Latest news with #expertise
Forbes
9 hours ago
- Business
- Forbes
The Eight Virtues Of Great Leaders
A torn piece of paper with the word "Leadership" printed on it leans against a compass which is out ... More of focus in the background. I write on leadership (and a few other topics) because I'm supposed to be an 'expert.' Well, let me set the record straight. That word – expert – makes me nervous. At best, I'm a know-it-all, and so you know the difference, an expert knows it all; a know-it-all thinks he's an expert. But I've learned along the way since my career began 57 years ago, and leadership is one area in which I can share some value, as I've filled numerous leadership positions and consulted to many others across 25 industries. 'Leadership cannot be taught. It can only be learned.' So declared Harold Geneen, CEO of ITT when it was the world's largest conglomerate. That aphorism of his is so solid, so unassailable, and so universal, that all leadership theory and practice springs forth from it. Or at least, it should. Furthermore, it should support the axiom that it is not skills alone that will determine leadership in the 21st century and beyond. It's the humanity of the leader that will do it every time. Case in point, two prominent American CEOs of the 1980s and 1990s: Jack Welch of GE and Dennis Kozlowski of Tyco. There's not enough room here for the story, but you should look it up. It's a good one. Although they were both hard-charging, blazingly smart, and brutally (uncomfortably) honest, Welch was virtuous and Kozlowski was a convicted criminal. Welch spent his retirement in glory; Kozlowski spent six years in jail. So, as I rest my case about leadership virtues being the differentiators, here's what I've learned along the way: The Eight Virtues of Great Leaders. Vision Great leaders know that the future did not just happen. It was created. They see it before the rest of us do, have unusual clarity in articulating it, and are unwaveringly committed to it. Forthrightness Great leaders are honest (to a fault), just, fair, unbiased, ethical, and moral. They say what they mean and mean what they say. They are consistent. Strong sense of self Great leaders are self-reliant, selfless, have a realistic view of the present and a comfortable relationship with it. They are strong but not at the expense of others. Just the opposite: in support of others. They are empathetic, and they use their strong self in service of, not in command of, others. Sphere of Awareness The world is growing every day and the provincial attitude that minding your own store is all you need to do – is failure waiting to happen. Great leaders are constantly enlarging their sphere of awareness – and yours along with it. Energy Great leaders exude strength and stamina. They have been generators with high output who now are ready to become fusion reactors that produce more energy than they consume. No, that's not impossible; it's been achieved in a laboratory setting in Livermore, California, and is the new model for energy. Great leaders don't suck up energy; they proliferate it. Creativity Creativity is the only sustainable asset that any person, organization, or nation will ever again have. Great leaders believe that you can steal their current assets but as long a they can continue to generate new ideas, they will win. They're right. Originality and adaptability are hallmarks here. Trust Thomas Edison was asked why he had 300 assistants, 'Because I can't do all this by myself,' said he. That, from the greatest idea creation genius in history. Aside from reading, the thing that has moved humanity forward more than anything else is humor. It is uniquely human, and as long as it is nonhostile, it is a key leadership virtue. My Observation From the first leader I ever coached to the last, not to mention my own leadership development, leadership virtues outplayed leadership skills every single time.
Forbes
19-06-2025
- Business
- Forbes
5 ChatGPT Prompts To Turn Your Expertise Into Passive Income
5 ChatGPT prompts to turn your expertise into passive income Every day you don't find ways of monetizing your expertise with passive revenue streams, someone with half your knowledge makes twice your income. They package mediocre insights into products that thousands of people buy, while you struggle with perfectionism and don't publish anything. They're not smarter than you. They just took action. What if your knowledge worked for you 24/7, earning while you sleep? You know your stuff. You already have everything needed to build income streams that multiply without you, and ChatGPT can help. Copy, paste and edit the square brackets in ChatGPT, and keep the same chat window open so the context carries through. You already solved problems others pay thousands to fix. Someone desperately needs that solution you take for granted, and they need it now. Your imposter syndrome is costing you money and it needs to stop. Create a course, ebook, or template from what you already know. Attack one specific problem really well. When I sold my agency, buyers didn't care about my credentials. They paid for the systems I'd documented. "Based on what you know about my expertise and the problems I solve, help me identify my most valuable knowledge to package. Ask me 3 questions about challenges I've overcome that others still face. Then create an outline for a digital product that solves one specific problem really well. Include the transformation it provides, 5 key modules, and how to price it based on the value delivered. Ask for more detail if required." Manual work is a trap disguised as dedication, and you can never get that time back. Build systems that sell and deliver without you. Set up email sequences, payment processing, and customer support. make your income truly passive when you let technology handle repetition. Create once, profit forever. The work happens upfront, the rewards compound daily. "Create a complete automation blueprint for my passive income product. Map out the entire customer experience from discovery to delivery. Include specific tools for payment processing, email sequences, file delivery, and basic customer support. Give me 5 key automations to implement first that will save the most time. Before starting, ask for more detail, including information about my ideal customer and dream business model." Everything you offer for free needs to be connected to what you actually sell. Give value first, then ask them to buy. Make your free stuff so good they can't imagine missing your paid content. Strategic generosity builds empires when you put a strategy behind it. Make every touchpoint move someone closer to becoming a customer. "Based on what you know about my target audience and main offering, design 5 strategic pieces of free content that lead naturally to my paid product. Each should solve a small part of the bigger problem my product addresses. Include specific topics, formats (blog post, video, template, etc.), and how each piece pre-sells my main offer without being pushy. Ask for more detail if required." Time for money has a ceiling, and products have a shelf life, but communities have infinite potential. Build a membership or mastermind around your product where customers teach each other. Every hour you put in is multiplied because hundreds of people can experience your value at once. Your best members support each other, and you're at the centre of all that gold. Set the culture, establish the framework, and invite people in. Get ideas for your community theme with AI. "Based on what you know about my expertise and ideal customers, design a scalable community model that generates recurring revenue. Include the community concept, structure, member benefits, pricing tiers, and how members will help each other succeed. Suggest 3 ways to make the community valuable even when I'm not actively participating. Ask for more detail if required." Most people overlook licensing, but it could be right for you. Teach others to do what you do and take a percentage, so your processes become profit for someone else. They white label your knowledge-based product, they build their own community, they pay you a fee. Other people doing the delivery means your income has no limits. Licensees handle clients, and you collect royalties. See if it's possible within your existing expertise and field. "Based on what you know about my unique methods and target market, create a licensing strategy that lets others profit from my expertise. Outline how to package my process for others to deliver, suggested revenue split models, and 3 types of professionals who would want to license my method. Include quality control measures to protect my reputation. Ask for more detail if required." Your knowledge deserves better and you know you could do more with it. Turn expertise into products people buy on repeat. Build automations that work harder than you ever could. Create content that attracts buyers while you sleep. Expand into communities where success multiplies itself. License methods that scale beyond your personal capacity. Stop planning. Start packaging. Your future self will wonder why you waited so long. Access all my best ChatGPT content prompts.
Forbes
18-06-2025
- Business
- Forbes
Build An Authoritative Personal Brand On LinkedIn Without Oversharing
Build an authoritative personal brand on LinkedIn without oversharing You don't need to post selfies or share personal struggles to win on LinkedIn. The LinkedIn algorithm rewards value, not vulnerability, despite the state of your LinkedIn home feed today. Introverts build massive followings by focusing on frameworks, methods, and results without the emotional oversharing that makes most professionals cringe. Your expertise wins over your life story. You can make the rules. I quadrupled my LinkedIn following in 2024 without sharing crying-in-my-car stories. No breakfast photos. No "here's me at rock bottom" posts. Just valuable information that made my ideal clients start reading and trust me as their guide. The right followers care about your insights, not your emotional struggle. Skip the overly personal stories that make everyone cringe and give your LinkedIn followers insights they can implement today. Consistently make them stop and think. Here's how. Your brain contains thought processes you use without thinking. The way you approach client problems. The questions you ask in discovery calls. The process you follow when building strategies. Write these down and turn them into content. When you document your approach to solving a $50,000 problem, your post becomes a masterclass. Break your method into numbered steps. Name each phase. Explain why you do things in that order. Your audience wants the blueprint. Keep a notebook during client work. Capture the exact moment you spot a pattern. Note the specific questions that unlock breakthroughs. These become posts that position you as the expert. Your methods matter more than your morning routine ever will. Your documented expertise show you've done the work. Write about the diagnostic question that saves clients six months. Share the spreadsheet template that catches hidden costs. Give them tools they'll use tomorrow. Your clients' transformations prove your expertise. Focus on the problem they faced, the solution you implemented, and the specific results achieved. Include the exact changes you made. Share the A/B test results. Break down the psychology behind why it worked. Add the email template that closed deals. Mention the three questions that revealed the core issue. Position yourself as someone who delivers results. If I covered up your name on your posts, would people still know it's you? Combine your personality with numbers. Your audience wants evidence as well as emotion. Give them specifics. Revenue increased, time saved, problems solved. Let your work speak louder than your life story. Share the calculation that proved ROI. Include the timeline that kept projects on track. Your systematic approach builds trust. Don't underestimate its magic. Every expert has signature approaches developed through experience. A five-step process for scaling operations or a diagnostic tool for identifying growth bottlenecks. Give these frameworks names. The SCALE method. The Growth Diagnostic Matrix. The Revenue Acceleration Framework. When you name your intellectual property, people remember and reference it. Create visual representations of your frameworks. Simple diagrams that explain complex concepts. Flowcharts that guide decision-making. Templates people can screenshot, save, and apply immediately. Include the edge cases. Add troubleshooting steps. Explain what to do when the standard approach fails. Make your digital assets scale your influence. Your inbox contains content ideas waiting to be shared. The questions clients ask repeatedly. The misconceptions you correct daily. Turn each question into a comprehensive answer that demonstrates depth. Go beyond surface explanations to reveal nuances only experience teaches. That pricing question you've answered fifty times becomes the definitive guide your industry needs. What is obvious to you is groundbreaking to someone else. And that includes your LinkedIn followers. You'll explain complex information in comprehensive answers that give breakthroughs to other people. This positions you as someone who's considered every angle. They bookmark and return when they need the solution. No sob story required. Your experience taught you which "best practices" waste time. Call them out. When everyone preaches daily posting, explain why three quality posts weekly drive better results. When the crowd chases vanity metrics, show why engagement quality beats quantity. Back your position with evidence from your work. Your contrarian takes demonstrate independent thinking that can't be faked or prompted into existence. Share the test that proved your point. Include metrics that support your stance. Pick battles that matter to your audience. Challenge advice that wastes their time or money. Include specific scenarios where conventional wisdom fails. Share the alternative approach you've tested. Explain implementation steps others miss. Your willingness to go against popular opinion builds trust with people tired of recycled wisdom. They follow you because you say what others won't. Give them permission to ignore bad advice. Your LinkedIn presence grows stronger when you focus on serving others. Create content that showcases your thinking, breaks down complex ideas, and solves specific problems your audience faces. Your dream clients want solutions to their problems. They follow people who consistently deliver insights, not those who consistently deliver personal drama. Your frameworks, methods, and results create the authority that attracts them in. Let everyone else chase likes with fake vulnerability while you build a following through actual value.
Entrepreneur
13-06-2025
- Business
- Entrepreneur
Entrepreneur UK's London 100: MEUM
Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur United Kingdom, an international franchise of Entrepreneur Media. Industry: Advisory MEUM connects ultra-high net worth individuals with best-in-class trusted experts. The company transforms the current fragmented journey of instructing silo experts requiring numerous identity verification processes into a simple, single ID verified platform where clients can access top vetted in-house expertise across law, finance, and luxury lifestyle. MEUM is a game-changing start-up disrupting the traditional private client industry, which is embedded in conventional methods of working and delivery. By providing integrated services through a single platform, they offer unprecedented efficiency and reliability alongside the requisite trust and integrity in this industry. CEO of MEUM, Sofia Syed states, "MEUM is committed to revolutionising the private client experience. We believe in providing holistic and seamless advice that goes beyond traditional boundaries and sets a new standard in client service." MEUM has grown from 4 to 50 experts in less than 2 years and is set to continue this growth trajectory, seeking overseas expansion.
Forbes
06-06-2025
- Business
- Forbes
How To Choose The Right Passive Income Idea For Your Business
People often romanticize the idea of passive income. They've been blasted with messages that money will flow in while you sleep, and you won't need to do anything for it. But that's not the case. Not all passive income is created equally, and not every idea is a good fit for every business. If you are a small business owner who is looking to make passive income in your business, you shouldn't choose just any passive income stream. You need to choose the right passive income stream for your business. It should align with your business model, your strengths, and what your community wants and needs. Before you choose your passive income stream, get clear on the type of business you are running. Look at what's currently bringing in sales and where the momentum is. Passive income should complement your current offers, not compete with them. The best passive income will come from what you already know and do well. Think about your expertise, the content you create, and your brand reputation. What do people come to you for advice with? If you have repeatable systems and proven methods, those can be turned into templates, digital products, and courses. This allows you to earn money from your knowledge without always being physically there. When it comes to finding the right passive income stream, there are plenty of options: Creating the passive income stream and maintaining it can be a lot of work, so before you dive in, weigh the time and energy it will take you to build it. And be sure there is a demand for this product and that people will pay for it. Consider if you can scale it and that it will stay relevant over time. Passive income only works if the return justifies the work you put in to get it running. Before you invest the resources into building your passive income stream, test your product on a smaller scale to ensure that there is interest. Create a waitlist, offer a pre-sale, or run a beta group to see if people are willing to pay. This saves you time wasted on creating an offer that won't sell. It also gives you an opportunity to refine your offer. It's smart to validate first and build second. The bottom line is that choosing the right passive income stream is an important decision that shouldn't be taken lightly. Find an offer that complements your business and existing offers so that it doesn't confuse your community. When done right passive income can create more wealth and freedom. Remember to start small, stay aligned, and build something that works while you lead your business.
