Latest news with #eventmarketing
Yahoo
3 days ago
- Business
- Yahoo
RainFocus Launches New Adobe Integration Solution to Automate Event Lifecycles
The new integration connects Adobe Workfront directly to RainFocus via Workfront Fusion, simplifying event setup LEHI, Utah, July 17, 2025 /PRNewswire/ -- RainFocus™, provider of the next-generation event marketing platform, today announced the RainFocus and Adobe Workfront Fusion integration. The solution seamlessly connects Adobe Workfront directly to RainFocus via Workfront Fusion. This enables event marketing teams to streamline event creation workflows by automatically creating events in RainFocus using approved Workfront requests. Meeting and event request forms often sit within event technologies, creating a disconnect between approved events and marketing workflows. The new integration simplifies event setup through fully templated experiences. By automating the process for event requests, approval, and creation from within Workfront, organizations can eliminate repetitive data entry, manual event setup processes, and time-consuming coordination between project management, event platforms, and marketing automation systems. Teams can also leverage RainFocus' Marketo integration to automatically clone specified Marketo Program Templates upon event creation in RainFocus for a complete field marketing events lifecycle. "Organizations are increasingly investing in micro-events to deliver highly personalized experiences that strengthen their customer relationships, underscoring a need for automated event lifecycle management," said JR Sherman, CEO of RainFocus. "This solution is another step in our partnership with Adobe to further align event teams and sales and marketing teams for strategic event planning and execution." "B2B companies are transforming events into a strategic marketing channel, reinforcing the need for innovative solutions that drive measurable results," said Stephen Ratpojanakul, Senior Director, Digital Strategy Group at Adobe. "The RainFocus and Adobe Workfront Fusion integration has powerful use cases for field marketing events that eliminate manual processes for requesting meetings, enhance data accuracy, improve operational efficiency, and accelerate time to market." In early 2025, RainFocus was recognized as the B2B Technology Partner of the Year for the second consecutive year. As an Adobe Technology Partner, RainFocus has launched additional data integration solutions with Adobe, including the Destination Connector and the Source Connector. Click here for more information about the new integration and RainFocus' partnership with Adobe. About RainFocus RainFocus is the next-generation event marketing platform built to capture and analyze unprecedented amounts of first-party data for exceptional events and optimized engagement throughout the customer journey. RainFocus powers flawless experiences with secure, scalable solutions to support the entire event lifecycle. The platform integrates with sales and marketing technologies, simplifying event registration, content management, and exhibitor activation across in-person, virtual, and hybrid experiences, all from a single dashboard. Leveraging real-time data, RainFocus provides actionable insights to drive personalization, accelerate qualification and lead conversion, and close deals. For more information, visit Additional Resources Join the conversation with RainFocus on Facebook, LinkedIn, and Instagram. Visit to learn more about our event marketing and management platform. If you're ready to get started, request a demo. Discover RainFocus On Demand, the go-to learning destination for event industry leaders to discover the latest trends, thought leadership, and best practices, delivered on demand – any time, anywhere. Learn more. Are you interested in joining the RainFocus Partner Program? Apply today. Grow your career and help reshape the events industry at RainFocus. Apply here. Media Contact:Sheena View original content to download multimedia: SOURCE RainFocus Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Zawya
08-07-2025
- Business
- Zawya
Samaaro wins Gold at Financial Express MarTech Awards 2025 for best use of martech in live events
DUBAI, United Arab Emirates-- (BUSINESS WIRE/AETOSWire)-- Samaaro, an AI-powered event marketing platform, has won Gold at the Financial Express MarTech Awards 2025 under the category of 'Best Use of MarTech in Live Events,' a recognition that reflects how event marketing is evolving into a mission-critical function for modern brands. Why This Award Signals a Shift in UAE Event Marketing Events today are no longer conducted for the sake of visibility or tradition. They've become core components of a brand's marketing strategy, planned, measured, and executed like any high-impact campaign. In this shift, generic event tools no longer suffice. Marketing teams now require purpose-built solutions that are strategic, agile, and data intelligent. This is where Samaaro has stood out. 'In the UAE, we've seen a growing demand for smarter, localized event solutions,' said Mayank Banka, Co-Founder and President of Samaaro. 'Events are no longer about checklists, they're strategic campaigns. And that's where Samaaro becomes indispensable.' UAE Enterprises Using Samaaro to Drive Marketing Outcomes This approach has shaped the way leading organizations in the region run events. Modon Properties, for example, achieved a 50% reduction in check-in time and significantly improved sales handoffs at their property launches by digitizing the guest experience. Property Finder uses Samaaro to manage over 100 events annually across six countries, bringing structure, visibility, and scale to their regional marketing operations. Brands like Brand Ripplr, a rising influencer marketing platform, and exhibition giant Informa Markets are also investing in long-term event infrastructure, choosing platforms like Samaaro to meet the growing expectations of attendees and marketers alike. 'This recognition isn't just a win for us, it validates our belief that event marketing needs a dedicated, intelligent stack,' Banka added. 'We're grateful to our UAE partners for trusting us to deliver on that promise.' As events take center stage in marketing strategy, Samaaro's focus remains clear, build tools that give marketers clarity, control, and outcomes that matter. About the Award The Financial Express MarTech Awards celebrate the most impactful innovations in marketing technology, recognizing platforms that push the boundaries of brand engagement. Connect with Samaaro: View source version on *Source: AETOSWire Contacts Media Contact - Mayank Banka, Co-founder Email – mb@
Forbes
13-06-2025
- Business
- Forbes
Transforming Campaigns To Journeys: A New Era Of Marketing
Dane Matheson, Director, Enterprise Sales at RainFocus, the insight-driven event marketing and management platform. Marketing continues to evolve, thanks to technological advancements and shifting customer expectations. Within the past few years, we've seen a more significant shift from traditional campaign-focused strategies to holistic customer-centric journeys. This evolution will continue to challenge marketers to rethink how they approach and leverage technology to create seamless, personalized experiences for prospects and customers. Marketing campaigns have historically been the foundation of brand communication. These campaigns were often time-bound, highly structured and designed to deliver specific key messages to target audiences. With the rise of more sophisticated digital technologies and the proliferation of data, the limitations of traditional campaigns have become increasingly apparent. Today's consumers expect personalized, relevant interactions with brands at every touchpoint. This expectation has led to the concept of customer journeys: a series of interconnected experiences that guide a prospect through the awareness, consideration and decision stages, ultimately leading to increased loyalty and advocacy. Customers are no longer interacting with brands on a campaign-by-campaign basis but instead throughout a lifecycle. This highlights the need for a holistic, journey-centric view, free of data silos, that shows how the customer interacts with the brand beyond an individual campaign. When shifting from campaigns to journeys, ensure a solid tech foundation. Tech stack integration is key to creating a unified view of customer engagements. It eliminates disparate systems and data silos, supporting the delivery of personalized interactions. Additionally, capturing and analyzing vast amounts of data enables a better understanding of customer behavior at a granular level and provides invaluable information for making decisions about content and timing. With tools incorporating advanced automation and AI (including agentic AI), organizations can analyze customer data to craft tailored experiences that resonate with customers' individual needs, predict future behavior and create a space for real-time and scalable personalization. As the director of enterprise sales for a company specializing in event marketing and management, I've seen how impactful events can be in guiding customers through their journeys. They can provide a wealth of customer intent data. In addition, they enable bringing together members of large buying groups while still delivering personalized, individual experiences. Before, during and after an event, everything from registration to session attendance and survey completion indicates an attendee's behavior, preference or other data point. Traditional marketing campaigns are typically measured separately from events and other marketing efforts, reinforcing internal data silos. With a journey-based approach, integrating real-time event data allows teams to engage with customers at the right time and with the most relevant offers. Comprehensive event data helps maintain a unified view of the customer journey to ensure consistent experiences across all channels. While events are critical in providing first-party data and influencing decision making, the holistic customer journey, including the data gleaned from an event, should always be placed at the center. A successful shift to customer-centric journeys requires a few essential steps: • Map the customer journey. Understand and document each stage a customer goes through, from initial awareness to post-purchase interactions. Identify key touchpoints, such as events, that can influence their decision making process. • Integrate technology. Ensure your tech stack is integrated and that its components can communicate seamlessly. A customer-centric journey requires a unified view of the customer journey and delivering consistent experiences across all channels. • Focus on personalization. Tailor your messaging and offers to meet the unique needs of each customer, making them feel valued and understood. AI tools can make the process more efficient and help create relevant and engaging interactions. • Measure and optimize. During and after implementation, continuously measure the effectiveness of your customer journeys. Establish real-time reports for important intent signals. Referencing data frequently enables ongoing optimization, helping your organization continue to meet your prospects' and customers' evolving needs. Your organization must adopt a customer-focused mindset to make the transition from traditional marketing campaigns to customer journeys. This includes a comprehensive understanding of your customers' journey, the ability to anticipate their needs and providing value at every stage. Forbes Business Development Council is an invitation-only community for sales and biz dev executives. Do I qualify?
Associated Press
11-06-2025
- Business
- Associated Press
SpeakerStacks launches GDPR-compliant lead capture platform for event speakers
The new software tool provides real-time, self-managed audience data capture for speakers at business events. LONDON, UNITED KINGDOM, June 11, 2025 / / -- SpeakerStacks has launched a new software platform designed to help business speakers collect leads from event audiences in a GDPR-compliant way. The launch has been timed to coincide with SXSW London 2025. Founder of SpeakerStacks, Adam Parry, explained, 'Whether you're a founder, sales leader, consultant, CMO, or evangelist, if you speak at events to generate demand or build relationships, capturing prospect information from your audience is practically impossible. Most event organisers can't legally hand over attendee data, and that's a huge missed opportunity for business speakers.' The platform enables users to create custom, branded landing pages accessible via QR code, allowing attendees to opt in during or immediately after a talk. Features include data capture forms with consent tools, CRM integration, automated follow-up messaging, and basic reporting on engagement and conversions. SpeakerStacks was developed to address the lack of attendee data available to speakers at business events. Speakers often do not receive access to delegate lists due to data protection regulations, and many rely on informal or manual methods such as business cards, spreadsheets or QR code links with no data management support. 'SpeakerStacks turns your talk into a lead-gen magnet. With real-time QR code-driven landing pages, CRM integrations, and follow-up automation, it makes sure your audience turns into your pipeline,' added Parry. SpeakerStacks was created by Adam Parry, co-founder of Event Industry News and Event Tech Live; he has worked in the event technology sector for over a decade. A limited-time offer is available to coincide with launch week: free access to a basic plan, or 50% off the first 12 months for Pro and Teams tiers. Details are available at: ENDS About SpeakerStacks SpeakerStacks is the lead capture platform for business speakers who use events to grow. SpeakerStacks is a cloud-native lead capture and ROI analytics platform designed to transform speaking engagements into high-performing lead generation channels. Tailored for speakers, marketers, sales teams, and event organisers, the platform enables seamless conversion of live or virtual audiences into qualified CRM leads through branded QR codes and mobile-optimised landing pages. With dynamic QR codes, automated lead capture, and integrations with major CRM systems like HubSpot, Salesforce, and Pipedrive, SpeakerStacks streamlines the entire lead management process. It's built-in ROI Calculator provides actionable insights by analysing event costs, time investments, leads, and conversions, helping users optimise future events. Committed to data security and compliance, SpeakerStacks ensures encryption at rest and in transit, adhering to privacy regulations such as GDPR and CCPA. Whether you're a solo speaker or part of a large event team, SpeakerStacks offers scalable solutions to maximise the impact of every presentation. Press Contact: Adam Parry, Founder, SpeakerStacks. [email protected] Adam Parry SpeakerStacks + +447403357086 email us here Visit us on social media: LinkedIn Instagram YouTube TikTok Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
