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Yahoo
14 hours ago
- Entertainment
- Yahoo
How to win a press tour, as modeled by Dakota Johnson
The press tour is over. Materialists is out. The verdict is in: There's just something special about Dakota Johnson. She's a nepo baby with a Hollywood pedigree that, on paper, should make her seem unapproachable. Her parents are stars Melanie Griffith and Don Johnson, and her grandmother is Tippi Hedren. Her first leading role? Anastasia Steele in Fifty Shades of Grey, a movie franchise that could have typecast her into oblivion. But somehow, Dakota Johnson has taken everything that might have worked against her and turned it into her superpower. Just like in Materialists, she's technically one-third of a love triangle alongside internet boyfriends Chris Evans and Pedro Pascal — but in every interview, whether solo or alongside her costars, it's clear: she's the one stealing the show. Johnson didn't just promote a movie — she reminded us why she's one of the most magnetic, self-aware stars working today. Her media blitz for the film showed us the actress at her most charming: effortlessly chic, disarmingly unfiltered and entirely in control of the narrative. Materialists marked Johnson's first big press tour since 2024's Madame Web fiasco, the superhero flop that could've ended most stars' careers. Johnson proved once again she's not afraid to get in on the joke. Instead of hiding from the bomb, she met the criticism head-on and didn't shy away from discussing it this time around. It really was a master class in turning chaos into a cool, controlled comeback, with really good outfits. From the outside, Johnson's Materialists rollout looked like the usual checklist: a few late-night appearances with funny and relatable anecdotes, a podcast or two, fashion blogs buzzing over every cool girl outfit and dinner with high-profile friends like Taylor Swift. But what set it apart was Johnson's authenticity. There were no obviously rehearsed talking points, no damage control and definitely no over-explaining. The latter applied to her personal life too. The more she leaned into the unpredictability — showing up a little cheeky and extremely herself — the more fans (and fashion blogs and internet stan accounts) leaned in. Whether she was kissing a cardboard cutout of Pedro Pascal's face on the red carpet at the film's premiere, dropping a casual curse on live TV or flawlessly eating hot wings in a suede jacket worth more than most people's rent, this wasn't just a press tour — it was performance art. And Johnson nailed every scene. Here's how she pulled it off — with sharp humor, sharp style and a complete command of the spotlight. Need proof? Just watch what happened when she strolled onto The Tonight Show on June 3 in a plunging Ferragamo blazer, mini skirt and zero panic. Johnson joked to host Jimmy Fallon that it was the 'wrong outfit' for the occasion. 'My eyes are up here,' she told him. Fallon handed her a tissue in a mock attempt to help cover up her cleavage, which she gamely wore, and teased that he was going to sell it on eBay after the show. Johnson knew what she was there to do — she had a film to promote, after all — so once the wardrobe discussion was out of the way, she went on to share funny anecdotes about her relationship with her Materialists costar Pascal, who himself has charmed the masses with his endearing interviews, offbeat sense of humor and disarming humility. Fallon showed the audience a photo of the two of them together at a 2024 Stevie Nicks concert in London, and Johnson said Pascal was wearing her sweater. "He does that a lot; he takes my clothes," she said. 'He's always underdressed … I mean, he's wearing a T-shirt and it's cold outside. Not like he forgot his pants.' And with that deadpan nod to her ensemble, the audience ate it up. Days later, over on Late Night with Seth Meyers, she once again opened with a line about her not wearing pants. The girl is committed to her bit! She brought her signature dry humor to a conversation about baseball, or rather, her lack of knowledge about it, while cheekily explaining the custom Mets jersey she wore to a game that read 'DJ 69.' It's not just limited to late night, either. In the early hours of the Today show with costar Chris Evans, he kept it safe, whereas she went for it. When asked by Craig Melvin what a nonnegotiable quality in a partner was, Evans said, 'Must love dogs.' But not Johnson. When prompted for her response, she calmly said, 'Not an asshole.' The host scrambled, asking producers to 'clean that up for the West Coast.' Johnson sat there, unbothered. Johnson's Hot Ones appearance was no different. She dressed in a rich toffee suede Khaite jacket that retails for nearly $6,000 and devoured increasingly spicy wings without flinching — all while dropping a perfectly timed dig at Madame Web. When host Sean Evans joked he wasn't a superhero after a particularly brutal wing, Johnson shot back, 'I'm also not a superhero. Tried. Failed.' And no, she didn't spill one drop of sauce on that jacket. Of course she didn't. If her commentary was performance art, her wardrobe was the visual storytelling. Take the sheer Nensi Dojaka dress she wore heading to Late Night with Seth Meyers. She wore the gauzy, body-skimming number just one day after news of her reported split from Chris Martin broke. Whether intentional or not, it screamed 'revenge dress' — and it worked. Johnson looked every bit the unaffected movie star: polished, elusive and aspirational. Throughout the Materialists tour, her outfits reflected the same energy she brought to the screen: expensive, a little unapproachable and totally watchable. Fashion blogs and social media accounts dissected each look like it was an episode recap. Where was that Balenciaga bodysuit from? Which Gucci purse is that? Can you get those knockoff Ophelia Eve earrings? And it tracked. After all, her character Lucy is a high-end matchmaker who says she only wants to marry rich — so naturally, Johnson's press tour wardrobe felt like something both she and Lucy could pull off. Whether it was the see-through dress, a plunging Ferragamo blazer with no shirt underneath or paparazzi shots of her in thigh-high boots and an oversized trench, every outfit served a purpose, served a headline or just served us great fashion. Then there was the Materialists premiere on June 7, where Johnson showed up in a floor-length, asymmetrical, backless black Gucci gown. It oozed romance — fitting for a rom-dram, sure, but maybe also a wink at the end of a very public (and very quietly handled) breakup. As always, she let the look speak for itself. Everyone else did the talking. Johnson's alleged split from Martin, her partner on and off for eight years, could have been a tabloid distraction. But it never really got the oxygen it needed to dominate headlines. That wasn't by accident. The news broke as Johnson's press tour was kicking off, which is a time when personal questions are generally off-limits during any press appearances. It controls a narrative and was a strategically perfect moment to let the story land — and then disappear. Although her ex didn't exactly give her a helping hand. After reports surfaced of their breakup, the Coldplay frontman shouted out Johnson's film on stage at the band's Las Vegas concert. ('Thank you, everybody! Be kind to each other!' he told the crowd. 'Don't forget to go see Materialists!') It's giving text me back vibes while Johnson metaphorically has already changed her number. Rather than offer quotes or go quiet, Johnson did her job as she kept showing up, delivering sound bites and stealing the spotlight. She even made space for a little realness, or at least the appearance of it, when she mentioned her no 'assholes' rule on the Today show. The result? A breakup that barely registered amid a wave of headlines about her humor, her style and her undeniable charisma. And isn't that the most Dakota Johnson move of all, letting people talk about her without really saying a thing? In the end, Materialists might be a hotly debated rom-dram, but Johnson's press tour was its own kind of love story between a movie star and her audience. She made us laugh, made us want her closet and made us want to be her best friend. She wasn't just selling a movie. She was selling a feeling — and we bought it. We can't wait to see what she does next.
Yahoo
17 hours ago
- Entertainment
- Yahoo
Dakota Johnson flips the script — and steals the spotlight
The press tour is over. Materialists is out. The verdict is in: There's just something special about Dakota Johnson. She's a nepo baby with a Hollywood pedigree that, on paper, should make her seem unapproachable. Her parents are stars Melanie Griffith and Don Johnson, and her grandmother is Tippi Hedren. Her first leading role? Anastasia Steele in Fifty Shades of Grey, a movie franchise that could have typecast her into oblivion. But somehow, Dakota Johnson has taken everything that might have worked against her and turned it into her superpower. Just like in Materialists, she's technically one-third of a love triangle alongside internet boyfriends Chris Evans and Pedro Pascal — but in every interview, whether solo or alongside her costars, it's clear: she's the one stealing the show. Johnson didn't just promote a movie — she reminded us why she's one of the most magnetic, self-aware stars working today. Her media blitz for the film showed us the actress at her most charming: effortlessly chic, disarmingly unfiltered and entirely in control of the narrative. Materialists marked Johnson's first big press tour since 2024's Madame Web fiasco, the superhero flop that could've ended most stars' careers. Johnson proved once again she's not afraid to get in on the joke. Instead of hiding from the bomb, she met the criticism head-on and didn't shy away from discussing it this time around. It really was a master class in turning chaos into a cool, controlled comeback, with really good outfits. From the outside, Johnson's Materialists rollout looked like the usual checklist: a few late-night appearances with funny and relatable anecdotes, a podcast or two, fashion blogs buzzing over every cool girl outfit and dinner with high-profile friends like Taylor Swift. But what set it apart was Johnson's authenticity. There were no obviously rehearsed talking points, no damage control and definitely no over-explaining. The latter applied to her personal life too. The more she leaned into the unpredictability — showing up a little cheeky and extremely herself — the more fans (and fashion blogs and internet stan accounts) leaned in. Whether she was kissing a cardboard cutout of Pedro Pascal's face on the red carpet at the film's premiere, dropping a casual curse on live TV or flawlessly eating hot wings in a suede jacket worth more than most people's rent, this wasn't just a press tour — it was performance art. And Johnson nailed every scene. Here's how she pulled it off — with sharp humor, sharp style and a complete command of the spotlight. Need proof? Just watch what happened when she strolled onto The Tonight Show on June 3 in a plunging Ferragamo blazer, mini skirt and zero panic. Johnson joked to host Jimmy Fallon that it was the 'wrong outfit' for the occasion. 'My eyes are up here,' she told him. Fallon handed her a tissue in a mock attempt to help cover up her cleavage, which she gamely wore, and teased that he was going to sell it on eBay after the show. Johnson knew what she was there to do — she had a film to promote, after all — so once the wardrobe discussion was out of the way, she went on to share funny anecdotes about her relationship with her Materialists costar Pascal, who himself has charmed the masses with his endearing interviews, offbeat sense of humor and disarming humility. Fallon showed the audience a photo of the two of them together at a 2024 Stevie Nicks concert in London, and Johnson said Pascal was wearing her sweater. "He does that a lot; he takes my clothes," she said. 'He's always underdressed … I mean, he's wearing a T-shirt and it's cold outside. Not like he forgot his pants.' And with that deadpan nod to her ensemble, the audience ate it up. Days later, over on Late Night with Seth Meyers, she once again opened with a line about her not wearing pants. The girl is committed to her bit! She brought her signature dry humor to a conversation about baseball, or rather, her lack of knowledge about it, while cheekily explaining the custom Mets jersey she wore to a game that read 'DJ 69.' It's not just limited to late night, either. In the early hours of the Today show with costar Chris Evans, he kept it safe, whereas she went for it. When asked by Craig Melvin what a nonnegotiable quality in a partner was, Evans said, 'Must love dogs.' But not Johnson. When prompted for her response, she calmly said, 'Not an asshole.' The host scrambled, asking producers to 'clean that up for the West Coast.' Johnson sat there, unbothered. Johnson's Hot Ones appearance was no different. She dressed in a rich toffee suede Khaite jacket that retails for nearly $6,000 and devoured increasingly spicy wings without flinching — all while dropping a perfectly timed dig at Madame Web. When host Sean Evans joked he wasn't a superhero after a particularly brutal wing, Johnson shot back, 'I'm also not a superhero. Tried. Failed.' And no, she didn't spill one drop of sauce on that jacket. Of course she didn't. If her commentary was performance art, her wardrobe was the visual storytelling. Take the sheer Nensi Dojaka dress she wore heading to Late Night with Seth Meyers. She wore the gauzy, body-skimming number just one day after news of her reported split from Chris Martin broke. Whether intentional or not, it screamed 'revenge dress' — and it worked. Johnson looked every bit the unaffected movie star: polished, elusive and aspirational. Throughout the Materialists tour, her outfits reflected the same energy she brought to the screen: expensive, a little unapproachable and totally watchable. Fashion blogs and social media accounts dissected each look like it was an episode recap. Where was that Balenciaga bodysuit from? Which Gucci purse is that? Can you get those knockoff Ophelia Eve earrings? And it tracked. After all, her character Lucy is a high-end matchmaker who says she only wants to marry rich — so naturally, Johnson's press tour wardrobe felt like something both she and Lucy could pull off. Whether it was the see-through dress, a plunging Ferragamo blazer with no shirt underneath or paparazzi shots of her in thigh-high boots and an oversized trench, every outfit served a purpose, served a headline or just served us great fashion. Then there was the Materialists premiere on June 7, where Johnson showed up in a floor-length, asymmetrical, backless black Gucci gown. It oozed romance — fitting for a rom-dram, sure, but maybe also a wink at the end of a very public (and very quietly handled) breakup. As always, she let the look speak for itself. Everyone else did the talking. Johnson's alleged split from Martin, her partner on and off for eight years, could have been a tabloid distraction. But it never really got the oxygen it needed to dominate headlines. That wasn't by accident. The news broke as Johnson's press tour was kicking off, which is a time when personal questions are generally off-limits during any press appearances. It controls a narrative and was a strategically perfect moment to let the story land — and then disappear. Although her ex didn't exactly give her a helping hand. After reports surfaced of their breakup, the Coldplay frontman shouted out Johnson's film on stage at the band's Las Vegas concert. ('Thank you, everybody! Be kind to each other!' he told the crowd. 'Don't forget to go see Materialists!') It's giving text me back vibes while Johnson metaphorically has already changed her number. Rather than offer quotes or go quiet, Johnson did her job as she kept showing up, delivering sound bites and stealing the spotlight. She even made space for a little realness, or at least the appearance of it, when she mentioned her no 'assholes' rule on the Today show. The result? A breakup that barely registered amid a wave of headlines about her humor, her style and her undeniable charisma. And isn't that the most Dakota Johnson move of all, letting people talk about her without really saying a thing? In the end, Materialists might be a hotly debated rom-dram, but Johnson's press tour was its own kind of love story between a movie star and her audience. She made us laugh, made us want her closet and made us want to be her best friend. She wasn't just selling a movie. She was selling a feeling — and we bought it. We can't wait to see what she does next.
The Irish Sun
18 hours ago
- Entertainment
- The Irish Sun
Ireland AM star Muireann O'Connell rocks ‘incredible' 00s throwback live on air as fans cry ‘never been more jealous'
IRELAND AM star Muireann O'Connell has made fans "jealous" after she stepped out in a major 00s throwback. The popular presenter is renowned for her fantastic 2 Muireann O'Connell looked incredible on Ireland AM 2 Muireann wore a pair of vintage shoes Back in April, Muireann told fans that she had made a "drunk purchase" on Ebay. The 41-year-old had purchased a pair of 00s Red or Dead stiletto heels, which she admitted she The throwback shoes had a pointed closed toe and a striped rainbow print all over. Today, Muireann finally decided to style the shoes with an outfit to host the hit breakfast show. READ MORE IN MUIREANN The excited star posted a clip of herself getting ready backstage and wrote: "Finally wearing the Red or Dead shoes I found on eBay a couple of months ago. "When I bought them it made a former pint swilling, Shop Street dwelling, arts student very happy!" Of course, Muireann didn't wear the shoes with any old dress, she styled the heels with a bright pink puffy maxi dress. The fabulous frock was from Nomi Ireland and was a real statement item. Most read in News TV The standout dress had a ribbed t-shirt design on top with a cute puffball skirt on the bottom. Muireann's vibrant vintage Red or Dead shoes looked sensational tied in with the baby pink dress. 'This won't be for everyone', says Muireann O'Connell as she steps out on air in unusual look The TV star strutted her stuff in the Virgin Media studio, delighted to be wearing her dream shoes. And fans were all left swooning over the amazing look as they raced to the 'FAVOURITE OUTFIT' Pamela wrote: "OMG you look amazing, that dress is gorgeous the shoes are giving major 2000s vibes." Nora said: "My most favourite outfit you've worn. Those shoes are the bomb." Annie remarked: "Never been more jealous, need those shoes." Camille exclaimed: "Those shoes were everywhere back in the day! What a blast from the past!" And Izzy gushed: "I so want those shoes! You always look stunning!"
Cision Canada
18 hours ago
- Business
- Cision Canada
UniUni Celebrates Strong Mid-Year Momentum with Innovations, Key Partnerships, and Rapid Growth
Last-mile delivery leader accelerates expansion and solidifies its position among the fastest-growing logistics companies in North America VANCOUVER, BC., June 27, 2025 /CNW/ -- UniUni, a leading last-mile delivery company, today announced that its mid-year momentum continues to strengthen its position as one of the most flexible, adaptable, and fastest-growing logistics providers for e-commerce and retail brands. With rapid market expansion, cutting-edge technology, and a growing network of strategic partnerships, UniUni is redefining how last-mile delivery meets modern delivery expectations for brands of all sizes. "As e-commerce and retail brands keep raising the bar for what shoppers expect after they click 'buy,' UniUni has earned a reputation for delivering at scale with the speed, transparency, and reliability they depend on," said Peter Lu, CEO of UniUni. "While technology drives our operations, our focus remains simple: helping our customers deliver an outstanding experience with every package." UniUni's 2025 mid-year successes have been fueled by four key pillars: innovation, partnerships, growth and leadership. Innovation As a tech-forward company, UniUni continues to invest heavily in technology that drives smarter, faster, and more efficient deliveries. In 2025, UniUni has accelerated the integration of AI and robotics across its network, from intelligent routing algorithms that optimize delivery efficiency to warehouse automation that streamlines sortation processes. These innovations enable UniUni to better serve its partners, scale operations seamlessly, and respond in real-time to dynamic delivery demands. Partnerships Strategic partnerships—including a growing number of e-commerce partnerships with online marketplaces like eBay—have played a critical role in UniUni's expansion this year. In 2025, UniUni broadened its reach through key collaborations with platforms such as Shipium and ShipWise, unlocking wider e-commerce networks and enabling UniUni's delivery services to integrate even more seamlessly into retailers' supply chains. Additionally, UniUni's integration with GRS's state-of-the-art robotic sortation solutions boost its operational process further. These partnerships strengthen UniUni's ability to meet the evolving needs of retailers and deliver exceptional service to end customers. Growth UniUni's growth has been further fueled by securing US$70 million in new Series D funding in 2025, led by Bessemer Venture Partners, with participation by new and existing global investors including DCM, Celtic House and LFX Venture Partners. This brings UniUni's total funding to date to more than US$200M since being founded in Richmond, B.C., Canada in 2019. The Series D funds are powering UniUni's expansion into new warehouses, advanced AI capabilities, and a wider delivery footprint across both the U.S. and Canada. Today UniUni reaches more than 80% of the Canadian population and more than 60% of the American population. The company is on track to expand its direct reach in both countries to 95% and 75%, respectively. In addition, UniUni has more than 50,000 registered drivers and waiting lists of self-employed drivers and DSPs who want to partner. "As we move into the second half of the year, UniUni is positioned to drive even more growth and innovation that directly benefits our customers," said Lu. "We're excited about what's ahead and remain committed to adapting quickly to our partners' evolving needs, helping them deliver better, more seamless experiences to their customers." Leadership David Adderley, managing partner at Celtic House Venture Partners, has joined UniUni's board of directors. Mr. Adderley has served on the boards of over a dozen tech companies over the past 20 years. He has raised over $600 million for multiple venture capital funds, invested in over 50 tech companies, and represented Celtic House on over 35 M&A and IPO transactions. "I'm honored to join UniUni's board to strengthen corporate governance and strategic oversight as it continues its relentless expansion across Canada and the U.S.," said Adderley. "UniUni is redefining B2C last-mile delivery with a tech-driven, asset-light platform optimized for e-commerce and a flexible, variable-cost model for driver recruitment, dispatch, and routing. I look forward to working with Peter and the board to drive sustainable growth and expand its delivery network for U.S., Canadian and international DTC brands through 2025 and beyond." To learn more about UniUni's innovative last-mile delivery solutions, visit About UniUni UniUni is a leading technology-enabled logistics company revolutionizing the last-mile delivery landscape for the e-commerce industry. As a platform that seamlessly integrates advanced technology with efficient delivery solutions, UniUni enables businesses to provide a superior online shopping experience, ensuring unparalleled efficiency and customer satisfaction. Catering to a diverse range of clients—from emerging e-commerce platforms to established online retailers and brands—UniUni offers exceptional service across North America. Recognized by Deloitte as one of the fastest growing companies in North America, UniUni continues to set industry standards, offering a robust, customer-centric approach to e-commerce logistics. For more information, visit
Yahoo
18 hours ago
- Entertainment
- Yahoo
Dakota Johnson flips the script — and steals the spotlight
The press tour is over. Materialists is out. The verdict is in: There's just something special about Dakota Johnson. She's a nepo baby with a Hollywood pedigree that, on paper, should make her seem unapproachable. Her parents are stars Melanie Griffith and Don Johnson, and her grandmother is Tippi Hedren. Her first leading role? Anastasia Steele in Fifty Shades of Grey, a movie franchise that could have typecast her into oblivion. But somehow, Dakota Johnson has taken everything that might have worked against her and turned it into her superpower. Just like in Materialists, she's technically one-third of a love triangle alongside internet boyfriends Chris Evans and Pedro Pascal — but in every interview, whether solo or alongside her costars, it's clear: she's the one stealing the show. Johnson didn't just promote a movie — she reminded us why she's one of the most magnetic, self-aware stars working today. Her media blitz for the film showed us the actress at her most charming: effortlessly chic, disarmingly unfiltered and entirely in control of the narrative. Materialists marked Johnson's first big press tour since 2024's Madame Web fiasco, the superhero flop that could've ended most stars' careers. Johnson proved once again she's not afraid to get in on the joke. Instead of hiding from the bomb, she met the criticism head-on and didn't shy away from discussing it this time around. It really was a master class in turning chaos into a cool, controlled comeback, with really good outfits. From the outside, Johnson's Materialists rollout looked like the usual checklist: a few late-night appearances with funny and relatable anecdotes, a podcast or two, fashion blogs buzzing over every cool girl outfit and dinner with high-profile friends like Taylor Swift. But what set it apart was Johnson's authenticity. There were no obviously rehearsed talking points, no damage control and definitely no over-explaining. The latter applied to her personal life too. The more she leaned into the unpredictability — showing up a little cheeky and extremely herself — the more fans (and fashion blogs and internet stan accounts) leaned in. Whether she was kissing a cardboard cutout of Pedro Pascal's face on the red carpet at the film's premiere, dropping a casual curse on live TV or flawlessly eating hot wings in a suede jacket worth more than most people's rent, this wasn't just a press tour — it was performance art. And Johnson nailed every scene. Here's how she pulled it off — with sharp humor, sharp style and a complete command of the spotlight. Need proof? Just watch what happened when she strolled onto The Tonight Show on June 3 in a plunging Ferragamo blazer, mini skirt and zero panic. Johnson joked to host Jimmy Fallon that it was the 'wrong outfit' for the occasion. 'My eyes are up here,' she told him. Fallon handed her a tissue in a mock attempt to help cover up her cleavage, which she gamely wore, and teased that he was going to sell it on eBay after the show. Johnson knew what she was there to do — she had a film to promote, after all — so once the wardrobe discussion was out of the way, she went on to share funny anecdotes about her relationship with her Materialists costar Pascal, who himself has charmed the masses with his endearing interviews, offbeat sense of humor and disarming humility. Fallon showed the audience a photo of the two of them together at a 2024 Stevie Nicks concert in London, and Johnson said Pascal was wearing her sweater. "He does that a lot; he takes my clothes," she said. 'He's always underdressed … I mean, he's wearing a T-shirt and it's cold outside. Not like he forgot his pants.' And with that deadpan nod to her ensemble, the audience ate it up. Days later, over on Late Night with Seth Meyers, she once again opened with a line about her not wearing pants. The girl is committed to her bit! She brought her signature dry humor to a conversation about baseball, or rather, her lack of knowledge about it, while cheekily explaining the custom Mets jersey she wore to a game that read 'DJ 69.' It's not just limited to late night, either. In the early hours of the Today show with costar Chris Evans, he kept it safe, whereas she went for it. When asked by Craig Melvin what a nonnegotiable quality in a partner was, Evans said, 'Must love dogs.' But not Johnson. When prompted for her response, she calmly said, 'Not an asshole.' The host scrambled, asking producers to 'clean that up for the West Coast.' Johnson sat there, unbothered. Johnson's Hot Ones appearance was no different. She dressed in a rich toffee suede Khaite jacket that retails for nearly $6,000 and devoured increasingly spicy wings without flinching — all while dropping a perfectly timed dig at Madame Web. When host Sean Evans joked he wasn't a superhero after a particularly brutal wing, Johnson shot back, 'I'm also not a superhero. Tried. Failed.' And no, she didn't spill one drop of sauce on that jacket. Of course she didn't. If her commentary was performance art, her wardrobe was the visual storytelling. Take the sheer Nensi Dojaka dress she wore heading to Late Night with Seth Meyers. She wore the gauzy, body-skimming number just one day after news of her reported split from Chris Martin broke. Whether intentional or not, it screamed 'revenge dress' — and it worked. Johnson looked every bit the unaffected movie star: polished, elusive and aspirational. Throughout the Materialists tour, her outfits reflected the same energy she brought to the screen: expensive, a little unapproachable and totally watchable. Fashion blogs and social media accounts dissected each look like it was an episode recap. Where was that Balenciaga bodysuit from? Which Gucci purse is that? Can you get those knockoff Ophelia Eve earrings? And it tracked. After all, her character Lucy is a high-end matchmaker who says she only wants to marry rich — so naturally, Johnson's press tour wardrobe felt like something both she and Lucy could pull off. Whether it was the see-through dress, a plunging Ferragamo blazer with no shirt underneath or paparazzi shots of her in thigh-high boots and an oversized trench, every outfit served a purpose, served a headline or just served us great fashion. Then there was the Materialists premiere on June 7, where Johnson showed up in a floor-length, asymmetrical, backless black Gucci gown. It oozed romance — fitting for a rom-dram, sure, but maybe also a wink at the end of a very public (and very quietly handled) breakup. As always, she let the look speak for itself. Everyone else did the talking. Johnson's alleged split from Martin, her partner on and off for eight years, could have been a tabloid distraction. But it never really got the oxygen it needed to dominate headlines. That wasn't by accident. The news broke as Johnson's press tour was kicking off, which is a time when personal questions are generally off-limits during any press appearances. It controls a narrative and was a strategically perfect moment to let the story land — and then disappear. Although her ex didn't exactly give her a helping hand. After reports surfaced of their breakup, the Coldplay frontman shouted out Johnson's film on stage at the band's Las Vegas concert. ('Thank you, everybody! Be kind to each other!' he told the crowd. 'Don't forget to go see Materialists!') It's giving text me back vibes while Johnson metaphorically has already changed her number. Rather than offer quotes or go quiet, Johnson did her job as she kept showing up, delivering sound bites and stealing the spotlight. She even made space for a little realness, or at least the appearance of it, when she mentioned her no 'assholes' rule on the Today show. The result? A breakup that barely registered amid a wave of headlines about her humor, her style and her undeniable charisma. And isn't that the most Dakota Johnson move of all, letting people talk about her without really saying a thing? In the end, Materialists might be a hotly debated rom-dram, but Johnson's press tour was its own kind of love story between a movie star and her audience. She made us laugh, made us want her closet and made us want to be her best friend. She wasn't just selling a movie. She was selling a feeling — and we bought it. We can't wait to see what she does next.
