Latest news with #genAI
Harvard Business Review
3 days ago
- Business
- Harvard Business Review
Will Your Gen AI Strategy Shape Your Future or Derail It?
Summary. By studying 100 brand implementations of gen AI, researchers have discovered four archetypes for how companies are using the technology strategically. Bold innovators seek to reshape their markets with gen AI. Disciplined integratorsfocus on trust,...more
Forbes
02-07-2025
- Business
- Forbes
The Future Of Search: Content Strategies For Changing User Behaviors
The Future of Search: Content Strategies for Changing User Behaviors B2B marketing leaders face a harsh reality: Buyers aren't searching for information the way they used to, but most marketing teams are optimizing as if they are. Even as organic traffic declines, many teams continue to rely on outdated digital marketing playbooks to plan, publish, and measure content. These habits are hard to break. They're reinforced by legacy KPIs, familiar workflows, and pressure to show immediate results. Marketers still chase keyword rankings, obsess about page views, and anchor reporting in click-based behaviors, even as genAI redefines how search works and how buyers discover and trust information. Your Buyers' Search Behavior Has Changed Search used to be straightforward: A buyer typed in a query, scanned a results page, and clicked through to vendor content. But that linear search-to-click path is done. Today, buyers ask questions in natural language and get instant, AI-curated answers. According to Forrester's Buyers' Journey Survey, 2024, 89% of B2B buyers say they're using genAI tools at every stage of the purchase process. They consult genAI tools such as Perplexity, ChatGPT, Claude, or Gemini, often on mobile devices or embedded in enterprise software, to accelerate how they learn and evaluate solutions. They gather insights from multiple self-guided sources, including genAI tools, vendor websites, social media platforms, user review websites, industry events, and industry or business association websites. The Risks Of Sticking With An Outdated Content Strategy Holding on to yesterday's content strategy doesn't just slow you down. It actively undermines your visibility, credibility, and influence with modern B2B buyers because even high-quality content is getting filtered, summarized, or skipped entirely. Here's what's at stake: Content Visibility Has New Rules And Higher Stakes Today's buyers are gathering insights in more places before they reach your site. To stay visible and credible, your content must meet them where they are, earn their trust quickly, and reflect the depth of expertise that they expect. This means moving beyond keywords and building content around buyer intent, clear answers, and proof of authority. Every asset should reinforce your relevance and readiness — because if your content isn't built to be recognized by AI and respected by buyers, it won't show up where decisions are made. This post was written by Principal Analyst Lisa Gately and it originally appeared here.
Axios
02-07-2025
- Science
- Axios
AI's great brain-rot experiment
Generative AI critics and advocates are both racing to gather evidence that the new technology stunts (or boosts) human thinking powers — but the data simply isn't there yet. Why it matters: For every utopian who predicts a golden era of AI-powered learning, there's a skeptic who's convinced AI will usher in a new dark age. Driving the news: A study titled "Your Brain on ChatGPT" out of MIT last month raised hopes that we might be able to stop guessing which side of this debate is right. The study aimed to measure the "cognitive cost" of using genAI by looking at three groups tasked with writing brief essays — either on their own, using Google search or using ChatGPT. It found, very roughly speaking, that the more help subjects had with their writing, the less brain activity, or "neural connectivity," they experienced as they worked. Yes, but: This is a preprint study, meaning it hasn't been peer-reviewed. It has faced criticism for its design, small size, and its reliance on electroencephalogram (EEG) analysis. And its conclusions are laced with cautions and caveats. On their own website, the MIT authors beg journalists not to say that their study demonstrates AI is "making us dumber": "Please do not use words like 'stupid', 'dumb', 'brain rot', 'harm', 'damage'.... It does a huge disservice to this work, as we did not use this vocabulary in the paper." Between the lines: Students who learn to write well typically also learn to think more sharply. So it seems like common sense to assume that letting students outsource their writing to a chatbot will dull their minds. Sometimes good research will confirm this sort of assumption! But sometimes we get surprised. Other recent studies have taken narrow or inconclusive stabs at teasing out other dimensions of the "AI rots our brains" thesis — like whether using AI leads to cultural homogeneity, or how AI-assisted learning compares with human teaching. Earlier this year, a University of Pennsylvania/Wharton School study found that people researching a topic by asking an AI chatbot "tend to develop shallower knowledge than when they learn through standard web search." The big picture: As AI is rushed into service across society, the world is hungry for scientists to explain how a tool that transforms learning and creation will affect the human brain. High-speed change makes us crave high-speed answers. But good research takes time — and costs money. Generative AI is simply too new for us to have any sort of useful or trustworthy scientific data on its impact on cognition, learning, memory, problem-solving or creativity. (Forget "intelligence," which lacks any scientific clarity.) Society is nevertheless charging ahead with a vast uncontrolled experiment on human subjects — as we have almost always done with previous new waves of technology, from railroads and automobiles to the internet and social media. Our thought bubble: As tantalizing but risky new tools have come into view, our species has always chosen the "f--k around and find out" door. Since even fears that AI might destroy humanity haven't been enough to slow down its research and deployment, it seems absurd to think we would tap the brakes just to curtail cognitive debt. Flashback: Readers with still-functional memories may recall the furor around an Atlantic cover story by Nicholas Carr from 2008 titled "Is Google Making Us Stupid?" Back then, the fear was that over-reliance on screens and search engines to provide us with quick answers might stunt our ability to acquire and retain knowledge. But now, in the ChatGPT era, reliance on Google search is being framed by studies like MIT's and Wharton's as a superior alternative to AI's convenient — and sometimes made-up — answers.
Yahoo
01-07-2025
- Sport
- Yahoo
Over half of sports fans are turning to AI or gen AI for more personalized content
Press contact:Elsa Estager BergerouTel: +33 6 59 62 55 13Email: Over half of sports fans are turning to AI or gen AI for more personalized content AI has overtaken traditional search engines as the main source for sports information, with 67% of fans wanting all sports data aggregated in one place. Digital insights are filling gaps in the live sports experience, with nearly 70% of fans seeking stats related to team, players and playing conditions primarily pre-match and during breaks. Spectators want balance between tech innovation and authenticity, with almost three out of five fans worrying that too much technology could impact the thrill of live sport. Paris, July 1, 2025 – The Capgemini Research Institute today released its latest report, 'Beyond the game: The new era of AI-powered sports engagement', revealing how AI and generative AI (gen AI) are reshaping the global fan experience. As AI-powered tools become the primary gateway for sports content and data, fans still seek the thrill of authentic, in-person moments, therefore highlighting the need to strike a balance between the digital and physical worlds of sport. AI and gen AI power the next era of fan engagementAI is redefining how fans interact with sports. Over half (54%) of them now use AI or gen AI tools as their main source of information with 59% trusting content generated by these technologies. From personalized match summaries to real-time highlights reels, fans increasingly expect AI and gen AI to aggregate all sports-related content – 67% want a single, streamlined platform where they can discover information aggregated from websites, search engines and social media. However, personalization and interactivity are key to ensuring a genuine and authentic fan experience. While the report finds fans are returning to stadiums since the pandemic, with 37% already having attended live matches this year, AI is transforming how fans engage with sports overall. The technology is delivering tailored updates that enhance their experience of the game, with stats and facts about their favorite teams, fixtures, and players. Indeed, 64% of fans want AI to provide updates customized to their preferences, a similar number want to compete against well-known players in a virtual space during live games, and 58% would like to replay matches using 'what-if' scenarios. Just over a quarter (27%) are even willing to pay a premium for these AI-driven, interactive experiences. For instance, Tour de France fans can now play and follow their Fantasy team in real time, vote and elect the most combative rider of the day or even experience the race from inside an official fans car. 'The true power of AI in sports, and especially gen AI, lies in its ability to transform how fans connect with the game, with athletes, and with each other,' explained Pascal Brier, Chief Innovation Officer at Capgemini and Member of the Group Executive Committee. 'As technology evolves, unlocking new ways for fans to curate their own unique experience, will be a blend of real-time data with immersive, interactive opportunities. The challenge is to ensure that these innovations deepen the emotional connections that make sport so powerful for passionate supporters, while preserving the authenticity and integrity that defines the spirit of the game.' Balancing innovation with responsibility and the thrill of live sportsSports fans today are hungry for data but the report shows their digital engagement peaks before matches and during breaks, rather than during the live play itself. Nearly 70% of fans want access to player metrics and live match data, using these insights to enrich their understanding when the action pauses. By meeting fans' appetite for insights at these key moments, data enriches the overall viewing experience while keeping the thrill of live sports intact. While digital innovation is widely embraced, nearly 60% of sports fans are concerned that too much technology could dampen the excitement of attending events, and over half fear it could diminish their overall enjoyment of the game or match. This highlights the importance of finding the right balance – leveraging technology to elevate the fan experience while preserving what makes live sports so uniquely compelling. The report finds that there is a lack of awareness about data privacy aspects of AI-powered sports viewing example, whereas about half of Gen Y and Gen Z fans are aware of the various kinds of data collected and explicitly consent to its storage, this is true for only 38% and 36% of baby boomers, respectively. There are also concerns about misinformation, as two-thirds of fans admit being worried that the spread of unverified content on AI or gen AI platforms could increase the risk of athletes being targeted or harassed by disgruntled supporters. What's more, 57% of fans are concerned about the generation of false content resulting in the spread of misinformation about players or sports teams. Stadiums invest in tech to meet rising fan expectationsThe report finds that stadium operators are investing in apps and smart technologies to create smoother, more immersive experiences for digital-native audiences. Over half of attendees say ticketing, scheduling, and real-time apps enhance their stadium experience, while facial recognition entry and digital navigation are also valued. Download the full report here. Report methodologyThe Capgemini Research Institute surveyed f 12,017 sports fans across 11 countries, in March and April 2025: Australia, Brazil, Canada, France, Germany, Italy, Japan, Spain, Sweden, the UK, and the US. The research explored fan behaviors, attitudes, and expectations around AI, gen AI, and digital innovations in sports. About CapgeminiCapgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2024 global revenues of €22.1 billion. Get The Future You Want | About the Capgemini Research InstituteThe Capgemini Research Institute is Capgemini's in-house think-tank on all things digital. The Institute publishes research on the impact of digital technologies on large traditional businesses. The team draws on the worldwide network of Capgemini experts and works closely with academic and technology partners. The Institute has dedicated research centers in India, Singapore, the United Kingdom and the United States. It was ranked #1 in the world for the quality of its research by independent analysts for six consecutive times - an industry first. Visit us at Attachment 01_07_Tech in sports 2025 news alert_ENEffettua l'accesso per consultare il tuo portafoglio
The Verge
30-06-2025
- Entertainment
- The Verge
We totally used gen-AI, but you weren't supposed to notice.
Posted Jun 30, 2025 at 6:55 PM UTC We totally used gen-AI, but you weren't supposed to notice. 11 Bit Studios has taken to social media to explain how gen-AI wound up in its survival base-builder The Alters. According to the company's explanation, gen-AI was used for placeholder text for a single graphical asset and to translate in-game movies into languages other than English. Fans found out because in some places, bits of the AI-prompt remained in the final text. 11 Bit says it's working on updating the assets in question.
