Latest news with #e.l.f.
Refinery29
a day ago
- Entertainment
- Refinery29
Blurring Is The New Matte — & It's This Season's Softest Makeup Trend
All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. It doesn't seem like that long ago our feeds were flooded with images of hyper-glowy skin that looked fresh (but never sweaty), with a healthy sheen. (Dewy makeup got so big, it even permeated pop culture; 'my skin is gleamin',' whisper-sang Ariana Grande in 2019's '7 rings.') Glow was the antithesis of the 'Instaglam' look that predated it in the mid-2010s; think heavy highlight and contour, a full-coverage base, and bold, matte lipstick. But if there's one thing we can count on, it's that trends come, go…and find a way of coming back again. And sure enough, one word has been popping up everywhere in beauty launches lately: Blur. It's not quite matte, but not quite glowy either. The blurred makeup trend occupies an interesting place between dualities that seems to be striking a chord these days. It delivers all the luminosity of dewy makeup with the diffused velvetiness of ultra-matte glam. 'The trend seems to be gaining momentum in response to the sharp makeup looks that have dominated social media for years,' makeup artist and Sephora Beauty Director David Razzano tells Refinery29. 'Bold black cat eyeliner, graphic eyeshadow, intense contouring, and ultra-defined lip lines are beginning to feel a bit dated and overdone.' In comparison, 'blurred' makeup has a 'fresh, effortless vibe,' per Razzano, that lends the skin a 'filtered,' poreless effect. (I never thought I'd say this, but was Maybelline Dream Matte of its time?) The more I thought about it, the less surprising the trend was. After all, digitally airbrushed skin via social media filters had given way to products like e.l.f.'s Poreless Putty Primer and Milk Makeup's (sadly discontinued) Blur Stick. But the 2025 version of blurred-finish products isn't just about poreless, diffused skin. Instead of bottling blur in primers and touchup products, the soft-focus effect has made its way into lipstick, blush, eyeshadows, and more. Ahead, get the scoop on how to wear blurred makeup from lids to lips — and the pro-approved products to get the look this season and beyond. Eyes When it comes to eyes, there are several ways to achieve a soft, diffused wash of colour. I personally find cream-to-powder eyeshadows like Glossier Skywash or Merit's new Solo Shadow the quickest, most foolproof way to get a blurred finish. 'The Sephora Collection PRO Eyeshadow Brush #18 is my go-to 'blurring brush' for both eyes and lips,' says Razzano. 'It has a small domed tip, which can be used to blur eyeliner or lipstick out – just gently sweep on the edge of any area.' (Australian Sephora doesn't currently have the #18 brush, but you can sub this with any fluffy blending brush, like the Fenty Precision Blending Brush 230.) Skin When I hear 'blurred makeup,' I first think of a soft, creamy complexion resembling something from a Vermeer portrait. Foundations like R29's Beauty Innovator Award-winning Huda Beauty's Easy Blur and Revlon Serum Tint are great options for one-and-done coverage with a petal-soft finish. You can also achieve a beautiful, blurred effect with your finishing products. Razzano loves Kosas' Cloud Set Baked Setting & Smoothing Powder for lending a soft veil that reduces shine, not glow. 'I'm obsessed with this powder! It sets your makeup in place while delivering an ultra-soft blurring effect, all while maintaining a natural, radiant finish,' he says. 'This powder works particularly well when it comes to setting concealer — it blurs out fine lines and wrinkles, without creating dryness under the eyes.' Cheeks The blush craze shows no signs of slowing down anytime soon, and the latest launches all seem to have blur as a priority. There's the Dua Lipa-fronted YSL Beauty's new Make Me Blush, which comes in eight candy-coloured shades and contains squalane to lend an optical blurring effect on skin. One favourite our editors love was the Westman Atelier Baby Cheeks Blush, famous for its longwear properties and beautiful pigmentation. Another fave comes in the form of Danessa Myricks' Yummy Skin Blurring Balm Powder, which also happens to be among my most-used products as well. 'This formula is nothing short of pure brilliant beauty innovation,' Razzano declares. 'Danessa created a hydrating balm-to-powder that instantly blurs the skin, while maintaining a hyper-natural look and feel. Plus, she has carried this formula into blushes and highlighters – so you can blur and add glow simultaneously.' On the bronzer side of things, Makeup By Mario's SoftSculpt Blurring Bronzer offers the same sun-kissed glow you'd get from a bronzing powder with ingredients like spherical powders that provide an optical blurring effect. Lips Make it a season of blurred kisses with products that have a soft, romantic finish that's never dry or flat. ' Refy's Blur Liner boasts a domed tip, creating a natural, soft, and blurred look — an easy step in your routine,' Razzano explains. He also loves Prada Beauty's Monochrome Soft Matte Blur Lipstick, which has the creamy texture of your favourite lippie but with a velvet finish. 'No need to perfectly line your lips, since it softly blurs itself,' he says. 'A few taps of your finger will blend it to perfection.' We also love Rhode's Peptide Lip Shape crayons, which come in a variety of beautiful neutral tones with a soft matte finish.
Time Magazine
2 days ago
- Business
- Time Magazine
TIME100 Most Influential Companies 2025: e.l.f. Beauty
If you've spent any time watching "Get Ready With Me" videos on social media, you've likely seen someone gleefully testing out a new product from e.l.f. Beauty. The 21-year-old company today includes flagship brand e.l.f. Cosmetics, e.l.f. SKIN, Alicia Keys' Keys Soulcare, Well People, and Naturium—brands sold in stores like Ulta Beauty, Target, Walmart and drugstore chains, and known for offering a wide variety of on-trend makeup and skincare products at an affordable price point. The company thrives on its ability to rapidly respond to customer demands, and many of e.l.f.'s products are touted by consumers as "dupes" for popular items from luxury brands. Chairman and CEO Tarang Amin shares a story about moving up a planned 18-month timeline for the company's bronzing drops to six months after community members on TikTok live asked him to make a more affordable alternative to Drunk Elephant's buzzy serum ASAP. (Drunk Elephant's product: $39. E.l.f.'s: $12.) Competitors often do not appreciate this approach: a 2023 California lawsuit filed by Benefit Cosmetics claimed that e.l.f. infringed on the trademark of a specific Benefit mascara; a judge sided with e.l.f. last December. 'We're not a dupe brand, because we always put our e.l.f. twist on something,' Amin says. His guiding principle: 'Let's do it better, and let's make it way more affordable.' E.L.F. made global news when it announced on May 28 that it will acquire Hailey Bieber's skincare and makeup brand Rhode for up to $1 billion—a jaw-dropping number in an industry that's deeply impacted by Trump's tariffs. The deal, which is set to close in 2026, is structured as $600 million in cash and $200 million in E.L.F. stock, with a potential $200 million additional earnout depending on performance over three years. It's strategically designed to give Bieber—like all E.L.F. employees, who receive equity from their date of hire—ownership over the company's success. 'I'm very open with that,' Amin says. 'I want to create wealth for our employees who are driving our results.'
Yahoo
2 days ago
- Entertainment
- Yahoo
‘Ladyworld Festival' Tickets Are Almost Sold-Out: Here's Where to Find Passes Online
If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. 'Who run the world? Girls.' And this new three-day event, put on in collaboration with cosmetics giant e.l.f., is here to prove it. The Ladyworld Festival, happening from Sep. 26 to 28, 2025, is the ultimate fusion of summer camp, wellness retreat, and girls' night out, with a dash of '90s nostalgia (hello, Mark McGrath) mixed in. More from Rolling Stone How to Watch the 2025 NBA Draft Online Without Cable The Best AirPods Alternatives of 2025, Tested Addison Rae's 2025 Tour: Here's Where to Find Tickets for Sold-Out Dates Taking place in the sun-soaked location of Miramar Beach, Florida, Ladyworld offers a weekend jam-packed with everything from chic cocktail hours to exclusive gifting suites, makeup masterclasses, sports activities, dance parties, stand-up comedy, and intimate podcast sessions. Whether you roll solo (this is the place to make new connections) or go with your girl group, we've found the best ways to secure your spot below. Passes are currently sold out on StubHub and other online ticketing platforms. As of now, SeatGeek and Vivid Seats still have inventory available. Best Sites: SeatGeek, Vivid Seats Dates: Sep. 26 to 28, 2025 Location: Mirimar Beach, Florida (check out accommodations here) get ladyworld festival tickets Notable speakers and headliners include Hannah Berner, Stassi Schroeder, Girls Gotta Eat, Chicks in the Office, Ladygang, *NSYNC's Chris Kirkpatrick, Justin Sylvester, and more. Think of it as a festival that's designed with girlhood in mind, from the moment you arrive to the moment you leave — hopefully with a sun-kissed glow and a new crew of girlfriends. You might be hearing about Ladyworld for the first time, but trust us: it's about to be the event of the year. Don't get left out; grab your tickets below before fomo strikes when you inevitably scroll through your feed in September. 'Ladies, leave your man at home,' and scroll down to learn everything we know about buying Ladyworld Festival tickets online before they're sold out. EDITOR'S PICK Buy Now SeatGeek is currently offering three-day passes for the Ladyworld Festival, which guarantees attendance from Friday through Sunday. The price for a three-day pass is $1,340 per person, including fees. Individual day passes are also available for purchase, typically priced between $700 and $800 each. If you are looking to attend the entire festival, the three-day pass offers the best bang for your buck. However, if you are only interested in specific speakers, the individual ticket option is a good alternative. All tickets are protected by SeatGeek, and the platform ensures easy delivery ahead of the event. GOING FAST Buy Now Vivid Seats has a limited number of tickets left for the Ladyworld Festival — around 12 for each day. If you want a chance to attend this year, you need to act quickly. Prices start at around $1,116 for a three-day pass, which is cheaper than SeatGeek, while individual day tickets are priced at $645, including fees. All seats are general admission, so you don't have to worry about selecting a specific area. Simply add your tickets to the cart and check out before they're all gone. Best of Rolling Stone The Best Audiophile Turntables for Your Home Audio System
Fox News
4 days ago
- Fox News
Plan your next trip with these on-the-go beauty staples
Whether heading to the gym, embarking on a weekend getaway or catching a flight, having travel-sized beauty products for all your needs (hair, skin and nails) ensures you stay refreshed and polished without the bulk and burden of full-sized items. Here are 10 on-the-go beauty staples you'll want to stash wherever the day takes you. This all-in-one kit from cult-fave brand e.l.f. is perfect for keeping your skin hydrated and refreshed wherever you go. It includes travel-sized versions of e.l.f.'s bestsellers: a cleanser, prep balm, moisturizer, eye cream and night cream. Each product uses skin-healthy ingredients like hyaluronic acid, aloe and shea butter. If you want to take advantage of Prime shipping, Amazon offers the same set. If you're an Amazon Prime member, you can get these items to your door ASAP. You can join or start a 30-day free trial to start your shopping today. This trending cleansing balm from Korean brand Banila Co at Walmart is a one-and-done to melt away makeup, dirt and oil without stripping your skin. The travel-sized version is a lifesaver for those who need an effective yet gentle cleanser on the go. The company says it's suitable for all skin types. You can also find it on Amazon. This dermatologist-recommended moisturizer from La Roche-Posay is lightweight yet deeply hydrating, making it a staple for travel. The non-greasy formula suits all skin types, even sensitive ones, making it a must-have for anyone constantly on the move. If you want to spend a little less, Cerave's Skin Renewal night cream has similar ingredients but a lower price tag. This Sephora brand micellar cleansing milk is a gentle yet effective way to cleanse your skin while on the go. It removes makeup and impurities while refreshing your face during a flight or after a long day. Pair it with reusable cotton pads for an eco-friendly beauty routine. Keep your makeup fresh and flawless all day with ULTA's travel-sized Matte Veil setting spray. It's formulated to lock in your products while reducing shine in hot or humid conditions. A quick spritz ensures your makeup stays put throughout the day. NYX also makes a reliable version with its setting spray, giving you peace of mind that your foundation won't melt off or your eye makeup won't run. The affordable Equate Beauty energizing facial cleanser utilizes skin-refreshing ingredients, so it's perfect for a quick cleanse after a workout or during a trip. The gel formula foams up nicely, leaving your face feeling clean. It also comes in a travel-friendly size, ensuring you can maintain your skincare routine without taking up much space. Stash these The Original Makeup Eraser washable, reusable pads to use with your cleanser. These individually wrapped Neutrogena makeup remover wipes are a game-changer for on-the-go beauty. Pre-moistened with a cleansing solution, they easily remove even stubborn waterproof makeup and neatly fit into any pocket or bag. You can also grab a big package of these Equate brand makeup wipes to have on hand at home. When you simply don't have time to wash and dry your hair on the go, extend your hairstyle with Living Proof's travel-sized dry shampoo. This innovative formula absorbs oil and sweat, leaving your hair looking and feeling freshly washed. Its clean scent adds extra freshness. You can also try this Not Your Mother's Clean Freak spray at Walmart that works to combat greasy scalps. Cold and flu are no match for us when we're toting Touchland's infamous hydrating hand sanitizer. It kills germs while keeping your hands soft and the sleek, travel-friendly bottle dispenses a fine mist, making it easy to use on the go. With various scents available, this sanitizer ensures cleanliness without the sticky residue. You can also grab this 10-pack of Bath & Body Works PocketBac bundle with all your favorite scents and not worry about running out for a while. For more deals, visit Original price: $9.99 For those who prefer to bring their favorite products that might not be available in mini versions, the Morfone silicone set on Amazon is a must-have. These leak-proof, TSA-approved bottles allow you to decant shampoos, conditioners, lotions and more into compact, leakproof BPA-free silicone containers. You never know when you might have a nail emergency, so you also want to grab one of these nifty travel manicure sets in a zippered case to keep everything neatly stored.
Yahoo
19-06-2025
- Business
- Yahoo
Amazon shoppers are obsessed with these 13 things — and they're all on sale right now
If you won't pull out your wallet unless a product has been tried and loved by thousands of other shoppers, then Amazon Canada's newest section might be worth perusing: Customers' Most Loved. The online retailer has rounded up all its bestselling items and every single one has thousands of reviews and an average rating of 4+ stars. Of course, Amazon Prime Day is on the horizon for an epic four days, July 8 to 11, 2025, but you don't have to wait until then to shop this roundup. Plenty of early Prime Day deals are now available. Here are a few of the items we have on our wish list — that just so happen to all be on sale. Shop early Prime Day beauty deals Shop early Prime Day fashion deals Shop early Prime Day home & kitchen deals Shop early Prime Day tech deals Savings: 29 per cent Take better care of your smile no matter where you go with this electric toothbrush with travel case. It's clinically proven to remove 500 per cent more plaque than a manual toothbrush and has a pressure sensor to keep heavy brushers from pressing too hard. Reviewers love the "long battery life" and "sensitive" setting for tender teeth and gums. Savings: 58 per cent In just 15 minutes, cool, soothe and hydrate your under-eye area with these gold-infused eye patches. You get 30 pairs, which is just 57 cents per use. Customers say using them feels like a "mini spa session." They also love that the patches stick well and aren't too wet, which means they don't slide around or drip. Savings: 21 per cent e.l.f.'s ultra-affordable Glow Blush is now on sale in a single hue: Berry Radiant, a deep berry with a luminous finish. From newbies to makeup pros, everyone raves about the "healthy looking shine" that it creates and how easy it is to apply. Plus, you only need a tiny amount for both cheeks. Savings: Up to 27 per cent Live your best summer life with this "comfortable" and "soft" day dress. "The fabric is light for hot summer days," says one reviewer, and the shape is flattering with its V-neck, gently gathered waist and knee length. It also has pockets. Savings: Up to 24 per cent You're all set for summer weddings and date nights with this ruched one-shoulder dress. It comes in a range of hues, from light blue and navy to dark green and wine red. Reviewers say it's "very forgiving" and "great for all body types." Savings: Up to 15 per cent A little bit feminine (hello, puffed sleeves!) and a little bit preppy, this striped crew-neck tee is a spring-through-fall wardrobe staple. Dress it down with jeans or shorts and up with trousers or a skirt. Reviewers say it's "cute and stylish," while also being comfortable thanks to the "soft, stretchy" fabric. Savings: 37 per cent Worried about wildfire smoke this summer? Monitor your home's air quality and filter out particulate matter with this True HEPA air purifier, which removes 99.97 per cent of airborne particles. It works quickly and is inaudible when in "sleep" mode. Reviewers especially love the price and the affordability of the replacement filters. Savings: 30 per cent Upgrade your kitchen utensils with this stylish wood and food-grade silicone set including multiple spoons and spatulas, plus an egg whisk and pair of tongs. Customers say they're "solid and durable" and "wash clean with no staining or discolouration." Savings: Up to 22 per cent Trade your plastic food containers for elegant glass with this set of eight containers of various sizes. They can go from the oven to the freezer to the microwave and are easy to store because the containers "all nest in each other to save space." Savings: Up to 23 per cent A perfect gift for the home chef, this electric salt-and-pepper grinder set comes with five different settings so each peppercorn and salt rock is ground to the desired level of coarseness. "Best purchase of the year," raves one recent customer. Savings: Up to 29 per cent Track your stats with this high-performance running watch, which monitors heart rate, distance and speed. It includes PacePro to help you plan racing strategies and has multiple other built-in activity profiles such as cycling, swimming, Pilates, HIIT and more. Precision is the big draw of this device. "The accuracy of the GPS system is second to none," says one shopper. "The heart rate monitoring is exact," another agrees. Savings: 40 per cent Whether you're an Apple or Android user, you'll love these "well-made" wireless headphones for watching movies, listening to music or having a quiet moment to yourself. They have two listening modes, Active Noise Cancelling (ANC) and Transparency, and boast 40 hours of battery life. (The "battery lasts forever," claims one reviewer.) Plus, they have voice-targeting mics so you can take work calls without noise interference. Savings: 37 per cent Charge all your Apple devices simultaneously — from your iPhone and AirPods to your iPad and Apple Watch — in just two or three hours with this handy stand. It has a 4.3-star average rating from more than 3,800 reviews because it is "incredibly convenient" and avoids a "tangled mess of cables."
