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Swee Heng Introduces More Toast & Roll Locations Islandwide
Swee Heng Introduces More Toast & Roll Locations Islandwide

Malay Mail

time23-06-2025

  • Business
  • Malay Mail

Swee Heng Introduces More Toast & Roll Locations Islandwide

Swee Heng Introduces More Toast & Roll Locations Islandwide SINGAPORE - Media OutReach Newswire - 23 June 2025 - Swee Heng Group is expanding its new bakery concept,, with several new outlets opening across Singapore in 2025. The brand's latest retail expansion aims to introduce a modern, grab-and-go bakery experience to more neighbourhoods, following a strong customer response to its first few launched to provide a new experience distinct from Swee Heng's existing brands likehas grown steadily since its debut. The company has opened outlets at Jurong Point, Oasis Terraces, Tampines MRT, Novena Square, and Bedok Mall. This year, upcoming locations are set to open at The LINQ @ Beauty World, Lentor Modern, West Mall, and Heartland Mall decision to expandstems from evolving consumer preferences, particularly a demand for bakery products that are not only high in quality but also lifestyle-oriented and convenient. With a broadened menu focusing on toasts and cake rolls but complemented by croissants, Danish pastries, tarts, and festive exclusives, the brand looks to tap into a growing appetite for artisanal, portable baked goods with a modern perfectly positioned to meet these expectations, especially with our Research and Development team constantly innovating and adapting to global influences,' shared a spokesperson from Swee Heng Group. 'This growth journey allows us to stay ahead of consumer trends and present new ideas in a form that's exciting, modern, and highly relatable.'However, the value does not end with the customer. This retail expansion is also slated to create opportunities for employees through internal mobility, cross-training, and leadership development across outlets. For stakeholders, the growth supports long-term brand equity by enhancing visibility and improving the innovation pipeline. Each new outlet contributes to the company's operational scale, helping Swee Heng respond quickly to market changes while ensuring consistency across service and this broader retail expansion, Swee Heng is also preparing to launch a new loyalty app that will integrate rewards and payment functions across all brands within the Group. Designed to streamline the customer experience, the app will allow users to earn and redeem points, make in-app payments, and purchase or gift offering these functions on a single platform, the brand aims to enhance convenience while encouraging greater engagement across outlets, including. It also reflects Swee Heng's ongoing efforts to strengthen its digital presence and provide customers with a more seamless and connected way to interact with its facing challenges such as location scouting, recruitment, and operational alignment, Swee Heng has leveraged its experience and infrastructure to support a smooth rollout of the newoutlets.A spokesperson for the company noted, 'is a strong example of our ability to move beyond traditional formats and launch bold, differentiated concepts that still align with our heritage and quality standards. Its success and expansion reinforce our position as a brand builder with an innovative edge.'By developing a brand that both complements and refreshes its core identity, Swee Heng aims to continue shaping bakery trends in Singapore while extending its market presence and industry #SweeHeng #Bakery #ToastandRoll #RetailExpansion The issuer is solely responsible for the content of this announcement. About Swee Heng Bakery Established in 1989 with its first outlet at Jurong Estate, Swee Heng Bakery is the pioneer brand under the Swee Heng Group. Over the past three decades, it has grown into a familiar household name with over 35 outlets islandwide, offering a wide range of whole cakes for all occasions. The brand is known for its commitment to quality and affordability, making it a trusted choice for customers seeking a halal cake shop in Singapore.

Food firms slash salt and sugar by nearly a third
Food firms slash salt and sugar by nearly a third

The Independent

time15-06-2025

  • Health
  • The Independent

Food firms slash salt and sugar by nearly a third

Food firms have cut salt and sugar levels in their products by nearly a third over the past decade, according to a report. But UK manufacturers across the sector are calling for more funding and 'bold action' to help drive further innovation in healthy eating. The Food and Drink Federation (FDF) said research by Kantar Worldpanel showed products made by its members have 31% less salt, 30% less sugar and a quarter fewer calories than they did 10 years ago. The group – whose members make a quarter of all food and drink sold in the UK – said the progress comes after years of investment by the industry, including around £180 million in healthier product innovation in 2024 alone. But the FDF said rising cost and regulation pressures are putting this investment under pressure, with a recent survey of its members showing 41% are planning to scale back spend on this as a result. It wants extra funding support and is urging the Government to take 'bold, co-ordinated action across the whole food system' to help with the shift towards healthier food. 'This includes mandatory reporting on the sales of healthier and less healthy products across manufacturing, retail and hospitality,' the FDF said. 'It also means taking a more consistent approach to health policy across the entire food chain, ensuring consumers have access to the same clear information that helps them to make healthier choices, no matter where they're eating,' it added. As well as funding for research and development and science support to the food sector, it believes the Government should help smaller firms more, with a similar scheme to the Scottish Government's Reformulation for Health programme. Efforts so far by the industry have included changing recipes and portion sizes. Some manufacturers have added extra portions of vegetables, while others have invested in new machinery to make changes to the cooking process and recipe. Karen Betts, chief executive of the FDF, said: 'Companies have made major progress in slashing the calories, salt and sugar in everyday food and drink – making the food people love better for them, alongside hugely expanding the range of healthy options. 'But tackling poor diets and lifestyles is a complex issue and needs a more joined-up approach. 'We're calling on the Government today to work in a more structured partnership with the entire food industry to deliver change.' She added that 'holistic and co-ordinated action will help us truly move the needle on this critical health challenge'. A government spokesperson said: 'As part of this government's Plan for Change, we are committed to achieving our health mission to build an NHS fit for the future, which includes shifting from sickness to prevention. 'We are working closely with the food industry to improve people's diets and reduce levels of obesity and have already restricted junk food advertising on TV and online as well as limiting school children's access to fast food outlets. 'Making healthier choices easier is a major part of creating a food environment that is fairer, with the fewest lives lost to the biggest killers and where everyone lives well for longer.'

Food firms slash salt and sugar by nearly a third
Food firms slash salt and sugar by nearly a third

Yahoo

time15-06-2025

  • Health
  • Yahoo

Food firms slash salt and sugar by nearly a third

Food firms have cut salt and sugar levels in their products by nearly a third over the past decade, according to a report. But UK manufacturers across the sector are calling for more funding and 'bold action' to help drive further innovation in healthy eating. The Food and Drink Federation (FDF) said research by Kantar Worldpanel showed products made by its members have 31% less salt, 30% less sugar and a quarter fewer calories than they did 10 years ago. The group – whose members make a quarter of all food and drink sold in the UK – said the progress comes after years of investment by the industry, including around £180 million in healthier product innovation in 2024 alone. But the FDF said rising cost and regulation pressures are putting this investment under pressure, with a recent survey of its members showing 41% are planning to scale back spend on this as a result. It wants extra funding support and is urging the Government to take 'bold, co-ordinated action across the whole food system' to help with the shift towards healthier food. 'This includes mandatory reporting on the sales of healthier and less healthy products across manufacturing, retail and hospitality,' the FDF said. 'It also means taking a more consistent approach to health policy across the entire food chain, ensuring consumers have access to the same clear information that helps them to make healthier choices, no matter where they're eating,' it added. As well as funding for research and development and science support to the food sector, it believes the Government should help smaller firms more, with a similar scheme to the Scottish Government's Reformulation for Health programme. Efforts so far by the industry have included changing recipes and portion sizes. Some manufacturers have added extra portions of vegetables, while others have invested in new machinery to make changes to the cooking process and recipe. Karen Betts, chief executive of the FDF, said: 'Companies have made major progress in slashing the calories, salt and sugar in everyday food and drink – making the food people love better for them, alongside hugely expanding the range of healthy options. 'But tackling poor diets and lifestyles is a complex issue and needs a more joined-up approach. 'We're calling on the Government today to work in a more structured partnership with the entire food industry to deliver change.' She added that 'holistic and co-ordinated action will help us truly move the needle on this critical health challenge'. A government spokesperson said: 'As part of this government's Plan for Change, we are committed to achieving our health mission to build an NHS fit for the future, which includes shifting from sickness to prevention. 'We are working closely with the food industry to improve people's diets and reduce levels of obesity and have already restricted junk food advertising on TV and online as well as limiting school children's access to fast food outlets. 'Making healthier choices easier is a major part of creating a food environment that is fairer, with the fewest lives lost to the biggest killers and where everyone lives well for longer.'

JB's famous Hiap Joo banana cake now sold in Singapore via vending machine at Bukit Panjang
JB's famous Hiap Joo banana cake now sold in Singapore via vending machine at Bukit Panjang

CNA

time16-05-2025

  • Business
  • CNA

JB's famous Hiap Joo banana cake now sold in Singapore via vending machine at Bukit Panjang

Johor Bahru's well-loved Hiap Joo Bakery banana cake is now available in Singapore at the touch of a button. Snag a box or two from the first and only Hiap Joo cake vending machine at Senja Hawker Centre in Bukit Panjang. It's located near the bus stop along Senja Road. Launched by Singaporean company HYPHA Vending Retail, also behind the cute Shio Pan 'ATM' by Butter Town and Uncle Lee Confectionery Cake Machine, this cake vending machine brings the highly sought-after bakes to Singapore's heartlands. Each box of 10 slices of the old-school fluffy banana cake is priced at S$8.60 (it costs RM13, about S$3.93, in JB). Two more Hiap Joo Bakery vending machines will be available in Singapore in the second half of 2025, but locations have yet to be confirmed. Only cashless payments such as PayWave, Apple Pay and Google Pay are accepted. NO NEED TO DRIVE ACROSS THE CAUSEWAY Hiap Joo's banana cake is known for its easy-to-eat, airy-squishy mouthfeel and nostalgic flavour. It's made with Malaysian berangan bananas and baked in a 100-year-old oven fuelled by wood from rubber or bakau trees. Hiap Joo Bakery opened in 1919 and is located a kilometre from the customs checkpoint via the Woodlands-Johor Causeway. Before the introduction of this vending machine in Singapore, the only way you could get your hands on the JB cake was via ad hoc group buys or on e-commerce platforms like Shopee. GROUP BUY INITIATIVE INSPIRED VENDING MACHINE BUSINESS Serene Ong, 41, founder of HYPHA Vending Retail, told 'Hiap Joo Banana cakes contain no added preservatives. To maintain its freshness, they are transported chilled and stored in our refrigerated vending machines. We recommend warming them up for one to two minutes in the microwave oven before enjoying.' Ong started HYPHA after organising group buys in her neighbourhood. She shared: 'I hosted Groupbuys during the pandemic with brands like Rich & Good, Uncle Lee Confectionery, Kiroi Cheesecake, Hougang Otah, Poh Cheu and many more. For overseas brands, I brought in kueh, banana cake and handmade pau from Malaysia and Thailand'. STOCKS REPLENISHED TWICE DAILY 'I have been bringing in Hiap Joo's banana cake to Singapore since COVID days. The response was very good, and orders kept increasing,' she added. She still does group buys now, but on a smaller scale. HYPHA liases directly with suppliers from Malaysia to bring in fresh stocks of Hiap Joo banana cakes daily. While the vending machine is limited to 48 boxes, restocks are done twice a day at 11.30am and 4.30pm. SKIP THE QUEUES IN JB While the bakery in JB still attracts many tourists, Hiap Joo Bakery's owner Lim Toh Shian told CNA recently: "This year, I think business has slowed down by about 30 per cent'. He added: 'I don't know why, maybe the market is slow and ingredient prices are going up', which may have prompted the brand to venture beyond Johor to our shores. Rental hikes have been plaguing Malaysian businesses near the Bukit Chagar RTS Station as 'many shop lots in that area have been purchased by property investment conglomerates', Lim continued. Businesses have also been hit by higher prices of raw materials and labour costs, leading to an increase in prices of Hiap Joo's banana cakes and buns by RM1 each after Chinese New Year in February, added the article. BOX OF 10 SLICES FOR S$8.60 (S$6.50 PROMO PRICE ON MAY 17 AND 18) For the launch of Hiap Joo Bakery's first vending machine in Singapore this weekend, each box of banana cake will go for S$6.50 on May 17 and 18, from 11.30am, while stocks last. Ong told that HYPHA will be bringing in more nostalgic and trendy food brands from overseas. She hopes to place its vending machines in malls, other hawker centres and transportation hubs, beginning in the east. website.

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