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eGrowcery and Red Pepper Digital Announce Partnership to Deepen Retail Customer Engagement
eGrowcery and Red Pepper Digital Announce Partnership to Deepen Retail Customer Engagement

Business Wire

time09-07-2025

  • Business
  • Business Wire

eGrowcery and Red Pepper Digital Announce Partnership to Deepen Retail Customer Engagement

BLOOMFIELD HILLS, Mich. & NEW YORK--(BUSINESS WIRE)-- eGrowcery, developer of the leading retail food industry white-label, Unified Commerce platform, and Red Pepper, a pioneer in interactive digital experiences, today announced a partnership aimed at greatly improving how retailers attract, engage, and retain customers through advanced digital platforms. The companies are collaborating to deliver the next generation of shopper engagement across digital channels. This partnership brings together eGrowcery's robust, customizable e-commerce ecosystem with Red Pepper's dynamic shopper engagement technology, empowering retailers to deliver seamless, personalized experiences both online and in-store. This partnership brings together eGrowcery's robust, customizable e-commerce ecosystem with Red Pepper's dynamic shopper engagement technology, empowering retailers to deliver seamless, personalized experiences both online and in-store. The integrated solution empowers retailers with real-time data, interactive shoppable digital flyers and unified marketing tools to reach customers, drive higher engagement and increase conversion rates. 'Retailers today need more than a simple online storefront—they need a comprehensive digital platform that delivers actionable insights and fosters meaningful customer relationships. By partnering with Red Pepper, we're equipping our clients with more tools to create an engaging, data-driven experience that builds loyalty and drives sales. This partnership underscores our commitment to innovation and to helping retailers thrive in an increasingly competitive market," said Patrick Hughes, CEO of eGrowcery. The joint platform will provide retailers with: A unified, omnichannel digital experience that integrates seamlessly with existing store systems. Interactive, shoppable digital flyers and personalized marketing campaigns. Comprehensive analytics for deeper shopper insights and smarter business decisions. Enhanced operational efficiency and accelerated go-to-market for digital initiatives. 'The modern shopper expects intuitive, interactive experiences across every touchpoint. Our partnership with eGrowcery gives retailers the ability to connect with customers in new ways—combining shoppable digital flyers, personalized offers and a 360-degree view of shopper behavior. Together, we're enabling retailers to move beyond static content and embrace a future where every customer interaction is an opportunity to engage, learn and grow,' said Greg Radford, CEO of Red Pepper. Retailers interested in learning more about the eGrowcery and Red Pepper solutions can contact eGrowcery here. About Red Pepper At Red Pepper, we transform how brands attract and engage with their customers by creating dynamic, interactive digital experiences that drive growth. Our mission is to transform the way you share product information by creating digital experiences that are intuitive, interactive, and built for how customers actually buy. We empower teams to move faster, engage better and sell smarter without the friction of outdated tools. More information is available at About eGrowcery eGrowcery is the market-leading, white-label, SaaS based eCommerce solution designed to service grocery retailers. The eGrowcery platform is a true end-to-end, omnichannel solution that integrates with back-office/point of sale systems while enabling retailers to personalize their own shopper experience. Serving companies in the US and abroad, eGrowcery empowers retailers with the ability to personalize their shopping experience while providing the most efficient in-store fulfillment solution in the industry.

400-Store Houchens Food Group partners with eGrowcery to Upgrade its In-Store Digital Commerce Experience
400-Store Houchens Food Group partners with eGrowcery to Upgrade its In-Store Digital Commerce Experience

Yahoo

time29-01-2025

  • Business
  • Yahoo

400-Store Houchens Food Group partners with eGrowcery to Upgrade its In-Store Digital Commerce Experience

eGrowcery's platform flexibility and scalability empowers retailers to rethink how and when to engage their shoppers best. BOWLING GREEN, Ky. & BLOOMFIELD HILLS, Mich., January 29, 2025--(BUSINESS WIRE)--Houchens Food Group, which owns and operates more than 400 grocery, convenience, hardware/DIY and foodservice locations in 15 states, is working with eGrowcery, developer of the leading retail food industry white-label digital commerce platform, to provide improved shopper engagement for its grocery banners. Houchens will deploy eGrowcery technology to select IGA, Price Less and Food Giant stores. "Our shoppers require and deserve better experiences online and in-store. Additionally, our retail operations team needs a platform that makes it easier for both our banner and store-level staff to digitally support our shoppers. We found answers to all of these requirements and more with eGrowcery," said Greg Rush, President of Houchens Food Group. "At HFG we are focused on technology vendors that allow for highly targeted and personalized customer experiences, data-driven decision making, and e-commerce capabilities that do not interrupt day to day customer service at store level. We are thrilled to partner with eGrowcery to assist us in targeting the right audience with the right message at the right time," said Craig Knies, Chief Marketing Officer of Houchens Food Group. eGrowcery, which operates in the United States and abroad, gives retail groups like Houchens Food Group the ability to provide a white-label eCommerce platform to the retailers it supplies and integrate the program into the company's overall technology offering. "Houchens Food Group is a great example of an organization that is working hard to simultaneously enhance its technology offering, engage shoppers through more channels and alleviate some of the administrative burden for its staff. We're dedicated to providing the best possible solutions that create a competitive advantage in the crowded market they serve," said Patrick Hughes, CEO of eGrowcery. About Houchens Food Group:Houchens Food Group has been dedicated to the communities we serve since 1917 when we opened our first grocery store in Glasgow, KY. Today the company has grown to include 400+ stores in 14 states providing value as a local neighborhood market via grocery stores, convenience stores, hardware markets, and quick service restaurants. We serve our customers through a network of in-house and franchised brands including IGA, Price Less, Crossroads, Food Giant, Slim Chickens, Subway, Sonic, and more. Houchens Food Group is proudly 100% employee-owned and a subsidiary of Houchens Industries. For more information, please visit About eGrowceryeGrowcery is the market-leading, white-label, SaaS based eCommerce solution designed to service grocery retailers. The eGrowcery platform is a true end-to-end, omnichannel solution that integrates with back-office/point of sale systems while enabling retailers to personalize their own shopper experience. Serving companies in the US and abroad, eGrowcery empowers retailers with the ability to personalize their shopping experience while providing the most efficient in-store fulfillment solution in the industry. View source version on Contacts Media Ron MargulisRAM Communications+1 908.337.0020ron@ Sign in to access your portfolio

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