11-07-2025
BREAKING NEWS Massive shakeup at iconic American brand could change pantry favorites forever
Americans who like to pour ketchup on their mac and cheese, beware: your favorite combo is heading for a breakup.
Kraft Heinz is plotting a potential breakup of the two companies, nearly a decade after the food mega-merger that combined two of America's biggest pantry brands.
The company could spin off much of its Kraft-branded grocery business — including well-loved grocery items like the brand-name mac and cheese, Jell-O, Maxwell House, and Oscar Mayer — into a new $20 billion entity, according to the Wall Street Journal.
That move would leave ketchup-maker Heinz and its sister condiments, including Grey Poupon, in a separate company.
It's a big reset for a brand that ended up losing billions in value despite its big-money backing.
The companies merged in 2015, led by Warren Buffett and 3G Capital.
But the combination has lost billions of dollars — the combined company reported Kraft and Oscar Mayer lost $15 billion of value in 2019.
The combined company's stock price has dropped 60 percent since the merger.
'As announced in May, Kraft Heinz has been evaluating potential strategic transactions to unlock shareholder value,' a company spokesperson told
'Beyond that, we do not comment on rumors or speculation.'
American's shopping habits have changed substantially since the companies decided to join forces.
At the time, shoppers were buying experimental condiments, packaged meats, and convenient entrees in droves.
Now, today's consumers have turned their focus toward fresher foods, analysts told That shift has put pressure on multiple iconic companies.
'The grocery landscape has been tough for a while,' Neil Saunders, a retail expert at GlobalData, said. 'This means the big food firms are looking for ways to maximize the value of their businesses.'
