Latest news with #extendedstay
Yahoo
2 days ago
- Business
- Yahoo
Landingplace Hotels Launches Two New Brands
Landingplace Suites Targeted Toward Long-Term Extended-Stay Guests; Landingplace Select Geared Toward Transient Travelers BLUFFTON, S.C., July 28, 2025--(BUSINESS WIRE)--Officials of Landingplace Hotels, a hotel franchisor built by operators for operators, today announced the launch of two midscale, conversion-focused brands aimed at solving the real challenges hotel owners face, from rising costs and staffing shortages to rigid brand standards and shifting guest expectations. Landingplace Suites bridges the gap between extended-stay hotels and furnished apartments, offering flexible 30+ night stays without leases. Guests enjoy apartment-style suites that combine home-like comfort with hotel convenience. Locally inspired experiences, such as activated outdoor spaces, community rooms, food trucks and live music, create a lifestyle-driven experience for long-term guests. Landingplace Select is a select-service brand designed for short-term, high-traffic stays. With lean operations, pay-per-use housekeeping and an expanded grab-and-go market, it is designed for streamlined operations and efficiencies. Simple, modern design and smart tech deliver a clean, guest-driven experience that's easy to operate and built for flexibility and simplicity. Founded by seasoned hospitality owners and operators, Landingplace Hotels delivers a flexible, operationally efficient model built around the goal of enabling owners to operate more profitably and adapt to rising costs, tighter financing and shifting guest expectations. Landingplace delivers unique value to owners by taking a cutting-edge approach to housekeeping and breakfast, increasing distribution opportunities through long-term stays marketed on platforms like and standing out in the crowded midscale market with locally inspired design and lifestyle programming, such as food trucks, live music and neighborhood partnerships. "As owners and operators ourselves, we've seen firsthand how rigid, outdated hotel systems fall short for today's guests and owners," said Jeremy Bratcher, CEO and co-founder. "We built Landingplace to close that gap — with brands designed for flexibility, simplicity and an owner-first approach, without compromising guest comfort or performance." Unlike legacy brands with blanket mandates, Landingplace offers flexible, cost-efficient PIP standards. "According to Matthews Real Estate Investment Services™, a commercial real estate investment services and technology firm, more than $5.8 billion in U.S. hotel loans will mature in 2025, creating major refinancing pressure," Bratcher added. "At the same time, rising PIP costs, FF&E expenses and interest rates are making it harder for owners to stay compliant or reposition assets profitably. Our model gives owners a smarter path forward engineered for operational simplicity and scalability with cost-efficient PIP standards, lean operations and flexible conversions and new builds that help properties stand out in a crowded midscale market." Helping Owners Capture Untapped Demand Landingplace Hotels equips every property with built-in tools to enhance efficiency, reach untapped demand and simplify operations. Inventory is distributed across platforms like Furnished Finder, Airbnb and Zillow, attracting long-term guests most hotels miss. Each property uses HotelKey for its PMS, FLYR for AI-powered revenue management and Amadeus iHotelier for full-channel distribution. Guest-facing tools like Nonius and Yuvod TV for streaming, The Guestbook rewards program and Cvent Transient leads help properties increase loyalty, stand out and drive more revenue per stay. "Everything we've built, from flexible, realistic PIP strategies and streamlined operations to tools that capture untapped demand, is designed to solve real challenges for owners," said Jacob Amezcua, president and co-founder. "We're hoteliers ourselves, and we know it's possible to run a leaner, more efficient hotel without sacrificing guest experience. In fact, streamlined operations with a focus on guest choice and flexibility often lead to a more personalized and memorable stay." Executive Team Landingplace Hotels was co-founded by Jeremy Bratcher and Jacob Amezcua, who bring over 35 years of combined leadership in hospitality, franchising and real estate. Bratcher has held senior roles with leading hotel groups including IHG Hotels & Resorts, Spinnaker Resorts, MCR Hotels, Island Hospitality GF Hotels, and Starwood Hotels. Amezcua's background includes leadership at 3M and Experian, as well as experience with multifamily value-add and hotel conversion projects. The leadership team includes Stacy Bedsole, EVP of Brand & Marketing; Glenn Miller, EVP of Commercial Strategy; John Kelly, EVP of Franchise Operations; Orlando McRae, Director of Design & Construction; and Gus Stamoutsos, SVP of Franchise Development. Target Locations Development is focused on urban and suburban markets with strong business, medical and university demand, where brand saturation limits new entry and creates a need for flexible, financially viable alternatives. "Landingplace was built to give owners a financially viable way to compete in a shifting market," Amezcua added. "Unlike legacy brands, we focus on operational simplicity, freedom within a framework and industry leading systems— all while delivering a guest experience that's flexible and tailored to meet modern guest needs." About Landingplace Hotels Founded by hospitality and Fortune 500 veterans Jeremy Bratcher and Jacob Amezcua, Landingplace Hotels is a next-generation hotel franchisor built by operators for operators. Headquartered in Bluffton, S.C., Landingplace Hotels' brands provide flexibility and value-driven stay experiences for guests while streamlining operations and providing enhanced distribution opportunities for owners. The company currently provides franchise opportunities for Landingplace Suites, a midscale, ultra-extended stay brand, and Landingplace Select, a midscale, select-service brand more focused on transient guests. For additional information on the company, please visit or send inquiries to franchise@ The name of the franchisor is Landingplace Franchising LLC, and its address is 1050 Fording Island Road, Suite C #1055, Bluffton, SC 29910. This is not an offer to sell a franchise. An offer can only be made through delivery of a Franchise Disclosure Document. Certain states require registration of a franchise before offering or selling in that state. Landingplace franchises will not be offered to residents of those states unless and until the franchise has been registered or exempted as required. Those states include California, Connecticut, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. Operational outcomes will vary by location and operator. Landingplace Hotels does not make any guarantees regarding income or profitability. See Item 19 of our Franchise Disclosure Document for more information. View source version on Contacts Chris Daly, media(703) 864-5553chris@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Travel Weekly
09-07-2025
- Business
- Travel Weekly
Hilton opens first LivSmart extended stay property
Hilton Worldwide has opened in Tullahoma, Tenn., the first property of its new LivSmart Studios midscale extended-stay brand, the company announced Tuesday. The new-build property, which opened a little more than two years after Hilton first announced the brand's planned launch, has 89 rooms, each designed as a suite with a kitchen, stovetop, dishwasher and microwave. Hilton said LivSmart is designed for stays of at least 10 nights, which it called "a vastly underserved segment," and said it was designed to blend "the comfort and functionality of studio apartment-style accommodations with the consistency, value and hospitality travelers expect when they stay with Hilton." Hilton plans to open more than 90 LivSmart properties "in the coming years" and has "over 225 deals in various stages of negotiation," the company said. Hilton in prior discussions of LivSmart development indicated the first property would be in Kokomo, Ind.; that property remains under development and is expected to open its doors later this year, Hilton said. LivSmart joins the Home2 Suites and Homewood Suites brands in Hilton's extended-stay portfolio. It's also the 24th brand in Hilton's overall portfolio. LivSmart is the third U.S. extended-stay brand opened by a large hotel company so far in 2025, joining Marriott International's StudioRes and Hyatt Hotels Corp.'s Hyatt Studios. Source: Business Travel News
Skift
09-07-2025
- Business
- Skift
Hilton Debuts Brand, Virgin Atlantic Adds Starlink and TSA Drops Shoe Rule
In today's pod we check out Hilton's extended stay brand, connect with Virgin Atlantic's onboard Wi-Fi, and keep our shoes on through airport security. Skift Daily Briefing Podcast Listen to the day's top travel stories in under four minutes every weekday. Listen to the day's top travel stories in under four minutes every weekday. Skift Travel Podcasts Good morning from Skift. It's Wednesday, July 9. Here's what you need to know about the business of travel today. Hilton has officially launched its newest hotel brand as it looks to expand its presence in the extended-stay market, writes Senior Hospitality Editor Sean O'Neill. The company opened its first LivSmart Studios by Hilton on Tuesday in Tullahoma, Tennessee. The brand is designed for guests staying at least 20 nights, including workers on assignment and relocating families who collectively spend $300 billion annually worldwide on temporary lodging. O'Neill writes Hilton wanted to add an extended-stay brand after it saw the segment prove remarkably durable during the pandemic. The launch of LivSmart Studios also represents Hilton's latest effort to expand its mid-market footprint, a strategy CEO Christopher Nassetta has championed as critical for long-term growth. Listen to This Podcast Apple Podcasts | Spotify | Youtube | RSS Next, Virgin Atlantic announced on Tuesday that it will install Elon Musk's Starlink throughout its fleet, becoming the latest airline to opt for the satellite technology, writes Airlines Reporter Meghna Maharishi. Maharishi reports Virgin Atlantic is the first UK airline to partner with Starlink. The carrier said it will start installation on three of its aircraft during the third quarter of 2026 and expects to complete it by the end of 2027. Customers will be able to access live TV and streaming, gaming, and online shopping in addition to free in-flight Wi-Fi. Maharishi adds airlines have increasingly been inking deals with Starlink for its high-speed in-flight connectivity and as part of a push to attract more business and premium customers. Finally, The U.S. Department of Homeland Secretary Kristi Noem confirmed Tuesday night that the TSA will end its long-standing requirement for most passengers to remove their shoes during airport security screenings, reports Maharishi. Sec. Noem cited improved screening technology and upcoming events like the Olympics and World Cup as a reason for changing the policy. Exceptions will remain for certain travelers who require additional screening, where shoe removal may still be requested. She noted that the TSA PreCheck program still offers advantages beyond the new policy, such as keeping belts, coats, and electronics in place during screening.
Skift
09-06-2025
- Business
- Skift
Marriott Chases Lower Price Points With $100-a-Night Rooms
Marriott has realized it has been been leaving money on the table by primarily catering to expense-account travelers and vacationers in the luxury and upscale segments. Marriott opened its first mid-market extended stay hotel last week, a milestone in its bid to capture budget-conscious travelers seeking apartment-style accommodations. It also pits the company against established players like Extended Stay America and Choice Hotels, as well as newer entrants like Hilton. The 124-room StudioRes property in Fort Myers, Florida was developed by Concord Hospitality for approximately $13 million with help from private equity firm Whitman Peterson. It offers studio-style rooms, full kitchens, and designated work areas. "We just feel really good about the momentum that should build off of this opening in less than a year from announcing the brand and from the others that are already under construction," Noah Silverman, Marriott's global development officer for the U.S. and Canada, told Skift. Marriott plans 40 more StudioRes properties through 2027, and said it is in talks for hundreds of potential deals across 150 U.S. markets.
Skift
20-05-2025
- Business
- Skift
Ascott Targets 300 New Properties, Eyes Resort Deals to Fill Loyalty Gap
Ascott got its start providing extended stays for corporate travelers. But it hasn't opened enough properties in places where people dream of vacationing. So expect it to buy resorts. Ascott, the Southeast Asian hotel group, says it's actively seeking resort acquisitions to round out its portfolio of extended-stay travel lodging. "We certainly would want to be acquiring resorts," said Wong Kar Ling, its chief strategy officer, at the Skift Asia Forum last week. Wong, who led Ascott's acquisition of Oakwood in 2022, said that corporate travelers accumulating loyalty points in Ascott's rewards program often want more fun vacation redemption options. "A lot of our [loyalty members], when they are working in a corporate [setting], want to burn [points] for leisure," Wong said. "If you don't have a good burn platform, we may not be able to retain them. Resort is an important space that we are targeting." Doubling Its Portfolio by 2028 Beyond resorts, Ascott, with head offices in Singapore and Malaysia, is looking to strengthen its presence outside of Asia Pacific, where roughly 80% of its units are presently. Ascott, a unit of CapitaLand Investment, set a new goal last week of opening more than 300 new properties worldwide by 2028. It currently has roughly 600 properties open. "M&A will help us accelerate," she said, though she noted the company would also pursue organic growth, especially outside of Asia. 'Global Living' Brand Ascott is evaluating opportunities in the Middle East and Africa while maintaining "a question mark about the U.S.," Wong said. "If you look at the map and where our presence is versus our competitors and the addressable market, there are obvious gaps," Wong Kar Ling said. "We want to be much bigger in Europe." While Ascott began as a service residential owner and operator 41 years ago, across the past 14 years it has evolved into what it calls a "global living" provider. Its "flex-hybrid" model lets guests stay by the night, by the month, or by the year. It increasingly accommodates leisure travelers and families in its apartment hotels, not just corporate consultants on extended stays. A Push to Grow Quickly Wong, who before working at Ascott helped manage the integration between Starwood and Marriott properties in Asia Pacific, argued that expansion of the portfolio provides significant advantages in advertising and distribution costs and in negotiating better prices for operational inputs, such as furniture and equipment. "Hospitality is very much a scale game," she said, explaining Ascott's push to expand quickly. "A dollar that you spend on marketing carries a lot more mileage when you have a broader offering." Last year, it generated fee-related earnings of over $250 million (343 million Singaporean dollars), reflecting a 12% year-on-year increase on a recurring basis. This performance was driven by a 6% rise in revenue per available unit and the opening of 11,700 units.
