops, charity shops and Facebook Marketplace are brilliant places to pick up second hand items for cheap.
And all you need to do is have a spare afternoon to spruce them up - and it's something you can get your kids involved in!
Clean
Everything looks better after a good scrub.
If in doubt, opt for a simple washing-up liquid and warm water solution, and get to work removing all the grime and dirt.
If the piece of furniture can withstand some pressure, why not pressure wash it?
Leave it to dry, then you can see what you're dealing with.
Fix-up
If the item of furniture is a little wonky, or you're unsure how sturdy it is, take a moment to check all the fixtures and either replace them or tighten them up.
Colour
The quickest way to transform a piece of furniture is with a lick of paint.
When choosing a new colour, base it on shades that will fit with your existing garden design and plants - but most importantly, pick a colour that will bring a smile to your face."
Inside IKEA's new Oxford Street shop
IKEA opened a new shop on London's Oxford Street in May.
It's set over three floors and 5,400 square metres compared with the average size of 30,000 square meters for most of IKEA 's locations - but it's for a very good reason.
It's the second of IKEA's smaller format stores and while 6,000 IKEA products are on display you can only purchase 3,500 of these in-store.
But, importantly of course, you'll still be able to grab the Swedish retailer's iconic meatballs and 85p hot dogs - and it's all available for takeaway.
The shop's location on ever-busy Oxford Street means it's geared more towards shoppers popping in for smaller home items.
You won't be able to pick up larger furniture items, but you can order them for home delivery, click and collect, or get them sent to pick-up locations across the UK.
